Chapter 138 Business is booming
Not long after, there was a closure of the bank to arrange for someone to post several temporary notices, and he himself stood on a table and announced loudly that the first-class purchase restrictions would be sold at the original price, which attracted nearly 1,000 people at the scene to cheer!
No one in the audience doubted that the two thousand pieces would be sold out if they were really sold out according to two taels of silver, which was a great opportunity for the merchant to double his income, and it was the price code raised by the on-site buyers, which did not affect the original reputation of the merchant.
However, Zhengqing Wenqitang insists on the guarantee of credibility, and since it has decided to sell temporarily, it is not because of the temptation of greater interests, but really to take care of these customers who have a strong desire to buy.
This kind of honest business with integrity in the business creed will undoubtedly stimulate the atmosphere of the scene to become more and more hot.
There are constantly people shouting loudly in the crowd, and the content is naturally inseparable from the remarks that only buy Zhengqing Wenqitang goods in the future, and the customers who can take out a tael of silver to buy at any time in the strolling are all economically powerful people, you must know that at this time in the Tang Dynasty, one or two silver can be an ordinary family of four for two months of living consumption.
At that time, the people who had enough taels of silver on their bodies at any time were all from wealthy families, and of course they were not comparable with those children of big families, who were prone to a hundred taels or a thousand taels of casual rebuke.
Two rows of ropes were built into a narrow passage for only two people to pass through in parallel, and the first batch of 20 people were put in after opening, and there was no strict restriction on how many of them belonged to the actual buyers, and the store also provided free try-ons.
Extraordinary courage and high business reputation of the business, can cause a huge shock in the society, and was a good story for a while, fine tradition and continuous improvement of the shopping environment, is the integrity of Wenqitang to win the trust of the people in the foundation of entrepreneurship.
Because of the temporary opening to welcome customers, more than a dozen clerks are not dressed in uniform clothing, but they have already undergone relevant service training, and there are strict store rules to restrict the speech and behavior of all clerks.
Qing Qi and Yu Ran stayed on the second floor to wait for the female buyers tonight, they will be the first to be qualified to be allowed to observe the handmade tailor-made VIP area on the second floor, and the more than 100 styles on the first floor are more novel and strangely conceived brocade fashion clothing, which is more shocking than cashmere clothing.
Being allowed to enter the second floor in advance is undoubtedly a great respect for the attitude of these people, although they are not currently accepted for custom business, but they can be allowed to simply try on one or two ready-to-wear samples, which undoubtedly brings them a strong sense of honor.
There are also side doors to the second and third floors in the courtyard outside, so these customers who have been able to enter the second floor are not in a hurry to urge them to leave, so after more than an hour, there are no less than fifty people gathered there, all of them are full of surprise and excitement after the crowd is excited, those who know and those who do not know are all discussing with each other, and the ready-made atmosphere is steaming.
Handmade products are almost synonymous with luxury, even if later generations are modern, many high-end clothing still emphasize the designer's tailor-made, first-class handmade clothing services and technical standards, coupled with Li Zhiguan's contemporary advanced clothing design concept, so that every piece of ready-to-wear is talked about by customers, almost half of the female customers, has determined the style to formulate.
In today's rapid economic development of the Tang Dynasty, more people are willing to pay for high-quality clothing, small tailor shops in the streets and alleys can not meet these high-end clothing needs, rich people of all walks of life because of the emergence of Zhengqing Wenqitang, will gradually break the traditional clothing model, quietly and gladly accept the clothing culture brought to them.
Among the customers, there are many people from big families, and a few people know the origin of the county lord of Qingqi and the county lord of Yuran, and after eager conversations, they actually put forward the idea of mass customization.
And Qingqi and Yuran have long predicted that there will be such a situation, and for this kind of people, they are very calm to communicate with each other, and give a promise that tomorrow before the arrival of the gold VIP sign in the court, their names will be engraved on it.
One of the people who is familiar with the lord of Qingqi County, actually opened his mouth is the scale of ten sets of customized clothing for each season of the year, if the ready-to-wear is exchanged for cash, there are enough orders for hundreds of taels of silver, which is the price of a building in the inner city of Chang'an City.
Without saying a word, Yu Ran led three of them to the third-floor ordinary customer grounding area, each of whom gave a few packs of tissues, and the three women shouted long live, after all, the existence of paper towels is undoubtedly too practical for women with extremely noble status, and that is a sign of high-quality life.
So they put forward a request for large-scale purchase on the spot, and Yu Ran said with a smile: "At present, although the Zhengqing Wenqitang Paper Mill rotates twelve hours a day, there is no guarantee that this kind of paper towel will be listed in the past month, because the inner courtyard of the palace, various public offices and major families have obtained Li Zhi's advance supply permit. And at present, there are only a very small number of well-connected families, and on the premise of getting internal information, when other families react, it should be two months before they can receive the finished product! ”
The female A said eagerly: "Can you quietly give me some goods in private, you must know that we women have long been tired of the living conditions of semi-primitive people, even a simple toilet, we have to endure the embarrassing things like the toilet chopstick, not to mention the menstrual problems that we have to face every month!" ”
Female B also looked anxious: "For the sake of our fellow women, Lord Yuran, we have to take care of it!" I know that Zhengqing Wenqitang will not care about the price, but when this kind of paper towel is on the market, or our family has passed the order, it will be a few months before they are used. ”
didn't get a clothing order in advance, Yu Ran naturally wouldn't spit out easily, "That can only be through VIP qualifications, I'll try my best to fight for you!" Ladies and gentlemen, you must also be able to understand that our Mr. Li was forced by people from all walks of life to hide in the Dongzhu Mountains and shut up, and no one can easily offend. It's like the Ming Palace, and the Guan family of the Duke of Lu, who rushed to the East Zhushan yesterday to get some orders with the help of the King of Linhuai! ”
"No, Lord Yuran, you can think of a way, we will apply for VIP qualifications as soon as we open tomorrow, the original VIP exclusive purchase authority is too low, not enough for me to use for half a month!" Another woman, Poor Baba, applied.
