There are two major reasons why MSG can quickly surpass MSG in the market: one is the cost effect, and the other is the psychological effect.

Tenchu Buddha's hand MSG is extracted from gluten, while Japanese ajimarin is extracted from fish, soybeans, and other proteins. In contrast, MSG has come from behind, and the relatively low cost is an important reason. In addition, I got a cheap building near the water. The textile industry also needs flour, and depending on the point of use, the main need for weaving sizing is the starch part of the flour, and gluten becomes the leftover product of the textile mill, which is naturally cheaper.

In Shanghai, the earliest major trade port, the textile industry was not only established early, but also had more and more manufacturers, which was extremely cheap and convenient to purchase. In addition, the freight cost of production and sales is negligible, and MSG has to cross the country and the sea, which is tantamount to widening the cost gap. In the case of comparable quality, price is the most important means of competition, low cost has great natural advantages, the result of price reduction competition, once the high cost party is forced to reduce the price below the cost line, if there is no special reason, it is bound to be forced to automatically withdraw from the market.

This also shows from another angle that the advanced and the backward are only relative and are restricted by time parameters. If the advanced for a while is no longer renewed, constantly updated, and conservative, the passage of time will inevitably lead to the latter catching up, and the advanced will become a burden. It can also be seen that Wu Yunchu's historical role can be seen. This is a cost advantage.

As for the psychological effect, first, it has the rebellious psychological effect of the Chinese people in the Manchu Qing Dynasty and the Beiyang era because they were infringed upon by the foreign powers, and because of the foreign powers; The second is the auditory and visual role of Wu Yunchu's ingenious factory name, product name and trademark, and the advertising role of Zhang Yiyun and Wang Dongyuan.

At the beginning of the opening of the monosodium glutamate factory, Zhang Yiyun moved the new product Bergamot brand monosodium glutamate to Zhang Chongxin Sauce Garden, which has a good façade, high reputation and long history, and sold it together.

"Heavenly Chef MSG is delicious and ......"; Texture is a must-have for vegetarian cooking......"; "Tianchu monosodium glutamate is completely domestic ......"......

Wang Dongyuan is also a very good public relations person, with a keen eye and flexible opportunities, driving a small float every day without stopping, making lively and extremely attractive publicity. There are colorful flags on the car, and there is an eye-catching slogan-style advertisement between the flashing flags:

"Heavenly Chef MSG is better than Japanese Miji-and-Moto-......".

The car stopped slowly, but the sound of advertisements was continuous, followed by a few people who beat gongs and drums and horns, and cheered loudly. Wang Dongyuan shouted seductively in his sweet and bright Ningbo accent:

"Heavenly Kitchen MSG, Heavenly Kitchen MSG, Buddhist Wonders, Enjoy in the World!"

"Domestic monosodium glutamate, domestic monosodium glutamate, completely domestic products, different from foreign goods!"

"More than MSG, the price is fairer, if you don't believe it, taste it, and keep it in the picture!" ……

In front of the daily price sauce garden and beside the car, there are always crowds of spectators, and they are talking one after another: "This monosodium glutamate is a new color, can it be the same as the flavor?" ”

"Taste, taste, it won't cost a few dollars anyway, so buy it when it's good!"

"It's always a domestic product, even if it's almost, it's more comfortable than eating foreigners' goods!"

Once you taste it, it is as advertised. The goods are good, the price is cheap, and they are still domestic products. According to the user's unavoidable doubts about the new product, Wu Yunchu made the factory site, especially the original brand new, public. You can take a look at the noodles, it won't be poisonous! dispelled some people's doubts, and clarified the canonical theory created by some people with ulterior motives, who would be stupid not to buy MSG to buy MSG? The first batch of 500 pounds was in short supply.

After the birth of the "Tianchu" factory, it was not only not washed away by the surging foreign goods, but also washed away the foreign goods.

Due to the competitive advantages such as cost and psychological effect, the Japanese taste blade was forced to retreat one after another, and it was difficult to parry.

In the 10th year of the Republic of China, the annual output of the "Tianchu" factory more than quadrupled from more than 2,000 kilograms at the beginning to 9,000 kilograms.

Relying on the secret full support of Wang Hengyue, the general manager of the Republic of China, and the government of the Republic of China, Japanese products were even more boycotted, and the MSG, which was unable to compete with MSG, became even more declining.

Bergamot MSG not only entered the markets of Nanyang countries, but also soon became a hot commodity in the market! …,

In the following years, the output of the "Tianchu" factory almost doubled every year, and by the thirteenth year of the Republic of China, it had increased by nearly five times.

The business was so prosperous and the business was so prosperous, not to mention that compared with those struggling enterprises, even the entire industrial and commercial circles at that time were rare.

Although the output has increased exponentially, it is still in short supply, and the unsalable MSG in a corner is like a trapped beast, because no one cares, only the dealers are in a hurry, and they are in a hurry.

"Heavenly Kitchen" took the opportunity to send people to privately buy at a low price, and then gathered in a pavilion to change the packaging of monosodium glutamate to the market.

