Chapter 985: Breaking the Game
In any era, the price war is the most lethal, and it is a real ......, no, it is a real money competition.
Under the subsidy of Wuwang and Seven Surnames regardless of financial resources, the prices in Chang'an, which have risen for many years, have fallen for the first time, and even fell off a cliff, but the goods related to Mojia Village have fallen the hardest, and even the price of goods has been cut in half.
In the face of the price war between the five surnames and seven hopes, regardless of the loss, Mojia Village is naturally the first to bear the brunt, Mojia Village products that were originally extremely popular in Chang'an and Luoyang suddenly could not be sold, between the Mo family and their wallets, everyone naturally knows how to choose, after all, who does not want to buy cheap things.
"Dongjia, this time the five surnames and Qiwang are too ruthless, and they will pull Mojia Village down at any cost." Mofuzhong. Xu Jie said with a look of shame.
He has been in the business world all his life, and in the end, he will suffer a big loss under Zheng Chang's little three-board axe.
"This is a price war, and no one has any tricks." Merton shook his head and said, not blaming Xu Jie.
"Price war! The proprietor is indeed wise, and it captures its essence in a word. Xu Jie said loudly.
Merton shook his head and said: "The price war hurts people and hurts themselves, Mojia Village also thought of this trick back then, but it was hindered by arousing public anger and letting the business community in Luoyang, Chang'an isolate Mojia Village, which was not used, and now the five surnames and seven hopes take the initiative to provoke a price war, and the workshops in Chang'an City don't blame Mojia Village." ”
Xu Jie couldn't help but be stunned and said, "What's the matter with other workshops?" ”
Merton smiled mysteriously and said: "The price war hurts the most, but the first to hurt must be the weakest one, now the big five surnames Qiwang and Mojia Village are competing, one has strong funds, one is skilled and can naturally last for a long time, and can occupy a large number of markets at low prices, but other workshops in Chang'an City are not, they have limited funds, and the technology is even more backward, in this price war, the first to eliminate must be this batch of workshops." ”
Merton is well aware of the severity of the price war in later generations, often the first and second in the industry fight, the third and fourth are the most injured, or even bankrupt.
"The fire at the city gate has affected the fish in the pond!" Xu Jie said suddenly.
Sure enough, with the announcement of the price reduction of Mojia Village's products across the board, the entire Chang'an Luoyang industrial community was in mourning, the workshop supported by the five surnames and seven hopes had the lowest price, and the quality of the products in Mojia Village was the best.
The price war has only been going on for a month, and hundreds of workshops in Luoyang, Chang'an, have closed down.
"As expected, a large number of workshops in Chang'an and Luoyang have closed down." Xu Jie admired that as early as a month, Merton had already expected this situation.
"How are we doing?" Morton asked solemnly, now that the market of small and medium-sized workshops has been encroached upon, it is natural to wait for the time when Mojia Village and the five surnames and Qiwang are working hard.
Xu Jie said gloomily: "Back to the east, although the shipments of Mojia Village have risen sharply, the profits have dropped significantly, and some workshops have even begun to lose money. ”
"Loss!" Merton couldn't help but sigh, the price war is really a big killer, Mojiacun has the most advanced technology, coupled with Mojiacun's good brand image, it can even lose money.
Merton pondered for a moment and said: "From today on, the goods in Mojia Village are divided into two categories, one is to use price wars and five surnames and seven hopes to compete for the market at any loss, and the other is to take the high-end series, after all, there will always be people in this world who are willing to buy the best goods." ”
"Yes, owner!" Xu Jie nodded and left.
After Xu Jie left, Morton breathed a sigh of relief, now that the situation of five surnames and seven hopefuls has been completed, the next thing is to see who takes the lead and can't hold on.
"Young Master, Young Master Chai is here to visit!" Fauber suddenly came to report.
"Who?" Merton was surprised.
"Chai family, Chai Lingwu Young Master!" Fu Bo said solemnly, now that the Mo family is in a storm, the sudden visit of the Chai family made him a little uneasy.
Mo Dun couldn't help but wonder in his heart, now the Mojia Village is at odds with the five surnames and Qiwang, and it is too late for the families to hide from the Mo family, and the Chai family, as the pillar of the Guanlong family, actually took the initiative to come to the door.
"Hurry up, please!" Merton was puzzled, but his mouth was not rude.
"Hahaha, haven't seen you in a year! Brother Mo is well! Chai Lingwu came to meet him, and when he saw Merton, he suddenly looked enthusiastic.