Yu Ran smiled secretly in her heart, but her mouth was full of regret: "Then I will try my best to lobby, it is impossible to do a large amount, I will try my best to double your VIP privileges!" ”
When several women were pleading around Yuran, a thousand pieces had already been sold on the first floor at this time, and there were more than two dozen temporary joiners to help the dozen or so regular clerks who were already busy with their feet on the ground, and that's it, everyone had sweat stains on their foreheads, but their enthusiasm remained undiminished.
Although the buyer only has the right to buy one, many more people refuse to take it off even if they change their clothes, and they are always reluctant to wander around the remaining dozens of ready-to-wear clothes and refuse to leave.
Just because there were enough places on the second floor, they had to wait for the people above to vacate the places before they could enter, so they watched one by one being taken to the second floor to display, which made them very anxious.
In this case, the number of people on the second floor has not decreased for a long time, but the number of stranded people on the first floor is slowly increasing, which finally alarmed Li Zhi and had to come forward to the second floor to take a look.
As soon as he appeared, he was recognized by all the female customers, and he was immediately surrounded by a group, but fortunately, thanks to Granny Xia and Aunt Yu Ling, Li Zhi was able to be relieved.
"Qingqi, some more people must be let in, the first floor is already overcrowded!"
"Then let them in, but I'll wait a little while I'm going to send these people away!"
Li Zhi escaped a little embarrassed, and just saw Yu Ran leading the three girls down at the stairs, and the three daughters of A, B, and C immediately surrounded them, and Li Zhi had a wit: "I want to bother you to invite the customers on the second floor out, not tomorrow, the day after tomorrow, come here to find me, and I will find a way to adjust some for you from other places!" ”
In a few words, a few people were sent away, and Yu Ran relayed to him in a low voice about the past, Li Zhile said, "Try to bring it out as much as possible, Ming Wangfu and Xuan Wangfu have a good relationship with me, and even Song Wangfu I can speak!" And I'm going to inform a few of them, but depending on the situation, as long as anyone who comes tomorrow will be interested in tissues, maybe I don't need to tell you otherwise! ”
"How's the crowd of onlookers outside? Fewer people? ”
"Where, on the contrary, there are more and more, but with the previous group of people blocking the car, we have no more trouble! Wait a few more to send a few people up to help you two, it seems that almost everyone has to try on the sample clothes, and there is less than an hour, I'm afraid it's too late to be so detailed! ”
After explaining, he didn't expect that it was the old ancestor who came under the guidance of one person, and Pang Qi also followed with a veil, which surprised Li Zhiji.
led them to the third floor and sat down, and asked carefully, only to realize that the ancestor had an urgent reason.
"Originally, when I received the news, I thought you had done some promotional means, but after I came, I realized what was going on!" The old ancestor smiled and looked back at a woman beside him.
The man's name was Liu Feng'e, and she was one of the more than a dozen craftsmen around the ancestor, and she explained: "When I came here, I made a special observation, and in the crowd, I soon found several large cloth dealers in Chang'an City, and I was in charge of this part, so I could recognize them!" ”
Li Zhi nodded, "So, those old customers went to the East Mountains overnight because they saw my sales here?" ”
The old ancestor smiled: "No, these people are shrewd one by one! I guess that among the people who come in your store, there will be people they sent, these people have seen with their own eyes more than 100 pieces of ready-to-wear, the texture is all the second-class brocade of the East Zhushan, and in a short period of time, let them get that our brocade will be sold for a time with the fame of Zhengqing Wenqitang, these people are in a hurry to stock up, so as to take the opportunity to make a lot of money before we raise the price! ”
Li Zhi then understood the reason, laughed and shook his head, "They can take the opportunity to raise prices, but we don't have to, because in the near future, the largest cloth franchise market in the entire Datang will be established here, and under my encouragement, many families have paid attention to the actual business model of this store, and when the business of this store is hot, the chain of high-end garment stores will open all over Chang'an City, and we must first ensure the supply of cloth in the chain store!" Moreover, I promised those family sons that the second-class brocade was only provided to chain stores and later to the cloth franchise market, and these existing old customers, if they did not plan to enter the franchise market, the sales agent qualification would be cancelled one by one. Of course, at present, it is still necessary to supply to them, although the price remains the same, but it needs to be controlled in limited quantities, I think according to the number of their requests, half of the supply can be reduced! ”
All his business methods are summarized by generations of merchants after more than 1,000 years, and they are the most advanced marketing methods.
As for why the old ancestor was able to understand the far-reaching meaning in an instant, it was the most perplexing thing in Li Zhi's heart at present, perhaps because of the old man's unconditional trust in him.