646 [Making Money and Spending It]
The one Zhou Hexuan mentioned is, of course, Margaret's "Gone with the Wind".
The first draft of the book was completed six years ago, and the author revised it again and again for several years, never holding it out in his hand and not publishing it.
Zhou Hexuan only knows that the author's real name is Margaret Mitchell, who used to work as a reporter at a newspaper and became a full-time wife at home after getting married. Finding someone in the United States on the basis of this information alone is tantamount to looking for a needle in a haystack, and Zhou Hexuan spent $20,000 just to pay the private detective, which lasted three and a half years, and finally found the person last summer.
The private investigator was also smart, and after searching for things to no avail, he realized that his target might not be using his real name. So he investigated the female reporters who had been hired by major newspapers, and searched for their true identities, and finally found a similar target - a woman with the pen name "Peggy" who used to work for the Atlanta Daily News.
The funniest thing is that when the publisher contacted the author, the stay-at-home wife actually denied that she was writing.
The reason is very strange, just because Zhou Hexuan's publishing house is in New York. The book "Gone with the Wind" is about the South during the Civil War, and the author does not believe that the publishers in the North will be interested, and it takes repeated explanations to dispel her doubts.
Margaret, the female writer, was still very serious, and after reaching an agreement with the publishing house, it took another half a year to verify the place and time of the historical events involved, and changed the name to "Gone with the Wind" ("Gone_ith_the_ind").
New York, Mack-Lauer Books.
Mike has been mixing well in recent years, at least better than many of his peers. When he was so poor that he wanted to commit suicide, a wronged man from China came to his door, not only bought his publishing company, but also lent him money to file for personal bankruptcy.
Mike has been so fortunate to think back countless times about that experience as the most important decision he ever made in his life.
During the Great Depression, the U.S. book market declined rapidly, but with a copy of the Titanic, it was enough to get Mike Raul Books through the storm. It has been reprinted eight times over the years, with a total of 3.06 million copies sold, making it the best-selling piece of literature during the Great Depression.
Of course, given the inadequacy of the market environment, Mack-Raul is still walking on thin ice.
Although Mike owns 5% of the company, he only paid off his bank liabilities last year, and the private deposits in his account have not yet exceeded 50,000. He still has a long way to go before he becomes a millionaire, and his hope is the work that the company is publishing - "Gone with the Wind"!
This time, Mike spent $30,000 to build momentum, and major newspapers in the United States have reviews of "Gone with the Wind", and he only needs to wait for market feedback now.
"Boss, the daily sales data of the first day has been summarized!" The marketing manager came running happily.
Mike hurriedly asked, "How much did you sell on the first day?" ”
The manager of the marketing department said: "3000 copies! ”
"Gone with the Wind" invited many celebrities to write a preface, and the cover was also printed with the words "Highly recommended by the author of "Titanic", and those who didn't know thought it was a sequel to "Titanic".
In this way, the sales on the first day were only 3,000 copies, which actually seemed a bit less.
But this was during the Great Depression, and the U.S. book market was still slowly recovering, and the daily sales of 3,000 copies were already very rare.
What Mike didn't expect was that the market response was incredibly good - the daily sales on the second day were 5,000, the third day was directly 9,000, and the fourth day was 16,000...... On the 22nd day, an unprecedented 50,000 daily sales record was set.
This sales achievement crushed Zhou Hexuan's "Titanic".
If the vast majority of the United States, the cumulative total sales are not as much as "Gone with the Wind" sold in one day.
The entire American book market went crazy and asked where the authoress named Margaret had come from. Countless literary critics spontaneously stood up and offered their own beautiful words for this film, and Margaret turned from a full-time wife to a well-known writer.
And the two bosses of Mike Raul Books, Zhou Hexuan and Mike, lie down all day and count the money.
Zhuo Biling, Fan Punk and Bi Kefu finally realized what kind of gift Zhou Hexuan gave them. This adaptation into a movie, as long as it is not too badly made, will definitely be a box office explosion.
In the office of the book company, Mike frantically patted the boss's ass: "Zhou, you are so great, you can actually find such a one!" ”
"The days of making money are yet to come." Zhou Hexuan said with a smile.
Mike grinned, "Doing business with you is the luckiest thing in my life." ”
"Don't wear a high hat for me," Zhou Hexuan said happily, "I came to the company this time to let you implement a plan." ”
"What's the plan?" Mike hurriedly asked.
Zhou Hexuan said: "Pocket book plan. ”
Mike wondered, "What is a pocket book?" ”
Zhou Hexuan explained in detail: "A book with an opening size smaller than 'small 32 openings' and no more than 10 sheets can be easily put into a pocket of clothes. This kind of book does not need traditional binding, it can be glued together, and the printing paper is relatively inferior. It's important to be inexpensive and easy to carry. ”
"Will anyone buy this kind of book?" Mike worried.
In this day and age, books are still relatively noble commodities, mainly divided into hardcover and paperback. The pocket books mentioned by Zhou Hexuan can be classified as "inferior books", and only those pirated books and underground publications will use this method.
It is impossible for a regular book publishing company to publish shoddy books.
Zhou Hexuan smiled: "You just do it." In particular, some classic classics can be asked to cut down a lot of content, only retain the most basic storyline, and then print and publish it in the form of pocket books. ”
Still reluctant to listen to orders, Mike retorted, "Zhou, you're ruining the company's reputation by doing this." ”
"Believe me, if you lose money, I'll give you $1 million," Zhou Hexuan said confidently, "We can make a note." ”
"It's not a matter of money," Mike said urgently, "our company managed to survive, and it became famous with "Titanic" and "Gone with the Wind." It's my career and I don't want to ruin it! ”
Zhou Hexuan had a headache, and when he couldn't convince the other party, he could only forcibly give an order, which made Mike very unconvinced.
But who made him the boss?
The boss has the final say.
It wasn't until after the Pocket Book went on the market that Mike was truly ashamed and regarded Zhou Hexuan as his idol from then on.
Pocket books, which are inexpensive and easy to carry, are just right for low-level consumers during the Great Depression, and they caused a sensation in the entire European and American book circles as soon as they were launched. A set of inferior pocket books, which often sell tens of millions of copies, makes traditional book publishers directly dumbfounded.
Later, some people even included pocket books and Kodak color film among the human inventions, human adventures and unusual events of the 20th century.
Of course, Zhou Hexuan has made a lot of money, but he also spends money quickly. He has been stranded in the United States this time, just waiting for Feng Yong to bring his students to the United States - to form a private flying club to prepare for the future Sino-Japanese air war.