Chapter 222: Luxury Jewelry Strategy

Monopoly is always the greatest benefit, Zhao Xin is in accordance with Miaojiazhuang, and after some reduction, the coverage rate of Baozhou was finally determined, but in fact, almost every family has a demand for soap, especially after buying it back, I personally tested it and found that it was clean and did not hurt the clothes. Pen, fun, and www.biquge.info

This is a good thing, the method of removing oil, most people know, whether it is heating or adding salt, not to mention the high and low, it is very harmful to the clothes, a set of clothes, may be heated or salted several times, there is no way to use.

Soap does not have this problem, it is clean, and it does not hurt the clothes, but sometimes, the color will be washed off.

This is also inevitable, in the time and space of the Northern Song Dynasty, there is no use of soap, and there is no non-fading fuel invented according to soap, most of the fuel can be dissolved and washed away by soap, but as long as you are careful, a slight fading will not affect anything.

It is the effect of soap, to give a huge market for soap, Baozhou conservative estimates, at least 20,000, this is still temporary, soap is a consumer product, even if these consumers at the beginning of the purchase, just consider using some key clothes, but after a long time, so convenient, the effect of good things, unnatural will be used more, after all, the whole price is only 45 Wen.

As a consumable product, it will not be eaten every day, or even every meal, like steamed buns, but it is no problem to consume one piece in a month or two.

The hot sales of soap, to a certain extent, have set off a new boom in Baozhou, and by the way, more high-end products have also paved the way.

Zhao Xin did not arrange high-end promotion and advertising, because it was useless, the demand for high-end people was diverse, coupled with the relationship between all aspects, it was basically impossible to operate face-to-face like women's demonstrations, unless the Miao family could enter that circle.

Miao Jiazhuang has no high-level relationship, although the identity of the relatives, the Miao family has always kept to themselves, never communicated more in the place, and there is no upper channel.

In fact, the most important thing is that the core of the Miao family is always in the capital, there is not even a high-level person here, and the only one who has come is Zhao Xin, who is still a fake young master, and he must be low-key.

The Miao family is in Baozhou, it is a big family, but it is a small manor, at most to ensure that the interests are not violated, if you want to make Miao Yuan such a village leader, become a guest of the nobles, think too much, it is impossible to slaughter the family, not to mention a small relative of the Miao family.

Zhao Xin is not in a hurry, soap is just a stepping stone, where to sell at the bottom, when this trend is formed, it can always attract a few higher levels, with the help of this, gradually expanding, and finally promoting high-end soap, he is full of confidence in the soap he made, not to mention the rosin soap full of humanistic atmosphere, the bright rosette rouge soap and the dreamy color violet, just sell the above, it is enough to attract attention.

Under the premise that soap is circulating at the bottom, and even has caused a craze, wealthy and high-ranking officials have also paid attention to this thing, and even tried to buy it, and the initial amount was not small.

It is impossible for those who are in charge of sales to know which one is which, and if people come to buy things, it is impossible for them to take a famous thorn and say which one they are.

But 45 Wen one thing, 20 pieces, 30 things bought, not ordinary people, ordinary families, can't buy so much, and it is impossible to use so much.

Because at the beginning, there was no relationship with fame, all kinds of more high-end, those that had already come in, went and did not put them out, a bunch of low-level consumers, it was useless to put them out, and they couldn't sell them, how could they give you in, in case they angered them, soap didn't even have a channel.

It's not impossible, bad money drives out good money, this is not something that hasn't happened, the key is profit.

In this era, unlike later generations, the era of large-scale production of goods, there is nothing, and the sellers are all bought and sold in the store, and there is no such thing as returning goods that cannot be sold.

That is to say, the shop of bath beans is bought by the boss with real money, and then makes a profit through sales, and what you send is to buy it with them to have a huge impact, and fight with yourself, does anyone do this, no matter which one wins, the loss is the boss.

It is clearly knowing this, Zhao Xin can not be in a hurry, at the very beginning, it is impossible to distribute goods on a large scale, until the reputation of the soap rises, after occupying the entire market, there will naturally be smart people, seeing the benefits, come to buy, before that can only wait.

Fortunately, the waiting time is not long, for those who buy 20 yuan or more than 30 yuan, they have specially sent some benefits, for example, they have purchased more, there are certain discounts and gifts, and by the way, they have introduced high-end products.