"Thanks to Brother Chai's blessing, everything is fine, I heard that Brother Chai went on a trip to the Western Regions, and when the Chai family caravan returned to Chang'an City last month, it caused a sensation in Guanzhong, and even Mo was like thunder." Merton's words were not touted, the Tang Honglu Temple sent many envoys to the Western Regions, the risk of the Silk Road was greatly reduced, the trade routes were unblocked, and Chai Lingwu's brother was in the Western Regions, the Chai family caravan naturally passed through the Western Regions and brought back a large number of exotic treasures from the Western Regions, which can be said to be a big profit.
Chai Lingwu suddenly said proudly: "The little brother is just relying on the light of Brother Mo!" If it weren't for Brother Mo's expedition to Tuguhun in the west, so that the Tang Dynasty would have shocked the Western Regions, and proposed to send envoys to the Western Regions to open up trade routes, and then get a compass from Brother Mo, otherwise how could the younger brother's trip be so smooth. ”
A trip to the Western Regions completely made the Chai family taste the sweetness, several times more than ten times the profit is simply a carnival for the Chai family, Chai Lingwu is the second son, the Chai family's title will naturally not be his turn, and the family's industry will naturally be managed by him. The trip to the Western Regions completely increased Chai Lingwu's status.
"That's Brother Chai's luck, there are many children of the family in Chang'an City, but only Brother Chai is the only one who dares to take the Silk Road." Merton complimented.
"That's it!" Chai Lingwu said proudly, for this, Chai Lingwu is extremely complacent.
"The so-called grace of dripping water is to repay Brother Mo's kindness last year, and prepare to order another batch of goods from Mojia Village."
"Order!" Mo Dun couldn't help frowning, such as today, the family is on the side of the five surnames and seven wangs, no one wants to contact Mojia Village, and Chai Lingwu took the initiative to ask for goods, how could he not make him wonder, the Chai family is also one of the families, he doesn't believe that the Chai family will be so righteous.
Chai Lingwu smiled and said, "What, Brother Mo is unwilling?" ”
Merton shook his head and said, "Definitely! Brother Chai, I just returned to Chang'an City, I'm afraid I don't know the current situation of Mojia Village! It's not that the younger brother is unwilling, but he doesn't want to embarrass Brother Chai. ”
"Isn't it Zheng Chang's little boy who is doing trouble, is it possible that I, Chai Lingwu, will be afraid of him." Chai Lingwu sneered.
Merton smiled bitterly: "A Zheng Chang is naturally not taken seriously by you and me, but the five surnames and seven wangs behind him are powerful, and the younger brother doesn't want to implicate Brother Chai." ”
"Five surnames and seven hopes!" Chai Lingwu couldn't help but breathe, although the Chai family is one of the Guanlong family, but compared to the behemoth of the five surnames and Qiwang, which has been inherited for thousands of years, it is still not enough.
Merton was relieved: "Brother Chai's heart, the younger brother has understood, now the price of goods from other workshops in Chang'an City has dropped significantly, Brother Chai can choose the goods from other workshops, but he can also save a lot of money, why not?" ”
However, Chai Lingwu shook his head, if he could save money, he would naturally not come to the Mo family for the so-called righteousness, he was not the only caravan to the Western Regions, if they all chose the same goods, then what advantage did he have, besides, this trip to the Western Regions was nearly 10,000 miles, and the goods transported must be the best of the best, so as to maximize profits. Looking at the world, I am afraid that only the goods of Mojia Village are the best, not to mention that there are many goods that are unique to Mojia Village.
"No, Brother Mo is in trouble, how can the younger brother not save him when he dies, the younger brother heard that many benevolent brothers just took a meal of the board in order to help Brother Mo, the younger brother has rough skin and thick meat, even if he takes three more plates, he can bear it, other brothers help Brother Mo sell 3,000 yuan of goods, and the younger brother is willing to help Brother Mo sell 9,000 yuan of goods." Chai Lingwu said with a righteous look.
"Brother Chai, this is serious!" Merton couldn't help but be stunned, and quietly looked at Chai Ling Wudao.
Chai Lingwu patted his chest and said: "This is natural, and these nine thousand pieces of goods, there is no need for Brother Mo to pay on credit, and the younger brother will settle in cash." ”
"Nine thousand!" Merton's eyes flashed, and then he realized that Chai Lingwu was not a fool of his word, you must know that although Chai Lingwu has a lot of power, if he uses it without going through the Chai family, and does not use the money of 9,000 yuan, I am afraid it will not be able to hide it.
The Chai family dared to offend the five surnames and seven hopes, but the opportunity for the Mo family to break the situation has come.