For many years, Japanese businessmen have been accustomed to dominating China's vast and lucrative market with a condescending advantage, and they are grabbing it to their heart's content. In a fit of rage, they adopted their usual domineering and barbaric methods, picking bones in eggs, and insisting on far-fetched saying that the name of Tianchu's products "MSG" was intercepted from the "flavoring powder" in the advertising slogan of "MSG" that they had made, so they seized this straw and the Japanese company Suzumoto Co., Ltd. came forward to lodge a "protest" with the China Trademark Office through the Japanese Embassy in China, demanding that the registration of the exclusive name of the MSG trademark of Tianchu Factory be cancelled, in an attempt to destroy the reputation of MSG.

Wu Yunchu wasn't worried at all, because he knew who was behind him!

However, in order to deal with the Japanese on the surface, he still sent Wang Dongyuan, the sales manager, to Nanjing to fight the lawsuit.

Wang Dongyuan is worthy of a veteran of public relations, and with the full support of Wang Hengyue, the general manager, the lawsuit was won. Winning the lawsuit with the aggressive Japanese businessmen is also a contribution of Tianchu to the prestige of China.

In the thirteenth year of the Republic of China, Zhang Yiyun and Wu Yunchu decided to disclose the production method of monosodium glutamate in order to prepare for marketing to Europe and the United States, so they decided to apply for patents in the United States, Britain, France and other countries, and also obtained this right.

This is the first case of China's chemical industry products obtaining international patents, and it has also increased the national prestige, which is of great significance. This is also the fundamental purpose pursued by Wu Yunchu and Zhang Yiyun. From Wu Yunchu's own point of view, it should also be regarded as a major contribution to China's chemical industry.

Relying on the unconditional support of the general manager, as well as his struggle and tireless pursuit of goals, he finally invited the Chinese people into the "Heavenly Kitchen" from the food and spirit. This contribution will never be forgotten by the country and the people......

Wang Hengyue, the largest and most mysterious shareholder of the "Tianchu" factory, then began to feel that the original partnership structure could not keep up with or even limit the development requirements, so at his suggestion, the "Tianchu" factory was changed to an unlimited company and increased its capital by 200,000 yuan.

Due to the surge in product output, the gluten of various textile manufacturers alone has been greatly in short supply, and under Wu Yunchu's suggestion, the "Tianchu" factory began to order Canadian wheat, because the gluten content of Canadian wheat is as high as 60%. In order to adapt to the development of production capacity, they bought the originally rented vegetable market land, demolished the old house, rebuilt the reinforced concrete building, and built a new plant, added a starch workshop, manufactured starch, dextrin, glucose, sauce and other supply markets, and added a subsidiary enterprise, while the by-product gluten of the starch workshop can supplement the lack of market supply, killing two birds with one stone.

The Tianchu Factory has finally turned from a few microparticles into a large factory, creating valuable wealth for its shareholders, especially for Wu Yunchu. It is said that it is valuable, because these riches have played a valuable role in the hands of Wu Yunchu.

Wang Hengyue promised Wu Yunchu that the electrolysis equipment was also successfully purchased from the French.

For this set of equipment, Wang Hengyue once again increased his capital, purchased land in Zhoujiaqiao, Shanghai, and built a factory. Because it is to provide the original essence for the Tianchu monosodium glutamate factory, Wu Yunchu named it "Tianyuan Electrification Plant".

At the same time, there is another meaning here, the meaning of Tianfu Paradise. Because Hengyue, the king of the general government, started the army from Sichuan, and Sichuan has always had the reputation of "the land of abundance", so the name of the factory also hints to thank the general government for everything that the national industry has done.

In less than a year, the Tianyuan plant was officially put into production. At the beginning, the output was not very large, with a daily output of two tons of hydrochloric acid, four tons of liquid soda, and three tons of bleaching powder. These products, like monosodium glutamate, were not available in China before, and if there were, then Tianyuan Electrochemical Plant was the first to lay a new foundation for the development of China's chemical industry.

This not only marks that Wu Yunchu's chemical industry has entered a new stage and broadens the way forward for it, but also enriches the strength of national industry and commerce and strengthens the lineup of industrial and commercial enterprises!

Hydrochloric acid not only satisfies the entire supply of Tianchu, but also exports most of it, solving the urgent needs of some enterprises. The alkali and bleaching powder were all sold, and the market saw the domestic products that made people look up! And this domestic product is also worth the eyebrows of the Chinese people!

Domestic application enterprises, which does not compete for the products of Tianyuan Electrification Plant?

Japanese goods were immediately left in the cold, first of all, hydrochloric acid was driven out of Shanghai, China's largest market. Bleaching powder shows its advantages, because it is a chemical product with strong timeliness, its main role: bleaching, is the best within one month of leaving the factory, after a month to reduce the effect, the time will be more invalid, the storage conditions are high, especially avoid moisture, see the water will be due to the reaction and immediately invalid, whether it is expired or due to poor storage and other reasons, an accident will become a pile of waste, but become a burden.

Foreign goods are transported to China for a long time after being loaded and unloaded, trekking through mountains and rivers, and even if they are fortunate not to be eroded by any objective conditions, they can be sold immediately on the shore, which is far from the unique land sales of Tianyuan.

Wu Yunchu fulfilled the promise he made to the general manager:

It will take less than three years to drive all Japanese companies, including hydrochloric acid and monosodium glutamate, out of the Chinese market. ）1