The next day, when people got up, they found that the newspaper in the newsboy's hand was more generous, and the second day began to reveal more details than on the first day of the case.

For example, how Chen Jin helped his family to obtain the qualification to produce gunpowder, and how he bought newspapers after the explosion of the gunpowder warehouse, and pushed the blame to King Zhao and the imperial court. It's good to get rid of their own crimes.

When things come to this point, people will still be skeptical, just a Chen family, an old bureaucrat to Shishi, how can they make such a loud noise, do they have this energy?

No matter how you look at it, it looks like the court is lying, and it won't be a scapegoat to be found, right?

Just when people were asking, the third day of the report came.

This is an anatomy of the way newspapers survive.

In fact, behind the scenery of the newspaper office, there is a string of bitter tears.

Don't think that newspapers are easy, two-thirds of newspapers are in a state of low profit or even loss.

The origin of newspapers is all kinds of newspapers, which were originally seen by various yamen and eunuchs, and ordinary people don't even think about it.

In the development of newspapers, Liu Chun played a big role, because he launched overseas trade, and for the initial transmission of news, business newspapers appeared, which gradually became out of control and became everywhere. Someone is going to ask, why didn't Liu Chun have the newspaper in his hands, and if he did, wouldn't there be no trouble today......

It's really no trouble, maybe even Liu Chun is gone.

A courtier to sway public opinion and control the newspaper is no different from looking for death?

And the original newspaper really didn't make much money...... An astonishing number of newspapers compete frantically, in order to attract attention, in order to sell more newspapers, they are crazy to hunt for curiosity and hype up the news.

How much movement can an ordinary gunpowder warehouse explode?

It's better to let a prince carry the black pot, at least the impact is big enough to attract more attention, see if there is, during this time, their newspapers have sold more than fifty percent.

As for whether it will cause any consequences, they really don't have too much fear, and people are most likely to become crazy in the face of interests...... Once the people accept the newspaper, they can't be canceled.

Moreover, there is a cost to running a newspaper, and it is a very big cost, and the imperial court has a big business, so I don't believe that it can run a newspaper. Even if they run a newspaper, how many readers can the official articles of the imperial court attract, and when the time comes, it will not be up to them to do whatever they want and write whatever they want.

From a certain point of view, these newspapers do have the ability to do whatever they want.

But unfortunately, they met someone who ate raw rice, and they didn't calculate the cost at all!

"Senior brother, we have achieved initial results, I think it's better to accept it when it is good!" Li Xian suggested to Zhu Gaosui.

"Receive? What to receive, I just came to the interest, and I have to continue to push it! ”

"Ahh

Li Xian screamed and almost fainted on the spot.

"As for it? It's only a few bucks? Zhu Gaosui said disdainfully.

"How much money?"

Li Xianyang howled, and when it really worked, he knew that it was really not so easy to run a newspaper. If nothing else, in order to maintain the timeliness, it is necessary to expedite the delivery of the message with eight hundred miles.

In the past few days alone, they have killed dozens of horses.

After the news arrived, it was necessary to print and typeset and sell it to the outside world.

Some big cities are good and sell a lot, but in some counties there are very few newspapers that can afford them...... As a result, the profit from selling newspapers is not enough to cover the cost of labor materials.

Li Xian knew very well that Zhu Gaosui had burned 200,000 ...... in just a few days If it continues like this, his five million won't take long at all, and even his own 500,000 will have to be compensated.

"I said senior brother, if we want to lock the newspaper in a few important cities, we can return to the capital! This money-losing business is really unbearable, it's a big deal that I won't do it, I'll quit! ”

Zhu Gaosui sneered slightly, "You are dreaming!" Once you get on the thief ship, don't even think about going down. To tell you the truth, I not only have to continue to do it, but I also have to expand the scale, and the speed of burning money is too slow...... You must know that if Master has an idea, it will cost hundreds of millions of investment, and I can't be worse than Master! Well, we must be better than the blue! ”

Lose your marbles!

Li Xian turned his head and wanted to run, but how could Zhu Gaosui let him go, without the help of this local snake, how could his great cause of burning money continue?

"You give me honesty, without your loss, I won't cheat my own people."

Li Xiancai doesn't believe it, you won't cheat your own people, but whether I am my own person or not, it's hard to say.

It's just that in the face of Zhu Gaosui, he really has no choice, other people's titles are higher than himself, official positions are bigger than himself, and even seniority is higher.

Li Xian is completely in a state of oppression, can he have any other choice but to obey orders?

From this day on, Zhu Gaosui extended his great cause of burning money to the entire Nanzhili and Zhejiang.

All county towns must have special newspapers and branches, and newspaper and periodical outlets should also be set up in some prosperous townships and towns.

And Zhu Gaosui also made a crazy decision.

For all schools, he wants to give away newspapers for free!

That's right!

It's free!

"Senior brother, I advise you to calm your mind, you are going crazy if you do this!"

Zhu Gaosui doesn't care about this!

"Li Xian, you go and arrange people now, let them go down to the countryside, to every village, encourage the people to subscribe, I can give half price discount...... By the way, order the newspaper to deliver eggs, fresh eggs! ”

Zhu Gaosui pulled his neck and shouted, Li Xian almost wanted to strangle him.

"Senior brother, you have spent 500,000 taels!"

