Chapter 5: Occupy the Position of Public Opinion

On the street of the clarification workshop, the discussion exploded, making the morning of Jingshi particularly lively. Pen, fun, pavilion www. biquge。 infoOn the street in front of the General Administration of Press and Publication of the Ming Empire, the masses who came to check the papers and eat melons couldn't help but talk about it.

At the feet of the Son of Heaven, there are too many people who know how to do it.

"The high tax rate of Daming is only 10 percent, and the low tax rate is also up to 3 percent, and 30 percent was chosen, isn't this Hou Qing talking nonsense?"

"That's it, I've heard the second brother who works on an errand in the household department say. In Shunde County, Guangdong, the tax rate is between 3.5% and 6.1%, and even in some places in Shandong Province, it is only between 8.6% and 12.2%. This scholar is really pedantic, do you really think that the Ming Dynasty did not treat the people well? It's not those big families and officials who are forced to do it! ”

"Also, I don't even know seventy-nine sixty-three, it's so ridiculous, can you expect such a colleague to have any opinions on discussing the affairs of the imperial court?"

"I listened to the report of the Jingshi Guang Commentary a few days ago, and I thought that the imperial court was going to collect taxes on Zhongliang, who won the battle against the Tartars this time, and I was angry. Thinking about it now, the Holy Lord never said that he would tax the soldiers, but it was just a rumor that the Jingshi had to reorganize the Tian Fu. If you want me to say, this Jingshi Guang Comment or something, it was nonsense early in the morning. ”

"Yes, yes, the Holy One didn't even speak. It's just that the capital said that the saint wanted to change the field endowment, and he couldn't get Zhongliang to go up. Looking at this Hou Qing's scroll now, it's a mess, what can you think? Scatter, disperse, in the future, then Jingshi Guangping will never buy it again, never watch it again! ”

"Such a writer who can only bewitch the public but is ignorant and ridiculous, this Jingshi is widely commented, don't read it!"

"Please rest assured. In the future, any newspaper business must first be registered with the General Administration of Press and Publication. If there are no more than two people who have passed the vocational qualification examination, they will no longer be able to file a newspaper. The imperial court will not allow inferior people to mislead public opinion and leave a legacy of disaster! Xia Yunyi said loudly, loudly.

won the applause of the whole street: "Lord Xia did a good job!" ”

"The General Administration of Press and Publication has done justice this time!"

"Wow!"

……

Under the joy, Liu Yihe, who was only ten steps away, was lost, and he knew that his friend was completely planted this time.

Early the next morning.

The newspapers of all sizes in the city of Beijing suddenly faced a major reshuffle, and there were not one out of ten people who could pass the exam, and naturally those who could continue to run newspapers suddenly became scarce.

Originally, those who sold some newspapers by relying on crooked ways fell in this sweep by the General Administration of Press and Publication. Originally, a big newspaper like the Jingshi Guang Review, which edited hundreds of newspapers and circulated more than 100,000 yuan, was said to be able to survive.

It's a pity that my colleagues in the newspaper industry know what stupid things Jingshi Guangping has done in the recent article, and even Hou Qing can't pass the most basic editing qualification exam.

Naturally, the entire army of Jingshi Guangping was wiped out, and even the next issue of the newspaper could no longer be published. Even if they go to the printing workshop, no one dares to take the order.

Of course, there are also newspapers with a very high pass rate.

For example, Chen Zilong of the Beijing Normal Times who got the reference materials. and some newspapers and periodicals that did not make remarks in the face of rumors of a new policy for the government and gentry to pay for food in the past.

These people naturally understand that passing the exam this time is the reason why they can get reference materials. Faced with Hou Qing's failure to make the list, they all rushed up happily.

So, in an instant, the style of newspapers and periodicals in Beijing changed in vain.

"There is a dignified newspaper, and the main writer can't multiply nine times seven!"

"What is it that makes the chief of the newspaper mistakenly think that the imperial court actually has a tax rate of 30 percent?"

"Ignorance or immorality? Comment on Hou's conscience and knowledge! ”

……

At a round table in a hut somewhere in Beijing, Wang Zhuoru's face was dark. There was one more person by his side. That's Hou Qing.

