1202 Stir-fry
While Southern Africa and the United States were playing against each other, the first cars produced in the United States by Nyasaland Motors were finally put on the market.
In order for Americans to truly embrace Nyasaland cars, Mike Carlisle and Beckland registered a brand new brand "Washington", the origin of which is not Washington, D.C., but the first president of the United States, George Washington.
Different from the high-flying Ford, Washington Motor has adopted a new sales model, directly setting up automobile sales stores integrating vehicle sales, spare parts, after-sales service and information feedback in major cities across the United States to provide customers with better car services.
New York is the largest city in the United States, and there are a total of 12 such specialty stores in the city, and the largest one is located on the famous Fifth Avenue.
Since April, information about the "Washington" car has been frequently appearing in newspapers and magazines, as well as on the more and more audio radio stations.
Washington Motors and the New York Times, the largest circulation in New York, have created a promotion, and Washington Motors will place advertisements in the New York Times for a month, and when the Washington cars go on sale, customers will walk into the Washington Cars sales store with the New York Times, and then each newspaper will be deducted one dollar.
And this deduction is stackable, which means that if a customer collects a full 30 newspapers, they can deduct $30 when buying a Washington car.
The cheapest Washington car costs $300 like the Ford Model T.
Compared with the backward performance, monotonous colors, and old-fashioned Ford cars, the Washington cars with more advanced performance, richer colors, smoother appearances, and more practical functions are obviously superior.
With not only sedans, but also pickups that can pull goods, and utility vehicles that are more adapted to bad roads, the Ford Model T is a full century behind Washington cars.
"Dad, don't buy a Ford, go buy Washington, isn't the red Washington Beetle cuter than the black Ford old-fashioned? And it's better and cheaper—"In a house in Brooklyn, young Tom is trying to convince his father that he will buy a Washington instead of a rotten Ford.
Don't doubt it, New York in 1921 was full of Ford Model T, and the automobile industry in the United States was still very developed, and the car penetration rate was not inferior to Nyasaland.
Tom's father worked for a New York company, lived in Brooklyn, and spent a lot of time commuting every day, so Tom's father came up with the idea of buying a car.
Tom and his father were both in love with the Ford Model T, but they didn't expect the birth of Washington Motors to bring a huge disagreement between father and son.
"Washington cars may not be as good as advertised in the newspapers, Ford Model T has been produced in the millions, and the reliability has been proven by the market, so I will not use my hard-earned money to buy a car that has not been tested by the market." Old Tom was adamant, don't be surprised, Americans come up with names so casually.
"Washington Motors didn't come out of nowhere, the parent company of this company was the Nyasaland Automobile Group in Southern Africa, and when the Nyasaland Automobile Group made cars, Ford made cars that were called 'horse-drawn carriages without horses.'" Tom argues that Ford's history of building cars is no later than Nyasaland's, or even earlier.
But sooner or later, no one cares, Tom only knows that Nyasaland Automotive Group is a British company, and everything in Britain at this time will be sought after in the United States.
Including the scum of the United Kingdom, after arriving in the United States, they can also mix.
So when Nyasaland Motors announced its entry into the United States, many Americans rejoiced.
Since April, the New York Times has been in short supply.
In contrast to Ford, which never advertised in newspapers, Washington Motors was simply the darling of the media industry.
God knows why Washington Motors is so good at marketing, and it is also generous, and the newspaper ad is not the kind of uncreative sentence, but a large, carefully taken photograph of the car next to the car, with a blonde beauty that is very in line with the American aesthetic.
It's fascinating, and even those who don't want to buy a car, or who already have one, want to learn a little more about Washington cars.
Therefore, after entering April, the sales of the "New York Times", which was already the highest, increased again, and the supply of repeated reprinting still exceeded demand, and the newspaper owner was happy in his heart.
"The Nyasaland Automotive Group is a Southern African business, and we should support Ford, not our enemies—" Old Tom's patriotic outlook is still very simple, and some time ago, although the newspapers did not hype up the tensions on the U.S.-Canada border, Old Tom must have known it as a well-informed New Yorker.
