Chapter 254: Crowdfunding
Three thousand yuan is a lot for Qinglong Temple. The old monk of the pen and fun pavilion www.biquge.info hesitated, but Zhang Chao didn't want his first order to run away.
"Master, actually, I have a suggestion. Your temple does not need you to pay a penny to print these scriptures. ”
Hearing that there was a cheap advantage, the old monk actually laughed immediately. Ouch, there are times when the monks are in an unstable mood.
"Masters can crowdfund!"
"Crowdfunding?" The old monk was very unfamiliar with this word, but he seemed to understand the meaning of crowdfunding, crowdfunding, crowdfunding.
Zhang Chao did mean this, but in fact, this is not a new trick in later generations. Zhang Chao also went to the temple in his later life and burned incense. Every time, I will come across the temple to give pilgrims some scriptures, mostly popular Buddhist scriptures and some temple brochures.
Gratuitous.
Later, Zhang Chao learned that these Buddhist scriptures were donated and printed by the believers and disciples in the temple, and then distributed to the temple for free to pilgrims, which was also a kind of 'practice'.
Therefore, now Zhang Chao teaches the old monk, and Qinglong Temple can also engage in crowdfunding. Publicize the printing of the scriptures, tell all the believers, and ask them to raise money. For example, set a goal to raise 3,000 yuan for the printing of scriptures. This money is not used for other purposes, but only for the printing of scriptures. And after the scriptures are printed, they are given to the believers who donate money.
The temple does not spend a penny, crowdfunds 3,000 yuan, and then prints 3,000 scriptures from Zhangjia Bookstore.
"It takes a long time to raise 3,000 yuan, and it needs a lot of believers to raise it, and then there are only 1,000 scriptures, so how can we give one to each of the believers who raise money?" The old monk immediately found Zhang Chao's loophole.
He is still quite interested in crowdfunding the printing of scriptures. After all, even if the sutras are given to the believers, they are still preaching the Dharma. But Zhang Chao's method is inappropriate, a book has to run three times, only 1,000 copies, how to raise money for each to send one? If we can't do that, it will damage the reputation of the temple.
Zhang Chao thought about it and immediately thought of a remedy.
"I have a solution to this problem. Qinglong Temple can print another Prajna Heart Sutra, and then give one to each believer for free, and as for the Lotus Sutra, you can invite people who are destined to go home and practice. ”
The Prajna Heart Sutra is a daily recitation, with very few words, and with the addition of eighteen words of mantras, it is only 260 words. Zhang Chao can completely open a large engraving plate and make it into a double-open style that can be folded, and one version can be done.
This only needs a carved plate, which is easy to print and low cost.
In fact, the cost of Zhang Chao's printing is very low, and he has calculated his own cost.
Nowadays, the general price of a hand-copied book is 1,000 wen. A book has nearly 10,000 words, and copying 10,000 words is 1,000 yuan, which is equivalent to a cross penny, which is quite expensive.
In the Sui Dynasty and the early Tang Dynasty, the imperial court levied private book collections several times, and the price given was also a thousand words per volume.
There is a very famous old scribe in Chang'an City, he can copy five volumes a day, earn 5,000 wen, and live a very chic life.
But Zhang Chao's printing cost is much lower, such as he printed the Lotus Sutra for Qinglong Temple, as long as it is printed in 1,000 copies, then in fact, a volume will cost about 70 or 80 yuan, seven volumes, that is, 5 or 600 yuan.
Even if it is a hundred dollars in a volume, it is still very profitable.
However, Zhang Chao's offer to the old monk was six yuan per page.
The normal typesetting is a version of nine lines, each line of 18 characters, a page of 162 words, a coin of 27 words.
One money and twenty-seven words, compared with a hand-copied money cross, it is much cheaper. But printing a penny can print one hundred and two crosses, and he earns three or four times as much.
After all, this is the first printing shop today, Zhang Chao doesn't need to stare at his peers, he just needs to stare at the prices of those copyists. However, because the copyists were more flexible, they could copy both volumes, so in the end, Zhang Chao set the price to six pages and six texts.
Of course, printing also has a great advantage, that is, when the volume is large, it is fast, accurate, and the printing is more exquisite. It takes more time to engraving, but on the whole the printing is much faster than copying.
"As long as there are 1,000 copies, we only accept 10 copies of the Prajna Heart Sutra. Print 1,000 more, minus one penny, up to two pennies. ”
The upper limit is reduced by two texts, and it is only one dollar and four crosses, but the additional printing of 1,000 copies, the increased cost is not much, the engraving can be used repeatedly, the cost of this piece is saved, in fact, the additional printing of 1,000 copies and 2,000 copies, the bookstore's profit is more profitable than the first 1,000 copies.
Zhang Chao is very good at thinking about customers, and customers get benefits, of course, he is indispensable.
Believers participate in crowdfunding to print scriptures, and when the money is raised in the required amount, they entrust a bookstore to print the scriptures. When the sutra is printed, each devotee will receive a copy of the Prajna Heart Sutra for free, and the 1,000 or 500 people who donate the most will receive a copy of the Lotus Sutra as a gift from the monastery.
Another 500 copies can also be given to believers who donate more money on sesame oil every month.
Alternatively, you can ask the believers to go back directly. Of course, please ask for money, you don't need to clearly mark the public to sell the book, but you can change the name, for example, donate how much sesame oil money will give a scripture book. Anyway, the temple does not do this kind of thing, such as those small courtyards, you can live if you give money, but it is not the house money, but the sesame oil money.
