129 Marketing Strategy
Qixintang Yuegang Branch, which is full of dazzling, all kinds of materials are placed in their respective positions according to categories, and the entire lobby looks like a variety of categories, and orderly. What is different from other businesses is the guy Li Tianyang found, in addition to a few strong guys who are played by the team members, he also hired a few young girls, dressed in bright maid decorations to stand in front of the door to greet guests.
Every time a guest comes in, one of the little girls comes out and introduces them to the various products in the store in a soft voice unique to Jiangnan girls; And those young and strong young men can only fight and do some hard work, or maintain order in the store, so as not to have the eyeless perverts eat the tofu of these little girls.
As for where these little girls came from, now in this month of Hong Kong, if you want to recruit a few low-cost jobs or something, just go around the refugee camp in Dongshi, you can choose, there are not many people rushing to work with you, where do you care what girls can't show up, this also saves Li Tianyang and has to work hard to enlighten them and their families. Of course, you don't have to treat people badly if you agree, these girls can barely support a family of three after a month's work, which is a good job.
It's a pity, these means are fresh, the opening day provoked many businessmen present are full of praise, all of them are very interested in Li Tianyang, a small proprietor to come up with such an interesting way of hospitality, but I really think that by these means, we can attract many merchants to Qixintang to buy goods, that is a little taken for granted.
After all, Qixintang is a newcomer to the business, and for many months, the Hong Kong business name doesn't know what the scope of Qixintang's business is, and its own background is not tough enough, so there are still very few people who are willing to come to him to buy goods. In three days, Li Tianyang and them only made five orders, and the total amount was only about one hundred taels, and they didn't know how many days it would take to digest the batch of goods they brought in!
Li Tian is in a hurry, there are hundreds of openings in this camp waiting for him to sell this batch of goods and buy supplies to go back, but this business has not improved at all, how can he not be in a hurry! But the problem is that doing business in this era is a matter of accumulation and gradual progress, and it is really difficult to explode day by day like the latter.
After thinking about it for a long time, Li Tianyang finally came up with some folds: the printing industry in this era was also developed, so Li Tianyang found a printing workshop and printed a large number of leaflets. Yes, it's a flyer, the so-called wine fragrance is also afraid of deep alleys, and the unfamous Qixintang wants to make a name for himself and stand out from the hundreds of businesses in Yuegang, so he needs some extraordinary moves.
On the flyer, the four bold black characters the size of mahjong are the most eye-catching, that is, 'opening rewards', and below are the types of items sold by Qixintang, as well as the prices of the items, as well as the various discounts given to everyone when they opened. Li Tianyang distributed these leaflets to Gan Dabiao and a group of other young men, and asked them to distribute them all over the streets of Yuegang, especially the merchants in the east and west cities, and the merchant ship owners who traveled from south to north on the wharf.
This is the way of selling on the street in later generations, but in this era it is an innovation, everyone with this printed fancy thing in their hands, they will always be tempted to take a few looks, even if they don't know how to read, they will ask to see what is written on it. Not to mention, this trick is really effective, this leaflet has only been sent out for a day, and the number of merchants who came to Li Tianyang's store to check the goods is more than double that of the past, and today they have done three orders of business at once, and they have earned a full sixty or seventy taels of silver!
It's not in vain that Li Tianyang spent a full fifty taels of silver to print these leaflets, it's really worth the money, at least, Li Tianyang's engagement, so that all the big and small businesses in Yuegang know that there is a person like Qixintang!!
After collecting the shop in the evening, Li Tianyang and a few of them sat in the back hall, holding an abacus, and counting today's income with a smile.
"Hey, hey!! Tianyang, your tricks are good, the income of this day has exceeded the sum of the previous days, and if this continues, the goods we have in stock will not be able to withstand a few days! Gan Dabiao counted the copper plates while talking with Li Tianyang with a smile: "It's just that this leaflet is too expensive, so 3,000 copies were printed, and it cost us a full fifty taels of silver, which is not enough for everyone to distribute in two days, and there will be no leaflets printed tomorrow." ”
"Are you content, and don't look at how much we made today!!" Yumo also came with Li Tianyang and them this time, and gave them the current account room, and by the way, I also came to see how prosperous the port is this month.
"This trick is just to make a fresh picture and beat out the name of my Qixintang, and the money is not money, but it is not in our consideration." Li Tianyang is also quite satisfied with today's business, compared to those shelves in his previous life who distributed leaflets everywhere but few customers came, Li Tianyang's effect on distributing leaflets this time was really obvious.
"That's just as well." Gan Dabiao nodded in agreement.
"In the future, the business of this store will be handed over to you, what should you do to maintain the business of the store, you have to have a little bit in your heart!" Suddenly, Li Tianyang looked at Gan Dabiao with a solemn expression, and the expectation was self-evident.
"Well, don't worry!!" Gan Dabiao was not worried at all, but wanted to show his skills.
The semicolon is open for business, and he always needs a reliable person to manage all this, and he can't hire a shopkeeper in the city directly like the business in Lehui County, because Li Tianyang established a branch in Yuegang, in addition to selling the products he produces, it is also a front stop for his own future news channels. As for why you chose Gan Dabiao, you have to talk about Gan Dabiao's character.
wanted Gan Dabiao to carry a knife and go to the ground to do the work of pirates, and after a few times, Li Tianyang and them all understood that he was not this piece of material at all; On the contrary, he had seen Li Tianyang ten years ago through some gossip on the street (see the first volume for details), and he analyzed a lot of things, which made him very interested. Therefore, over the years, Gan Dabiao has deliberately asked Li Tianyang a lot of knowledge in this area, and learned Li Tianyang's little things in this regard.
"Company commander, He Yong and their ship have arrived in Yuegang!" Suddenly, Wu Gouzi opened the door and came in, and reported a word to Li Tianyang.
"It's finally here, let them go directly to the shopkeeper Lu!" Li Tianyang looked outside the house and said calmly.
(End of chapter)