"And they lack self-confidence." Zhang Dian said, "After all, gambling is not elegant. Don't look at the huge momentum of the league today, but it's just a way to make money and a game to pass the time. The newspaper is rooted in this, and of course it does not dare to have arrogant thoughts. ”

“…… That's a good thing, too. Lu Jia asked with a smile, "The weakness of the two newspapers is a clear proof that there is no one behind them." Before, some people guessed that Han Yukun was also among them. ”

"I didn't think so. Whether it is the Qiyun headquarters or the horse racing headquarters, they have become too big for anyone to control. ”

Children can't play with sledgehammers. The two head offices, each of which controls the two major leagues of Keju and horse racing, have long been large-scale. Every year, hundreds of people come to vote for the head of the election. The two major leagues originated from Kansai and have an inseparable relationship with Hangang. But the Cotton Guild, which has Han Gang as its backer, is now just an ordinary member of the two major societies.

"Behind the two newspapers are the two head offices, not any clan relatives or nobles. With such a large group, no one can really control it. Lu Jia nodded, and said, "But who could have guessed in advance that it would become the current situation?" Maybe Han Yukun didn't have the idea of manipulating behind the scenes. It's just that he can't really pinch and calculate, but he didn't expect that the two major leagues could no longer be controlled after they were transmitted to the capital. ”

It's not that simple! ’

Zhang's family's business is doing business with the Han family's SF Express in Jiaozhou, and he can see the background of SF Bank far more clearly than others. Han Gang's character, he also understands it more clearly.

Lu Jia asked that Han Gang had not thought that Keju and Jockey Club would develop to the current scale, but Zhang Gang felt that Han Gang must have thought of it. It's just that Han Gang never thought about controlling it, and his purpose seemed to be just to make a good relationship. Leave a favor. The fact that SF and Cotton would easily gain a foothold in the capital is the credit of Han Gang's way of doing things.

Han Gang has an extremely realistic personality and is very measured in his work, and what he is best at is to benefit others, and then unite a group of people. In Shaanxi, he made the cotton spinning technique public, and in Jiaozhou, he shared the sugar technique with others. Without his generosity, Hehuang and Jiaozhou would not have been able to prosper now.

But Han Gang gave up the exclusive interests of the family, but he got more rewards. If he cherishes himself, SF will never have the scale it has now. When it comes to open-mindedness and foresight, there are actually very few people who can be admired by Zhang Dian in this world, and Han Gang is one of them.

The words flashed in Zhang Dian's mind, but he didn't say it, and followed Lu Jia's tone: "That's right, it's not really a disciple of the Medicine King, and Han Yukun doesn't have the ability to pinch his fingers." The two clubs, which no one can control, don't worry too much. With the imperial court, it will definitely be able to control it...... It's just the other way around, why does Yushitai only dare to make a fuss about small things? Can't break the roots of the newspaper? ”

Originally, the people in charge of writing and organizing the manuscripts in the newspaper were called by the editors, editors, and editors. Then I gave a copy to the angry imperial historians, saying that it was an official name for editing and revision, and that the famous lords of the court could not allow their bodies to be defiled in vain, and they were also a noble position that could be counted. The last two newspapers were not able to do so, and I don't know who came up with the name of the editor, but they all changed.

In the people, many people do not go straight to the practice of Shitai. Go to eat in the store outside, which store is not an official or an outsider. Have the ability to participate in all seventy-two stores.

"Naturally, I can't move. The queen loves to watch it. Unless the newspaper company made a big mistake, the queen ignored the words of the imperial history platform, and it was useless for the Taiwan counselor to jump. Lu Jiawen suddenly narrowed his eyes and thought of something: "Zihou invited me to come over today, but I want to say that the newspaper is unbearable." Now I'm just afraid of the prestige of Yushitai, so I don't dare to talk nonsense. After a while, I will be bold, but I dare to talk nonsense. ”

Lu Jia asked. The queen now has to read the newspaper every day, and there is no doubt about it. Even if the emperor comes up, he will not refuse another channel to understand the situation. There will always be more people who believe in folk rumors than there are people who believe in the court to refute rumors. It is impossible for the imperial court to come forward to run a newspaper and spread its voice to tens of millions of people like two express newspapers. This is indeed a big threat.

Zhang Dian shook his head: "No. The court has a knife, but it is useless to just have a mouth. What's more, the newspaper office is full of rich and noble families, and if there are many people, if someone has a different heart, it will be suppressed internally. The imperial court only needs to pay attention to supervision. ”

“…… That was for me to remind Heizhang to be careful of Xijing. They haven't learned it yet, but when they do, it will come in handy right away. ”

"Not really. Wen, Lu, and Ma only run newspapers in Luoyang, and they only say to Luoyang City, which is useless. The city of Tokyo is the center of the world. Zhang Dian sneered: "But their newspapers can't sell in Tokyo." As much as you come, you will be burned! I didn't look at the results of the "Daily News", and the tabloids of the past, but now there is no trace. ”

Cutting off people's wealth is like killing their parents. No matter how many contacts there were in the past, when the people of Luoyang wanted to put their hands into Kaifeng, in the eyes of the nobles in the capital, they were here to grab money.

