Chapter 227: Hunger Marketing

Xia Hongsheng's sister-in-law didn't believe the rumors in Chang'an City, let alone that Xia Hongsheng would run away with the chaotic party, and always believed that Xia Hongsheng was stationed in Shuofang on the order of the emperor. In addition, Xia Hongsheng's friends all came to the door to talk about it, but they were all a group of princes, and they all said that they were just rumors. The prince's disciples all said so, and even some generals and grandfathers also said so, so can it be fake? Therefore, Xia Hongsheng's sister-in-law didn't believe in the rumors in Chang'an City at all, and if any of the women in the family with broken mouths broke one more sentence, they would be severely reprimanded and deducted a month's money. But even so, when Xia Hongsheng appeared in front of her, he still cried a mess. Xia Hongsheng would not be stupid enough to tell her sister-in-law what really happened, which worried her, but she was also very glad in her heart. escaped death, and only then did he feel the preciousness of many things, so Xia Hongsheng stayed at home in peace for the next few days. Anyway, this is the second batch of Li's vacation, so you can skip work openly.

But I haven't rested for a few days with peace of mind, this morning, Xia Hongsheng was specially borrowed from Xu Xiaode, and the shopkeeper Wang, who was in charge of the affairs of the winery, came to the door with gifts. This shopkeeper Wang was specially invited by Xia Hongsheng to run the winery, and now he comes to visit, but he can't be missing.

After bringing the shopkeeper to the hall, he saw the king's shopkeeper salute Xia Hongsheng, and then said: "The grass people have seen the adults, and I heard that the adults have established miraculous achievements in Shuofang, and now they have returned, and they have the courage to come to visit the adults, disturbing the adults' rest, and asking the adults to forgive their sins." ”

"The king's shopkeeper has seen the outside, when I was still clothed in Luoyang City, I have been familiar with the king's shopkeeper. If it weren't for the king's treasurer who was doing it properly. How did this new tea replace sencha in just one year? The king's shopkeeper still calls me a son as before. Xia Hongsheng waved his hand and said to the shopkeeper Wang: "Shopkeeper Wang is here today, but what difficulties have you encountered in the winery?" ”

"Then the grass people will be bold." Shopkeeper Wang got up and saluted Xia Hongsheng again, then sat back, and said: "Since I have tasted the liquor produced by the winery, the grass people have decided that this kind of liquor will definitely be able to dominate and even be sold abroad. Since this spring, grass farmers have begun to imitate the original method of new tea. Build momentum for the liquor in this brewery. Due to the severe drought in Guannai this year and the locust plague in many places, the imperial court collected grain from grain merchants, and most grain merchants were unable to provide large quantities of raw materials to the winery. The grass people had to limit the production of liquor, and then claimed that the liquor was time-consuming and laborious to brew, so the output was limited and could not be sufficiently supplied. On the one hand, it increased the popularity of liquor, attracting high-ranking officials to rob and raise prices. Build momentum with this. But after all, this is not a long method, and liquor must not only follow the high-quality route that Gongzi once taught the grass people, but this raw material problem cannot be solved, and the winery can never be released to produce and sell. In fact, those grain merchants still have surplus grain in their hands, but in fact, in a disaster year, most of the grain collected by the imperial court is old grain for many years. The grain with a short period of time is still in the hands of those grain merchants. The grass people tried many ways, but in the end they were still powerless. So when I heard that Childe had returned from Shuofang, I thought that Childe had rested for a few days, so I came here today to ask Childe to think of a way. ”

"I see." After Xia Hongsheng listened to Shopkeeper Wang's words, he nodded clearly and said: "This matter was considered before I left Chang'an, Shopkeeper Wang has done a very good job during this time, which is in line with a hunger marketing." This so-called hunger marketing means that we, the merchants who sell things, take a lot of publicity, advertise widely, arouse customers' desire to buy, and then adopt means such as deliberately reducing production, supply and demand, and creating the illusion of short supply, so that people who want to buy are waiting, and as a result, they will increase their desire to buy and lay a customer base for future mass sales - well, it's okay if this Wang shopkeeper doesn't understand. In short, it is a very effective way to build momentum by deliberately reducing the production in the early stage to whet the appetite of people who want to buy baijiu. But this is also to quench thirst, must not be used for a long time, after all, the patience of the guests is limited, long-term expectations are not answered, will inevitably make them disappointed and give up. ”

"What Childe said is very true, although the limited sales have whetted their appetite in the past few months, but if it continues like this, I'm afraid that the guests who have been waiting will think that we are liars!" Shopkeeper Wang nodded, and said to Xia Hongsheng: "It's just that now the locust plague is serious, and the winery will definitely not be able to compete with the imperial court, and those grain merchants will not, and they dare not withhold the grain collected by the imperial court, so they can't supply enough to the winery." ”

Xia Hongsheng smiled and said: "As the shopkeeper Wang said, those grain merchants actually still have some grain in their hands, as long as we think of a way to pull out some grain from the hands of grain merchants, we will almost be able to survive this year." ”

"What is Childe's plan?" The shopkeeper Wang saw that Xia Hongsheng's smile was light and light, so his eyes lit up and he immediately asked.

