Chapter 636: The Spring Festival of 1637 (1)
In order to enrich the dietary structure of Liaodong region, the company has established a lot of mushroom cultivation bases in Liaodong, producing a large number of mushrooms and fungus every year, and selling them to farmers around the country at a very low price.
This time it was just in time for the festival, and it was to increase the intensity of promotion, and the farmers were bought in sacks, anyway, this thing was dried, and it was okay to put it for a long time. Now that this thing is so cheap, it is natural to buy more.
The fishery company has also launched a lot of promotional products this year, such as frozen fish and frozen shrimp, dried scallop shrimp, dried salted fish, canned seafood, and a large number of river fish caught in winter, which are cut into pieces, each weighing more than ten catties. Because this kind of large river fish caught in winter is cheaper than marine fish, most farmers will buy several large pieces.
There is also a large vat of canned whale meat, which is very popular with farmers because of the promotion this time, buy two get one free, so it is also very popular with the majority of farmers. Many farmers buy two barrels, and counting the promotional barrels, it is enough for them to eat from the first day of the first month to the fifteenth day of the first month.
In addition, dried and salted fish are produced and processed by the Far Tohoku Fishery Company from the waters around the Sea of Japan and Sakhalin, and by its subordinate Vladivostok seafood processing plant. These dried and salted fish are popular among farmers on weekdays because of their cost-effective prices.
Farmers in eastern Liaodong still follow the traditional northern custom of killing only one of the fattest pigs before the Spring Festival, so they spend most of the year. There is no meat supplement, and these dried and salted fish have become a satisfying thing on the farmer's table because of their cheap price. Because of this promotion. Naturally, the farmers are buying a lot of money, and this thing can't be broken anyway.
There are also all kinds of spices, farmers used to be poor and afraid, even if the family is full of surplus grain, they are frugal on weekdays. In the past, they were reluctant to buy a variety of spices with relatively high prices, but now it is a Spring Festival promotion, and all kinds of condiments are also greatly discounted. Let these farmers also buy some in small quantities.
The seasoning factory under the Far East Light Industry Bureau has long been able to form a series of products. Since the Far East occupied the Magulu Islands in the South Seas, it has vigorously developed spice cultivation bases there. Using the planting technology of modern social science, a large number of spice plantations have been established in various parts of the South Seas.
The company's agriculture and forestry department also brought excellent pepper seeds from the modern society, and planted them in a large area in various places, and achieved success. There are three major varieties of peppers, Chaotian peppers, and clustered peppers. History of chili peppers in this era. Just introduced to China. It has not been promoted on a large scale until the Qing Dynasty. Today, however, it is a popular vegetable and dry dish in the Far East.
Far Eastern Seasoning Factory has also developed a large number of series of dry and wet seasonings, including soy sauce, abalone juice, vinegar, cooking wine, light soy sauce, dark soy sauce and other wet seasonings, as well as processed chili powder, Sichuan pepper, seasoning, pepper, sesame pepper, grass fruit, long pepper, cinnamon, vanilla, cardamom, nutmeg, angelica, kaempfer, wolfberry, cumin, licorice, cumin and other dry seasonings.
There are also five-spice powder, thirteen spices, tomato paste, oil consumption, chicken essence, monosodium glutamate, bean paste, tempeh, shrimp paste and other special seasonings of modern society, even the old godmother has come out of the cottage. Although the quality cannot be compared with the various dry and wet seasonings in modern society, at least in this era, it is also considered a good thing. At least within the company, it is well received by everyone.
Although the vast number of farmers in eastern Liaoning are careful with their budgets. I am reluctant to buy these spices, but in the major cities of the Far East, these spices have long become a necessity for everyone. Moreover, these products are also exported to various countries in large quantities, earning high profits.
In addition to food and New Year's goods, cloth is also more popular with the majority of farmers, and those farmers want to make a few sets of new clothes for their families during the holidays, so all kinds of printed and dyed cotton cloth are also sold more. Because of the promotion, many farmers have bought a lot, for fear that if they don't buy it this time, they won't be able to take advantage of it next time.
In the face of the marketing strategy of modern society, countless farmers who save money on weekdays have burst out with great enthusiasm for shopping. Although they are extremely sensible in their choice of goods, traditional Chinese farmers also have an innate cunning and are in the essence of being budget-conscious. They try to buy things such as refined salt, lamp oil, and things that are often used in daily life.
But they are still carried away by the modern promotional methods full of mental hypnosis. For example, Li Laogen bought a barrel of fifty catties of lamp oil, and with the saving usage of their family, I am afraid that they will have a surplus for ten years. However, there are many people like Li Laogen who choose it, and they are not in the minority.
Moreover, in the face of the crazy purchasing behavior of a large number of farmers, it has also invisibly led to the blind consumption of others. Of course, the Far Eastern Ministry of Commerce will not sue them, and there are many people who seem to be crazy about buying frantically, but in fact, they are all entrusted by them, which completely detonates the shopping in the hearts of other farmers**. I'm afraid that everything has been bought by others, and I won't be able to take advantage of it.
According to incomplete statistics, during the Spring Festival promotion, a total of more than half of the surplus grain of all farmers in the vast rural areas of the Far East was consumed, which also made the company's business department feel incredible.
The whole company is even more dumbfounded, and many people even want to stop such promotions or limit the number of products. However, the Ministry of Commerce reluctantly told everyone that it was too late to stop.
If the promotion is stopped now, many farmers will have a very unbalanced idea in their hearts, after all, others have taken advantage of it, while others have not. It will make the company lose its integrity and leave complaints in the hearts of individual farmers. It is even more undesirable to limit the number of goods, which will have the effect of hunger marketing and will only lead farmers into a more frantic situation.
Fortunately, after the promotion, the company conducted a large-scale survey in the vast rural areas, and the results also made everyone breathe a sigh of relief. Although the vast number of peasant households in various parts of eastern Liaoning have been carried away, they have not lost their minds; this year's autumn grain has just been put into storage, and the surplus grain of each family is relatively abundant, but the hungry peasant households still have at least half of the surplus grain left.
This Spring Festival promotional activity not only increased a large amount of grain in the company's grain depots around the country, but also made the majority of farmers in eastern Liaoning feel that they have taken advantage of the owner. Anyway, the final result is that everyone is happy, and who cares which one takes advantage of it.
Such a large-scale promotional campaign has not only set off huge waves in the vast rural areas of Liaodong, but also plunged into a crazy shopping frenzy in various regions of the Far East, and Vladivostok, Shenyang, Sakhalin, Manila, and Jeju Island have already felt a strong festive atmosphere before the Spring Festival. Even Tanegashima's Fengyue Street has started promotional activities. (To be continued......)
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