In the yamen of Fancheng Shopping Mall, Du Zhongxiao looked at the pleadings written by Tsui Hark after the case. It is written that after the opening of Xiangyang shopping malls in these days, Fancheng shopping malls have been impacted, and the impact is obvious, and the daily sales have dropped by nearly three percent. Later, it is Tsui Hark's suggestion, which is mainly to learn the business model of Xiangyang shopping mall and reform Fancheng shopping mall. Some locally produced, shopping malls purchase but not produce goods, like Xiangyang shopping malls, let outside businessmen come to the shopping mall to sell, and the shopping mall collects and shares.

After reading it, Du Zhongxiao said to Xu Ke: "Director, I have encountered difficulties in doing business, and it is naturally right to change it." But how to change it, but we must be cautious. Now the newly opened shopping mall opposite Hanshui has attracted our customers here, and it is a fact that they are making less money. But there are a few questions to be clarified. First, which guests did they attract? Is it because they are better there that the guests go there to buy, or because we are on the north bank of the Han River, where do the people of Xiangyang City go because they are more advanced there? Again, the newly opened shopping malls will naturally attract people, and the people want to be fresh. This situation will continue for a while. Let's figure out these two points first, and then think about how to change them. ”

Xu Hark thought for a while and said, "Promotion, my subordinates think that the most important thing is that the people of Xiangyang are greedy for proximity. Fancheng was originally a town, and its population was far inferior to that of Xiangyang County. Although after the railway, there are many new shops opened, and the population is concentrated, it is still not comparable. And now Xiangyang County is also connected to the railway, although it only goes to Jiangling, because Jiangling is the capital of Jinghu, but it cannot be underestimated. There are few guests, and it should be mainly the people of Xiangyang who want to be close to convenience. ”

Du Zhongxiao said: "It's not just that. It is also necessary to organize the types of goods sold in the past few days, and compare them with the previous days to see where the difference is. The sale price is less than 30%, and the customers who come may not be less than 30%, yes or no? The goods are expensive and cheap, only the money is counted, and you can't see the number of guests. I guess, right or wrong doesn't matter. Most of the people who buy expensive goods are wealthy people, and most of the people who buy bulk goods are merchants, and they will not go to the newly opened shopping mall because they have to take a ferry to Jiangbei. Ordinary people come here just to buy some daily necessities, and there are some who are greedy for cheap, and there are also those who are greedy for proximity. As soon as the shopping mall in Xiangyang opened, there should be a lot fewer people in the city coming to us. It's just that they don't buy much goods and spend less money, and it's not easy to see the amount of money alone. ”

Xu Hark nodded again and again: "That's what I said." In the past few days, the money to buy has only decreased by 30%, but the flow of people has decreased a lot. ”

Du Zhongxiao said: "Director, when doing business, especially the business of the yamen, you can't just count how much money you make. When this kind of thing happens, the first thing to think about is not how to sell more goods, but to rent shops in shopping malls, such as those restaurants and those people in Goulanwa, and reduce their rents first. There were fewer people coming, and they were the ones who were most affected. The rent was lowered, and the family was stabilized first. ”

Tsui Hark arched his hand: "That's what I said." The subordinates will do this today, and discuss with them how much rent reduction is appropriate. ”

Du Zhongxiao nodded: "That's right." After doing this, let's discuss what should be done in order to deal with the impact of the Xiangyang City shopping mall. - By the way, a few days ago, you were asked to apply for a membership in the mall, how about this? ”

Tsui Hark said: "It's already done." However, most of the members are wealthy people, and very few people do it. They don't spend much, they don't think it will take much time to make up enough money, and they don't want to bother. ”

This is normal, how much money will ordinary people spend in the mall a month? If you buy more than 10 goods, you can become a member, but aren't there only those rich people and businessmen? And the people will feel that setting a ten-percent amount is not set for them at all. There is no need for shopping malls to fight price wars now, and there is no need to make members a disguised price reduction. It's nothing more than that the competition will be fierce in the future, and it will be divided into senior members and ordinary members, and this routine will be completed in later generations.

