At the beginning of September, the autumn was crisp, and the Flying Eagle Club was grandly opened. On this day, not only many elegant people came, but also the two prime ministers and the emperor in the court to help, and staged a dragon and tiger fight in the newly built indoor flying eagle field.

The dragon is naturally Emperor Shenzong, the tiger is two, Wang Anshi and Sima Guang took turns to fight, and finally they were naturally cleaned up by Long Quan.

But this is not the most popular project, what Hong Tao didn't expect was that the concubines of the harem actually trained a flying eagle performance team in more than two months.

They are all composed of official prostitutes, and in addition to playing ball, they also choreographed elements of juggling and dancing, turning a badminton into an acrobatic performance.

Although Hong Tao himself was dismissive of this kind of unorthodox practice, the audience of the Song Dynasty liked it very much, and the students of Taixue, Guozijian, Arithmetic, Martial Arts and Chaoji Academy, who were the first to get the moon because of their proximity to the water, were the most enthusiastic, and the applause was endless.

Even in front of the emperor and the prime minister, he has to squeeze his eyebrows at the official prostitutes on the stage, and do his best. As a result, there is no result, whether it is the emperor or the minister, they seem to be accustomed to this kind of scene, and they don't feel that it will damage the face of the court or the royal family.

also awarded awards, encouraging the audience below to come on stage to try their luck with the official prostitutes, winning prizes and losing shameful. In the end, it turned out that it was really better to be blocked, and there was no one who really dared to go on stage, and everyone was happy to finish the job.

However, it is precisely because of this lottery that it has aroused the craze of playing flying eagles. Who doesn't want to get in close contact with official prostitutes, and the emperor said that there will be a flying eagle competition during the Qingming Festival next year, and the emperor will also participate in person at that time.

There are still a few months to go, hurry up and buy flying eagle equipment to practice your skills and prepare for the competition, then it will not be a matter of a little lottery, if you win the emperor by luck, you will no longer have to worry about bragging in this life.

"The wax worms and ash trees have been found, and tomorrow someone will be sent to Qionglin Garden, and if it is correct, it will be sown and feathered at the beginning of spring next year. The reason why the official family came to the Flying Eagle Club in person was also to prepare money for Jin Qing. It's just that printing is not proper, and if you don't have to win, you can't go to great lengths and miss the right thing. The old man's family still has some floating wealth, and Jin Qing can take it if he wants. ”

Soon after coming down from the field, Wang Anshi, who was not out of breath, found Hong Tao who was lazy behind the hall, and it meant to say, let the horses not take the opportunity to mess around, such as the printing workshop, a very competitive industry, there is little hope of making money.

"Wang Xiang's kindness is understood, but the printing workshop is not my impulse, and it has little to do with money. Just imagine, if this dynasty can export a large number of beautifully printed Buddhist scriptures to the Liao State, then by the way, wouldn't it be more reasonable and easier to bring some ointments that can treat pain? As far as I know, there is also a great demand for Buddhist scriptures and all kinds of books in Liao, right? ”

If you sponsor it out of your pocket in private, Hong Tao didn't take it seriously at all, and when the time comes, it will be useless to take out a hundred and ten farts, and you have to take a personal favor. However, the matter of the printing workshop can be played, although the flower paste can not be associated with the imperial court too much, but the Buddhist scriptures have no attributes, who prints is not printed.

"Whether it's a copper mold, a clay mold, and the ink that Jin Qing said, the old man is not optimistic. This thing has been in the Renzong Dynasty, but the use of it is too limited, and the words obtained are not beautiful, and it cannot be said on the same day as the engraving. ”

Wang Anshi is not groundless, and he denied the lead printing technology out of thin air. This thing was not particularly new in the Song Dynasty, at least it had been used, but it had not been recognized.

The reason, so that modern people can't think of it if they want to break their heads, it's because the font is not beautiful. The masters of engraving and printing use the handwriting of contemporary or previous celebrities when they are stereotyped, and some masters are simply masters of calligraphy, not to mention that everyone has to be proficient.

In this way, the engraved version can be printed with beautiful characters, and then appreciated by the literati. Therefore, it is really difficult to say that the ancients did not read books with words, their pursuit was higher, and they had to take into account art appreciation while learning knowledge.

