First, many of the propaganda methods of later generations are not applicable to this era. And if it costs too much for the control of public opinion, although it is necessary, I can't afford it at this time.

So what is the way to do it without too much cost, and to control public opinion, or to let as many people as possible understand the policies of the imperial court, and someone can answer the question, so that those who read can grasp public opinion, and not let those who have a heart tamper with the intentions of the court at will?

Unable to think of a good way for a while, Emperor Chongzhen asked the attendant eunuchs to send relevant information about this era and public opinion control, and carefully studied it.

In this era, the policies of the imperial court were conveyed through ancient newspapers, called dibao. From about the beginning of the Tang Dynasty to the Song Dynasty, a relatively complete system was formed.

That is, the marching officials stationed in the capital of the Song Zhulu Prefecture were responsible for the transmission, and they were under the jurisdiction of the Shangdu Jinjuanyuan. They report daily, every 5 days, every 10 days or once a month, depending on the time period. Before the report is issued, the ministry is responsible for reviewing the matter, which is called "judgment". The contents of the newspaper are mainly the emperor's edicts, daily words and deeds, government decrees and bulletins, chapters and tables of ministers at all levels, work reports of provincial temple supervision departments and other institutions, and war reports of border garrisons. The original copy of the newspaper was distributed only to the top officials of the yamen at all levels, and the bureaucrats and gentry outside the top leaders often saw only copies of it.

During the Song Dynasty, there were also some unofficial newspapers, called tabloids or news. The publishers of tabloids are naturally people with news channels, mainly reporting on "court affairs" that have not been made public by the government, imperial edicts that the official newspapers are not ready to publish or have not yet published, ministers and officials, and officials appointed and dismissed. During the Southern Song Dynasty, the tabloids often carried news of the northern military and civilians resisting the Jin soldiers and the opposition of the officials of the main battle faction.

When combing here, Emperor Chongzhen's eyes couldn't help but light up, this can be borrowed.

Tabloid newspapers are generally not allowed by the imperial court, and will be added to the charges of "fabricating floating rumors" and "spreading them indiscriminately", and will be strictly banned. However, this thing cannot be banned, at most it is just to reduce the scale of transmission a little.

In the Ming Dynasty, the Di Bao was in charge of the General Administration Department, and theoretically it could only be issued with the consent of the emperor or the cabinet. In addition, since the middle of the Ming Dynasty, there has been a "Beijing News", the content of which is mostly copied from the cabinet of edicts, notes and official appointments and dismissals, and sold publicly. Newspapers published in the newspaper room can be openly sold and subscribers accepted. The readers were mainly officials, gentry, and merchants.

This is almost the same as the newspapers of later generations, Emperor Chongzhen couldn't help but be a little surprised, he didn't know about this kind of private run of "Beijing Daily".

However, at present, the limitations of the "Beijing Daily" are still obvious, not to mention the content, mainly because the audience is limited, and it can only be officials, gentry and literate businessmen. If only other ordinary people could read the newspaper, it would be great!

Thinking of this, Emperor Chongzhen couldn't help but twitch the corners of his mouth, revealing a wry smile. To achieve this level, education must be universal and literacy for all. But at this time, is it possible?

If it's not possible, it's okay to have a literate person read it to an illiterate person! Emperor Chongzhen continued to sort out this idea. But first, why should literate people read to illiterate people? More importantly, why do illiterate people take the time to listen?

As for the first problem, it is easier to solve, and the yamen at all levels can be specially assigned an official to do this and read the newspaper at a fixed time every day. But the second question seems to be unsolvable, is it to give out red envelopes on the spot, lottery or something to attract the audience? Hehe......

Emperor Chongzhen shook his head, feeling that this idea was nonsense at all. He frowned, and was about to think of another way, when suddenly a flash of inspiration flashed in his mind, and he couldn't help but light up in his eyes.

Isn't that the storyteller of Sihailou similar to this, and he also tells others the knowledge in the book, whether he is literate or not, he will listen to it, and he has to pay for him!

There was a "pop" sound, and Emperor Chongzhen clapped his hands excitedly, startling several eunuchs who were in charge of combing on the side. However, when they looked up and saw that the emperor had a happy face, they were relieved.

Emperor Chongzhen stood up and walked back and forth in the hall excitedly, his thoughts continuing with what he had just thought. Edutainment, hehe, edutainment, and, advertisement, public service advertisement, yes, just combine these, and if you can't do it, you can make money while guiding public opinion and interpreting the will of the imperial court.

So how can this work better, so that most of the people can hear it! Emperor Chongzhen thought about it, his mind turned sharply, thinking of the most suitable solution.

It wasn't until the next morning that Emperor Chongzhen had a way that he thought was feasible. So, he immediately issued an order to send the military department to Liu Mao to meet in the matter.

Liu Mao was originally assigned an errand to set up the Daming Road and Bridge Company to renovate the existing post station system. Now, he is still recruiting people in the Beijing Division, and choosing a suitable area in the south as the first experimental field.

Originally, his situation was very bad, not only was there a lot of people at the door of the house, but when others saw him, they gave him a look, scolded him behind his back, and even squeezed him in person, so that he couldn't get off the stage. But since the news came out, the situation has suddenly changed, and it has completely become two extremes.

Not only did people who came to his house start lining up, but even as soon as he appeared in public, his colleagues greeted him warmly, just like his own brothers. Those who have publicly embarrassed him even apologized to him, let alone set up a banquet or something.

All these things made Liu Mao very emotional. In the past, he cut off the post station, and it was that kind of treatment; Now that the method of innovation of this post station has changed, the treatment received is so different. The emperor's ability has really reached the realm of turning his hands into clouds and covering his hands into rain, which is very impressive!

Sometimes, in the dead of night, Liu Mao thinks of this and is also very curious. The emperor is so young, why is the brain so useful? In addition, he also wondered why the emperor did not seem to have such a whimsical idea before, but now he has such a method? It's so weird!

At this time, he suddenly received an order, saying that he should enter the palace immediately to meet him, and he couldn't help but be a little curious and a little expectant, the emperor would find him, wouldn't there be any other good way?

Thinking so, he hurried to the Forbidden City, and the eunuch passed him to the Wenhua Palace.

Emperor Chongzhen was full of smiles, and he couldn't help but be a little surprised when he saw Liu Mao enter the palace to salute. A few days ago, when I summoned Liu Mao, my spirit seemed to have been sucked dry by something, but now, that look, tsk, is really a different person.

This feeling, in fact, also has his own reasons for being in a good mood. After Liu Mao's ceremony, Emperor Chongzhen said straight to the point: "I have a new idea, I want Qing to do it!" ”