Chapter 215: The profits are staggering
Packaging and selling advertising, these are the simplest things, is Zhao Xin is the least worried about things, this is the place where he knows the most, consulting the developed later generations, the theory of widely advertised is deeply rooted in the hearts of the people, packaging or something is overwhelming, behind the layers of exquisite packaging is a piece of paper, or fake and shoddy products, abound, but as long as the advertising is done well, it can still be sold. Pen? Interesting? Pavilion wWw. biquge。 info
For example, the so-called four great doctors on TV, one Miao doctor, one Mongolian doctor, one old Chinese medicine doctor, and even the medicine sold through him is as high as millions, and you know that it is very unreliable when you hear it.
Of course, Zhao Xin didn't think about what kind of fake and shoddy products he wanted to make, soap was positioned as a high-end product from the beginning, even if it was the first new product, his goal was to be a bath bean, or the most high-end kind of bath bean, so every aspect was perfect.
In fact, in Zhao Xin's card system, there are also some bath beans, there are 300 Wen one tael, and 1800 Wen one tael, which is completely made according to Sun Simiao's Qianjin Yifang, and added pearl powder, gold powder, and a few other precious medicinal materials, in this era, it is definitely called a luxury among luxury jewelry, and the price of a pound of bath beans is almost enough to buy a few pigs.
A high-end product, of course, to use a more high-end packaging, about this packaging, Zhao Xin has long been designed, the kind of setting of high-end handmade soap in the future, with all-wooden packaging, the order has been handed over to the carpenter's workshop, will use some precious wood, carefully crafted, and strive to make the simple and elegant, the performance is incisive, so that people can recognize it at a glance, this is a luxury.
Rosin soap has a faint fragrance, this kind of soap full of literati flavor and ink fragrance, is the first high-end product of soap, and will even open up the male market, which is a vast market with stronger purchasing power than the female market.
The Northern Song Dynasty advocated science, and suddenly changed the kind of male incense from the Wei, Jin, Southern and Northern Dynasties, and the feminine characteristics, the scholars were mostly unkempt, debauchery and uninhibited, and the bold faction became popular in the Northern Song Dynasty.
At present, Zhao Xin has come into contact with the scholars, most of them are so, there is no habit of incense, but it is relatively old-fashioned, no matter how bold, no matter how old-fashioned, people have the need for cleaning, always have to take a bath, wash their hands, bells and whistles cosmetics, rouge powder and the like, there is definitely no way to use it, it will be laughed at, most of the scholars use water to wash, at most use a little bath beans.
After use, it will be carefully rinsed, and strive not to leave a trace of aroma, to prevent being said to be a heavy fat powder taste, this kind of rosin soap, came into being, it changed this, he has a fragrance, but this aroma is not the traditional fat powder fragrance, but similar to a kind of ink fragrance, and the identity of the literati, quite a match.
Literati, especially after practicing calligraphy, accidentally stained with ink, even on the hands, it is difficult to clean, always can not go to meet customers with black hands, soap clean at the same time, but also can bring pleasure, this is probably one of the biggest selling points.
It looks brown and yellow, translucent, not very bells and whistles, and the fragrance of ink, with a faint fragrance of ink on the body, fresh and elegant, but also pleasant, as long as you find the right market, it will definitely be popular in the world.
The soap base made is injected into the mold that has been prepared a little bit, even if it is to make soap, it needs to wait for 24 hours, which is an objective law, even if there is a way to speed up, it is not suitable for the Northern Song Dynasty to use in this era, so you can only wait quietly.
At this time, the soap has just completed the saponification reaction, and the residual heat after the reaction is in the house, no need to transfer the past, and it also takes time to dissipate heat, only when the heat drops to a critical value, it needs to be maintained, and the temperature of soap solidification needs to be controlled at about 25-35 degrees, rapid cooling and continuous heat preservation are not a good thing for soap, and it is easy to cause dry cracking or other changes in the final product.
Fortunately, this control is not precise, the generation of many chemical products, for temperature, depth, and even pH have precise control, fortunately, soap manufacturing is not, manual production can be produced, not to mention Zhao Xin, in all aspects to do better.
Instructed Xue Yu to continue to work, the completion of the rosin soap gave them a huge incentive, but the amount of soap made today is much more than yesterday, and there are many more, next, there are sulfur soap and rouge soap, the production process of the former is similar to that of rosin soap, the latter, but it is innovative, at least in later generations, red pigments, additives are numerous, there is no need to consider adding rouge to the soap, even Zhao Xin is not sure, it will be successful.