"It's true that the pencil is not as good as everyone's handwriting, but I want to ask Wang Xiang, how many people in the world know the geometry of the world, and how many people know the words of Mi Yuanzhang, Huang Luzhi, and Su Zizhan? For example, most people haven't had a full meal, and only a few have eaten meat for a while. At this point, I take out a bowl of fragrant meat soup or a large bucket of white rice, which is more popular? In fact, Wang Anshi's worries will be a problem in the future, the audience.

Whether it is trading or making movies, the first question for investors is to consider, who is the audience? In the eyes of Wang Anshi, and even most ancient intellectuals, the main function of books is to read them for scholars, and ordinary people can read them if they want to, and it is more normal not to read them, so they will not carefully ponder the problem of the audience of books at all.

Hong Tao's approach is a bit contrary, if the scholar class is compared to the high-end market, then his lead printing is aimed at the low-end market.

On the surface, it seems that the low-end market does not have as strong purchasing power as the high-end market, but in fact, this is all an illusion. When he was in the Southern Song Dynasty, he and Wen Nan had an argument on this issue, and it turned out that the low-end market was larger.

Because books are not only subsets of classics and histories, but also various reference books, critical novels, popular books, newspaper advertisements, etc., plus printed materials such as leaflets and packaging, the amount is very large. As long as you can find a low-cost, passable-quality printing technology, you can use the low-end market to force the high-end market to make changes.

Could it be that the printing workshops of the ancients could not see this market? It's really not, the ancients weren't stupid, but due to technical limitations, they could only stare dryly when they saw it, and the technology couldn't reach it.

“…… What Jin Qing said is also reasonable, I haven't thought about it, so it seems that it is worth a try? ”

Wang Anshi is true, and he still has huge historical limitations and the common problems of politicians, but he is very adventurous in his bones, and his attitude towards new things is also tolerant. Coupled with years of experience in grassroots work, I quickly figured out the principle that Hong Tao said, and I felt that it was not completely impossible.

"If Wang Xiang thinks it's feasible, he might as well give some benefits. The Imperial Court Newspaper doesn't need to be written by a famous artist, so how about handing it over to Baohuitang for printing? If the effect is not good, if it is available, I hope that Wang Xiang and Sima Xianggong will support one or two in the future. ”

But in Hong Tao's eyes, the prime minister's attitude is not valuable. At this time, it was not like later generations that could use regulations to restrict the entry of industries, but the industries that were obviously very profitable were only left to state-owned enterprises and big capital.

As long as you don't touch the forbidden goods, and the court can only watch and dare to rob the money-making business, the imperial history will immediately stand up and sue you for profit with the people, not only can you not grab it, but you also have to make a face of ashes. Instead of standing and talking without backache, it is better to be practical and support the development of private enterprises, which can be regarded as benefiting the people.

"The matter...... Let me think twice...... "Wang Anshi really didn't dare to agree to the request of the concubine immediately, as long as it involves spending the money of the imperial court, he can't make the decision alone, even if it's for appearance, he has to go back to a meeting to study and study."

"The pros and cons of the Qingmiao Law are useless just for the people in the court to understand, and this matter has to go hand in hand from top to bottom and bottom to top. It is better for Bao Huitang to print a batch of notices first, carefully analyze the pros and cons of the new law, and then widely post them in the state capitals and counties, and let the people themselves judge the gains and losses. If it is made, this notice will be written by the lower officials, and the king can be trusted to the lower officials? ”

Seeing Wang Anshi's virtue of being a dead pig who is not afraid of boiling water, Hong Tao is even more energetic, and he is unwilling not to deduct some minced meat from his mouth. Aren't you picking on the door, I'll poke your itch to see if you still don't!

"You can trust yourself...... Tomorrow, when His Majesty is in the court, it is feasible to come to the palace to report, and the matter of the notice will be discussed. This time, I came to check the growth of the demon flower for the official's family, and said goodbye......"

Seeing that the horse was bitten to death and didn't plan to, Wang Anshi could only choose the lesser of two evils. Compared with writing notices, the Seal Newspaper is less harmful.

If the horse's head hadn't been kicked by a donkey, and it would have been a shame to write about it, the problem is that the current horse is no longer the original horse, and even the whole sentence that can be understood smoothly is not good, and you still catch the pen, who knows what you will write.