readx;?“ Shouting and screaming, what kind of system has it become? Is the sky falling? ”

In the small hall, Chen Gaolang sat behind the bookcase, frowning and reprimanding the second son who came in quickly, his voice was not high but very majestic. Pen ~ fun ~ pavilion www.biquge.info

"Ah..." Chen Zizhi didn't expect his father to be in the hall, he shrank his head and smiled, and handed over the newspaper in his hand, "Father, eldest brother, I heard that Guozijian's newspapers are distributed everywhere for free. I'm afraid this will have an impact on our newspaper business. So, hurry up. ”

Chen Gaolang was in a bad mood, and patted the newspaper on the bookcase in his hand, "Do you still need to say it?" ”

Only then did Chen Zizhi notice that his father had already gotten the newspaper, laughed with him, and stood aside. The atmosphere was slightly silent. Guozijian's Jinling Bulletin, after it was issued for free, put a lot of pressure on the Chen family and his son.

Chen Zizhen shook his head. Although his younger brother is better than the fourth brother, he is still inferior in his work. He had been talking to his father for a while in the morning. The situation is dire.

Who would have thought that Guozijian would deliver newspapers for free? If Wen Xijiu sent someone to deliver a letter, 11,000 copies were printed, and with the content of this newspaper, it would be difficult for the Chen family to copy and imitate it.

First, the scale of printing cannot be replicated by the Chen family. Only the craftsmen there in Guozijian and the cooperation with Zhiren Bookstore can have such a large print run.

Second, the content cannot be copied by the Chen family. The Chen family organized people to manually excerpt the Di newspaper, expound the righteousness, and be loyal to the monarch and patriotism. But to write something that is so much content in a four-page, eight-page newspaper, the Chen family does not have enough manpower.

If Guozijian's newspaper really has merchants to advertise and break even, then the Chen family's newspaper, Jinling Wenbao, can be closed.

Of course, the Chen family can also continue to increase investment in running newspapers, but is it worth it? What is the purpose of the Chen family's newspaper? In order to avoid the situation of this year's Oiran Contest, if necessary, you can also promote your own famous prostitutes. At the same time, it is also for a good reputation.

Chen Zizhen thought for a while, looked at his father with a headache, and waited for his father's choice.

Chen Gaolang's face was cloudy, and he said slowly: "Zizhen, do you think that if you go to advertise your family's goods at home, the Jinling briefing will accept it?" ”

Chen Zizhen thought about it, nodded and said, "Yes." "Absolutely. Not to mention the problem of silver. The Chen family's power in Jinling City was enough to ensure that Guozijian would not refuse.

Chen Zizhi thought to himself: In this case, why does the family spend thousands of taels of silver every year to run a newspaper? As long as you pay a sum of money to advertise on the Jinling Newsletter, the effect is not enough? It's a good business.

Chen Gaolang sighed and said, "Then the newspaper at home will stop for a while!" Look at what Guozijian's newspaper really does. Our newspaper will still be run in the future. Manpower, craftsmen, find someone to do it when the time comes. ”

Newspapers can influence public opinion. That's the right to speak. Of course, it is not the right to speak in officialdom, but the right to speak in business. For example, the content in today's newspaper is advocating Miss Bingwan, what if it is the famous prostitute of the Chen family? What is the business of the Chen family? He also said that the things in Jinling City were delicious, and the things were affordable, etc.

From the point of view of conspiracy, the Chen family must have a newspaper. Otherwise, you will be stuck in the neck by that side at a critical time.

But, after all, this is a business thing. As a secretary of the ministry, he was powerful enough to make Guozijian's newspaper available to him. Therefore, it is okay to wait and see how the teenager runs the model of this newspaper business. It's a new thing.

Chen Zizhen responded: "Okay." Father. ”

…

Half a day later, the news of the temporary suspension of the Chen family's Jinling newspaper spread throughout Jinling City. Regardless of the Chen family's intentions, as soon as Jia Huan made a move, he suppressed the biggest competitor in the newspaper industry, which made many people in the city's power circles look sideways.

