Song Zi'an led his car team to the United States, contacted Chrysler Motor Company, left his car team in Detroit, and flew non-stop to New York to visit Situ Nan.

"How are they mother and son?"

When Situ Nan saw Song Zi'an, he couldn't help but ask about Song ML's mother and son.

"Very good, the little guy can already climb!" Song Zi'an said with a smile, mentioning that lovely nephew, his face was filled with heartfelt like.

"I've also brought a picture of it, you can take a look!" While taking out a stack of photos from the briefcase and handing them to Situ Nan, Situ Nan took a look, in the photo, Song ML was holding the child with a loving face, the child's eyes were big and bright, as if he was grimacing at the camera, and he could vaguely see his own shadow.

Situ Nan was very happy to see it, staring at those photos carefully one by one, and different emotions surged in his heart, happy, excited, liked, and guilty......

After watching it for a long time, he turned around and talked to Song Zi'an.

"I've heard that you're going to build a car, and I support your ambitious decision."

Situ Nan patted Song Zi'an on the shoulder and encouraged with a smile.

It is not easy for the word ambition to come out of Situ Nan's mouth, among the brothers and sisters of the Song family, it seems that he has been evaluated by his brother-in-law as "ambitious", and Song Zi'an is proud when he hears it.

Why?

Because when it comes to engaging in industry, the third brother-in-law Situ Nan is a model, and the brothers and sisters of the Song family are not his opponents combined, Song Zi'an has seen a lot of business talents, and his evaluation of those people is also quite high, but as soon as those people are compared with Situ Nan, the gap suddenly comes out.

Therefore, Situ Nan recognized his entry into the automobile industry, and Song Zian had a sense of accomplishment that he was recognized.

"When I heard your words, brother-in-law, I was relieved! Although my family is more supportive of me doing this, it is estimated that they are also suspicious of my young age. Will it mess up in the end? ”

Song Zi'an said with a smile, in front of Situ Nan, he was more open, and he was willing to exchange some of his ideas with Situ Nan.

"Take your time, as long as it's not a mistake of principle, it doesn't matter how many times you fail. It is good to call tuition. Situ Nan encouraged, seeing Song Zi'an's humble attitude, he deliberately said a few more words to Song Zi'an, and said, "To do two things well in industry, production and sales, neither of which can be wasted." Take the three major American auto giants as an example, Ford will be biased towards manufacturing, in terms of controlling costs. They do better.

And General Motors is better at sales, they have a lot of brands, but the positioning is accurate and rarely repeated, and each brand corresponds to a different consumer. At the same time, in terms of car packaging and appearance, GM adopts a large number of Bauhaus design concepts, making GM's cars look more beautiful in the market.

Although each car may not sell as much as Ford's Model A, it adds up. Almost all the high, medium and low-end markets are covered, and the share of the entire automobile sales market is the largest.

I have the opportunity to introduce you to the president of General Motors. Maybe he'll give you some experience. ”

South Szeto Road.

"Alfred. Sloane? Mr. Sloan from General Motors? Song Zi'an asked in surprise.

Situ Nan nodded, thinking to himself: There is really a party to meet Sloan recently.

If Henry. Ford is a myth in the field of industrial manufacturing, solving the puzzle of how to build cars on a large scale, then Alfred. Sloan has solved the problem of how to sell more cars, and he is a master in the field of modern large corporate management, teaching countless professional managers how to manage a large company.

GM has a second spring under Sloan's stewardship. Leaping to become the largest automobile company in the United States, Situ Nan has always admired and wanted to recruit Sloan, but the conditions are not mature in all aspects. Chrysler. is destined to miss Sloane.

Fortunately, the executives of companies as powerful as Sloan have been recruited to Cummins Electric by themselves.

"Great, I'm going to pay a visit to Mr. Sloan and learn from him about the company." Song Zi'an said excitedly.

After a while, he asked again, "What about Ford and GM, and Chrysler?" I know brother-in-law, you are one of the majority shareholders of Chrysler Motors, and you must know about this company, so let's talk about it. ”

"Chrysler is somewhere between Ford and GM, and it doesn't focus on manufacturing like Ford, making the Model T and Model A as widely popular, nor does it run a multi-brand strategy as beautifully as GM. It may seem less aggressive, but it is actually very solid, and Wall Street investors trust Chrysler Motors. ”

Situ Nan commented.

