Remember the following poem? This poem is full of the courage that an entrepreneur should have, which I collected several years ago: People are struggling / And I look up to the sky more / There are my longings and dreams there / The goal seems to be out of reach / But I believe / One day / I will reach the ideal palace / I work hard and think for my goal / and take positive action / No matter how cold the winter / can not stop the opening of plum blossoms / Because I firmly believe / Life will face many difficulties / I will solve them one by one / No matter how big the difficulties / I will not flinch Decadence / I want to work impossible miracles / I want to surpass my great ancestors / In the kingdom of ideas / I am so tall / But I will walk with my feet on the ground. Pen ~ Fun ~ Pavilion www.biquge.info"

"Familiar, right? Maybe you've forgotten that you copied it not so long ago. At such a young age, you have an independent spirit, an optimistic personality, and a resilient mind. Even if someone knocks you to the ground, you're bound to be brave enough to get up and fight again. I am relieved by this. Your father, John. Pierponte. Morgan. ”

After writing the letter, Morgan called a servant, and instead of asking the servant to send it to his son immediately, he asked him to find a Washington Post reporter who knew him well.

After a while, the servant called the reporter, and Morgan showed the reporter the letter he had written to his son, and the reporter immediately asked for the contents of the letter to be transcribed and published in the newspaper, and Morgan readily agreed, and after the reporter had finished copying the letter and left, Morgan asked the servant to mail the letter.

The next day, the full text of the letter, full of "inspirational" content, appeared in the Washington Post.

"Morgan completely abandoned Coffian and Edison, which is why one of them committed suicide and the other went to jail." John. Davidson. Rockefeller threw the newspaper in his hand on the table and calmly addressed his 12-year-old son, John Jr. Rockefeller said, "The era of electric lights is over, and the era of kerosene lamps is coming back." ”

"Aren't you going to invest in an AC system?" Little John carefully reminded his father, "The direct current system must be abandoned, Mr. Tesla's alternating current system has proven to be superior to the direct current system, and many investors are optimistic about the prospect of the alternating current system." ”

"Believe me, little John, the era of electric light is over, at least in the United States." Rockefeller confidently said, "What the American people urgently need now is the light of security." And the light of safety is only the kerosene lamp that we can provide. Of course, as you said, Mr. Tesla's alternating current system is favored by many people, and I also think that the alternating current system is lighter and safer and more reliable than the direct current system, but we must take advantage of this opportunity to make a good profit before the alternating current occupies the market. This is a God-given opportunity to make money, remember what I always say to you? ”

"It's shameful to waste." Little John nodded, "I see what you mean." ”

"Remember how I did it?" Rockefeller nodded in satisfaction and asked again.

"I remember them all, father." Little John replied.

He did remember that his father had poured all his heart and soul into oil, the "flowing gold."

While the wealthy were enjoying themselves, he was working on an elusive master plan for the oil industry, racking his brains for the creation of America's first oil company. As a result, his appearance seemed insensitive and dumbfounded. And in Rockefeller's mind, rows of oil wells, rows of oil refineries, and countless tentacles stretched out from his head to the whole United States and the world.

For the sake of the oil industry, Rockefeller's intelligence has been brought into play in every small link, such as capital allocation, marketing, oil storage equipment, transportation links, oil drum cost accounting, etc. He knew people well, recruited a shrewd, capable, bold and vigorous partner, Flagler, and gave full play to his strategy and tactics of "expanding production", and invested a large amount of money in crude oil refining and production in order to expand production and enter new markets, and almost monopolized the special oil wagons for railways. Driven and lubricated by money, the new vice chairman of the railway company, James Brown. Devere readily agreed to the trio company to allocate 60 wagons a day for special oil trucks. Since then, the oil produced by the Rockefeller Company no longer needs to be transported by land in the style of "old cattle and broken carts" and other means of land transportation. This trick greatly accelerated the transportation of the company's refinery products and quickly occupied the domestic market. Finally, at the entrance of an inconspicuous building in Cleveland, a brand new company sign, Mobil Oil Company Headquarters, was hung. It was the first largest oil company in the United States with a registered capital of $1 million. Rockefeller's precedent move has undoubtedly given many small companies a head. Many small companies have to go bankrupt and close their doors.

Competition in the oil extraction and processing industry is intensifying. Contradictions such as overproduction, oversupply, and poor quality have emerged. Rockefeller was determined to win the market by winning on refining quality. The lucrative oil refining industry has attracted many butchers, hawkers and bakers who want to make a fortune overnight. These people who have no cultural and scientific knowledge have not really mastered the essentials of refining essential oils. Blind production without regard for quality has caused oil prices to plummet, from $20 per barrel to $0.1 per barrel. Various efforts by oil traders to stabilize oil prices have failed.

Rockefeller's new trick is out of the cage. He used the loan to expand production at an oil refinery, set refining standards, and renamed the refinery "Standard Refinery". He ordered the factory to produce a high-quality kerosene for lighting, which became increasingly popular with customers because of its high quality and lack of soot when ignited. After Rockefeller sent his products to the market, he asked the shopkeeper to light the essential oil lamps refined by the "standard refinery" in public, and at the same time lit a few kerosene lamps with smoke and dust. This trick really worked, and the products of the "standard refinery" were of high quality and low price, and the sales increased greatly, and the rolling money flowed silently into Rockefeller's pocket.

