Chapter 891: The Meaning of Newspapers
readx; Li Biao and Zhu Youzhen argued for a long time, but not only could they not convince the emperor, but they were exhausted. Pen & Fun & Pavilion www.biquge.info finally Zhu Youzhen sent him away with two sentences: "Isn't there no provision in the "Da Ming Law" that private newspapers are not allowed? If the law does not prohibit it, let alone a small newspaper, where is it worth such a big fuss as Lord Li. That's it, I still have a lot of pieces to be approved! ”
After being blasted out, Li Biao hurriedly returned to the cabinet and told the ministers the results of the negotiations with the emperor.
Cabinet members also have different views on this matter, such as Sun Chengzong, Wang Zaijin, Yuan Keli and others, all of whom have the same tone as Zhu Youzhen, believing that there is no need to care too much about a non-governmental newspaper.
Younger scholars such as Huang Zongxi, Gu Yanwu, Wang Fuzhi, and Wu Weiye were supportive of the emergence of the newspaper.
And the internal opinions of the ministers of the Donglin Department are not very unanimous. In addition to the resolute opposition such as Li Biao, there are many people who do not approve of the newspaper itself, but because the editor-in-chief is Chen Yuanyuan, they can't help but have a heart.
After the dispersal of the dynasty, the Donglin Party gathered in the Shoufu Han Yi Mansion to discuss the matter, and in the end, it was Qian Longxi's opinion that was approved by everyone.
Qian Longxi believes that if he wants to ban the newspaper, one is that there is no basis in law, and the other is that it is obvious that Chen Yuanyuan has the support of the emperor, so he cannot ban it at all.
As for the reason why the emperor supported Chen Yuanyuan to run a newspaper, I am afraid that it was not as simple as pity for the fragrance and cherishing the jade, but planned to use the newspaper to influence public opinion, and then use public opinion to influence the government and politics. For example, in the case of Li Laiheng's recovery of Chongqing, if the streets were full of praise, and the ministers also reprimanded the second general for not waiting for the unauthorized actions of the supervising army, the emperor could move the public opinion out to pressure the minister.
Therefore, public opinion must be controlled. Since Chen Yuanyuan's newspaper could not be banned, the Donglin Party members could completely run their own newspaper and overwhelm Chen Yuanyuan with quantity. At that time, public opinion was also controlled by the Donglin Party, and it was not easy for the emperor to insist on going his own way.
Everyone thinks that Qian Longxi's strategy is very good, and they think that this is called treating others in the way of others! All the Donglin Party members are pen sticks, and writing articles and scolding people is a good trick, as long as the newspaper is printed, it is not allowed to drown that "Tinglin" with spit.
At the same time that the Donglin Party members were intensively preparing their newspapers and preparing to sing a play against Chen Yuanyuan, Zhu Youzhen rushed to the Xinwang Mansion again to cheer for Chen Yuanyuan.
Chen Yuanyuan's Beijing Times, of course, was published with the vigorous assistance of Zhu Youzhen. Qian Longxi's guess was partly correct, Zhu You's procuratorate ran the newspaper, and he did have the intention of controlling public opinion. But the function of the newspaper is not limited to this, in addition to being a propaganda tool, it can also disseminate knowledge and culture, gradually open up the wisdom of the people, and break the monopoly of the elite on the political affairs of the country. In addition, information dissemination and advertising are also very practical functions, which are of great benefit to economic development.
Zhu Youzhen, as a person who travels through, he doesn't know much about modern technology, but things like newspapers that don't need too high technical content, of course, he wants to move over and realize it as soon as possible.
In order to avoid interference from the old-fashioned ministers, he decided not to run an "official media" in the name of the imperial court, but to adopt the method of private distribution. This made it possible to bypass the cabinet and get the newspaper out as soon as possible. Otherwise, it is not known how much time it will take to convince the Donglin Party alone.
It just so happens that Chen Yuanyuan has nothing to do now, she is both famous and highly accomplished, so she is a suitable candidate for editor-in-chief. The name "Beijing Times" was chosen by Chen Yuanyuan himself.
Of course, in this day and age, running a newspaper is not an easy task. First of all, the newspaper had to be printed, and if it was copied by hand like the Di copy, it would not be able to meet the needs of circulation.
Printing craftsmen were still scarce in this era, and there were only a few dozen of them in the entire Kyoto Division. More than half of them are also subordinate to the government such as Guozijian, and they cannot be used in order to avoid suspicion. Zhu Youzhen asked Chen Yuanyuan to hire craftsmen from the private sector at a high price, and finally hired ten.
In terms of specific printing methods, Chen Yuanyuan chose movable type printing. In fact, although movable type printing was invented in the Northern Song Dynasty, it has not been popularized on a large scale because the printing quality is not as good as that of engraving printing.
However, Zhu Youzhen demanded that the newspaper be published every day, and it was too late to print it with engraving. Although the quality of movable type printing is slightly poor, Zhu Youzhen's requirements are not so high now, as long as the circulation is increased first.
The first issue of the Beijing Times only had 500 copies, and the price for the newsboy was half a copper plate, and the newsboy could earn double the profit by selling one copper plate. The price is so low, the newspaper must be losing money, but Zhu Youzhen told Chen Yuanyuan that there is no need to consider the cost at this stage, because the price of the newspaper must be low, otherwise the people are reluctant to buy it, who will it be printed for? When the impact gradually expands, you can break even with advertising.
When Zhu Youzhen entered the house, Chen Yuanyuan was busy proofreading the content of the second issue of the Beijing Times. Zhu Youzhen did not alarm her, but silently observed for a while. I saw that although she was so busy that she couldn't even take care of drinking saliva, her whole temperament had changed, and the original faint sorrow had been swept away.
Zhu Youzhen knows that this is the joy of labor! From now on, she can live without being dependent on anyone, and she has set an outstanding example to thousands of unfortunate women like her. At this time, Chen Yuanyuan had a different kind of beauty, and Zhu Youzhen couldn't help but be fascinated.
"Your Majesty the Emperor, you don't even blink your eyes when you see it, do you think Miss Yuanyuan is too beautiful?" Qiu Linna's joke woke up Zhu Youzhen and Chen Yuanyuan at the same time, and both of them immediately blushed.
Zhu Youzhen hurriedly covered up with words: "Yes, ah no, no... What, I'm here to see what difficulties Miss Chen still has in running a newspaper, hehehe. ”
Chen Yuanyuan also hurriedly lowered his head, and said with a little hesitation: "Long live, Yuanyuan heard that the ministers of the DPRK and China have a lot of opinions on this newspaper..."
"Leave them alone, as long as the people welcome them." Zhu Youzhen said with a smile, "It is estimated that there will be more newspapers in the future, and they are your competitors." At present, the circulation of the Jinghua Times is only 500 copies, which is too small, and it is necessary to reach 5,000 copies as soon as possible and establish a stable sales channel. I gave you Gu Yanwu's article yesterday, and today I use Wang Fuzhi's article, remember to use a pen name, but don't let their identities be exposed. In the future, you will also be open to submissions, so that you don't have to worry about layout. As for how to make the content of the newspaper more popular with the people, I think that with Miss Chen's ice and snow cleverness, there must be more good ideas, so I won't interfere too much, hehe. ”
Seeing Zhu Youzhen and Chen Yuanyuan talking and laughing, Qiu Linna said with some jealousy: "Your Majesty the Emperor, your promise to Miss Yuanyuan has been fulfilled, what about the promise to me?" ”
"It's coming, it's coming!" Zhu Youzhen said with a black line, "There are three or five days at most, and the Portuguese will enter Beijing!" ”