Wang Song seemed to tilt his head and think, and after a long time, he said with some uncertainty: "Is it to reduce the price?" ”

"That's right, the price is the point!"

When the catalyst appeared, the cost was directly reduced from 30 to about 15, this increase is very terrible, in fact, the cost of iron has been reduced to a level, as long as someone is involved, you can make money.

The average price of iron recognized by people is about a fraction of the current blacksmith workshop, and the current retail price is 60 Wen, and there is a large drop, if it is reduced to half of the original, or forty percent, this is used as the supply price, and the retail price is increased step by step, as long as enough dealers are found, it is enough to sell this thing to the whole country.

Wang Song doesn't know how big the national market is, but the market of the Daimyofu is a very perfect and still a big market.

Wang Song is not a stupid person, Zhao Xin said it so clearly, how could he not know, this is to let him turn from bulk orders to civilian products, but Wang Song has a doubt in his heart, that is, does civilian products have such a big market?

Wang Song's attitude, Zhao Xin is not surprised, this is also the view of this era, the government has more orders, but in fact, in such a commercial society as the Northern Song Dynasty, the number of civilian products sold is very terrible.

At the same time, there is still a huge market abroad, these daily necessities based on the most ordinary life, itself is according to the head, it was not popularized before, because the price is expensive, a set down, may be a number at every turn, this money, for the wealthy family, is nothing, but for the ordinary people, it is an unbearable huge amount.

This is also the root of the restriction of civilian products, itself in the Daimyo Mansion after signing an order for ironware, there is a certain basis, the government's order, has always been synonymous with quality, although not necessarily good, but must be above the level.

After that, he promoted the sales of civilian products, and under the promotion of the steamed bun shop, he started a special daily necessities and grocery store, but then, originally, large-scale promotion to the outside world, stopped.

Because the effect is not as good as he expected, for ordinary families or businesses, this is a very profitable sound, but that's all.

Zhao Xin's business and trade activities in the Daimyo Mansion were basically handled by Wang Song, and although the civilian products were good, they did not reach the level of competing with government orders.

That's 400 million catties, converted into an order price of 35 Wen, which is also more than 14 million, and the sales volume of civilian products in a month is almost only about 100,000, just one million a year.

Before changing to Miaojiazhuang, let alone 100,000 guan a month, even if it was 5,000 guan, it was enough to satisfy him, but after seeing the government order of more than 1 million guan a month, and then looking at this civilian product, Wang Song was a little skeptical that it would definitely be able to produce such an effect.

Looking at the current data alone, Wang Song's worries are not unreasonable, but things should be viewed from the perspective of development.

Soon, Zhao Xin took out another thing, which was a simple record of all sales after the establishment of the blacksmith workshop, mainly in terms of civilian products.

Data can never deceive people, many things, can be implemented on the data, for example, the stock market, futures market, such as the financial market, and for example, the huge commercial market, in the 21st century, after Taobao-based online shopping became popular, big data has become the focus of everyone's attention, from the massive data, find out the common place, to guide business exchanges.

Zhao Xin, who came from later generations, knows very well that the benefits of records are that sometimes, some things can come out of the changes in data.

At present, there is no advertising, there is no publicity, most of the sales, on the one hand, is dependent on the efforts of personnel, but these sales personnel, only in the store sales, and do not look for the market in depth, more rely on word of mouth.

Looking at the dense data, Wang Song was at a loss, he didn't know what these data meant.

Zhao Xin didn't care, things like co-ordination were not something that could be understood in this era, he simply sketched and listed some data and events.

The first one, of course, was the time when the sale began, and for a whole week, only about 40 pieces of ironware were sold, and the price at that time was still around 100 yuan.

In other words, 400 catties of iron is less than 60 catties a day on average, which is a very insignificant number for the entire Daimyofu market.

This is also the fundamental reason why the sales of civilian products are not valued, relative to the sales of ironware, what is more terrifying is the steamed buns, a few dollars a steamed bun, 10 a bun, but it has become the most popular noun in the Daimyo Mansion, around the Daimyo Mansion, almost 8 million people, the average consumption per person is almost 10 Wen steamed buns, that is to say, the sales of these have already reached 80,000 per day.

Profits will be accompanied by the increase in the amount of raw materials and the rise in prices, gradually squeezed, but under the condition of this amount of energy, even a little bit is enough to be amazing.

