Chapter 603: Rococo Style
Morality. The Marquise de Rambouillet calmed down her excitement for a while, and then smiled and said to Li Song beside her: "I only want the best ......."
Li Song listened to her words and said with a smile: "Dear Countess, as you wish!" ”
After he finished speaking, he put De. The Marquise de Rambouillet led the way to the Hermès flagship store on Manila Pedestrian Street, the most luxurious luxury store in the area. Of course, the price is also the most expensive for de. The Marquise de Rambouillet requested, and Li Song certainly complied with her requests.
The Hermès flagship store is full of strong European style, pushing open the huge glass door, the first floor of the whole store pù is more than 200 square meters, but it is not like a store pù at all. The Marquise de Rambouillet felt like she had arrived in some salon hall in Paris.
It's just that the decoration here is more luxurious, there is not a single dress in the hall, just some luxurious and noble furniture, and a dozen girls with excellent temperament, each of whom stands there with a professional smile on their faces.
The Hermès flagship store has a distinctly 18th-century French Rococo décor. The interior is dominated by bright light colors such as baby green, pink, and rose red, but most of the stencings are gold. The interior wainscoting is made into a delicate frame, surrounded by a circle of lace, often lined with a light oriental brocade.
The walls are light and fluttering, with flowing wood curves and curves, and the candlesticks are in the shape of flowers, and each bend is extremely delicate and graceful. The small table attached to the wall follows the intricate rhythm of curved grass stems and shells, forming a sculptural work of art.
Several suede high-backed sofas are placed along the walls, the height of the backs and their decoration, as well as the paneling of the walls, make the elastic curves of the furniture very light and graceful. Beautiful table lamps with tassels, silky drapery, large fireplaces with delicate carvings, beautiful staircase handrails, snow-white Roman columns, and a dazzling variety of decorations and carvings, tapestries and huge oil paintings everywhere all show luxury and nobility.
The Rococo style prevailed in the eighteenth century. It is the most gorgeous and popular style that Europe has ever seen. In Europe at this time, however, the Baroque style, developed on the basis of Italian Renaissance architecture, was actually the product of the Catholic Church's flaunting wealth. It is characterized by cumbersome accumulation, influenced by religion, although grand and solemn, but lacking a fresh petty bourgeois atmosphere.
The Rococo style only emerged in the eighteenth century. It is more in line with the aesthetic taste of European aristocracy, and it is also more connotative than Baroque. The company's commercial department has done a lot of investigation work in modern society, and after many trade-offs, it finally chose the Rococo style.
To this end, the company has established a series of luxury stores in the pedestrian streets of Manila's business district, and launched a large number of high-end luxury goods for the European market, all with a strong rococo style.
The 17th century in France was a century of consumption. After the rise of the new bourgeoisie from the business world. Tongguò was granted or purchased titles, titles, and official positions to increase their social status and became nouveau riche, who blindly imitated the royal family in their daily lives. The formation of early bourgeois society, together with the royal family, facilitated the demands of consumption, and their needs often determined the direction of consumption. The construction of European royal families and nobles has also promoted the consumption of furniture and decoration.
The company also figured out the opportunity of Guò's visit to Manila by a French business group to promote a series of clothing and furniture in the Rococo style to the French aristocracy. If this Rococo style is favored by the French royal family and aristocracy, it will surely set off a wave in French high society.
There has always been a saying in the circle of elite managers in modern society: third-rate companies make products. Second-rate companies do brands, first-class companies do standards. Enterprises that do standards are the benchmark and leaders of the industry. It sets the rules of the game for the industry and leads the development trend of the entire industry.
The Far East Company now wants to get through the French aristocracy and make the Rococo style popular throughout the European continent, so that the Far East can be the first to occupy the market opportunity and make the greatest profits. By the time European merchants and artisans had mastered the Rococo style, the Far East would have already made a lot of money.
Morality. The Marquise de Rambouillet stood in the doorway. Looking at the furnishings in this shop, she was completely fascinated, and she liked the furniture and decoration style in this room. If the baroque style is a tyrant uncle, the rococo style is more like a fresh loli. So de. The Marquise de Rambouillet prefers the latter, with a petty bourgeois temperament.
"Countess. It's time for us to go in. ”
Hearing the reminder of Li Song next to him, De. The Marquise de Rambouillet came to her senses from her stupor, and she turned to Li Song and said, "Is it okay if I sell the products of this shop at the Château de Paris?" ”
Li Song said embarrassedly: "Honorable Countess, I'm afraid this won't work. This shop pù is a private shop, the owner of the shop pù has a very high background, and his identity is also extremely noble, and we in the Far East company can do nothing. ”
Morality. The Marquise de Rambouillet nodded, and then walked slowly in the hall on the first floor of the shop with a confused gaze, in fact, she also guessed that the owner behind such a high-end shop pù was not an ordinary task. But he had already made up his mind that he would decorate his castle in this style anyway.
Let the blue salon hall of the Rambouillet be filled with this kind of furniture, as the largest salon hostess in the aristocratic circle of Paris, her vision is certainly extraordinary. She knew that if she moved to the Blue Salon Hall of the Rumbouillet House in Paris, both the furniture and the decoration of this room would definitely take Europe by storm. Then she will definitely become the person who leads this fashion, and even she will be written into history.
Thinking of this, De. The Marquise de Rambouillet felt her throat dry a little. She took a deep breath and, led by the shop staff, went to a high-backed suede sofa next to her and sat down.
A Chinese girl dressed in modern professional women's clothes brings her a drink. Then in fluent French, he said with a smile: "Dear Madam, welcome to Hermes, I am Lin Xue, the sales manager here, and I will provide you with services next." ”
Morality. The Marquise of Rambouillet looked at the shop, raised her head and said lightly, "Why haven't I seen your goods here?" ”
"Dear Madam, our Hermes mainly deals in high-end women's products, including women's clothing, leather goods, leather shoes, jewelry, accessories, etc., but our Hermes products do not have samples, only accept members to order. If you want to make a purchase in our store, you must first become a member of our Hermès before you can order products in our store. ”
Li Song was secretly stunned when he heard this, it's another black shop! Hermès membership is very expensive, and then you have to spend money on custom products. Estimating De. The Marquise de Rambouillet will have to sprinkle a lot of gold louis here. (To be continued......)
PS: Thank you Huoju Taoist and Lao Zhou for their monthly ticket support. Thanks to Ali for the tip.