That night, both the Ye Family Restaurant and the Chen Family Restaurant were full of guests and full of seats.

Let's talk about the Ye family's side first, the appetite that lasted for two days, and everyone came to this Du Kang wine at night.

"Fragrant, fragrant, fragrant, this wine is paired with good dishes, and it is the best."

"Spicy, you have to drink this kind of wine to taste enough, I used to drink boiled water."

"This wine is clear and mellow, and it is not in vain to be able to drink such a good wine after living for most of my life."

"This wine should only be in the sky, and it is rare to smell it in the world. The verses engraved on this bottle are indeed true. ”

The private room of the Ye family restaurant was filled with the fragrance of wine, and they all changed from gentlemen to drunkards, fortunately, the Ye family restaurant said that tonight's wine is completely free and unlimited.

How can there be a man in the Northeast who can't drink, between pushing the cup and changing the lamp, a bottle of wine with more than 40 degrees will bottom out.

Ye Chen waited for news in a reserved private room on the third floor.

After reading the Ye family's side, let's look at the situation on the Chen family's side.

Chen's restaurant is busy, after all, the Chen family still has some influence in Liaodong, the Chen family father and son greet guests in front of the restaurant, everyone will bring congratulatory gifts, it seems that tonight's congratulatory gifts will not be lost.

At the beginning, the father and son of the Chen family were very happy when they saw how many people there were, and their faces were about to burst into laughter, but when they got to the back, Chen Ming's face was gloomy like water, and his eyes were on fire, as if he wanted to eat people.

Why is this so? Because the people who came were some housekeepers or family No. 2 and No. 3 people, and some let the younger generations come instead of themselves.

Would this be rude to which families? Of course not, because this is not the Chen family's bereavement leave, but the Chen family's restaurant opened.

What's more, this time, everyone asked people to give congratulatory gifts a little grander, which exceeded the general opening gifts, so what else did the Chen family have to say.

Under normal circumstances, the family is not rude, and it is indeed not rude, but tonight the situation is different.

It's okay if you don't come to my Chen's restaurant, but don't go to the Ye's restaurant.

Chen Ming, who greeted customers at the door of the restaurant, was still smiling at first, then he didn't smile, and finally turned into an angry face, handed over the restaurant to his son Chen Qi, and went home by himself.

Don't look at it, Chen's restaurant has completely failed, its reputation has plummeted, and it will become the laughing stock of the whole city tomorrow.

At this time, Ye Chen finally put his mind at ease. The first is to completely destroy the Chen Family Restaurant, and the second is to estimate the popularity of Du Kang wine.

How could Ye Chen not add fire to such a grand event, and immediately ordered Liu Qi and Wang Tianhammer to act.

Not to mention the grievances of the two families, just talk about the popularity of the Ye family restaurant.

A large group of Northeast men threw off everything and conspired to get drunk.

That night, not to mention how much the dish was used, the wine was hundreds of jars down, you must know that this is not the previous low-alcohol wine, but high-degree wine, it can be seen that Northeast people are born to drink.

"This wine is really a good thing, Master Huang, come, let's go one, who is afraid of who is a turtle." A middle-aged man was already drunk, still holding a wine glass, looking for someone to toast everywhere.

"Master Ma, when I was afraid of you, I did it." This man can't hold his glass steadily, and he still wants to drink.

"Yuan Datou, after doing this cup, the previous grievances will be written off."

"Ren Bai, a toast to the old friendship."

"Hu Che, thank you for giving me my concubine last month, a toast to my concubine."

......

There's always a reason to toast when you want to drink, and tonight is a good time to get drunk.

Many people were carried out at the end of the feast, and many more collapsed before it was over.

"Cheers, Cheers." The man was carried out, shouting for a toast.

The brother in the back is no better, holding the empty bottle and not letting go.

By the time everyone dispersed, it was already the middle of the night, and Ye Chen called Shopkeeper Chen and Wu Xian.

"Well, it's okay tonight."

"Young master, this kind of grand occasion can only be seen when it opened before." Shopkeeper Chen touched his forehead, in fact, he didn't sweat, he just remembered that he was busy sweating on the opening day, this time he had experience, and most of it was taught to his subordinates.

"Yes, young master, the same was true when the restaurant in Luoyang opened, it was too popular." This Wu Xian was originally in charge of the matter of Luoyang, and the reason why he didn't return to the Ye family immediately was because the Luoyang Restaurant was about to open, and he couldn't leave it for the time being.

