Jiang Chengjia and Xin Huilan, as well as some important high-level executives of the Plum Blossom Chamber of Commerce, all have military status, they are the kind of people who have no military power and no position, and they are purely empty titles, of course, what they prefer is those beautiful female soldiers' military uniforms, which is also Yuan Fang's idea, militarized management, more effective restraint of subordinates, easy to control, especially those shareholders who are shareholders.

Yuan Fang talked eloquently: "In addition to commercial transportation and air transportation of military supplies, airships can also be used as an air command platform, an air fire support platform, and a rapid reaction special force can also be formed to transport a small number of but powerful troops to the enemy behind the enemy in wartime to harass and raid the enemy. By the way, I have an idea. ”

Yuan Fang's large list of ideas had already made everyone excited and eager to try, and hearing that Yuan Fang still had ideas, Yang Xing asked in a trembling voice: "Boss, what else, you go on." As he spoke, Yang Xing picked up the wine jug and poured a full wine glass for Yuan Fang, and now he was in an extremely happy mood.

Yuan Fang drank a toast: "Advertisement." The two simple words represent the birth of a new business era, and everyone looked at Yuan Fang, their eyes full of doubts and confusion.

Yuan Fang explained: "Advertising means to advertise, which has nothing to do with the military, and is mainly used in commercial activities. When it comes to business, Xin Huilan, Jiang Chengjia and Da Mei suddenly became interested.

Yuan Fang continued: "You all know the brand. The crowd nodded.

Yuan Fang continued: "Brand is the name, term, symbol, mark or design and combination used to distinguish the products or services of other competitors, so if you want to do a good job of your own brand, in addition to the excellent quality of the goods, how can you attract more customers to buy your own products, yes, it is advertising." For example, I opened a restaurant, whether it is the choice of ingredients, the chef's skills, the sanitary conditions, or the dining environment are absolutely first-class, but the location is very remote, there are few customers who come to dine every day, in order to expand the popularity, I put up advertisements on the main streets of the city, more people know about my restaurant through the advertisement, it will bring more business, I say you should understand, right? ”

Jiang Chengjia pondered for a moment and said: "I almost understand what you mean, the advertisement is like a signboard, but it is not fixed in the store, but in more places." ”

Yuan Fang nodded: "That's pretty much what it means, and also, advertising is publicity, not necessarily signboards, generally using posters or something, it can also be roadside signs, stickers on the wall or something, anyway, no matter what type it is, as long as more people can see and know it, and achieve the purpose of soliciting customers, this is advertising." ”

Huo Bingyan bit her chopsticks and said, "According to what you say, brother-in-law, the guy who pulls business outside the restaurant is also an advertisement?" ”

Yuan Fang thought for a while: "The guy is not an advertisement, his behavior is an advertisement." ”

Yang Xing listened to it for a long time and finally understood the meaning of the advertisement, touched his chin and asked: "Our Plum Blossom Chamber of Commerce is already the largest chamber of commerce in the empire, do you still need to do this?" ”

Yuan Fang nodded affirmatively and said: "Of course, advertising must be done, so that business can get better and better, and the most critical point, Yang Xing, aren't you short of money?" ”

Yang Xing nodded: "Well, that's right, but can this thing make money?" ”

Yuan Fang glanced at Yang Xing: "Why not, the Plum Blossom Chamber of Commerce is indeed very influential in our Eastern Saint Empire, but it is not without competitors, and there are also quite a lot of small businessmen in various places, such as those who open restaurants, rouge shops, inns, etc., they are all their own business, and these people are the main source of advertising." ”

Yang Xing interjected: "But what does this have to do with us making money?" ”

Yu Jingqiu probably understood what Yuan Fang meant: "It should be that I plan to collect money from those merchants who advertise." ”

Yuan Fang approvingly said: "What Jingqiu said is right, Yang Xing, the land of the entire empire is yours, does someone have to ask your consent before anyone posts an advertisement on your territory?" Yang Xing nodded as if he didn't understand.

Xin Huilan continued: "Then why did the empire let them put up advertisements? Silver, as long as they paid enough silver, the empire allowed them to post advertisements. ”

Yang Xing suddenly realized: "Oh, that's it, but how much silver can be made here, it doesn't seem to be too much." ”

Yuan Fang pouted and said: "You underestimate the benefits of advertising, this thing can bring huge profits to businesses, and at the same time, this thing is also a bottomless pit, if you want to continue to develop and maintain competitiveness, advertising can not be stopped, this is a long-term benefit." ”

Next, Yuan Fang told him about some of the shallow advertising knowledge he knew, and everyone suddenly became enlightened, especially Yang Xing, who was overjoyed when he learned that he could make so much money selling billboards, regardless of whether Yuan Fang was full or not, began to discuss the matter of placing billboards on the spot.

There are a lot of ideas and plans, and when these are finished, look at the other people, they have eaten and drunk enough, or chatted or are bored in a daze.

Ouyang Ruoxue saw that the two of them had finally finished talking, and pouted and complained: "Your Majesty, didn't you say that today is considered to be a trip for Sister Jingqiu, Xia Yi, Bingyan and Menghan, we are all full, and you just finished talking." ”

Yang Xing was so excited to talk about it just now, if Yuan Fang's plan could succeed, not only could it alleviate the urgent need of the empire's financial emptiness in the near future, but the long-term benefits in the future would be equally objective, and it could be regarded as solving the burden that had been pressing on his heart, so that he forgot about everything else for a while, ignoring the protagonist of this family banquet.

Yang Xing scratched his head in embarrassment, picked up the wine glass and said, "This is indeed my negligence, I will punish myself with three glasses first." ”

As he spoke, he raised his head and drank the wine in his cup. Yuan Fang drank together, lit up the empty cup and said, "I am also to blame for this, and I will also accompany the wine." ”

After three glasses of wine, Yang Xing began to toast one by one, Yu Jingqiu and the four of them needless to say, even Sang Rou and a few of them did not fall, after a round, Yang Xing, who was not strong enough to drink, was a little drunk, and even walked staggeringly, Xiaomei had to tell the eunuch to help Yang Xing go back to rest, and she personally sent Yuan Fang and Damei out like a hostess, and sent them to the gate of the imperial city before reluctantly going back.

At the time of separation, Da Mei took Xiao Mei's hand and whispered, Xiao Mei blushed, lowered her head to listen, and kept nodding her head to deal with Da Mei's earnest teachings. Although Yuan Fang didn't hear everything, Da Mei's words were still heard more or less under his special attention, this was a topic between sisters, a reminder about something.