Du Zhongxiao said: "There are many benefits to becoming a member, and there are many additional things to do for them in the mall, and everyone can do it, so it's not interesting, just like now." ”

Speaking of this, Du Zhongxiao stood up, paced for a while, and said: "According to the current situation, I thought about it, doing these two things in the mall to consolidate the current scale, there is no need to rush to compete with Xiangyang Mall for customers." First, since most of the members are wealthy people, shopping malls should deliberately sell some goods for them. Separate stores, with fixed signs, of course, the price must be expensive, and the goods must be good. For example, Xiangzhou lacquerware, Tang Dynasty tribute Kuluzhen, now it is difficult to see. You can visit a master artist, open a separate shop in the mall, and sell this kind of lacquerware. Remember, this kind of shop must have a special name, a special logo, and no imitation is allowed elsewhere. ”

This is actually a specialty store. Today's reality is that the most loyal customers in shopping malls are the rich, and the number of people is of course ordinary people, but they pay attention to the cheaper the better, the more durable the better, and what they want is cost-effective. This is the core advantage of Changping Division shopping mall, bulk goods, cost performance is incomparable to other places, and the Xiangyang shopping mall opposite is far from comparable. However, sometimes the performance gap is not obvious, especially in order to ensure the uniformity of the quality of the goods, there are additional quality management costs, and Xiangyang shopping malls will have a price advantage in the early stage, which will have an impact on Fancheng shopping malls. Since the two shopping malls have naturally distinguished the levels, it is logical for Fancheng shopping malls to do luxury goods business as specialty stores.

At this time, there are trademarks, especially in big cities, many industries have some well-known goods, and some stores have special trademarks. The world's oldest trademark that has been handed down to future generations is the Liujia needle shop in Jinan Mansion at this time, and the trademark is the jade rabbit with a medicine pestle. The copperplate that was just a trademark has been passed down to future generations, but in fact, there are many trademarks that have not been handed down. There are also patents, mainly for publications, and it is illegal to reprint books without the owner's consent.

Xiangzhou lacquerware, Tang Dynasty is a tribute, famous all over the world. Its most prized is Kuluzhen, whose name is probably derived from the Xianbei language, and its high price is especially popular in the northern nomadic areas, and it can be a treasure. After entering the Song Dynasty, Xiangzhou lacquerware is still a famous product, but the name Kuluzhen is used less and less, so that some people think that the skills are lost, and when they see some good lacquerware, they say that it is really Kuluzhen. In fact, the skills are still there, but Kuluzhen, a name that obviously comes from the Hu language, has slowly disappeared in the context of the general elimination of Hu in the Song Dynasty society. Du Zhongxiao is used to express tradition and nobility, and it doesn't matter what it means. In the words of later generations, improve the compulsion.

In addition to lacquerware, some famous products in the vicinity can be handled in this way, and some luxury specialty stores can be built in the mall to make money from the rich.

"Second, with the opening of shopping malls in the surrounding states, there is not enough money in the market. Money is expensive and things are light, and the prices in the market are slowly starting to decrease, and the prices in our shopping malls are easy to move, and they will indeed slowly become more expensive. There is no way to do this, the goods in the shopping mall are not purchased casually, there are a large number of village community affairs below, and the price is moving, and there are too many implications. When I was in the Volcano Army, I used to build a cabinet shop. It is to let the merchant store the money in it, give them credentials, and sell it long distances, so that there is no need to move the cash. You can learn this method in the shopping mall here, let the people save money in the mall, do not charge their storage fees, and can withdraw it at any time. The price of goods in the market has become lower, and this method can be used to offset the disadvantages of our prices not changing for a while. ”

Du Zhongxiao has long wanted to build a bank, but there has been no breakthrough. Now that the commercial network of Jingxi Road is about to be completed, relying on the commercial network of Changping Division, the time has come to build a bank. Start with Fancheng Shopping Mall and choose the simplest savings institution. Because of the lack of money, prices are gradually getting lower, as long as the shopping mall does not charge a storage fee for depositing money, and withdraws it at any time, it is equivalent to paying interest.