Busy, with previous experience, now, sitting up again is much faster, the whole process of making soap is quite simple, if it is not for the different additions, they will be faster.
When the sulfur soap was halfway through, the time was calculated, and the soap had been 24 hours, and Zhao Xin asked Sun Ji and others to continue making it, and he went to the showroom, where there was the soap made yesterday, and it should be almost time.
Zhao Xin checked the soap made yesterday, the temperature was well maintained, and the curing of the soap had been basically completed, and he was lying quietly in the mold at this time.
When Zhao Xin walked in front of him, the red light flashed in front of him, and he lit up the card belonging to soap, this is a finished product, with a simple description and function, look at the actual price, Zhao Xin was slightly taken aback, a piece of soap 26 yuan, a little higher than he expected.
It's not low, according to the 30% price increase of the price of this soap, it should be about 20 Wen, which is the cost of their production, which has been shown after countless productions.
Among some of the previous creations, when manufacturing, Zhao Xin used relatively expensive raw materials, and the price was higher, and after a period of time, he chose a cheaper one, and the price would be correspondingly reduced, with the decrease of this value.
The first time he made soap, because of the guarantee of success, Zhao Xin did not choose vegetable oil that was not very safe, but chose animal oil, and the yield was guaranteed, and the price was much higher.
The price is much higher than the price of seven or eight or ten yuan before. Animal fats and fats are more expensive, if they are retailed, a pound is about 80 Wen, and most of them are the consumption of fat, which is almost half a pound of fat.
A piece of soap consumes half a catty, it should be almost 40 Wen, of course, Miaojiazhuang's pork is purchased at the price of a pig, and this price will be discounted, at least half of it, or even more.
In terms of cost, it can't be calculated like this, the price of plate oil is not high, there are not many people who like to eat plate oil, and the pig is also bought as a whole, so that the cost of the whole pig is converted, the price of a pound of plate oil is about 30-40 Wen, that is to say, the current cost is between 15-20 Wen, which is almost the same as the card system.
In the card system, the calculation should be fifteen or sixteen Wen, lard is probably the biggest aspect of the cost, is the main material, other quicklime and the like, it can be ignored, a load of only a few pennies, converted into a catty, almost not even a few tenths of a penny, artificial or something, as usual, not much, may be two or three Wen.
A piece of soap is about 4 taels, compared to bath beans, I don't know how much bigger, that is to say, the price of a piece of soap, even if it is the same as bath beans, is quite profitable.
Compare the price of bath beans, the cheapest, one tael is more than 100 wen, you know, a soap is more than 4 taels, the price of 400 wen, just the same as the cheapest bath beans, as long as the effect of this soap is shown, you can almost burst the bath beans.
The only difference is the fragrance and appearance, this point, Zhao Xin also made a solution today, adding rosin, sulfur and rouge, for the cost of the whole soap, a little bit higher, these are not the main ingredients, not like bath beans, add a lot of them, this is the most, is to play the fragrance and dyeing, other decontamination is not mainly it.
Perhaps, it will not be like quicklime, adding it is about the same as each addition, it is too cheap, and the sulfur is good to say, the price of good rouge is not low, but how much can be added to it.
But after the production is really completed, the price of soap is extraordinary, the role of soap is mainly based on the low-end, and even to a certain extent, he will sell it at a price of 70 or even 50 Wen, such a price, on average, may be 20 Wen, or even 10 Wen, in terms of soap's decontamination ability and durability, this price is quite advantageous.
Ordinary families can afford it, and unlike Miaojiazhuang, a super wealthy village developed by a steamed bun workshop, there are many people who have a soap box and regard soap as a necessity of life.
The cost of about 20 Wen, the profit margin of the selling price of 50 Wen is not low, as long as large-scale marketing, it will become the main point of profit, but compared with soap, it is much worse, soap is compared with high-end bath beans from the beginning, not to mention the super high-end bath beans with 1800 Wen one or two, at least it must be about 500 Wen, which is close to 20 times the profit.
High profits will make people crazy, but in terms of packaging, appearance, and even use, soap has exploded early, and it is imperative to develop.
The price of meat is still too high, and Zhao Xin is also very helpless, it is about five times the price of ordinary rice, and the calculated price is almost 40 Wen, with more than half of the room for price reduction.
In the future, Zhao Xin not only to promote the breeding industry, the breeding industry in this era, is quite reliable, as long as intensive breeding, increase the green storage feed and some miscellaneous grains, the income is quite amazing, but too long-term, at least, in a short period of time, in this Miaojiazhuang soap industry, temporarily can not be counted on.