Chapter 55: The Sunshine Breakfast Chain
Three days later, the people of Zhencheng found that there were three more shops in the city, all of which were called 'Sunshine Breakfast'.
It's very easy to get a shop from the government. However, Cao Cao did not force him to buy and sell, the store was still relatively easy to find in recent years, but in the end, there was a lack of materials, and many people couldn't continue to operate, and then they left directly.
"Congratulations on the opening of the main store, I didn't expect the worry-free business to become more and more prosperous!" Cao Cao personally congratulated the opening of the main store, which was actually next door to a restaurant. Yes, with the help of Cao Cao, Wang Yong took the shop next door. Use this as the main store and training point for Sunshine Breakfast.
"I'm just the person in charge of training and joining, and the lord praises it!" Wang Yong replied modestly. Sunshine Breakfast has the shares of Wanshiya and the Chef's Guild, as well as the shares of important civil and military officials of the Cao Shi Group, which can be said to be a consortium of interests.
In this interest group, Wang Yong only occupies 10% of the shares, which is already the fourth largest shareholder. The first shareholder is naturally Wanshiwu, the second shareholder is the Chef Guild, and the third shareholder is undoubtedly Cao Cao.
"Shopkeeper, what is a franchise store?" There are stores opened, and naturally some people ask, the concept of chain management has not yet appeared, at least the world has not yet appeared.
"You pay the franchise fee every year and use the brand Sunshine Breakfast, and I am responsible for teaching you how to make pastries and conducting a series of business training, which is about a month or so. At the end of the training, you can go back to open a store, and we guarantee that there is only one store in an area, so that there will be no other similar store competing with you. At other restaurants under the name of Sunshine Breakfast, the Chef's Guild and Masterhouse will hold them accountable and refuse to provide any ingredients. ”
"So, we have the right to use the pastry recipe, and every year we actually pay a license fee, right?" Naturally, some people can understand it, after all, the concept of patents has already appeared.
"Include this concept, but the value of the brand, don't you understand?" Wang Yong patiently explained, "Just like the Chef's Guild and the Chef's Guild, there are all over the place, everyone knows that buying ingredients goes to the Chef's Guild or the Chef's House, the ingredients here are guaranteed, and the ingredients in the Chef's Guild are cheaper, and the ingredients in the Chef's Guild are fresher, so have you ever thought about going to other places to buy ingredients?" ”
"Like...... There is really no ......" Everyone thinks about it, and the authority of the two institutions seems to have been deeply rooted in human nature, and it is true that they have not thought about buying groceries elsewhere.
"Sunshine breakfast is also a truth, it is available everywhere, everywhere is the same decoration, the same service, everyone wears the same clothes, as if it is another Wanshi house or chef's guild. People who have eaten Sunshine Breakfast's noodles in Zhencheng and think it is delicious will naturally choose to eat here when they see the same store in other places, and under the cross-influence of various places, the fame of Sunshine Breakfast will become bigger and bigger, and there will be more and more customers, which is the benefit of chain stores! Wang Yong said.
"It seems like that!" Many people suddenly opened their mouths, "Then can Zhen Cheng still join?!" ”
"I'm sorry!" Wang Yong had to apologize, "Zhencheng's franchise quota is full, but there are still many counties that have not joined, or the number of people is not full, you can check it, if you are interested, you can join!" ”
Basically, on the Peijun side, the Cao family and the Xiahou family; Xun's in Yingchuan, as well as other places, have sunshine breakfasts open, they take the plan and recipes, decorate according to the regulations, the costumes are the same, and the pastries are also made in strict accordance with the recipes.
The Chef's Guild and Wanshiwu also came forward to open Sunshine Breakfast in several places in the Central Plains, and many people opened stores and set up online stores to ensure that every county has a Sunshine Breakfast Restaurant, of course, many are still in the plan.
In the past few days, Wang Yong has been busy with this, but fortunately, everyone is also busy, because the requirements for food are not so high. However, it is conceivable that after this busy time, the suppressed appetite will explode in one go.
"Welcome to Sunny Breakfast!" At this moment, in the Sunshine Breakfast Shop in Zhencheng, many people enter the store with curiosity, and then they will find the welcoming little guy, who came up to greet them warmly, "Please take a look at it, if you need anything, just ask." ”
Many people enjoyed this treatment for the first time, and they were immediately curious about this newly opened store. So I looked at the menu and found that it was all called 'pastry'. Looking at the price again, many of them are not what they can pay, but fortunately, not all of them, and there are many things they can afford, but they don't know how they taste?
"That ......" a man came to the counter a little reservedly, "give me a steamed bun ......"
Coarse steamed buns cost a penny a penny, and they are the cheapest thing in the entire store, and the cost is even less than a penny. If it could, it was naturally planned to sell it for one penny, but considering the current shortage of food, each person was limited to two, and after two, each penny was three.
There is no way to raise prices during disasters, but Wang Yong does not want anyone to maliciously raise prices in the name of disasters. After all, the price should be uniform everywhere, after all, there are supply channels for the Wanshiya and the Chef's Guild, and there is generally no need to change the price unless there is a large-scale disaster. The two agencies are also responsible for supervising the franchise stores of Sunshine Breakfast.
The so-called mystery guest system is nothing more than this, if a problem is found, the franchise qualification of this store will be cancelled.
First of all, the restaurant will no longer be able to use the 'Sunshine Breakfast' sign, most of the recipes will not be available for free, and thirdly, it will lose the supply benefits of the Chef's Guild and the Masterhouse.
"Okay!" The clerk kindly took a thick steamed bun for them, then handed it over, collected a penny back, and asked, "Do you plan to eat here, or do you plan to take it away?" ”
"Can I eat here?" The people looked at the clean and tidy shops, and then looked at the coarse steamed buns in their hands, a little restrained.
"No problem!" The clerk kindly replied that in addition to the tables and chairs on the first floor, there are private rooms on the second floor, which can meet the actual needs of all classes.
"Oh...... Oh...... Okay......" The people nodded, then found a place to sit down, and then a clerk brought a cup of cold boiling, "Water is provided for free!" ”
Of course, water can be free, but soy milk has to be charged, but for this service, people also have a feeling of 'earning'. Especially the feeling of being respected, it's really good.
The steamed bun has just been steamed, due to the addition of wheat bran, the taste is not very good, but it is very anti-hunger, a steamed bun belly, I actually feel that it is already half full, and for most people, this taste is actually very good.
"It's delicious, bring me another one!" The people touched their bodies and took out a copper coin with their body temperature.
"Okay, please wait!" The clerk nodded, and then took another one out.
After two steamed buns and a glass of water, the people felt that their stomachs were full and their strength was gone, so they got up and left. After eating good things, his mood was much better, and he looked back at the signboard of Sunshine Breakfast, he was illiterate, but the sun trademark on the signboard was remembered in his heart.