In order to sell the product, Rockefeller also resorted to a brilliant trick: he spared no expense to make millions of novel kerosene lamps and gave them away to users for free, and anyone who bought "standard oil" could get this gift. Along with standard oil, the lamp is used throughout the United States and even in Europe and Asia. Rockefeller said the oil lamp was "a lamp of light that illuminates Asia."

Due to the effects of the Civil War, 9070 was a year of economic downturn in the United States. Rail freight traffic has shown a significant downward trend during the year. In order to save the tragic situation of the economic downturn, the capitalists of the Hubin Railway Company worked hard for a long time and finally came up with the idea of establishing the "Southern Improvement Company." The railroad company will unite the largest refineries in major refinery hubs to raise freight rates. Refiners participating in Southern Improvement can benefit equally and enjoy generous rebates to be compensated. If anyone refuses to participate, the disaster of bankruptcy will befall them.

Rockefeller was determined to eliminate the competitors who were holding Mobil Oil in its way. There are only two paths for these competitors: they are willing to be merged by the Rockefeller Company or they insist on going their own way, and finally go bankrupt behind closed doors under the shackles of freight rebates. To this end, Loclelor sent shares of Mobil to bankers and railroad companies. This trick really worked, and it was difficult for refiners who wanted to operate independently to raise funds, and their operations were in a slump, and bankruptcy was just around the corner.

In the business war, Rockefeller showed no mercy to his opponents, even his own relatives. He had warned his younger brother Frank? Rockefeller should not oppose him, do not try to compete with him, quickly disarm and surrender, and transfer the property to the account of Mobil. He told his brother that he had joined forces with the railroad company and that the Southern Improvement Company would soon buy Cleveland's large and small oil refineries, and he said, "Our doors are open for you for the time being, and if you insist on going your own way and not obeying orders, you will be reduced to ashes, and if you do not buy the property to the Southern Improvement Company, overnight, these properties will be turned into water." Frank did not obey his brother's orders, and as a result, he was miserable and miserable, and lived in extreme poverty after going bankrupt. was born to both parents, and the frying was so intense. Frank and John finally turned against each other and moved the coffins of their two sons from Rockefeller's ancestral graveyard so that they would not be next to John's grave in the future. Frank reprimanded his brother, saying that his conscience was eaten by dogs, and that his conscience was more poisonous than an octopus and worse than a python.

Despite the huge profits, the conspiracy of the Southern Improvement Company was finally revealed. Enraged, the victimized manufacturers took to the streets, marched with torches, filed petitions in national and regional courts seeking legal reparations, and threatened to carry out devastating attacks on the railroad bosses and Rockefeller himself by moving their heads. The railroad companies were finally forced to make concessions. The general manager of the company announced the abolition of the Southern Improvement Company and charged the customers who transported the oil equally. The Pennsylvania legislature also rushed to pass a decree revoking the Southern Improvement Corporation charter in the starry night. In order to protect their interests, the oil merchants also formed a conservation association, raising $1 million to save large and small oil companies from bankruptcy. The Conservancy passed a resolution not to allow a drop of oil to flow into the Mobil Oil Company's storage tank.

The turmoil seems to have subsided, and the crisis seems to have passed. However, in Cleveland, the oil mainland, Rockefeller became stronger. Cleveland's refinery was almost entirely in the hands of Mobil Oil, and only three of Cleveland's 25 refineries were coerced by Rockefeller to not be acquired by Mobil. Rockefeller ordered that the country should buy oil refineries at all costs, and the sooner the better. He can't wait to wipe out the whole of the United States overnight and dominate the world oil market.

After three months of fierce fighting, Rockefeller, the "Napoleon the Great" of the American oil industry, wiped out almost all rivals in the Cleveland oil field, Philadelphia and Pittsburgh. Of course, there are still a few oil merchants in New York City who are not aware of the current affairs and are still trying to compete with Rockefeller, but they can't make it to the big climate, and then they also fail. According to incomplete statistics in 9078, the total annual oil production of the United States is 36 million barrels, and the United States and Hanzhou Oil Company tops the list - 33 million barrels, accounting for more than 90% of the country's total production. People exclaimed that since Columbus discovered the New World, no one has been able to dominate the industrial kingdom like Rockefeller and become the Rockefeller oil dynasty.

Rockefeller never understood how hostile and bitterly hated him by the oil merchants. He thinks that instead of crushing and crushing these poor oil merchants, it should be said that it is a matter of course to buy their property responsibly. He believes that the golden age of small enterprises and petty traders and peddlers is gone forever, and that the US oil industry, which is composed of hundreds of small oil refineries with conflicting and outdated equipment, can not meet the oil needs of such a large country as the United States, and that only large-scale development and large-scale extraction, refining, and sale of oil can bring vitality to the US economy and supply high-quality and cheap petroleum products to the United States and the world at the lowest prices. He believes that the whale swallowing of big fish and small fish is not undesirable.

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