Chapter 413: New Vegetables on the Market (Part I)
Seeing that it is about to enter March, the willow dancing gracefully in the wind on the bank of the Caishui River has already changed into a tender green gauze skirt, and everything in the Central Plains has recovered, and the air has begun to be filled with the fragrance of flowers and plants. Pen & Fun & Pavilion www.biquge.info
More than a dozen kinds of vegetables that Yang Huairen brought to the Great Song Dynasty by mistake when he crossed are now cultivated very well, because the area of the vegetable greenhouse is still relatively limited, so in the first year, he focused on cultivation and breeding, but only peppers, tomatoes, potatoes and sweet potatoes, which are relatively easy to cultivate.
Originally, the two princes were very positive about the appointment with Jiawang Zhao Hao and Duanwang Zhao Ji, and Yang Huairen was also happy to see their positive attitude, and arranged for many farmers who had planted these vegetables to go to their respective imperial villages for guidance.
Nearly 20,000 acres of land in the two imperial villages are planted with these vegetables in the spring, and the harvest will be seen in three or four months, which is exactly what Yang Huairen has been looking forward to for a long time.
The greenhouse vegetables are growing well, in addition to setting aside a batch of breeding, there are still a lot of leftovers, which Yang Huairen plans to sell immediately now, and make him a sum of money first.
He did not plan to sell the chili peppers directly, but dried or dried them into dried chili peppers and then made them into chili noodles, or processed them into chili sauce for use in Suiyuan, Juyuan and the thirteen franchise restaurants.
Although the planting area of potatoes and sweet potatoes is not as large as that of peppers and tomatoes, the output of these two potato crops is huge, and the intensive cultivation in the greenhouse is six or seven thousand catties per mu, which is converted into Song catties, and the yield per mu is more than five thousand catties.
Therefore, Yang Huairen plans to sell tomatoes, potatoes and sweet potatoes.
When it comes to selling vegetables, it is natural to go to the vegetable market. The largest vegetable market in Tokyo is located in the West Market, and there are many other small vegetable markets, where vegetable vendors build sheds and set up shelves to sell on the roadside.
Of course, the vegetable sellers are not all vegetable vendors with fixed stalls, and some of the surrounding vegetable farmers will also carry their burdens or push carts into the city, selling all kinds of vegetables grown by their families along the streets.
However, Yang Huairen did not plan to put his new vegetables in the vegetable market to set up a stall to sell, so it did not show the novelty and high value of his vegetables.
This principle is also very simple, for example, if you set up a stall in the night market to sell a piece of clothing, even if the dress is a genuine brand, you will not be able to sell it for a price.
Another piece of clothing is not a famous brand, and the value is also very ordinary, if you put it in a big shopping mall or a high-end store and hang it, the value is not ordinary.
Therefore, the factors that affect the value of a product, in addition to the quality of the product itself, the biggest factor is what level of platform it is on when you promote it to potential customers.
Yang Huairen's tomatoes are the same thing, if they are put in the big vegetable market to sell them on the ground, no matter how novel the tomatoes are, everyone's first impression of it is just an ordinary vegetable, if you want to sell it at a high price and make money, it is even more difficult, so what if you shout your throat?
It's not because Yang Huairen is a profiteer, because this is not in line with his original plan. These novel vegetables will sooner or later become ordinary food on the table of the people of the Great Song Dynasty, but in the first year or two, because of the limited production, it is understandable to package it as a tall and cherished food and make a lot of money from those rich people first.
Using the existing resources, Yang Huairen came up with a sales method that was very fresh and absolutely effective at the time.
When the customers of Suiyuan habitually lined up in front of the door early in the morning, they were surprised to find that a new notice was posted at the entrance of Suiyuan, and the interest of the diners was high again.
According to the habit of posting notices in Suiyuan in the past, most of them are going to provide new delicacies on the same day, so whenever a new notice is posted in Suiyuan, it will become a hot topic of conversation among foodies in the capital.
It's just that the notices posted at the gate of Suiyuan and in front of the other thirteen franchised restaurants in Suiyuan today are a little different from the past.
This time, Suiyuan is not to provide any new food, but to say that a novel vegetable is about to go on sale.
The most strange thing is that no one has ever seen or heard of these novel vegetables that are about to be marketed in Suiyuan.
From the names of these vegetables, it is also weird, everyone can't help but wonder, what kind of persimmon is tomato? What kind of bean is a potato? What kind of sweet potato is it?
Seeing this, you may not be able to imagine what the value of these things is, but the further back you look, no one thinks that these fresh foods are ordinary things.
The notice said that these fresh foods were all seeds obtained by Yang Huairen, the proprietor of Suiyuan, from his immortal master, and then cultivated, and now they are just ripe, so they will be sold on the first day of March, and diners are welcome to taste them.
The first intuitive impression of these three novel foods is roughly as follows:
First of all, the things produced by Suiyuan must be delicious, and this law has been eaten by many kinds since the opening of Suiyuan
The evidence has been confirmed.
Secondly, people say that these novel foods are the seeds that Yang Huairen and Yang Hou Ye got from his immortal master and then planted them, and they are not foods that should be in the world.
Everyone has heard the story of the immortals, but no one has ever seen the real immortals, but the status of the immortals in people's minds must be very tall and mysterious.
In this way, some people began to speculate that these things were only found in the mysterious Western Heaven Elysium, some said that they were obtained from the fairy island of Guanyin Bodhisattva in the South China Sea, and some said that they grew from the immortal mountain in the East China Sea.
For a while, there were different opinions, and there was no conclusive conclusion, but everyone was guessing wildly based on their own fantasies, and no one cared where these novel foods came from, as long as they were eaten by the gods, they must be good things.
The last thing that surprised people was that these things were cultivated in winter. Although spring has begun at the moment, the vegetables sold in the world are nothing more than some cabbage and radish, which are also cheap vegetables with large yields and easy to keep fresh in winter.
Thinking of this, everyone no longer doubts that the notice posted in the garden said that these novel vegetable seeds were given to Yang Huairen by the gods, which is a bragging, you think, the vegetables that can still grow and bear fruit in the cold winter are not only available where the gods live, where can they be there?