Chapter 27 To open up the market
Seeing that the two sides were at an impasse, Du Zhongxiao gave up: "What the director said is also reasonable, both of them are selling wine, so naturally they have to keep some back." What do you think, Director? We sell wine on credit to you, and you can sell wine on credit to us. We are not allowed to make wine, we can only sell it on credit from your restaurant. In the same way, the wine that is strained from the lees is only sold in our shop, and nowhere elseโ"
Hearing this, Director Tang had a smile on his face: "What the petty officials say, it can be discussed." โ
The most attractive thing in the world is that it is strange, the wine made by the Du family is very powerful, it is the only one in the world, and there are not many people who are willing to try it. Director Tang has long been tempted by this, but the Du family has not made much wine, and the Du family and the Han family have not said it for a living. Du Zhongxiao put forward this idea, which was exactly what Director Tang wanted.
Han Lian couldn't help but be a little anxious when he heard this, he still thought about making a fortune from bad liquor, and hurriedly said: "Virtuous nephew, there are only those wines filtered out of the lees, and they will be sold here, but I am afraid that it will not be enough." โ
Du Zhongxiao smiled: "Daddy Han is thinking badly. We exchanged wine with 'Yao Jia Zheng Store' to sell it, and both of them sold more. There is a lot of wine in their restaurant, and there are naturally more lees, and there are more spirits, so why worry about not enough wine to sell? โ
Director Tang smiled: "Little official, you might as well say it directly, what are you doing this for?" โ
Du Zhongxiao bowed his hand to the supervisor: "Ming people don't do dark things. Previously, the junior staff of 'Qixiangju' falsely accused me of brewing moonshine at home, which made me suffer a lot. The wound on my body is just right, how can I forget this hatred? We join forces with your restaurant to grab the business of 'Qixiangju'. In this way, the two of us have made money, and it has also come out of my chest! โ
Director Tang clapped his hands when he heard this: "Okay, the little official is so refreshing, I will be hypocritical if I shirk it again!" So saying, "My restaurant sells the wine you make, and I sell it to you on credit." It's just that the two of us can't steal business from each other. โ
Du Zhongxiao said: "It's so simple. We don't have prostitutes, we don't use silverware, and our business is simpler. I see that there is a colorful building in front of the supervisor here, and there are prostitutes, and the maid delivers food upstairs, and there are also silverware, which is not the same road as our restaurant. Wouldn't it be better for you to specialize in business outside of the rich and noble, and for me to make money from ordinary people! โ
Director Tang smiled and nodded: "Very good, very good!" The petty officials are in charge, and the matter is so decided. โ
Seeing that Han Lian was about to say more, Du Zhongxiao hurriedly stopped him and whispered to him: "Daddy Han relax, we make money from wine and food, and we may not make less money." I have my own way to make the restaurant business prosperous. โ
Han Lian saw that Du Xun didn't speak, sighed, and didn't say anything more.
How to compare the newly opened restaurants with these restaurants that have been open for many years. What Han Lian has always wanted is to work steadily, start small first, and slowly accumulate capital. The most important thing in doing business is to go through the long run, and thinking about getting rich overnight is a taboo for businessmen.
Du Zhongxiao couldn't wait, if he didn't clean up the Wu family, it would be difficult for him to let go of his mind. In the past two days, Wu Kejiu has been cleaning up the newly rented restaurant, and Wu Kejiu has been wandering around outside from time to time, with a look of unwillingness in his eyes. This guy is used to being domineering in the county, and he feels that he has suffered a big loss this time, and he is resentful in his heart. This is also what makes Du Zhongxiao unable to let go, it is obvious that this guy is evil, but he feels that others owe him.
The rich can do what the poor should do, and it is difficult for Du Zhongxiao to agree with this. In the past, he was forced by life, and he had no chance to take a breath, and he was busy with food and clothing every day. Now that the family situation has improved a little, how can he live so poorly again.
