Chapter 1157

"Yes, with this thing, with a stable and solid cement straight, my Da Song has a land for grazing horses, I believe that in the near future, we will be able to see this kind of carriage everywhere on those cement straights in Da Song." Sister Chen nodded very resolutely and agreed with Li Qingzhao's statement.

She had tested the four-wheeled carriage many times before, and it was precisely because she felt that the four-wheeled carriage was far more stable and comfortable than the two-wheeled carriage, so Pingyin Houfu purchased four in one go, but this month, only one could be delivered first.

After all, Manhong Trading Company is in business, and it can't just meet the needs of shareholders and ignore the needs of customers. Therefore, every shareholder who has the need has only received a four-wheeled carriage this month, and the rest of the orders need to wait until next month and next month to be completed.

And all shareholders buy four-wheeled carriages, all are purchased according to the market price, never discounted, after all, the money earned is to be used to share profits, the current four-wheeled carriage is a popular fist product, so the first batch of products, it is best to let more customers enjoy the comfort and stability of the four-wheeled carriage.

When the twenty carriages left the store one after another, the test cars returned to their original places again. Among the onlookers, there were many potential customers who came to consult and test drive.

In the shop, there are also 12 samples of horse-drawn carriages with everything but horses.

This is different from the test drive outside, and this is to let these unknown customers understand why there are several prices for the four-wheeled carriage of Manhong Trading Company.

And, next to each sample car, there will be a smiling, polite, and well-dressed shopping guide who is there to skillfully explain the characteristics of various models......

"This VIP, our Wanhong Trading Company's four-wheeled carriages are divided into three categories: comfort models, luxury models and supreme models, taking comfort models as an example, comfort models only have the most basic configuration, but many configurations do not have, such as interiors, such as internal stability springs......"

"Our extreme model not only allows you to ride comfortably, but also can stretch the seat cushion and lower the cushion backwards for a certain distance, so that you can rest in the car when you are tired of the journey, and it will not delay your trip......"

"In addition, you can take a look here, this is the top crystal sheet that my Wanhong Trading Company specially purchased for the supreme model, inlaid on the car window, so that the VIP only needs to sit in the carriage safely, leaning on the handrail, and can enjoy the infinite beauty outside the car window......"

"And on the Supreme model, our carriage also uses the top first layer of calfskin hand-sewn cushions, which are both soft and comfortable, and even the armrests are sewn from cowhide, so that the guests can relax their hands......"

From time to time, customers who come to visit will sit in the carriage under the persuasion of the shopping guide to feel the characteristics and special functions explained by the shopping guide.

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"Wan always felt that he had achieved the ultimate in businessmanhood, but he never thought that you were even more powerful than me. Unexpectedly, even if it is the same four-wheeled carriage, it will make you differentiated, tsk, from the most basic comfort version to the top supreme version, the price of the two has nearly doubled. ”

"But the current orders for the luxury version and the extreme version are actually three times as many as the comfort version." Wan Bin looked at Wang Yang beside him, his eyes were full of admiration.

Wang Yang smiled and explained slowly. "There are countless rich people in our Great Song Dynasty, and for them, since they can afford a four-wheeled carriage, then, if they want to buy it, they should simply buy the best.

In this way, even if they go out to talk about business, as soon as such a supreme model appears, it can make those people feel their strong sense of superiority and momentum......"

The marketing methods adopted by Wang Yang are exactly the methods used by the major automobile manufacturers in later generations to buy cars. Think about it in the future generations, the vast majority of people who buy cars and can afford to spend money will definitely not want to have the beggar version, at least two or three grades higher than the beggar version.

Of course, there are some people who are more willing to pay more money and go directly to the top, so that it is also very compelling to go out and pretend to be forced.

The psychology of buyers has long been understood by those marketing experts in later generations, so Wang Yang, the first marketing expert in the Great Song Dynasty, is naturally shameless and directly copied and used all of them.

As far as the current situation is concerned, the effect is quite good, the beggar version, hmm...... That is to say, the Comfort version has the lowest sales rate, but the price is much higher than that of the Comfort version, but it is lower than the Extreme Edition, and the luxury version of the four-wheeled carriage is the most popular.

And the second fire is the Supreme Edition, which is specially designed to deal with those who are willing to pretend to be forced, and at the same time can throw out large sums of money without hesitation to satisfy their desire to pretend to be forced.

In the next ten days, there was an endless stream of dignitaries and nobles who came to test drive the four-wheeled carriage.

The number of orders is still skyrocketing, thanks to the rapid expansion of production by Wanhong Trading Company, which was keenly aware of the advantages of the four-wheeled carriage.

But even so, the order was still in less than a month and a half, and it was four months later. It is expected that after all the workshops are running at full capacity.

The monthly output of Manhong Trading's four-wheeled carriages will reach 120. In addition, the four-wheeled carriages produced will be pulled to the shops and dangled around, and then they will be bought by the buyers who have placed a deposit.

Occasionally, there are buyers who regret the deposit, but sorry, the deposit will not be refunded, and the vacated carriage will also be bought by those buyers who have placed the order behind.

More and more horse-drawn carriages appeared on the streets of Bianliang, Tokyo, and even began to appear on the concrete straights leading to the transportation hubs and important cities of the Great Song Dynasty.

This brought a new source of customers to Wanhong Trading Company, which made Wanhong Trading Company work overtime to produce four-wheeled carriages during this time, and on the other hand, it had to spend money everywhere to buy more workshops and recruit more craftsmen to produce.

When the four-wheeled carriage began to be on the market, and more and more people were able to enjoy its comfort and stability, the ministers of the court assigned the housekeepers to carry huge sums of money.

Even enemies like Zhu Guangting and Zhao Tingzhi, who were personally thrown out of the court by Wang Yang, had to quietly let the people in the house take the money to the carriage sales store of Wanhong Trading Company to place an order for their own enjoyment.

In the early morning, Su Dongpo opened his eyes, washed, and after breakfast, put on his official uniform, and then boarded his private car: Wanhong Trading Company Yuanyou Type 11 Supreme Edition Four-wheeled Carriage.

After sitting in the carriage, he closed the carriage door, waved goodbye to his wife and concubine through the bright windowpane, and followed the coachman's shouting and whipping.