Hou Qing's face turned blue and red, and he said unwillingly: "This is tyranny!" Tyranny! Suddenly announced the exam, there is no preparation at all, where will the exam be? There are no questions in the Four Books and Five Classics, but what kind of math problems, where can I be! I'm not reconciled! Everyone, think of a way! Jingshi Guang Commentary can't be closed! ”

"Enough! Haven't you lost enough of the shame? Math can't, don't you know my Ming tax rate? What kind of press and publication administration is clearly going for you! Now the whole Beijing division knows that you don't know what ninety percent seven is, and you are talking nonsense about the tax rate of Tianfu. All the nonsense that Jingshi Guang commented on before is useless! Liang Qingbiao couldn't help it at the moment when he was young and vigorous, but he took the lead in donating three thousand taels, and he lost thousands of taels of silver to the Jingshi Guang Review, but now the entire Beijing Shi Guang Comment is invalid.

The house was a mess,

"The first battle was lost, but it can't be Mr. Civil strife." Gao Eryan was frustrated and impatient: "Now that the matter is over, let's think about it carefully!" Otherwise, the current public opinion has already moved towards a place conducive to tax increases! ”

"How...... I do have one! Liang Qingbiao said slowly: "It's just that I need Mr. Gao's help!" ”

"In Tianjin?" Goyer squinted his eyes, and suddenly something came to mind.

……

"This hand of the saint is really powerful." On the road to the Forbidden City, Chen Zhenhui said: "I thought that if the imperial court wanted to come forward, it would either use Jinyiwei or Dongchang. Or, let the three law divisions come forward to report and arrest people. Unexpectedly, the saint actually transferred Wozi to the Beijing Division early in the morning, and he guarded against this hand. ”

"Haha, as long as you think about who made this newspaper, you can understand that those people who want to control public opinion in the newspaper can only be said to be too young and too simple." Chen Zilong said with a smile: "The General Administration of Press and Publication didn't originally go with a few thieves. But who would have expected that such a Jingshi Guangping would really pop up? ”

"Oh? In this way, the saint has already taken precautions. Chen Zhenhui muttered: "This time, is it related to the Holy Lord's summoning of me to the palace?" ”

"That's right." Chen Zilong said: "The propaganda work of public opinion, the saint has been prepared for a long time. If we do not grasp the position of public opinion, the enemy will grasp it. This sentence is the original words of the saint. When public opinion is in our hands, it can mobilize our forces and carry out our will. If it is in the hands of the enemy, it will naturally be passive and blocked everywhere. ”

Jingshi Times...... I'm afraid it's going to expand again! A raging fire burned in Chen Zhenhui's chest.

Soon, the two entered the palace, and they also saw Zhu Cihong in Xiyuan.

This time, Zhu Cihong is no longer in Nantai. He saw the two of them in the Chongzhi Hall in the middle of the Taiye Pond, between the Diaoyutai and the West Straight House.

Zhu Cihong was wearing a regular suit, with his back to his hands, facing the Taiye Pool, blowing slowly in the majestic wind, like an emperor.

The two saluted loudly, and Zhu Cihong found out about the arrival of the two, and said with a smile: "The two Aiqing are here." Wow, the four sons of the Restoration Society, I saw half of them today. I'm so happy. ”

"To be praised by the saint is the glory of Weichen." Chen Zhenhui and Chen Zilong bowed.

"Alright, don't be polite." Zhu Cihong waved his hand and picked up a white booklet in his hand: "A while ago, I read Chen Aiqing's concert carefully. Some things are better to say to your face, and I will call you over. On this, there is a record of my corrections. ”

Seeing this, Chen Zilong was grateful again.

What an honor it is to be personally corrected by Zhu Cihong, and how diligent Zhu Cihong must be to solve it.

Of course, for Zhu Cihong, other things can be delegated, but the construction and reform of this new system cannot be loosened.

After all, except for Zhu Cihong, no one has experience in later generations. Otherwise, there would not be this way of the General Administration of Press and Publication. According to the old way, it is nothing more than arresting people and escaping crimes.

But Zhu Cihong chose an unheard of and unprecedented method: the exam.

The examination is no stranger to the Ming people, and the imperial examination runs through almost the entire society and represents the fundamental law of the operation of power. This time, Zhu Cihong instead used the exam to control the news industry and punish "Jingshi Guang Commentary", which is really refreshing and has to be convinced.

After all, it's one thing to want to add to the sin to frame oneself.

Hou Qing's own skills are not good, and even making basic mistakes is another matter.

Zhu Cihong's method naturally made the enemy have to be convinced, and he could only watch this round of public opinion defeat in the battle of public opinion.

