Chapter 39 Ford Model T
In Detroit, Henry Ford returned from Romania and was fascinated by what Eder said were cars that the public could afford. In addition to the launch of the company's Ford truck (Dongfeng truck), the rest of the time is working on a civilian car. Fortunately, he has experience in the development of trucks, and he has a deep knowledge of simplifying structures.
On May 19, Ford watched several engineers at the test site at the company's headquarters in Detroit as they unbugged a new car with two rows of seats. Next to the elder Ford was his son, Edsel Ford, and the two talked about Rockefeller's desire to take a stake in Ford.
Since the introduction of the wagon, Ford has been very popular as an alternative to horse-drawn carriages. The truck can be seen in major cities and ports in the United States, which makes major consortia also very jealous of Ford, and they all hope to get a piece of the pie in the automotive industry. Becoming the owner of Ford, the largest automobile company in the United States, is the best choice, and Rockefeller is the most enthusiastic consortium among them.
"Rockefeller has raised the price to $1.2 million for 20% of the shares, and if it weren't for the exclusivity agreement we have, I guess many minority shareholders would be tempted." Edsel Ford tells his father, Ford Sr., about the recent situation in the company.
"Ignore them, the company is well funded now. There's no need for the consortium to make us money, and they're not at ease. ”
As a man with a desire to control, Ford Sr. knew the faces of these conglomerates. At first, it's just a matter of taking shares, then expanding the amount of shares, and finally bringing the company into their system. Fortunately, the elder Ford had already exchanged the money he earned for shares in the company. Now he owns 61.2 percent of the shares (a plus to Ford's truck profits), making it impossible for these consortia to get around him.
Now that the prototype has been commissioned by several engineers, Chief Test Driver Martin is ready to go. Old Ford, who was standing next to him, yelled at Martin, "Hey, Martin, you're the best." The test driver turned back and gave a thumbs up to the old Ford.
Martin sat in the prototype car, the engineer started the engine in front of the car, and with the sound of boom, boom, boom, everyone stood on the edge of the field and watched Martin step on the accelerator, and the prototype car sped off on the field.
"It's so fast, it should be 60 km/h." An engineer standing at the edge of the field said that another person who was measuring the speed answered his questions. "63 km/h. I can't believe we've made the best cars at the cheapest price. ”
Old Ford stood beside the field, put his hands to his lips and shouted in a trumpet shape. "Martin, try how fast you can." Hearing the elder Ford shout, Martin showed off his excellent driving skills. Pressing the accelerator is accelerating, and the person who is doing the speed test next to him will calculate the result.
"Mr. Ford, it ran 72 km/h." The speed calculator ran to Old Ford with the results and excitedly said a surprising number as he handed it to him. This will mean that this prototype car is now the fastest family car, and it is completely comparable to professional racing cars, which makes old Ford very happy.
When the car stopped, a crowd gathered around, and old Ford stepped forward to ask. "How is Martin feeling?" Very good, the operation is simple and other vehicles are almost the same, and there is still a gap between comfort and other cars. ”
For the positioning of the general population to be able to afford a car, it is understandable that there has been a reduction in comfort. After various tests, this prototype car has shown quite good capabilities, which makes everyone admire.
"I'm going to call it the Model T." Ford Sr. told his son and his assistants that everyone agreed that he was the boss after all. So the Ford, with its four-cylinder gasoline engine and 20 horsepower, got a resounding name "Model T".
Back in his office, Edsel Ford asked his father, who was sitting behind his desk. "How much are we going to sell?" Old Ford pondered for a moment, calculated the cost, labor, and transportation and replied. "I'm going to sell it for $800 so that a worker can save enough money for a year to buy a Ford."
Little Ford was amazed when he heard the price. This price is two-fifths of that of other cars, and it will completely change the model of the automobile industry, and the future automobile production model in the United States will follow Ford's example.
(Although Eder told Ford Sr. about the assembly line in advance, and the assembly line was used by Ford in the production of trucks, other American automakers learned more or less about it.) However, due to the positioning problems of other car manufacturers, the price decline is not too large. )
Seeing little Ford's surprised expression, Henry Ford continued. "Now, according to our agreement with Volkswagen, the European market is estimated to have to be ceded to them." Now Ford can't keep up with production capacity, plus there is no sales channel in Europe. Compared with the rich European continent in the Americas, the elder Ford could only give up first.
Hearing his father's words, little Ford also knew that there was no way to do it. Volkswagen is backed by a European royal family, and a default would be a fatal blow to the Ford father and son. No one will believe them without integrity, so the old Ford can only know that this is a huge profit, but still have to push it out.
Little Ford knew that he could only do this, so he could leave a good reputation for himself. "Father, we're going to send the news of our new Model T to Romania." Old Ford knew what his son meant, nodded in agreement, and spoke. "You go and send them a telegram, and I'm looking for a few more people from the newspaper office to report it."
After Ford Jr. sent a telegram to Romania, the telegram reached Eder's desk. "I'm just waiting for you for this car." The crown prince looked at the telegram and could think of Ford's helplessness. The next day, little Ford received a call back, and Volkswagen was very interested in Ford's new Model T.
Half a month later, the Ford Model T was launched in the United States, and the American people were completely defenseless in the face of the price of $800. The first batch of 5,000 Ford Model T, which had just been put on the market, was sold out by the public, which made the old Ford overjoyed, and ordered the expansion of the factory and the increase of workers to produce the Model T. Other automakers have either focused on high-end vehicles, or they have completely followed in Ford's footsteps and started to produce cars in large factories.
In the United States, the news about the Ford Model T was also widely reported, and in each of the reports, Ford paid attention to integrity and licensed the European market to Volkswagen in Romania under an agreement.
When Edel received the news, he knew that it was Ford who wanted to add to his reputation, and he didn't have time to take care of it. Now there is more important things to do, Volkswagen's first Model T has been produced, and European car manufacturers will also feel the power of the Model T.