After the news reached the Zhen family, the ladies in the room were speechless. Regardless of the rest, just by forcing the Chen family's newspaper to stop, this is enough to make them realize how powerful Jia Huan is. In the face of the facts, violently ridiculing, it will only lower your own IQ.

After a few days, the effect of the ad gradually came out. Some of the merchants that Jia Huan contacted, such as Jin's mother in Xiaomengge, and the Hui merchants who were introduced by the Wang family to sell bamboo, porcelain, silk, tea, rice, and paper in Jinling City, all approached Jia Huan to renegotiate the advertisement at the end of June.

The various costs of a newspaper add up to about 20 to 50 yuan. The circulation of more than 10,000 copies of the newspaper is between 150 taels of silver and 400 taels of silver. Before the second issue of the newspaper was printed, Master Tian, who came forward on behalf of the Jinling briefing, had already collected nearly 800 taels of silver in advertising expenses.

The Chen family's newspaper was closed, and only the exclusive advertisements of Guozijian remained, and the Jinling briefing fee was relatively expensive.

On June 20, after a rainstorm, Jia Huan, Zhang Chengjian, Ji Ming, Master Tian, Wu Dianshu (from Jiupin) of the Classics Hall, Zhang Yuanwai of Zhiren Bookstore, and more than a dozen supervisors from the editorial department drank in the Beile Building outside the Guozi Prison, which was regarded as a celebration party.

More than half of the dozen inmates have changed their faces. In the past half a month, the unemployed prisoners who did not listen to the greetings and insisted on writing classical Chinese have been cleared out by Jia Huan.

The private seats of the Beile Building are spacious, and it is the time for dinner in the evening, and the lively noise downstairs comes in from time to time. Outside the building, on the Pearl River, after the summer rains, the trees are new.

There were two tables in the seat. While talking and laughing, the banquet began. After the victory, everyone was very relaxed.

Gao Jian Sheng gave Jia Huan a glass of wine and said, "Brother Jia is really talented, and he will suppress the Chen family as soon as he makes a move." If you don't accept it, you can't. It turns out that newspapers can do the same. You know, in May, we were laughed to death. ”

Several inmates in their thirties at a table sighed, "That's true. Editor-in-chief Jia has made great contributions. ”

Jia Huan smiled and picked up the wine glass, "Guozijian's newspaper, the future still depends on you." I drink with you. ”

Everyone laughed and toasted. Editor-in-Chief Jia's future is not in Guozijian's newspaper, this is something that everyone knows. Twelve-year-old! I'm afraid that the ambition is still between the temples.

Zhang Yuanwai was thirty or forty years old, and his appearance was a little gentle, and he nodded slightly. It's a pleasure to work with someone like Jia Huan. Put down the wine glass and said with a smile: "Our Jinling briefing is completely famous." All the people in the city, young and old, love to read our newspapers. Yesterday, many of my relatives and friends asked me for newspapers, which made me lose face. ”

Everyone laughed at these beautiful words.

Jia Huan also smiled slightly. The content of the Jinling briefing is still very good. This is also one of the barriers to entry for other newspapers. Not everyone can find so many resources for readers in Guozijian.

The first edition of the Jinling Bulletin was an editorial, a table of contents, and current affairs. The editorial is the big headline. The table of contents is a brief introduction to each edition. Current affairs are political news from the newspaper. However, a simple tidying was done. For example, the recently arrived Di newspaper about Zhao Yushi's impeachment of the Zhen family. Di Bao only intercepted the cantata, while the Jinling Bulletin adopted the layout and reporting method to illustrate this matter:

Zhao Yushi impeached the Zhen family in Jiangnan for a deficit, and there were 17 courtiers who wrote and dozens of chapters. So it's clear at a glance. The second piece of news that followed was: Zhang Jing, the military machine, and the prince Teng, the commander of the nine provinces, refuted Zhao Yushi.

