Chapter 359: Newspapers Make Money
The initial 10,000 copies, this is Wang Yong's task for the printing workshop, and the follow-up will continue to print as needed.
Masterhouse became a shareholder of the printing plant, and immediately after receiving the notice, it began printing. Although there are no additional fees, the cost and labor fees are still charged.
"How much are you going to sell for the newspaper?" When Cao Pi was about to sell, he remembered that he didn't seem to know the price of this newspaper. Judging from the current situation, the printing cost of a simple copy should be about five yuan, and the printing of 10,000 copies can probably reduce the cost to about three yuan.
After deducting other transportation costs, if you want to make a profit, you need at least ten cents a piece.
"Five cents in the early stage! Then drop to three pennies as needed, and finally use one penny as the final sales target! Wang Yong smiled and said, "Actually, it's nothing to give away for free, but you always have to give those who sell newspapers a little income!" ”
"Shishsh...... What the? Three-penny, one-penny? Are you crazy?! Cao Pi scolded directly, which means that if you sell it, you will lose two to three cents a newspaper, and 10,000 copies will lose at least 30 yuan! Thirty a day!
One acre of fertile land is only a penny, and one day is equivalent to a direct loss of three acres of fertile land! Loser, what a loser!
"And for the newspaper to have an effect, it is estimated that it will take another month to see the initial results. After all, we can only report once a week,......" Wang Yong shrugged, thanks to the fast track of Wanshiwu, otherwise it would be good to report once a month.
The map of this world is different from his world, the scale is different, some places are far apart, some are closer, and the terrain is also a little different. It is just for the promotion of the newspaper in Cao Cao's current sphere of influence, sending back the manuscript from the locality, and then it takes a day to polish it, and it takes three or five days to send it back.
After that, it takes a day or two to polish, a day of typography and printing, and a sale on Monday of the following week, which is already good. If so, Wang Yong certainly hopes that it can be compressed to five daily newspapers, three daily newspapers, and even daily newspapers.
Four issues of the newspaper, to be honest, he doesn't think it will have any effect, if it weren't for Wanshiwu taking the lead in advertising, I'm afraid that without three months of promotion, it may not be effective.
"One month ......" Cao Pi felt that Wang Yong was crazy, it was not enough to lose three acres of fertile land at a time, but also a full month, at least four weeks, and the twelve acres of fertile land were directly lost.
Unable to figure it out, she wanted to put her hand on Wang Yong's head to see if he was crazy. Anyway, it's not high enough......
"What for? Hands-on! Wang Yong looked at the other party, how could he not know what she wanted to do. It's especially interesting to watch her feel like she's constantly tiptoeing to touch her head...... But change the roar or roar!
"Are you really okay?" Cao Pi asked tentatively.
"No problem, then again, haven't you noticed that we have a health column over there, and there are articles about several kinds of fruits and vegetables?" Wang Yong sighed, and then asked a question inducingly.
"Of course, it's about tomatoes, durian, pumpkin and sweet potatoes...... What's wrong? Cao Pi, the bear child, obviously hadn't reacted yet, but looked at Wang Yong in a daze, waiting for his answer.
"You can't do this, you have to think more, think more, and speculate more when you encounter things, so that even if you are wrong, at least you can learn something in your thinking, instead of waiting for others to answer!" Wang Yong shook his head.
"But if you're listening to you talking, won't I be all about it?" Cao Pi tilted his head.
This is a big guy, really a big guy, no wonder he can sit in the position of the emperor. Look at people, others ask them to think more, think more, this one directly let others think, and then tell her the answer, and then learn here. This is the ability to use people, and the proper leadership style!
"That's right, we negotiated with Wanshiwu, and we will promote these vegetables and fruits for them, so is there a promotion fee? Let's take a look here......" Wang Yong said here, taking out a newspaper that had been printed, "Here we have a copy of Wanshiwu's recent melon and fruit discount publicity, this discount period is half a month, and the focus is on these vegetables and fruits...... Do you think readers who have read the health column will want to go to Wanshiwu to buy these melons and fruits? ”
"I see, so what?" Cao Pi didn't think about it at all, she just wanted Wang Yong to tell her what the result was.
"As a result, we charge a certain amount of advertising for this discounted advertisement, even if it only occupies a small part of the page! Promotion is promotion, advertising is advertising! Zhang Song could only step forward and add.
"In other words, we have collected a large amount of advertising and promotion fees from Wanshiwu?" Cao Pi was willing to think about it now, "How much is this cost?" ”
"Because we don't have any other customers at the moment, we can't sell these placements at a high price...... That's it...... The promotion fee is 20 ...... One month at a time! Wang Yong said truthfully.
"One hundred and twenty, a month? Isn't we...... Don't lose money? Cao Pi calculated, according to the sale of three yuan, then the loss of 30,000 yuan a week, that is, 30 yuan, a month is about 120 yuan. But the house has already paid the cost of this one hundred and twenty yuan, that is to say...... No income?!
"Hey, hey, isn't that still no income?" Cao Pi is still unhappy, he has been busy for so long and has no income, what is this? A newspaper is operating for a month, and it is just a matter of breaking even.
"It's already good!" Wang Yong shook his head, "After all, our influence is not enough, too few people come to advertise, and in the later stage, I won't advertise them if they don't bid!" At that time, a conspicuous advertising space must be counted once a month, at least once a quarter, and I will not publish it if there is no 30,000 yuan a month! ”
"Are you crazy about money?" Cao Pi thought this was crazy! This is still the most conspicuous part, but what about the rest of the place? In this way, the advertising revenue of one year is an astronomical amount, think about it a little...... I'm still a little excited! At the same time, there is a feeling that it is very unreal!
"Okay, won't you know later? The key is that this newspaper must be officially agreed to run, so that even if we monopolize the industry, even if everything wants to handle it, there is no way, why do you think the other party is so happy, using the printing press as a share, only occupying a 10% dividend? Wang Yong said with a smile.
However, according to his speculation, the real purpose of Wanshiwu's shareholding is mainly to avoid, and the newspaper deliberately guides public opinion and directly targets Wanshiwu. After all, major shareholders, even those who only occupy 10% of the shares, have the power to supervise.
For example, one of the editors in this one is provided by the Everythinghouse...... Needless to say, the purpose is supervision!
"So, this newspaper, we are on sale?" Cao Pi also felt that he could take a look, so he compared the newspaper in his hand.
"Of course, and it must be rolled out as soon as possible, not only in Yingchuan, but also in the entire Yuzhou and Yanzhou! If it weren't for the limited conditions, Xuzhou and Jingzhou, and even Sizhou would have our newspapers! Wang Yong waved his hand and said proudly.
"So what are you waiting for? Immediately, immediately, now, promote it to me! Cao Pi also seems to have some self-confidence.