Zhu Gaosui was also shocked, and couldn't help but be annoyed, "Why is it only 500,000 taels?" That's too slow, isn't it? No, I'm going to lower the price, I'm going to promote, I'm going to send all your people out and sell me the newspaper! ”

Li Xian was frightened by Zhu Gaosui's madness, "I said senior brother, your little money is not enough!" What if it burns out? ”

Zhu Gaosui crossed Erlang's legs, "Burned out?" Then move on! Tell you, nothing else, we have the money, get out! After sending Li Xian away, Zhu Gaosui pursed his lips and sneered.

"What a stupid boy, someone wipes his ass even after it burns out, what's there to be afraid of!"

Zhu Gaosui sighed and ran to rest.

After so many days, I was finally able to sleep peacefully.

Zhu Gaosui is sleeping, but some people can't sleep, they are the financiers behind the newspaper. As mentioned earlier, most newspapers lose money and have to survive by attracting attention.

But even then, the income is limited, so what should be done?

It's simple, two words: advertising!

Therefore, this is just the wind of rotten money, which has existed since ancient times.

Since you have taken other people's money, you have to listen to others and do things for them.

Jiangnan has the most wealthy merchants, including salt merchants, Hui merchants, and maritime merchants...... They got together, each very dignified, and some gritted their teeth.

"What's going on with this His Royal Highness King Zhao? Does he have to go against us? ”

"Didn't you say that King Zhao loved business and made a fortune? Did he take the wrong medicine? Do you have to get along with money? Who can stand it like him? ”

The group looked at each other, all with helpless faces.

One of the gray-robed old men slowly spoke, "This newspaper is the best way for us to argue with the imperial court, millions of people read newspapers every day in Jiangnan, and relying on the power of this public opinion, it is enough to make the imperial court make concessions." Gunpowder, trains...... What a lot of benefits this is, I can only watch it, but I can't eat it, it's really depressing! ”

The person next to him sneered: "Old Han, what you said is right, we all think so." But now that I haven't caught anything, I haven't said anything, and I've scrapped the newspaper, how can this be good? ”

The gray-robed old man thought for a while and said with a smile: "Everyone, you are now frightened by King Zhao's teeth and claws...... He delivers newspapers all over the world, and spends a lot of money! I don't believe he can spend it forever. And if he can send it, we can send it too. Recently, many newspapers have been shut down, haven't some people gone underground? Let them send it too! ”

As soon as these words came out, someone suddenly laughed.

Go underground, that's to be able to sell newspapers, profitable.

Now let them send newspapers out, isn't that a clear loss of money? Who wants to do it?

"Hahaha!" The gray-robed old man sneered disdainfully, "Sure enough, King Zhao does have two brushes, and he can be regarded as seeing through your temperament and temperament." He dares to spend money and lose money, but if you don't dare, you can only sit back and watch him control public opinion in the entire southeast...... I can remind you that without the protection of public opinion, the court will settle accounts with you, and there will not even be anyone to talk to. ”

The faces of the merchants present all changed suddenly, especially some salt merchants in Yangzhou, whose faces were even more gloomy. They are the most resistant to railways.

It stands to reason that the railway runs through the north and south, which is a good thing for the common people.

However, the advent of the railroad broke the rice bowl of the salt merchants, who had many carriages and horses, and even fleets. As soon as the train appeared, everything in their hands was outdated.

However, the imperial court is still unwilling to compensate for interests, so it is clear that it is bullying! And once the railway is opened, it will be too late to stop it.

If we can't get it, then we will stir up the yellow, so that no one can eat it.

Knowing the minds of these people, you can understand why the dirty water was splashed on the Han King Zhu Gaoxu this time.

"In this case, according to what Han Lao said, let's also send newspapers and fight for Zhu Laosan!"

The merchants of Jiangnan made a decision...... Soon take action, you discount and we also discount, you send newspapers, we also send, you order newspapers to send eggs, we order newspapers to send bacon, isn't it just burning money, you Zhao Wang is rich, but compared with the cooperation of our people, it is really not enough to see.

This is called two fists are hard to beat four hands, Zhu Gaosui, you just wait to admit defeat!

Both sides are throwing money every day, and they are throwing money wildly, and Li Xian is stunned and frightened.

"I said, senior brother, we don't have much money anymore, if we have a few more days, I'm afraid we will have to borrow money!" He said bitterly.

"Then borrow it, don't say that you are a dignified Cao Guogong, you can't borrow money?"

Li Xian cried, "I really can't borrow it, senior brother, don't you know the current situation, which businessman is willing to lend me money?" ”

Zhu Gaosui suddenly smiled, "No merchant will lend it to us, but so what!" I don't believe that there are still people who can surpass Master when it comes to money ability! ”

Li Xian took a breath, and he exclaimed, "What, the little brother-in-law is coming?" ”

"It's not coming, it's already here."

Liu Chun walked in from the outside with a smile, with wind and dust on his face, obviously in a hurry.

Li Xian sat on the ground and breathed a sigh of relief, "I finally don't have to lose money." He jumped up suddenly, "Little uncle, your old man has never lost money, this time you will get all the previous losses back, right?" ”

Liu Chun smiled, "It's hard...... I'm actually here to prove that when it comes to spending money, King Zhao is still a lot worse! ”

Li Xian fainted directly, needless to say, he was completely bankrupt, and he didn't even have the slightest way to live......