Yushi Zhao Junbo, this is Jia Huan's old acquaintance. In Jia Huan's eyes, these news mean that the court bigwigs have suppressed the limelight of attacking the Zhen family.

The second edition is trivia in Jinling City. Similar to the layout of the Urban Life newspaper. Interesting facts in the streets and alleys, fakes, disputes, etc. Political news, Jia Huan will not let the Jinling Briefing make comments, that is looking for death. But life news can be left to the free rein of the inmates. Or praise, or criticize.

The third edition is the big killer of the Jinling briefing. Homicide and erotic cases. In fact, this is one of the fundamental reasons why the Jinling briefing can become popular. Violence and eroticism are always the place where people hunt for curiosity. This is caused by the dark side of human society and psychology.

Jia Huan uses such a simple and crude method to stimulate readers to want to read it. Of course, this is only for early starts. And the text is subtle. He didn't plan to make a Playboy, Sun-like newspaper.

The fourth edition is all about advertising. In addition to collecting advertising fees, it also involves "entertainment stars", that is, popular prostitutes and Oiran lace news on the Qinhuai River. This is also one of the highlights.

In addition to the threshold of content, there is also the threshold of manpower. Including: printing craftsmen, editors. This is the reason why the Chen family's newspaper could not imitate the Jinling Briefing.

Wu Dianji said: "Friend Jia, in this issue of the newspaper at the end of the month, we are afraid that we will continue to increase the number of copies printed?" ”

Jia Huan smiled and said, "This is nature. The expansion of the newspaper is up to you. I don't care! Next, it's time to consider the matter of requesting a manuscript. Relying on our national prison alone, the content produced is limited. Let's talk to Brother Bo Miao when we go back. ”

By turning inmates into journalists, editors can temporarily relieve the pressure of employment, at least for a year or two. His plan is even bigger than that. However, he may not have time to implement it in Jinling.

More than a dozen inmates smiled and toasted Zhang Chengjian. It's also a joke of heckling. Although the editor-in-chief Jia is young, he is respectable, and he teaches them the skills of vernacular writing, and they don't dare to coax them, but they are the sons of the servants of the Ministry of Rites, chubby, older than everyone, and can talk.

Zhang Chengjian did not refuse, and said with a smile: "Eh, let's go out to eat and drink today and talk about the newspaper, and we will talk about it in Guozijian tomorrow morning." ”

Ji Ming and Master Tian both laughed, looked at the lively seat, and then looked at Jia Huan. The newspaper is done. Ziyu is really as reassuring as ever, and her shot will be successful. How did such a person enter the court, and how did he leave his chapter on that stage? Come to think of it, it's fascinating.

The banquet did not disperse until after eight o'clock in the evening. More than a dozen prisoners, Master Tian, and Zhang Yuanwai made an appointment to go to the Qinhuai River and drink flower wine. The prisoners have been working hard for several years, and now they are finally in high spirits. Wu Dianshu is a prisoner who returned to China. Ji Ming asked the chief to go with him to call a boat.

Jia Huan and Zhang Chengjian were talking by the river outside Beile Building. In the night shadow, the lights on both sides of the Pearl Bridge are lit up, and the prosperity is abnormal.

Jia Huan said: "Brother Bo Miao, you have to worry about the newspaper. ”

Zhang Chengjian smiled and said, "I understand." "Ziyu's energy is still in reading.

Jia Huan smiled and shook his head. Zhang Chengjian didn't quite understand what he meant. Newspapers, public opinion, he made a demonstration, as if opening a Pandora's box.

It is foreseeable that newspapers in the Jiangnan area will spring up like mushrooms after a rain, and will continue to affect the social and cultural atmosphere of the entire Jiangnan. Newspapers were originally the product of the formation of the burghers.

What the future holds, he can't say. But hopefully the biggest newspaper in hand. (To be continued.) )

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