"Dad, I love America as much as you do, but your money is earned by your hard work, look at the Ford Model T on the street, and the same as the Washington car actually costs $300, and we only need to collect all the newspapers of the New York Times in April, we can get the Washington car at a 10% discount, Ford will not give us a 10% discount because we love the United States." Tom proceeds from reality, patriotism is patriotism, and he can't get along with his wallet.
"Tom, I think what the second said is right, $30 is enough for our family to live on for two months." Tom's mother was noticeably more supportive of her son.
"Long live Mommy!" Tom immediately gave his mother a warm hug and kissed her the face.
Then you get a doting look.
Old Tom didn't speak, his heart was still struggling.
"Why don't we go to the Washington car store on Fifth Avenue tomorrow?" I bet you'll change your mind. "Tom has a lotus tongue, no matter how nice he says, after all, it is better to actually take a look.
Then go check it out, tomorrow is the weekend anyway.
The next day, the Toms were in front of the Washington car dealership on Fifth Avenue.
Unlike Tom Sr.'s car dealership, the Washington Car Dealership is luxuriously decorated and looks like the mansion of a big man, with a huge entrance that is ten meters wide, and a sign on the lintel that is ten meters high and more than thirty meters long, with Florence Lawrence smiling at Old Tom.
Florence Lawrence was the world's first real movie star, and after the release of her film, this adorable actress with sweet dimples received the accolade of "Legendary Girl".
"Behold, that's Florence Lawrence, and she's in a red Washington car—" Tom's heart fluttered, and his gaze was full of fascination as he looked at Florence Lawrence.
Old Tom was silent, and there was already a little shaken in his heart, not only Tom liked Florence Lawrence, but Tom Sr. also liked it.
There are too few movie stars nowadays, and the current Florence Lawrence is almost the object of all American men's dreams, young and old!
Walking into the store, you will be greeted by a bright girl in a dark blue professional suit.
"Sir, ma'am, handsome man, welcome to the largest Washington Automobile store in the world, we will do our best to provide you with the most attentive service, if you buy our Washington car, then you will enjoy all our benefits-" The girl had a kind smile on her face, like the sister next door, and Tom was suddenly deeply sucked.
There was a commotion from the side, and a short and fat man with a small stature waved a handful of banknotes and lashed out at the poor shopping guide: "Why? Isn't this a Washington car? I'm going to buy it now! ”
Washington cars aren't officially on sale yet, but there's already a Washington car on display in the showroom.
It's a silver Washington sedan with a sleek look that's very different from the Ford Model T, and it's quietly parked in the center of the showroom, and everyone who walks into the store can see it for the first time.
"Sir, our Washington car is not officially on sale yet, this is a Washington car for viewing only, if you want to buy it, we can provide a test drive, so that you and Washington cars have a more intimate contact, you can-" The shopping guide tried her best to explain that people in 1921 still didn't understand what hunger marketing was, and this feeling of being able to see but not buy was really itchy.
"I've already taken it for a test drive, and I can buy it now, you obviously have a car, why don't you sell it, is it because I don't pay enough for it, can I pay $300? $350! "Humpty Dumpty can't wait, if he drives a Washington car on the street at this time, he's the prettiest cub on the whole street.
"I'm out of 400!" There were still people coaxing next to him, but looking at the inevitable look, it didn't seem to be a joke.
“450!”
“500!”
One voice after another, the price is rising.
Old Tom was dumbfounded, what was happening in front of him was far beyond Old Tom's imagination.
"Gentlemen, our Washington car will be officially on sale on May 1st, if you book now, you can enjoy a 95% discount on the basis of $300, so that if you get all the newspapers, you can take it away for $255, and once you buy a Washington car, you can enjoy a 10% discount at all Adan gas stations in New York, there is no more affordable discount than this, what are you waiting for? Come and order now! At the staircase on the second floor, a store staff member held a tin horn to announce a bigger discount.
"I'm going to book one, pay the deposit right away—"
"I can pay for the whole car—"
"I'm going to book five, five—"
The customers who were still surrounding the shopping guide just now immediately swarmed over, and the scene was suddenly chaotic.
Old Tom was among them.