Of course, it is impossible to delay more time, just a simple introduction, to be honest, these salespeople in the introduction, but also a little hard-headed, high-end products, can not be as low-end soap so demonstrative, each price is quite high, plus Zhao Xin will take the brand of luxury jewelry in the future, no gifts, no trial packs, under the premise of no evidence, just by virtue of beauty, it is impossible.

Therefore, even if the high-end crowd appears, several high-end soaps will be displayed almost every day, but in the first few days of sales, none of the high-end ones were sold, and after introducing them to these people, it did not play a big role, and even played a little counter-effect.

One by one, in the store of 45 Wen, there are 150 Wen, or even 1.8 of the same thing, just a look and effect, is it okay, and even for the people at the bottom, those who took it out and introduced it, there was a bit of discussion among the people who watched the excitement.

Think about it too much, change the packaging and appearance, you can multiply the price, or even dozens of times, and it's not like this to grab money.

Even the salesman is a little puzzled, why didn't the young master take it out and show it, just like soap, showing it can prove that this thing is worth the money, not to mention the more high-end rouge and violet, there is still a lot of market for rosin soap.

Of course, Zhao Xin can't explain to them, the low-end can be displayed, and the high-end can be displayed if it is LOW, and it is easy to give others a kind of thought, which is similar to the idea of soap.

Even if he is really about the same, he can't do this, Zhao Xin believes that as long as the soap trend continues, there will always be the first to eat crabs, once there is, the atmosphere of comparison and showing off wealth among the high-level people, the sales of these high-end soaps are not a problem at all, and he even increased the production of soap in the first few days of sales, and for all kinds of high-end soaps, he also did not let go.

Now, the workshop has been officially established, Xue Yu and them, after teaching the new guys, they have retired, a total of about 50 people in the workshop, the efficiency has increased by 5 times compared with before, and it can process almost 2000 catties of soap and soap per day, the proportion is basically according to the previous one, and it will be adjusted when the official sales begin.

Zhao Xin's approach is correct, and when the salespeople and the people at the bottom watch the excitement, the influence has actually been generated.

The excellent effect of soap is the focus of various family discussions in the county during this time, the price of 45 Wen, whether it is high or not, whether it is low or not, but the effect is leveraged, soap has a huge cleaning effect on stubborn stains, especially grease and the like.

Besides, it doesn't cost to wash it once, for families with a little bit of money, who doesn't want to use more, so that the clothes are cleaner and they have the confidence to go out.

The fame of soap, even if it spreads, it is impossible for the old men at home to buy it personally, those who are responsible for buying it, see the more high-end, the price is more gratifying, they dare not sell easily, this thing is a bit expensive, if it has an effect, it is a great achievement, if it has no effect, it is a big disaster.

Responsible for purchasing, which one is not a human spirit, which one has no problem in hand, they dare not make it easy, do not seek merit, but seek no fault, this is not only in later generations, this is throughout the entire historical time and space, with the premise of class, there will be, no matter how much you want to buy, or look at the effect of soap, and then say, stability is the long-term way.

As soon as the effect of the soap came out, sure enough, as advertised, the person in charge of the purchase was commended, and some people were even affirmed at some banquets, which greatly promoted the enthusiasm of these stewards.

Suddenly, some people moved their minds, if this store advertises, as they show, these more upscale are the favorites of the owners and ladies, this is a great merit, that reward opportunity.

Not everyone is a smart person, there are always a lot of smart people, some people do not have much wealth, they choose rosin soap, agarwood soap, but some have a higher vision, directly aiming at rouge soap and violet.

When the first bar of soap is sold, it means that the frenzy has been born again. As long as it has excellent performance, it can occupy the market after the first product is sold.

This is a product beyond this era, the world has comparison, expensive luxury jewelry, what you want is not performance, but what you have, I must have, even I want more, better, in short, unless there is no money, and even some obviously have no money, but also to slap a swollen face and become fat.

Even if at the beginning, several kinds of soap were sold alternately, but when the first piece caused a sensation in the family and in the aristocratic circle, the trend of soap could no longer be stopped.

Countless stewards gathered in the store, and they didn't even care about mixing with the mud legs at the bottom, what they wanted was a few high-end soaps that were strong, violet was the first choice, and no rouge soap was good.

For this reason, another store that has been prepared for a long time, a high-end luxury jewelry store that has done simple decoration and decoration because of Zhao Xin's suggestion, also appeared, and similarly, in Baozhou, it has caused a huge trend.