In order to make this business, Zhang Chao is very attentive.
It may not be easy to find thousands of people to buy books, but it is too easy to find thousands of believers who believe in Buddhism. Even if it is those old women and little ladies and other women, even if they can't read a word, as long as it is a scripture invited back from the temple, they will definitely take it well.
If they have the opportunity to invite home, they must be very generous.
1,000 copies of the Lotus Sutra cost 3,000 kans, and one book of 3,000 kans. But a Prajna Heart Sutra is only ten yuan, a thousand copies are only ten yuan, and ten yuan can be reduced by each one after printing 10,000 pieces, but eighty yuan.
If the temple really only takes out 500 copies to give to the believers, the remaining 500 copies are not bad ideas for those believers who donate a lot of sesame oil in the future, or directly ask the believers to donate sesame oil and invite them home. When the old monk heard this, the smile on his face became even bigger.
"Master, there is another advantage of launching this crowdfunding, that is, it can build momentum. At that time, the temple will deliberately publicize it, won't the whole Chang'an City know about this big deal of Qinglong Temple? In the future, the incense of the temple will definitely be more prosperous! ”
Zhang Chao said with a smile, in fact, what he thought was that if Qinglong Temple hyped it up this time, not only Qinglong Temple would be popular, but his Zhangjia Bookstore would also be able to follow the fire. When the time came to finish the order of Qinglong Temple, he just took advantage of the situation to find other Chang'an Temples to continue the business of printing scriptures.
The old monk thought about it for a long time, and finally felt that Zhang Chao's plan was good.
"Print 10,000 copies of the Prajna Heart Sutra first."
"10,000 copies, the best price is 80,000 yuan, and the delivery will be made in ten days." Zhang Chao replied with a smile, this only needs one version, even if Zhang Chao carves a few more versions, the cost is not high. Let Ma Zhou spend a day writing the manuscript, and then Ke Baye carved a version in two days, and there are still seven days left, and it is no problem to print 10,000 copies.
The old monk didn't plan to decide to print the Lotus Sutra right away, he planned to ask Zhang Chao to print 10,000 copies of the Prajna Heart Sutra and send it first. At that time, he will see the effect, if it is indeed fast and good, then he will plan this crowdfunding scripture printing conference well. As Zhang Chao said, it is necessary to hold a conference, a grand event. To make Qinglong Temple more famous and attract more believers, of course, is also to be able to successfully raise money for book printing.
Zhang Chao is not in a hurry, and he got the order for the Prajna Heart Sutra today, even if he succeeded most of it. Ten days later, he handed over the Prajna Heart Sutra to the Qinglong Temple, and I believe that they will be amazed and satisfied with the printed Buddhist scriptures.
Let people copy it by hand, and the more than 200 words of Pranya Heart can withstand 267 yuan, but Zhangjia Bookstore prints it, and it is only 8 yuan a piece. Printing is less than one-third of what is copied, and 10,000 copies, if people copy, ordinary people copy 10,000 or 20,000 words a day, hundreds of people have to copy a day, or dozens of people copy ten days.
Finding dozens of copyists to copy for ten days is not as simple and convenient as asking Zhangjia Bookstore to print.
Saying goodbye to the old monk happily, Zhang Chao went to Zhuyuexuan and took Cui Yingying to Wubenfang.
"This is our home in Chang'an."
Zhang Chao pointed to the newly decorated and very heroic mansion.
"What a beautiful house." Cui Yingying stood in front of the mansion, and she couldn't believe it, this house was even bigger and more beautiful than the Cui family's house.
As soon as she entered the door, the servants and maids in the house all came to greet her, and Cui Yingying nodded. Looked around at the young girls, there were a lot of young girls, but the appearance was very average, she believed that her husband would not hide such a posture even if he was hiding in the outer gold house, and he was relieved a lot.
"Do you like this house?"
"I like it!"
Cui Yingying likes this house very much, this house is compared to the yard on the ba, I don't know how much bigger. She especially liked the layout, with two main buildings connected by a long profile.
There is also a garden at the back.
"There are also trellises and swings in the garden." Zhang Chao smiled and took her hand and walked to the back garden together.
"Is this really our home?" Cui Yingying was pleasantly surprised.
"Of course, I fell in love with it when I saw it, and I know you'll love it too, and I've been renovating it until the Chinese New Year. I was going to take you here and surprise you when the decoration is finished. It's so long late to tell you. ”
"Saburo, I'm so happy."
When she arrived at the swing frame, Cui Yingying swept away the snow on it and sat on it. Zhang Chao gently pushed a few times, and Cui Yingying happily swinged like a child.
In the past, when she was in Cui's house, her mother had just died and her father remarried, and Cui Yingying often sat alone in the backyard swinging.
"San Lang, how much did this house cost?"
"Three thousand."
"It's expensive, if you talk about the price, you can buy it for 2,7800 yuan. Renovation also cost a lot of money, right? ”
"Actually, it's not much, it's good if you like it anyway."
Cui Yingying grabbed Zhang Chao's hand and asked, "It took more than 3,000 yuan before and after, but you didn't ask me for a penny, San Lang, where did you get this money, could it be private money?" How many more? ”
Zhang Chao shook his head and smiled bitterly, "I really don't have any private money, I borrowed more than 3,000 yuan to acquiesce to them, if you don't believe it, you can ask them when you go back." ”
"I believe it." Cui Yingying replied with a smile, "If you want to use money in the future, just ask me directly, why bother to borrow it from others!" (To be continued.) )