Jiang Shentong, who was in his early forties, a little thin, and slightly hunchbacked, walked quickly, entered the room, and saw Yi Zhizhi eating snacks at a glance, he couldn't help but smile, and then stepped forward to bow and salute, and said, "Jiang Shentong has seen the big shopkeeper." ”

"Old ginger doesn't have to be polite, sit." Yi Zhishu said and pushed over a plate of dim sum and said, "Wait for a long time and eat a few dim sum pads." ”

Jiang Shentong sat down with a smile and said, "At noon, I was entertained by the shopkeeper and ate a bowl of cold noodles." ”

"Xie Xiuyuan is also stingy." Yi Zhishu said with a smile: "I actually sent Director Jiang away with a bowl of cold noodles." ”

"Brother contentment also has a time when he talks about people's strengths and weaknesses behind his back." With the words, Wu Changqing walked in quickly and said with a smile: "It's better to come early than to come sooner." ”

Yi Zhishu said with a smile: "Changqing came just in time, Director Jiang came to the ring, you can also listen to it, I don't have to tell you again." ”

After the three of them sat down, Jiang Shen informed him that he was busy, and he didn't go around in circles, and said directly: "The peak season of sea trade has arrived, and Western clocks and watches will soon flood the market, Tianbao has now stocked nearly 1,000 pocket watches, doesn't the big shopkeeper want to take this opportunity to seize the market and force Western clocks and watches to reduce prices?" ”

After taking a sip of tea, Yi Zhizhi said: "What is the benefit to us of the price reduction of Western clocks?" ”

Jiang Shentong was asked, indeed, whether the price of Western clocks and watches has anything to do with Tianbao? Seeing that he couldn't answer, Yi Zhishu put down the teacup and said, "What is the cost of the Tianbao Batu series?" How much is it expected to sell? Does Director Jiang know what to expect? ”

You don't know the cost, so why ask knowingly? Jiang Shentong glanced at him suspiciously, and then at Wu Changqing. Honestly, "The cost of pocket watches has been greatly reduced. Less than $20. As for the estimated price of 35 yuan? ”

The cost of a pocket watch is already less than twenty dollars! Wu Changqing felt a burst of ecstasy in his heart, it seems that he really made a lot of money investing in Tianbao, no wonder Yi Zhixin was reluctant to sell his shares at the beginning.

Yi Zhishu then asked: "Why is the cost of pocket watches so reduced?" ”

Seeing that he repeatedly asked knowingly, Jiang Shen informed him that he was guiding himself, and immediately muttered: "First, because of the low cost of the pinned escapement, and second, because of high efficiency, less waste, and low scrap rate. ”

Yi Zhishu continued: "Product positioning. Has Director Jiang heard of it? ”

Is this Western knowledge again? Jiang Shen shook his head a little dazedly, and said, "Please also ask the big shopkeeper to dial." ”

"To put it simply, it's a few grades lower than the middle school." Yi Zhizhi said: "For example, tea, high-end tea, one or two gold and one or two tea, mid-range tea, one or two silver and one catty, low-grade tea, one hundred wen and one catty, which file does our Tianbao Batu series belong to?" ”

"Mid-range." Jiang Shentong said without hesitation.

Wu Changqing said suspiciously: "It's just mid-range? I don't think it's any worse than a Western pocket watch. ”

"Not mid-range." Yi Zhixiang smiled. "It's not high-end, it's low-grade." Tianbao Batu series is a real low-end goods. ”

"Impossible!" Wu Changqing and Jiang Shentong said in unison.

"Changqing doesn't understand, Director Jiang should know." Yi Zhizu said slowly: "The metal pins of the pin-type escapement wear out quickly, don't look at the quality of the new watch, once the pins are worn, it will affect the accuracy of the time, in this respect it is not as good as the Western watch, it can only be regarded as low-grade goods." ”

Wu Changqing said unconvinced: "Western pocket watches are not accurate. ”

Yi Zhizhi said: "We can't deceive ourselves. ”

Hearing him say this, Jiang Shentong said with some surprise: "Since the big shopkeeper knows that the pin-type escapement mechanism is easy to wear, why?" ”

"That's what I'm talking about." Yi Zhisuff said with a smile: "In the eyes of the Chinese people, the pocket watch is just a plaything, a fashionable thing, a symbol of identity and status, how many people really need to use the pocket watch to see the time?" Even if you look at it, you only need to look at it roughly, not to mention how fast or slow it is a few minutes, even if it is fast or slow for more than ten minutes, no one cares.

The design of the Tianbao Batu series is to cater to this demand, and the buyers are mainly the middle class of officials and gentlemen, so the price cannot be expensive, thirty-five yuan, expensive, and the price is thirty yuan. ”

Wu Changqing lost his voice and said: "Thirty yuan? How much profit can Tianbao have? ”

"So, we have to continue to reduce costs."

Jiang Shentong hesitated and said, "I'm afraid there is not much room to reduce costs." ”

"Increasing production is also a way to reduce costs." Yi Zhizhi said: "The introduction of steam engines, the adoption of mechanized operations, to further increase the output, double the output, the cost can also be greatly reduced, and strive to control the cost below 15 yuan, so as to have enough profits." ”

Wu Changqing muttered: "It's only sold for thirty yuan, even if the cost can be controlled below fifteen yuan, then there is not much profit?" ”

Yi Zhishu ignored him, looked at Jiang Shentong, and said, "What does Director Jiang think?" ”

"It depends on how much the production increases?" Jiang Shentong pondered and said: "The price is low, the sales volume is naturally large, if the output is large, it is enough to make up for it, a pocket watch of 30 yuan a piece will inevitably cause a sensation and rush to buy, and the price of the wide watch is fifty-five, which is in short supply." ”

"I don't understand." Wu Changqing said: "Even if the price is thirty-five, the Tianbao Batu will inevitably be in short supply, why do you have to price thirty?" ”

Yi Zhizhi glanced at him and said, "Because the Tianbao Batu series is only worth thirty yuan." ”

Wu Changqing looked him up and down, and said with a smile: "It's the first time I've seen Brother Sippment so sincere, could it be that I've changed my temper again?" ”

took out a cigar and lit it slowly, Yi Zhizhi said slowly: "Tianbao watch factory is not only open for one or two years, but to continue for ten years and a hundred years, we can't be in a hurry to make money, we can't smash the signboard by ourselves, we must establish a good reputation and reputation for Tianbao from the beginning, and play the brand of Tianbao watch."

In addition, Tianbao not only develops this pocket watch, but also launches a variety of mid-range high-end watches, the price will range from 100 yuan to hundreds of yuan, thousands of yuan, we must give people a deep impression at the beginning, Tianbao watch is a penny of silver.

In addition, the low price is conducive to the popularity of pocket watches, once popularized, it will drive the consumption of high-end pocket watches, I can tell you with certainty, Tianbao really makes money, is the high-end watches, now we just cultivate the market, the launch of the brand. ”

After a pause, he continued: "Don't be dissatisfied, a pocket watch has a profit of ten to fifteen yuan, which is already a lot for a low-grade watch, and the output of Tianbao Watch Factory can easily exceed 10,000 a year by adopting mechanized operations." Tianbao's current task is not to make money, but to continuously reduce costs, improve quality and output, research and development of a variety of new watches, we not only want to monopolize the Qing market, but also to monopolize the European and American markets, only to do more and more, profits will be like a snowball. (To be continued.) )