"Well, then tell me how to price this Dukang wine. Our jar of wine weighs ten catties, and the small ones weigh half a catty, and there are also one, two, and five catties. Let's count it as ten pounds. ”

"Young master, I think this Du Kang wine can be sold for at least 500 yuan." Shopkeeper Chen snapped his fingers as he spoke, as if he was calculating how much the 500 yuan could sell in a day.

"I think 500 big money is a little less, at least sell it for 1000 big money." Wu Xian silently calculated, he had been in Luoyang for a few years, and he knew how those rich people spent money.

Ye Chen listened to their words and smiled without saying a word.

"Steward Wu, will this 1,000 yuan be too high?" Shopkeeper Chen thought that his price was already high, but he didn't expect that there were people who were higher than him.

"I don't think it's high, we don't only do the market of Xiangping City, our market is more than this, and there are a lot of people who can consume it."

Shopkeeper Chen also hesitated when he heard this, thinking that his pattern was a little smaller, and his vision was only limited to Xiangping City, or even to this restaurant.

"Young Master, what do you think?" Wu obliquely looked at Ye Chenfeng's breezy appearance, obviously having his own opinions.

"The retail sale of this jar of wine will cost at least 5,000 yuan, wholesale, it depends on the situation at that time."

"What, 5,000 big money, young master, are you sure you're not robbing?" Shopkeeper Chen couldn't help but scream, but he knew that the restaurant had consumed almost 100 jars of wine tonight, and this 100 jars was 500,000 yuan.

"Young master, this 5,000 yuan is estimated that only those first-class families can consume it often, and ordinary families may not dare to spend much in a year."

Wu Xian was also shocked when he heard 5,000 yuan, you must know that ten catties of ordinary wine on the market are about 100 yuan, and when he arrived at Ye Chen, it was 50 times over.

"This 5,000 yuan is currently the highest-end, hardcover version of Du Kang, and it is available in limited quantities, and you may not be able to buy it if you want to. The main purpose of this wine is to elevate the grade of Dukang wine and highlight the status of nobles. In addition to this highest-end wine, we will also withdraw from the 3,000 big money, 2,000 big money, but there will not be less than 2,000 big money. ”

Ye Chen's practice has been very common in marketing in later generations, why is the Apple mobile phone so expensive? There is a reason why noble families are expensive, and there is a large market.

Among them, there is to enhance the identity of the user, at the beginning, it was used by the rich, holding a new Apple 8S in his hand, that is a symbol of status, of course, everyone bought it later, and some can also sell their kidneys to buy apples in order to pretend to be forced.

So Ye Chen grasped this psychology and made Du Kang wine a symbol of identity. You have to show your status, okay, my family uses 5,000 yuan of Du Kang wine for happy events, and your family uses 3,000 yuan of Du Kang wine, so that the grade will be opened, and there will be a difference in identity and status.

Ye Chen told the two of them about the methods of brand operation, first of all, Du Kang wine must be labeled with a unique label, it cannot be just a wine, it must have other elements, otherwise it will not be sold at a high price, and it will not be irreplaceable.

Shopkeeper Chen and Wu Xian threw themselves at Ye Chen's admiration for a while, they hadn't even heard of many whimsical ideas, but they didn't expect that Ye Chen, who was only fifteen years old, would understand so much.

After tonight, another storm is destined to be staged in Liaodong, and Ye Chen directed tonight's play. The Chen family and the Ye family are once again in the spotlight.

Undoubtedly, Ye Chen tonight was a big winner, not only dealing a heavy blow to the Chen family, but also making another of his fist products famous.

But this also determines that the Chen family and the Ye family will definitely die, and a trace of weirdness began to appear in Xiangping City under the cover of the night.

It can be expected that tomorrow's headline must be the banquet of the Chen family and the Ye family tonight, there are positive and negative, and the Chen family is of course the failed character.

Ye Chen knew in his heart that the matter between them and the Chen family was far from over, and the next battle would be more fierce and bloody, and whoever could have the last laugh would depend on who had more hole cards in their hand.

However, will Ye Chen have fewer hole cards in his hand? He is good at management and utilization, even if he has few hole cards now, but it won't be long before he has a lot of trump cards in his hand, at least this Du Kang wine will let him use it to the extreme.

In the end, Ye Chen made a marketing plan to actively prepare Du Kang Liquor before going to rest, this Du Kang Liquor marketing is a comprehensive plan, Chen Shopkeeper and Wu Xian were stunned for a moment, and felt that their heads were not enough.