United States.

Estee Lauder Headquarters.

Several marketing directors and CEOs were sitting in the conference room of the headquarters company, and they opened it to watch a video about the new product launch of the mandala.

After reading it, the CEO pressed pause, then crossed his hands on the conference table and looked at the two rows of the company's backbone department managers.

"What do you have to say?" For the new mandala, I feel that there is a serious threat to our market. ”

At this time, the director of the business plan said, "President, I don't think it will be as amazing as what I see in the video. First of all, they asked someone to personally test the process and then post-process and then broadcast, maybe this is not a live broadcast at all, it has been recorded, maybe the effect is not so good at all. ”

CEO: "What if it's true?" ”

Before the planning director could speak, the representative of the R&D department said: "If these effects are true, then the blow to us will be fatal, but there is no need to worry, maybe they are taking the high-end route, so that we will not squeeze our market at all." ”

CEO: "Do you think we're low-end?" Our product pricing is among the top three in the world makeup industry, and it is already among the top luxury prices. ”

The marketing director said solemnly: "If this mandala product is really like this, we must first wait for their quotation, if the price is similar to ours, we are afraid that we will face the situation of adjusting the price of all products, otherwise the new mandala will be squeezed." ”

The person in charge of the R&D department said: "I think it's unnecessary to worry now, first of all, the product of Datura has not yet been launched, and I don't know what the effect is, even if their effect is really good, their product positioning may not give us a little space." We also have whitening creams, hydrating and other hot-selling products that do not conflict with them, which will not be affected. ”

CEO: "But there's still going to be a stock market shock, right?" ”

Everyone nodded: "That's for sure, but the impact is not expected to be too big, everything will wait for the mass production or pricing of this new mandala." ”

Meanwhile.

Lancôme, France.

At this time, all the senior executives of the company were in a meeting, and a marketing director hurriedly knocked on the door and rushed into the conference room and said breathlessly: "President, take a look at the video of the mandala press conference." ”

"What's wrong? You just rush in, where does the basic politeness of people go? ”

"You better watch the video and say, the new product released by Mandala Studio is skin care cosmetics! The little black bottle that focuses on our only 'gene cell' may be a direct opponent. ”

The president and other high-level executives were confused, and at this time, the marketing director hurriedly connected the projection device Bluetooth with his mobile phone, and then turned on a video of the Mandala Studio press conference.

In the picture, there is a clear on-site use of three different skins.

After watching it, a senior executive blurted out directly: "Is this video real?" Are you sure it's not a prank made by special effects? ”

"It's the source of the video on the official website of Mandala Studio, and I can't be wrong." The Director of Marketing said: "Skin repair, which has completely pushed the skincare industry ahead for at least a few decades! At least for the gene cell technology of our little black bottle, it was directly exploded! ”

Needless to say, all the high-level officials present knew the seriousness of the matter, and their faces were solemn.

"That's not true, is it? How is it possible in the world to have such black technology to repair skin? It must be the video that did the special effects, I don't believe their products are so good, so against the sky. ”

Marketing Director: "Let me remind you that Mandala has developed anti-cancer drugs before, and a bottle of 20 ml has sold for a sky-high price of 3 billion US dollars, which is enough to show that they have outstanding breakthrough technology in the field of biological cell technology, and this time they specialize in the field of biological cell skin care, and it is not surprising that their technology makes a better product than ours." ”

At this time, one of the directors asked in wonder, "President Peggy, why didn't you take the acquisition of Mandala when you knew that they had technology in the field of biological cells?" ”

The other directors also expressed some anger, somewhat suspicious of being an afterthought: "Yes, what does the market research and venture capital department do?" If we eat a mandala, it will be enough to shake off our old rival Estee Lauder and secure the leading position in the makeup industry. ”

The president smiled bitterly: "We were in contact with them when they were auctioning off the research and development of anti-cancer drugs, and even asked the venture capital companies on Wall Street to ask about it, but a few directors, I think it's not that the company doesn't want to buy, but that there is no money." ”

"No money?" Several directors frowned when they heard this: "Mandala Studio is listed?" ”

President: "Not really. ”

Director: "Since it is not listed, all quotations are decided by us. ”

The president shook his head: "We haven't seen the person in charge of Mandala, but we have inquired in the Wall Street assessment that someone once offered $5 billion to buy 10% of Mandala's shares, but Mandala refused." There is also a proposal for a wholly-owned acquisition, with a bid of 35 billion! It was also rejected by Mandala. Under this premise, if you want to completely acquire Mandala, I am afraid that you need to come up with at least a quotation budget of 60 billion US dollars, and the market value of our entire L'Oreal Group is less than 100 billion, and it is very risky to take 60 billion to merge and acquire at once, I am afraid that you will not agree to this acquisition plan, which will dilute the company's shares by at least 65%, which shareholder is willing to sacrifice and dilute his equity? ”

The directors in the audience were silent.

"Mandala has such a high offer?"

The president smiled bitterly: "They have developed two bottles of anti-cancer drugs for 5 years, one bottle is 3 billion, what if they develop 5 bottles in the next five years?" That revenue is terrifying, so Wall Street is very optimistic about the future of Mandala, seeing it as the Apple of the medical world, and may win the top 10 list of global pharmaceutical companies in the world by market capitalization. ”

The shareholders stopped talking.

At this time, the marketing director who continued to understand the matter looked at the headlines on his mobile phone and said: "Everyone, five minutes ago, Mandala Studio has already made an offer, this time their product is named 'Resurrection Series' in three levels, $1,299 for a 50ml gold bottle, $29,888 for a 50ml platinum bottle, and $68,888 for a 10ml diamond bottle!" ”

Hearing this offer, all the directors on the scene breathed a sigh of relief.

Not only them, but Estee Lauder in the United States breathed a sigh of relief.

Seeing that Zi Daluo is planning to take the high-end route, the price is more than ten or twenty times that of theirs, so that the competitiveness of Zi is not at a level, and it can be regarded as reducing a lot of their losses.

"Why are the prices of gold, platinum, and diamonds so big?" A director asked curiously.

"It has something to do with the effect and the course of treatment, this written information says that the golden bottle needs to have a three-month course of treatment, and a bottle of gold can only be used for half a month, so according to the three-month course of treatment, it must be at least 6 bottles of gold, which is equivalent to 7,700 US dollars; Platinum bottle 50 ml for 1 month treatment is effective; As for the diamond bottle, the description says that it will be erased in three days. So it's priced at nearly $70,000, and I think if that's the case, we expect our high-end rich group to be in the market. ”

Both companies have reported headaches.