The sales of ironware, compared to steamed buns, are an insignificant sales that are not even a fraction, but ironware is a long-term sales, and since the launch of the store, sales have been rising, and the magnitude is not low.

Half a month later, this total amount is 800 yuan, that is to say, in 15 days, the sales volume of a week has increased by 20 times, counting the price reduction, from the initial average price of 120 Wen to 150 Wen, it has been reduced to about 60 Wen.

The total number of sales is increasing, but the price is decreasing, so that the overall number of sales is 40 times.

In half a month, it has increased by 40 times, even if the initial base is quite low, it is very scary.

These two data prove the increase in sales, but they do not represent sustainability, but the overall data is very perfect, not only including the previous almost a month, but also the back, especially after Zhao Xin's adjustment, almost every day of sales.

In the two-to-three-month record, except for a small number of declines, the rest of the parts have increased significantly, and even subdivided into some items.

Locks were one of those items, some iron pots, iron kettles, and even steamers and the like, and iron began to penetrate into every part of life.

From the very beginning, only a few hundred a week, to now, a day of sales of more than 4,000, a month is almost 120,000 sales, this is not a small number, although the overall with the official order, still can not be compared, but from insignificant, to very considerable, even reached about one-tenth of the official order, this time is only two months.

What Wang Song saw was just the simplest place, the price of about 60 Wen was not a suitable price, and the production cost was further reduced, especially these masters from the Daimyo Mansion joined the blacksmith workshop system, and the cost was gradually reduced.

Wang Song didn't realize that when it was divided into 4 shifts and 3 shifts, the overall efficiency was improving.

Time may be the best way to increase total output, but the endless increase in time actually reduces efficiency.

People are not machines, no matter how dedicated they are, they will have problems if they are engaged in a job for a long time and back and forth, not a small problem, but a big problem.

The creation of the assembly line has greatly increased the efficiency of production, but it has also brought terrible intensity.

Unless necessary, there will be no overtime, 8 hours of high-intensity work, has made people's spirit, collapsed to a point that may be broken at any time, if regular overtime, will inevitably cause an imbalance in the mentality.

Even if it is modern management and relatively high wages, there is no way to stop it, the increasing suicide rate, high-intensity work, bring fragile nerves, this from the sensation caused by Foxconn, it can be seen that the name of the suicide factory is deeply rooted in the hearts of the people.

This is recognized by later generations, and there is a very complex thing in it, and one thing is certain, that is, reducing labor hours will inevitably bring about an increase in efficiency.

The cost of production is divided into many aspects, the cost of raw materials and labor, just one of them, and the most important site, depreciation, and some other subtle costs, of course, efficiency is also among them.

It looks inconspicuous, but in the calculation of big data, it is obvious that the overall cost is in the calculation, and under the subtlety, the production cost of a pound of iron has been very slowly reduced from 15 to 13.

It seems that compared with the previous price, it has been reduced by only 4 Wen, but in fact, counting the price of ironware, there is a relatively large reduction, which can be reduced from 60 Wen to about 40 Wen.

This is the benefit of large-scale production, any product, it is possible to reduce the cost with large-scale production, not to mention Zhao Xin, there is no so-called scientific research and input costs, directly let the sales price of iron tools be cut in half.

This will allow more people to see ironware, and it is enough to buy ironware, for three or four catties of big guys, one pound is reduced by about 20 Wen, and four or five catties down, it will reduce Baiwen.

Baiwen is a prime-aged laborer, a hard day's wages, and a perennial laborer, one-tenth or one-fifteenth of a monthly salary, can buy at least 15 catties of rice, or more than 30 catties of flour.

Enough for a family to eat for a long time.

Perhaps, in the sales, the previous hesitation, now will walk in, this has been shown in the previous record, from the average price of about 120 Wen, reduced to about 60 Wen, sales increased dozens of times.

At that time, the base was small, and it was unlikely that there would be large-scale growth in the future, but as long as there were three or five times, this would make a big difference.

Seeing Wang Song's expression, from the previous suspicion to the current belief, Zhao Xin felt that there should be another fire, that is, this price, there is a possibility of a significant reduction, this is the killer feature that Zhao Xin has been preparing for and detonating its sales.