Among the three major auto giants, only Ford Motor Company is not listed, the U.S. auto market is hot, and investors invest in automobiles except for General Motors is Chrysler, so both Chrysler and GM can easily circle money in the stock market.

As a major shareholder, Situ Nan began to insist on Chrysler Automobile Company shares as early as two years ago, and now still holds 10% of the shares, and is still the largest individual shareholder of Chrysler Automobiles, while the entire William consortium also controls 40% of Chrysler Motors' shares.

"Based on your experience, what kind of development route should SAIC Motor take?" Song Zi'an consulted Situ Nan again.

"Huh?" Situ Nan glanced at Song Zi'an suspiciously, you want to fly before you learn to run, and telling you so much is to make you have an impression, not to make you so ambitious.

"It's still a seller's market, right? The automobile industry has just begun, and the competition between them is certainly not as fierce as in the United States, as long as you make a car with an outrageous price and acceptable performance, you don't have to worry about no market, right? ”

After Situ Nan finished speaking, he stared at Song Zi'an with a smile.

Song Zi'an was embarrassed by Situ Nan, and thought to himself: "The price is not outrageous, and the performance is acceptable?" Situ Nan said it very tactfully, which means that even if it is a broken car, you don't have to worry about not being able to sell it, which is too low for yourself. ”

"I understand, let's concentrate on building the first car, and the rest will come later."

Song Zi'an quickly reacted and replied.

This kid is not too stupid, Situ Nan is quite satisfied with Song Zi'an's performance.

Since his brother-in-law wants to start a business and has worked hard to bring gifts to himself, Situ Nan has to say something.

The next day, he found Song Zi'an again and handed him a document. Song Zi'an opened it and saw a check for $2 million leaping in front of him.

"This—" He looked at Situ Nan suspiciously.

$2 million is just a drizzle for Situ Nan, but it is also a lot of money, and the same is true for Song Zi'an.

The Song family's support for Song Zi'an to establish the SAIC Motor Company did not exceed 5 million legal currency, which was more than 200 and less than 3 million US dollars, and it was not all cash. A considerable part of it is converted into fixed assets, so Song Zi'an will not have too much cash in his hands.

"My brother settles the accounts and lends you money for a period of ten years, without interest." South Szeto Road.

Song Zi'an was moved in his heart, he knew that if he opened his mouth, he would be able to get more money from Situ Nan, but before he could open his mouth, people took the initiative to express it. This shows that people have their own in their hearts.

Moreover, if he is a nobody, he will take advantage of Situ Nan's relationship when he goes to cooperate with the auto giant, and Situ Nan plays a greater role than money.

With this fund, Song Zi'an has more money on hand.

Even in a capital- and technology-intensive industry like automobiles, starting a project with more than $5 million is already a very luxurious entrepreneurial condition.

Song Zi'an opened the file and read it through. found that although the money was borrowed by Situ Nan, he would return it to the Meihua Foundation in the future. And not Situ Nan himself.

Song Zi'an didn't have too deep feelings for the foundation, and thought: "It's better to be a cheap little nephew than to cheapen others." So he proposed: "After all, it is a large amount, and instead of taking it as a loan, it is better to convert it into shares, otherwise I will take advantage of it." ”

Before Situ Nan refused. He added: "I know that brother-in-law, you don't like this money, and it's not rare to have shares in automobile companies, but you can put these shares in Qingfeng's name!" ”

Song Zi'an asked to transfer the shares to his son's name, but Situ Nan had no reason to object and nodded. For him, this is just a small matter.

Song Zi'an breathed a sigh of relief, feeling that his approach was too wise, and thought: I am not familiar with the Meihua Foundation, if my nephew becomes a shareholder of the automobile company, it is equivalent to Situ Nan's shareholding in the automobile company, then in addition to the Song family's Shanghai Commercial Bank, the Meihua Bank will also look at the automobile company founded by itself differently!

Situ Nan remembered something, and said to Song Zi'an: "Oh! Tomorrow the Chrysler Building will have a groundbreaking ceremony, you can come with me to have a look, and deal with the Chrysler executives in advance. ”

"Good!"