"But at the end of the day...... The Holy Lord sent me, but it was not simply based on a Beijing teacher's evaluation. In this public opinion position, I must not live up to the expectations of the saints! Thinking of Zhu Cihong's correction above, Chen Zilong's heart became hot.

It turned out that what Zhu Cihong had to do this time was to hand over the previous imperial court's palace newspaper to Chen Zilong and establish a Ming propaganda system.

Di Bao is now subordinate to the Department of General Administration, but its role is very simple, and it can only serve as a role of uploading and disseminating, and it has no other role after conveying some important personnel transfers of the imperial court.

For Zhu Cihong, Di Bao is really a waste of the status of the official newspaper. In his mind, the newspaper must not just act as a mouthpiece.

For Zhu Cihong, who came to Daming from later generations, if there is capital that has the ability and power to change the world, but does not work the media, it is really a waste of the genes brought to everyone in the information age.

The role of information is enough to accelerate the transformation of the world, enough to change the world.

If we say that the raw materials produced by ordinary workshops produce commodities. Then, for the news agency, this is a wholesaler of information, a factory of aggregating information. This is fundamentally different from other news organizations, newspaper publishers.

Access to information is to get a channel to grasp the world.

To control the information is to get a valve to control the world.

Whether it is to improve the correctness of decision-making in the most accurate and efficient way, or to supervise and feedback the flow of information on the implementation of government affairs, or to understand the world more accurately, Zhu Cihong needs a more powerful news agency, not a mouthpiece like Di Bao now.

"So, I need a new organizationβ€”the Chinese Society."

"First, it must not be bureaucratic and procrastinating, it must be efficient. Therefore, we must not put things in those old yamen. From now on, you will be directly accountable to me. ”

"Second, we must go deep into the front line, so that the people in the county and township can understand what the government decree is. Break the monopoly of information. You have to spread out widely, go everywhere, write the world with your pen and paper, describe the world. ”

"Third, serve the media, build the media, and don't let the newspapers become the front of fake news......

Zhu Cihong talked eloquently, and Chen Zhenhui, who was still a little disapproving, straightened her chest suddenly. He realized that with the establishment of this Chinese Society, the political ecology of the entire empire would change.

It is different from Zhu Cihong's thinking from the information age of later generations.

In Chen Zhenhui's view, this is the descendant political army belonging to Zhu Cihong. Why are eunuchs able to rise above civil institutions? And not because they can break the system of civilian rule in the country and become the private power of the emperor. And this kind of power is because eunuchs are different from the civil bureaucratic system, they can independently feedback the people's feelings and carry out government affairs, so that Zhu Cihong can firmly control the empire.

And what is the existence of the Chinese Society?

It is not to control the position of public opinion and break the information monopoly of civilian officials on the governance of the empire. Think about it, if an emperor lives in the deep palace, how can he really understand the true face of this country?

If you want to understand this empire, you can only go through the history books and through the reports of the people below. It's just that there is a few percent of the truth in the report, which is naturally self-evident.

And the emergence of the Chinese Society can obviously break all this.

This is a vast media empire that belongs directly to the emperor's private individuals, who will capture the world's most news and sell them to those newspapers, and can go around the world as the emperor's tentacles to experience the true face of this empire, so as not to be so confused by the reports handed in by a large and inefficient bureaucracy that it will obscure his vision.

More importantly, whether it is the upcoming Zhonghua Society, the Jinling Daily, which is already a rookie in Jiangnan, or the Jingshi Times, which is booming in Beijing, these are all brand-new tools under Zhu Cihong.

Their appearance was epoch-making.

It is a governance method that is completely different from the 4,000-year-old Chinese civilization. This is a revolutionary change, but it also contains great power.

He will change the world.

It also makes the empire richer and stronger.

Back to the original source, this time the rumored "official gentry and integrated food" originally no one thought that there would be a chance to do it.

But under Zhu Cihong's unexpected attacks one after another, who else doubts that Zhu Cihong can't do it?

Thinking of this, Chen Zhenhui finally asked the question that had been pressed in her heart all along: "Dare to ask the saint...... Is the imperial court going to implement the integration of officials and gentry to pay food? ”

Chen Zilong's eyes burned all of a sudden.

Once Zhu Cihong admits it, then ...... It means that this is a clarion call for an all-out war, and it will never end.

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