584 The crystallization of industrial design

Lin Yuan smiled and said, "Not only will we not be able to deliver the goods, but we will probably not even be able to pay the liquidated damages."

Alex was so angry that his eyebrows trembled, and he said, "You don't fulfill the contract and don't pay liquidated damages, aren't you a scoundrel?" ”

Lin Yuan smiled and pointed to the chair and said, "You dissipate your anger, please sit down, listen to me say slowly, in fact, we don't deliver on time for your own good." ”

Alex's lungs exploded when he heard this, and he suppressed his anger and said, "What did you say? Do you know how much your failure to deliver on time will have an adverse impact on our production and sales plans? You're not willing to pay liquidated damages! It is also said that it is for our good, but China still claims to be a country of etiquette! ”

When Alex said this, he was already so angry that he couldn't speak, Lin Yuan smiled and said: "Don't be angry, listen to me slowly, if I guess correctly, these aluminum are to be made into aluminum cans, put Coca-Cola in aluminum cans, and then sell them, right?" ”

Alex said, "Of course, is there any other use?" ”

Lin Yuan said with a smile: "If that's the case, you better don't sell it, you will definitely lose money at that time." ”

Alex said, "What did you say? How do you know that we will definitely lose money? ”

Lin Yuan replied: "You also know that your Coca-Cola's sales performance in China is not very good, at least it can't meet your expectations, don't you want to know the reason?" ”

Alex was taken aback when he heard Lin Yuan's words, and thought to himself, "How does this person know that our grades are not good?" This is exactly what Lin Yuan said about the advantage of the traverser, what is the situation of Coca-Cola at this time, he knows very well in his heart that Coca-Cola is not as prosperous in the United States as it was later.

Lin Yuan said: "I'll tell you, your company doesn't pay attention to appearance, this is the crux of your problem." When Lin Yuan said this, he pointed to a bottle in the cabinet with his hand and asked, "That's your Coca-Cola, right?" ”

Alex nodded, Lin Yuan walked over and took it, the bottle was made of glass, the bottle was almost a short and fat bucket, there was no beauty at all, and the bottle didn't even have a Coca-Cola logo, only a smile logo printed on the cap.

Lin Yuan smiled: "Tell me about such an ugly thing, if you are the people, will you buy it?" ”

Alex said, "What's not? People want the drink in the bottle, not the bottle itself, what's the use of making the bottle look so good? ”

Lin Yuan sighed helplessly and said, "You come to see this." Saying that, Lin Yuan took out something from his bag, and when Alex saw that kind of thing, his eyes couldn't help but light up, and he asked, "What is this?" There's even our Coca-Cola logo on it? ”

It turned out that Lin Yuan took out a Coca-Cola beverage can from his time, which was made of aluminum, the background color of the can was bright red, and the white words "Coca-Cola" were elegant and elegant, and the beautiful can body immediately attracted Alex's attention.

Lin Yuan said with a smile: "This is a new type of aluminum can I have carefully designed for your company, you see, is it much more beautiful than your original bottle, if the public sees such a bottle in the shop window, will they be curious to buy a can to taste?" ”

In this era, products do not pay attention to appearance, so whether it is a car or daily necessities give people a rough and ugly feeling, as for the rise of industrial design and began to attract people's attention, it will not be until the thirties of the 20th century, and the jar brought by Lin Yuan is the crystallization of the efforts of countless top designers, and the shock to Alex is no less than an atomic bomb exploding in front of him.

Alex played with the jar and asked, "Is this thing made of aluminum?" Why is the red color on this so bright, I've never seen it, how did you get this color of paint out? ”

Lin Yuan thought to himself: "It takes an advanced chemical industry to make beautiful colors, how can you possibly make these colors?" ”

Lin Yuan didn't answer his question, but smiled: "How is it?" Is this thing good? If it's good, we delay the delivery by three months, and we produce this jar for you, what do you think? ”

When Alex saw this jar, it was like seeing a treasure, and he thought to himself: "In China, it is not impossible to achieve anything, at least to get such a delicate jar, and the beautiful color on it alone is enough to make countless people willingly pay for it." ”

So Alex said: "I personally like this jar, but I don't have the authority to decide on the postponement of the contract, I need to report to the domestic company, if they agree, I definitely don't have anything to say." ”

Lin Yuan said: "Okay, you can ask the head office for instructions as soon as possible, I am going to leave." ”

Lin Yuan said that he got up to leave, but Alex immediately stood up and said, "Your design level is very high, I hope we can cooperate more in the future." ”

Lin Yuan could see from Alex's expression that he had been moved by his own words, so Lin Yuan nodded, came out of the house, and returned to the aluminum factory, as soon as he arrived at the aluminum factory, a young engineer came over and said to him: "Captain, there is an American looking for you." ”

Lin Yuan asked, "Americans? Who is it? ”

"He didn't say it," said the engineer, "he heard you were here, so he waited for you here." ”

Lin Yuan nodded and came to the reception room, and he recognized the person inside at a glance, it was the inventor of alternating current-Nikolai? Tesla.

When Tesla saw Lin Yuan coming in, he stood up and said, "I have completed the hydrological survey of the Songhua River, and the project there is too difficult, so I suggest that you carry out the construction in the Liaohe River." ”

Lin Yuan replied: "Very good, let's build in Liaohe." ”

Tesla said, "I suspect you don't have that kind of engineering and construction capabilities. ”

Lin Yuan asked, "Can you just tell me how much earthwork you expect to need?" ”

Tesla handed a detailed report to Lin Yuan and said, "I have already written the specific figures and construction projects in the report, so you can organize people to build it." ”

Lin Yuan nodded and said, "Okay, let's build a batch of construction machinery." ”

Tesla looked at Lin Yuan suspiciously and said: "As far as I know, the design and construction of construction machinery is an extremely complex job, and it is impossible for you to do it well without relevant experience." ”

Lin Yuan smiled: "That's not necessarily, you come with me, I'll take you to see our latest equipment." ”

Tesla followed Lin Yuan, walked towards Fengtian, passed through Fengtian City, went out of the north gate, and walked a long way, only to see a high barbed wire fence in the open space, and the guards with loaded guns coming and going outside the barbed wire, Tesla asked Lin Yuan: "What is this place?" ”

Lin Yuan said with a smile: "This is our arsenal, and ordinary people are not allowed to enter." Lin Yuan came to the door while speaking, and the guards at the door immediately saluted when they saw Lin Yuan, and Lin Yuan smiled: "Take me to the Ministry of Construction Machinery." ”

The guard turned around, picked up the phone in the guard booth and said a few words, and after a while, he saw a small car driving out of it, Lin Yuan pointed to the car and said, "This is also our latest development." ”

Lin Yuan took Tesla to the car, the car went all the way, stopped in front of a high wall, Lin Yuan pointed to the door in front of him with his hand, and said with a smile: "Our construction machinery is inside." ”