"Shopkeeper Wang rest assured, I have already prepared countermeasures long before leaving Chang'an. Since the king's treasurer mentioned it today, he should ask the king's treasurer to breathe his breath from the grain merchants, and say that those who are willing to provide grain to the winery will be given a two-year special privilege, and what is this exclusive privilege...... Hehe, please ask the shopkeeper Wang to arrange it, I will invite those grain merchants to tea, and when the time comes, I will discuss this special matter in detail. Xia Hongsheng smiled and said to the shopkeeper Wang.

When the shopkeeper Wang saw Xia Hongsheng's confident look, he became happy and nodded: "Hey! Since Gongzi has a way, the grass people should do it as soon as possible, and ask the son later, since he came to the winery, the grass people have been interested in making friends with these grain merchants, and now they have a little thin noodles, plus the name of the child, I am not afraid that they will not come! The grass people will go down to make arrangements, and the grass people will retire! ”

Xia Hongsheng nodded: "Shopkeeper Wang walks slowly...... By the way, Wang Shunke came with the shopkeeper? ”

Wang Shun is the son of the shopkeeper Wang, and when he was concocting flower tea and making rock candy in Luoyang, Wang Shun gave him a beating. At that time, I saw that the shopkeeper Wang was a businessman, and Xia Hongsheng was an identity that could not be directly exposed to the public, so he thought that he could envelop the shopkeeper Wang, which could be regarded as repaying the kindness of the Xu family for his previous care, so he taught Wang Shun the skills of flower tea and sugar making.

After listening to Xia Hongsheng's question, he turned around and came back, bowed and bowed: "The son is worried, the dog has been given the kindness of the son, and has given the ability to make flower tea and sugar, and now the grass people have the courage to ask the owner of the family to agree, so that the dog can try to manage these two businesses, but now in Luoyang, it is not brought." ”

"Oh, find a time, and when Wang Shun's business can be stable and he doesn't have to do everything, then transfer him to the winery. Wang Shun is young, and he has the true inheritance of the king's shopkeeper, and he will be a good hand in the future. Coming to this winery will be good for him in the future. Xia Hongsheng nodded and said lightly to the shopkeeper Wang.

A faint sentence immediately made the shopkeeper Wang's eyes widen, as if he had heard something incredible, and then his face turned red, and he knelt on the ground excitedly: "Grass people...... Grass people's father and son, Xie Gongzi! Thanks to the son's fancie, the grass people father and son will do their best in the future and repay the son's great kindness wholeheartedly! ”

The shopkeeper Wang was sent into the winery to run the business of the winery, how can he not know who the people behind the winery are? The head of his family can't even rank among these people! What's going on with this winery...... Shareholder? Yes, it's the shareholders, who are they, there are little grandfathers, there are little marquis, they are all sons of nobles, and even the prince's shares! If you can perform well in the brewery and get the appreciation of these people, then ...... The shopkeeper didn't dare to think about it, that person was an ordinary person who didn't even have a chance to see him. If his son can come to work in the winery, it will be a blessing and a blessing! The shopkeeper only felt that the inside of his nose was sour, and the people who came over in the wind and waves, when did he ever feel this way? When his son was able to do Xia Gongzi in Luoyang, it was God's eyes open, and the ancestors blessed him!

"Okay, okay, the shopkeeper Wang is dedicated to the tea and the winery, how can I not know. This is also Wang Shun's own cleverness, and he can learn the skills of the king's shopkeeper and your business, otherwise, what's the use of coming to the winery? Seeing that the shopkeeper Wang was excited and didn't know what to say, Xia Hongsheng smiled and waved his hand, and said: "The shopkeeper Wang doesn't have to be like this, teach Wang Shuncai this ability and experience." ”

Shopkeeper Wang kowtowed excitedly again, and then left excitedly.

It is inevitable that he will be so excited that he will lose his temper. After all, the identity of the shareholder behind the winery is very unusual, and his son's future in the future is a matter of people's words, if he can really let his son be appreciated and supported by these people, then his son's future will definitely be much stronger than his own old man, just like today's dazzling sun! The shopkeeper Wang was excited, and secretly said that he must do a good job in the business of the winery, and must not make mistakes and ruin his son's future, and he must teach his son carefully and cultivate his son.

Out of Xia Hongsheng's mansion, the shopkeeper Wang was full of fighting spirit, and hurriedly asked the groom to pull him directly to the grain merchants in Chang'an City. He didn't know what Childe had in mind, but he knew that he must organize all these grain merchants together, so that Childe could use that special privilege to extract grain from their hands and supply the winery to produce liquor. (To be continued......)