On this morning, there were many people sitting on the second floor of Fengfei Tower, these people were all well-known businessmen in Chang'an, although they had a humble status, but they were very rich, it was not difficult to see from their gorgeous clothes.

After a while, I saw a young man walking up, it was Han Yi.

Of course, these businessmen were also called by Han Yi. "Brother Han, what are you asking us to do?"

Before Han Yi came up to take a breath, Qian Dafang said with a little dissatisfaction.

Obviously, they are very dissatisfied with Han Yi's frequent late arrival.

"I wanted to say good morning to you, but you didn't seem to care."

Han Yi smiled slightly and said, "Then I'll be straightforward, I invited all my seniors here today because I have a little thing I want to discuss with you." ”

"What's the matter?"

The tone of the seniors was straightforward.

Han Yi didn't rush to say, poured himself a cup of hot tea, took a sip, and said: "Don't hide it from you, in fact, I feel like I'm dreaming about everything I have now, and your attitude towards me can also prove it." ”

After a pause, he smiled again: "I must have heard that a few years ago, I was just a small farmer in Yangzhou, and my family was very poor at that time, and I had to ask someone to borrow money to make a new dress, so I had to sell the land to pay off the debt, which was really miserable." Whenever I fell asleep in my old hut, I always felt that these two eyes were a little redundant to me, because when I opened one eye, I could see the rat hole in the corner.

I was so tired of the cramped huts, the moldy roofs, and the shabby couches that I didn't know how many people had sat on, and I swore at the time that I would try to make money. Stay in a big house and get away from it all. By chance, I had the pleasure of staying in our Yangzhou Thorn Mansion for a few days, with a spacious and atmospheric front hall, a bedroom covered with sandalwood, and a garden at the back. In front is the water pavilion and the view is very beautiful. But I didn't rejoice in it, because I was so frightened by the unfamiliar environment, I subconsciously rejected it, I got used to my dilapidated hut, and the days were really tormenting, and I wondered if I was born poor. But after I lived there for a while, I suddenly felt that it was better to have a mansion with a high gate, and I hope that I will have one like this in the future. ”

"Congratulations to Brother Han, you have done it now."

That Dou Yi laughed.

"Thank you."

Han Yi said with a smile.

Zhao Sijia said: "But what does this have to do with us, you called us here, you won't just tell us stories." ”

Qian Dafang snorted: "Maybe I want them to worship him." ”

Everyone looked at Han Yi with a puzzled expression.

"No, no, no!" Han Yi shook his head and said, "The story I am talking about, the focus is not on me. It's about the mansions and cottages. When a person has to do the same thing or the same person every day, it is a habit. If you are suddenly faced with another person, you will feel very unfamiliar, whether you are standing in front of a beautiful woman or not, you need a process of adaptation.

Similarly, now the people of Chang'an are used to going to the two cities to buy things, how to make them change their habits. Come to our North Lane to buy things, this is something we have to consider, although our North Lane is very good, but get used to this thing, it is very difficult to say. We have to let them step into the North Lane and get used to shopping in our North Lane to let them know that our North Lane is good. A person occasionally goes to a restaurant to eat, and what he eats is the taste, and if he eats it for ten years, then what he eats is feelings. ”

Jia Fugui smiled and said: "What else should I do, it turns out that this is the matter, isn't there a drama of your Fengfeilou, as long as your Fengfeilou is not like before, you can open it if you want to, and stop it if you want to, and guests will naturally come to us to buy things." ”

Ramhid haha, "And Women's Day." ”

"If it weren't for that, why would we come up to your north alley."

Han Yi nodded with a smile and said: "You are right, there are dramas and women's days, slowly, our North Lane will become prosperous, but don't forget, in this case, everyone is mainly for the drama, just by the way, look around, this will prolong the time for our North Lane to surpass the two cities, the longer the time, the higher the risk, for us, the best result is that we let the people from the beginning, is for your shop." ”

Qian Dafang said: "What you said is simple, you also said earlier, the people are used to going to the two cities to buy things, and no one will come to our store from the beginning." ”

"Is it man-made?"

Han Yi smiled slightly.

Dou Yi's eyes lit up, and he said, "It seems that Brother Han has a wonderful way to do this." ”

At this point, everyone's interest has gradually increased, and it would be best if they could attract customers from the beginning with their own shop alone, rather than relying solely on drama.

Ramshid said: "Lord Han, if you have any way, just say it." ”

"Okay, I'll get straight to the point."

Han Yi said: "I hope that everyone can reduce the price within three days of the opening of the market, so as to attract customers, there is nothing more attractive than cheap goods." ”

After hearing this, the merchants glared at Han Yi one after another, to paraphrase the words of irrigation, if the eyes could kill, Han Yi would have died with ten thousand arrows piercing his heart at this time.

Qian Dafang snorted, "I think it's a good idea, it turns out that this is the idea, who can't think of it, the key is that we are not Brother Han, I can't afford to lose this small business." ”

The character of the iron rooster is undoubtedly revealed.

If the name means this, Lao Tzu will call him Han Ji poor when he gives birth to a son, the word is short and fat, and he will be a rich and handsome man in the future. Han Yi couldn't help but despise this Qian Dafang in his heart, in fact, how much money Qian Dafang's family has, he is still a mystery, anyway, everyone knows that he is very stingy.