Du Xun looked indifferent and did not speak. In the past few days, he can feel that his son will make up his mind compared to before. The blow of failing to take the exam in Beijing this time made Du Xun lose his former sharpness. When my son is older and wants to break through, then let him go.
The cooperation was decided, and Director Tang was not polite, and immediately discussed the price of their respective wines with Han Lian. The wine brewed in the restaurant has an official price compared there, and there are not many flowers. It is the wine made by the Du family, because it is alone, Han Lian and Director Tang have been fighting for a long time. In the end, it was decided to sell it to "Yao Jiazheng Store" at a 20% discount on the selling price in his restaurant, and the lees were calculated separately according to the previous price.
After agreeing on the cooperation, Director Tang was in a good mood and said to the three of them: "Let's see it's almost noon, so let's have a light meal here." Since the two of us have agreed to join forces to do business, we will be a family in the future, and we don't have to have a separation. โ
Du Xun thanked him, and Director Tang went to give instructions.
Seeing Director Tang go out, Han Lian said to Du Zhongxiao: "Virtuous nephew, you are too reckless in this matter!" The wine made from the lees is so powerful, we are the only one in the world, and the price is not set by us? I also thought that when the business improved, the price would rise, and the restaurant would make more money. Now there is more 'Yaojiazheng Store' to sell, but this matter is not easy to handle. โ
Du Zhongxiao said with a smile: "Daddy Han thinks badly, how can he be greedy for temporary profits when doing business." The interest we take on sake lees is already extremely high, and it would be too greedy to increase the price again. The price of alcohol does not rise, as long as it sells more. โ
Han Lian shook his head again and again: "Although what the virtuous nephew said makes sense, it is too roundabout. Linying County is so big, there are so many people who eat wine, who will sell more wine to? If you want to make more money, the only way is to increase the price. โ
Du Zhongxiao said with a smile: "We have done a good job here, why can't we do business elsewhere?" โ
Han Lian just shook his head again and again, complaining a little about Du Zhongxiao. At this time, the prohibition of alcohol was extremely strict, and the states and counties had their own sales areas for wine. Within 20 miles of the state city and 10 miles of the county seat, it is called a forbidden area, and the wine is not allowed to cross the boundary. Including the official liquor business, there are now four restaurants in Linying County, which can only sell wine within ten miles, and the market capacity is fixed, and there is no way to mention small profits and quick turnover. Therefore, the current restaurants do business through guilds, actively control the price and sales of wine, and ensure that the restaurant has enough profits.
There are only a few winemakers in Linying County, and it doesn't matter about the guilds, mainly through the coordination of the Yaqian Feng Jie, who buys official liquor. Several restaurants divide their own territory and have their own foot shops, which do not interfere with each other. Now the Du family and the Han family have jointly opened a new restaurant, which will inevitably impact the original market pattern. "Yaojiazhengdian" was already at odds with "Qixiangju", and Du Zhongxiao proposed cooperation, but Director Tang couldn't ask for it.
Seeing that Han Lian was still sighing worriedly, Du Zhongxiao said: "Daddy Han, there are only so many households in Linying County, and there can only be so much wine sold, which is not bad." But you forgot where Yao Yuan, who opened this restaurant, was home. โ
Han Lian said: "Yao Yuanwai was originally from Fancheng Town, and there are good Zhuangzi there, so he has the money to open a restaurant in the county. Everyone in this county knows about this, so what's so strange? โ
Du Zhongxiao smiled: "Where is Fancheng?" Daddy, on the bank of the Ying River! How many boats are there in the Liying River every day? As long as Yao Yuanwai agrees to cooperate with us, in a few days, we will go with them to Fancheng and Yinghe Wharf to open a branch. There are a lot of liquor sold in the county, but how can the wharf be the same? Alcohol was sold there, and it was sold to some extent. โ
Han Lian suddenly realized, only then did he know what Du Zhongxiao's idea was.