Song Zi'an was happy to hear this, dealing with the senior management of other automobile giants and visiting automobile factories are two different ways of learning, and he has no connections in the American industry, so he can only rely on Situ Nan.

Chrysler Motor Company bought the Fifth Avenue site, perfected the building's design, negotiated with builders and material suppliers, and soon held a groundbreaking ceremony to invite major media and dignitaries to attend.

Of course, this is indispensable to Governor Franklin. Roosevelt.

Politicians can be unlearned, they can talk rhetorically, and they can even be fools, but they must not fail to brush up on their sense of existence.

Doing practical things may not let the people know, but if you brush your presence in the media, and then the newspaper touts it, the people will automatically count the achievements on your head when they see it.

At the press conference, Franklin. Roosevelt put on a hard show, kicking off the gubernator's trip with a skyscraper.

Of course, the male lead is Walter. Chrysler.

Walter. Chrysler was in high spirits and announced to all the media that it would build the world's tallest building, even surpassing the Eiffel Tower.

In the face of the reporter's question, the reporter said whether Chrysler cars are the first in the U.S. auto industry, but Chrysler was happy that the reporter asked such a question, he smiled confidently: "Of course, Chrysler cars want to build the world's tallest building, thanks to the designer, the design is fantastic, I like it very much." Now people all over the world look up at the sky and see our masterpiece, his name is Chrysler! ”

Although it is not explicitly stated, the number one and most bullish car company in the automobile industry, Walter . Chrysler still bravely hit an advertisement!

Ordinary people don't have the opportunity to see the stock exchange statements, and when they buy a car, they know that the car company has built a skyscraper and is extraordinary, and they will be more or less inclined to buy Chrysler cars.

100-story building!

Song Zi'an didn't dare to imagine, and was shocked by the arrogance of Chrysler Automobile Company. Chrysler's expression was one of respect and adoration.

"Another pilgrim from the East?" Walter. Chrysler was in a very good mood and gave Song Ziwen some guidance, and for the sake of Situ Nan's face, he was also willing to cooperate with Song Ziwen to provide automobile manufacturing technology and equipment.

Soon the whole of New York and even the United States knew that Chrysler Motor Company was going to build a skyscraper.

This is definitely the slaughter version of the news, newspapers, magazines, radio broadcasts, holding the Chrysler Building blueprint and discussing it over and over again, for a time everyone was discussing the Chrysler Building topic, affected by this, Chrysler's car sales increased by 50% monthly!

Chrysler Motor Company's big move shook General Motors, and on the board of directors, General Motors CEO Alfred Brown. Sloan glanced at the New York Times, which was full of praise for the Chrysler Building, and I really didn't know how much Chrysler Motor Company gave to the editors of the New York Times, estimated that the advertising cost would not be less than $500,000 a year.

"Chrysler has made a successful advertisement this time, and it has suppressed the advertising of Ford's Model A, tsk, spending tens of millions of dollars to build a building for advertising, our opponents, I have to say, are really arrogant!"

Sloane put down the newspaper and smiled, his face relaxed.

Chrysler's car sales soared, and the pressure on General Motors was still relatively large, but he didn't show it.

Sloan's words resonated with the directors all the time, and everyone was stimulated, especially Walter. Chrysler declared itself the nation's first auto company to be dissatisfied.

"This guy is boasting, but he has deceived those Wall Street stockholders! Chrysler Motors stock has risen by $5 in the past few days, and investors are willing to spend money for Chrysler Motors to build a house! ”

For the success of Chrysler Motors' new round of financing, Chairman Pierre Murphy. DuPont was envious, and he looked at the company's CEO, Sloan, with anticipation in his eyes, as if to say, "Why don't we build a building that surpasses Chrysler?" ”

Sloan did not respond, and he reacted coldly to burning money to build high-rise buildings. DuPont, although the other party is the chairman and major shareholder, but when it comes to the company's business affairs, he is the one who speaks!

Sloan's attitude was cold, but Rascob, the company's treasurer and opponent of Sloan, stepped forward: "We can't let Chrysler succeed, we need to build a taller building and prove to the world that General Motors is the king of the auto industry!" ”

As soon as Lascob stepped forward, Sloan had a headache and immediately objected: "I don't agree to spend the company's funds on construction competitions in order to compete for fame, it's stupid!" (To be continued.) )