In fact, don't say that the money is generous, no businessman will agree to this.

Losing money and shouting, who wouldn't, the key is that no one wants to lose this money, and there is a drama here to attract people, sooner or later North Lane will prosper, and they all feel that they can't be so anxious.

But Han Ye is different. As a planner of a new market, Han Yi certainly hopes to establish the status of Beixiang as soon as possible and become an instant hit, so as not to have too many dreams at night.

However, these businessmen are not stupid, they also know Han Yi's thoughts now, but after they know it. It's even more angry, don't you make us lose money and help you make money.

"Brother Han, forgive me for offending, your rent here is so expensive, and the price we set now is nothing to earn."

"We wanted to talk to you about rent that day, but that's not your attitude."

"Brother Han, although you are very good at trading. We all admire this, but don't take everyone for fools! ”

These shrewd businessmen, inside and outside of their words, they were all armed with guns and sticks, and they came at Han Yi, obviously they were still very dissatisfied with Han Yi's aggressive tone during the negotiations that day.

In fact, you can let them do anything, but this is not the only way to lose money. That's what a businessman is.

Han Yi just smiled slightly and said, "Everyone is a trader. Whether it is a profit or a loss, I know it in my heart. But you're right, it doesn't make sense, I'll just let you lower the price, and I'll enjoy it alone, so let's do it, we Fengfeilou will lead by example. ”

Qian Dafang laughed and said, "Brother Han." Don't laugh at it, the ticket price of your Fengfeilou drama is only a penny, how can this be reduced! ”

Han Yi said: "As the creator of North Lane, if I just cut the price like you, it would be too stingy." You won't want to! So many shops accompany me to descend together, why? ”

Qian Dafang sighed: "This is interesting, it's not a price reduction, is it possible that Brother Han still plans to give it away?" ”

"Exactly."

Han Yi nodded and smiled.

Everyone was amazed.

"Is this true?"

Qian Dafang's tongue was a little knotted.

"It's not the first time I've done this kind of business, when Fengfeilou opened, didn't I just lose money and do business, a penny is eating and drinking, how can I not make any money. Even now, my drama is so likable, not to mention a penny, even ten yuan, twenty yuan is not afraid of people coming to see it, so after calculation, don't I just lose money. ”

Han Yi smiled and said, "But it is precisely because of my loss-making business that I am successful now." ”

This is true, many people also nodded one after another, in the early days of Fengfeilou's opening, it was also full of turmoil in the city, they didn't believe that there would be such a stupid person in the world, eating and drinking with a wallet, but it was like this, the drama became popular.

In hindsight, it seems that Han Yi's original choice was very wise.

Thinking about it, it seems that Han Yi seems to want to repeat his old tricks again.

But even if the successful case is close at hand, they are not willing to do it, because they don't need it now, no one went to Fengfeilou at the beginning, and now, as long as they perform dramas, they are not afraid of people coming.

Han Yi knew what they were thinking, and waved his hand and said: "But it's nothing at all, my loss is all for myself, but this time, I lost money, all to help you make money." ”

"Help—help us earn money?"

Everyone was a little stunned.

Han Yi nodded and said, "I have said more than once from the beginning, hello, we can only be good in Beixiang." So I'm going to lose money and help you make money. ”

All of them had a blank look on their faces.

Dou Yi was puzzled: "Please forgive Dou for being stupid, what does Brother Han mean by this?" ”

Han Yi said with a smile: "I believe you have also heard of our Fengfeilou's girlfriend rabbit, loom, rock sugar gourd, Xiong Feili and a series of other commodities, in addition to drama tickets, copper coins, cloth, fruits, meat, etc., I will take these commodities as prizes, and then arrange a lottery event, and the qualification to get the lottery is very simple, that is, spend fifty yuan in North Lane, ranging from one hundred yuan, to have the qualification for the lottery." ”

The businessmen sitting here, who are all old fritters, listened to it with a light in their eyes, and secretly thought to themselves, this is really a good way!

Han Yi saw it in his eyes and thought secretly, you old foxes, if I don't give you some sweetness, how can you be willing to listen to me.

Dou Yi smiled: "It must be difficult to win the lottery." ”

This guy is silent, but his brain is spinning quite fast! Han Yi muttered to himself, if this lottery is always not won, it will backfire. smiled: "You can rest assured, this is a must, that is, to see what the gift is." In short, I will come up with a prize worth 100 guan, and according to my estimate, when all of my 100 guan are drawn, the guests will have to spend at least 2,000 yuan in our North Lane. ”

It's all said to this point, and those who are not moved are hard-hearted!

Zhao Sijia said: "Then I don't know how Brother Han plans to let us reduce the price?" ”

Han Yi said: "I don't care how everyone goes to this place, but it must be enough to attract guests, of course, I have some methods here to provide you with reference." ”

After he said that, the subordinates immediately submitted the plan and each person had a copy.

Everyone took a look, and at first they were a little cautious, but when they saw the back, all of them flashed with their eyes.

The above methods are all very common marketing methods in later generations, for example, one five cents, buy three for ten cents, or buy salt and send rice, because salt is much more expensive than rice, buy jewelry and send cloth, and so on.

Ramheed took the lead and laughed: "Brother Han, I fully support you." ”

PS: On the first day of the month, I asked for an auspicious monthly pass, a recommendation, a subscription, and a reward...... (To be continued.) )