Lu Jia asked more and more incomprehensible: "What did you invite me for?" ”

"'It's about the customs of the Liao Kingdom, not the inside of the Great Song Dynasty, so why worry.'" 'I have not seen a virtuous man like a lustful man. But the lustful are not as good as the profiteers. The more people are interested in the Liao State and the future expedition to the north, the more heroic strategists will come to vote. Zhang Dian asked Lu Jia, "Can you see who said these two paragraphs?" ”

"Didn't Cai Qu and Xue Xiang say it a few days ago." Lu Jia asked, of course, remember, "Remember Zihou, you also helped." And Zhang Ji too. Nowadays, everyone talks about the North Thing. Just like when the river was opened, everyone talked about Western affairs. ”

The just-concluded war made the hottest topic in the capital, and the anthologies and notes introducing the domestic situation of Liao were also the most popular books in the printing workshop.

In accordance with the laws of the imperial court. When any courtier receives a foreign envoy or goes to another country, every word and deed must be recorded in its original form and presented to the court as a recital.

For example, the widely circulated "Quotations of the Liao" is a collection of records from Chen Xiang, who died of illness two years ago and was nicknamed Zhongwen, when he served as the country's messenger to the Liao State, and then published and circulated. Su Song also recently published a record of his envoy to Liao, which recounted his experiences and observations during his mission to Liao, which he also compiled from his own old records.

Lu Jiawen also heard that recently, a bookseller asked for manuscripts from ministers who had sent envoys to Liao and even Goryeo, and the price given even made Lu Jiawen staggered. It can be seen how popular books about the customs and geography of the Liao country are nowadays.

A large part of this factor is that the outcome of this battle made Shilin change his fear of Liao in the past and begin to have confidence in recovering the lost territory. There are also many scholars who want to become famous, or use their understanding of the Liao State as a stepping stone to knock on the door of a major minister's house - Xiucai does not go out, and can know the world, relying on books.

However, the people's understanding of Liao does not rely on these books and readers. After all, there are only a few people who can buy books and read, and the vast majority of people still rely on newspapers to understand Liao.

"Hedong and Hebei are fighting on the two roads, and if there are no two newspapers that start to invite famous people to discuss the war situation, the hearts of the people in the capital will not be so stable. The Yang Invincible Temple in Gubeikou is not reported in the Qiyun Express, and few people in Tokyo will know about it. The lord of the Liao State traveled all over the world every year, and the name of the four bowls in spring, summer, autumn and winter still relied on the propaganda of the daily express newspaper to popularize it in the capital. The role of the two express newspapers is not small. Lu Jia asked.

"That's right." Zhang Dian nodded, "This is the guidance and edification of the newspaper...... Rumors in the market are often distorted, and hearsay is not credible. And the remarks of the imperial court are not as convincing as the rumors in the market. But newspapers are different, starting small, and over the years, credit has been built. ”

Lu Jia asked that he already had some eyebrows in his heart at this time, but he almost couldn't pierce it, and he locked his eyebrows: "What does Zihou mean?" ”

"Borrow chickens to lay eggs!"

"Borrowing chickens to lay eggs?"

"That's right, borrowing chickens to lay eggs. Some things are inconvenient to say in the court, so you can take them out and say them in the newspaper. Even if it's not your own, it's okay to borrow it. ”

There are some things that you just can't grasp in your own hands, and you can't keep them in the hands of others, and even if you can't control them, you have to maintain enough influence.

"Qi science pays attention to empirical evidence. The number of household registration is actually based on facts. The national strength of my Great Song Dynasty is far superior to that of the Northern Captives. Today's victory is inevitable. In the future, as the account grows, it will become stronger and stronger. If you want to say that there is no Han Yukun in the back, look at it, do you believe it or not? ”

Lu Jiawen frowned and shook his head, "But he can't control it." ”

"You don't need to control it. If it is difficult to do it, why is it difficult to push the boat along the river and use strength to fight? Borrowing chickens to lay eggs, do those two dare to refuse? Zhang Dian grinned and sneered: "No, it's impossible to refuse." If Pingzhang borrowed them to speak, they would be so happy that they didn't know who their surname was! ”

Think about it, if Zai Fu and his ministers all write articles in the newspaper, it is equivalent to acknowledging the strength of the two newspapers and adding to the authority of the express newspaper. It will definitely sell better and earn more. There is no need to worry about the court not being able to get along with them anymore. How can you not come up and flatter?

Moreover, since these two express newspapers have been used by the new party, the old party will not use them anymore, and will even make attacks on them. At that time, even if the two major headquarters are unwilling, the new party will have to stand in the same camp.

This has to be done as soon as possible!

When someone in Luoyang first thinks of borrowing the express to speak, it will be troublesome...... Maybe they thought about it, but they couldn't convince the rich and noble behind the newspaper. After all, it is still obvious who is in power and who is in power now.

To Zhang Dian's words, Lu Jia asked and nodded again and again.

Many people have done it by borrowing from the people, but they have to turn several corners to speak with newspapers. After all, in the past, the form of the express newspaper was a tabloid newspaper that passed on gossip and a revelation, which many officials avoided and feared. It's just that now Zhang Dun is a little broken, as if a window has been opened.

"Then I'll go to see Pingzhang tomorrow and tell Pingzhang about it."

"Then please."

Zhang Dian smiled slightly, and if his heart is in harmony, he will benefit both sides, and he doesn't know if Han Gang will accept this favor.