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Doing business in the U.S. is too different from doing business in China, and although there is already McNeill as a support, Yang Rui still doesn't feel like a fish in water in China. After all, in China, with the help of the contacts and channels of the Ningbo Business Gang, business can quickly be done all over the country; Here, Yang Rui is facing a highly competitive but unhelpful market, he is just a "barbarian", and no American businessman will have a constructive and in-depth conversation with him about what to do in the American edible oil market, although Yang Rui is trying his best to talk to people.

While waiting for the patent, Yang Rui deflated and said to Yu Zixun: "Maybe we should only do business with Chinese, for example, sell some soap to Chinese laundries." ”

Yu Zixun also felt this difficulty, but he didn't have a good way, so he had to say: "Now we have to wait for the patent to come down, and then talk to Rockefeller, if he ......."

"Nope." Yang Rui shook his head and said, "I thought about things simple before. For us, John Jr. cares about the size of China's kerosene market share, but more important than the Chinese kerosene market is his family's reputation, and he is trying to donate money everywhere to try to eliminate the negative opinion of public opinion about him and his father. The annual profit brought to him by hydrogenated oil is pitiful compared to oil. Moreover, even if we can hang up with him, cooking oil with a Rockefeller background is not easy to sell. Like what...... For example, if there is a rumor that hydrogenated oil is extracted from oil by Rockefeller's black-hearted ghost and demon, we will not be able to say anything. ”

Yang Rui only said one hypothesis, but Yu Zixun immediately jumped up from the chair when he heard this, and said, "Then what should I do?" ”

"Find someone else." Yang Rui said indifferently, after learning about the American people's perception of the Rockefeller family, he had already given up the idea of cooperating with Rockefeller.

"Not at all. He'll just go around hooking up with women. He also often brags, but fortunately all the patents are in another company, and we don't know how many times he has sold them. "Ever since the Expo became famous, McNeil has been completely degenerate and has the meaning of digging the company's hole cards. However, Yang Rui's initial setup of the company was extremely complicated, and McNeill only managed the subsidiary responsible for operations, and the real valuable things belonged to the parent company.

"It's good for him to do this." Yang Rui said with a smile, "Whether you are greedy for money or don't do your job, it won't do us much harm." If he's conscientious, we'll have to be on guard. Hey, I just thought that China was the best for the whole people, but I didn't expect the United States to be the same, I think when he was in Shanghai, he worked day and night, but he entered the so-called upper class. I don't even know who I am. ”

"And who are you looking for?" Yu Zixun didn't count Rong Hong in his heart at all, and he really couldn't imagine who Yang Rui could cooperate with.

"Don't worry who you look for, have the chefs we hired figure out how to use this oil?" Yang Rui only cooks with salad oil, a solid oil he can't believe it can do anything with.

"Researched. The color is different from butter, but the flavor is not bad, and the ductility of bread is poor, but it has the advantage that butter does not have. It's just that you can make puff pastry, which butter can't compare to him. After determining that hydrogenated oil could not be sold as margarine, Yu Zixun looked for a large group of chefs everywhere and studied the use of hydrogenated oil day and night.

"Puff pastry?"

"Yes, the bread and biscuits are crispier and more fragrant than butter, and the fried chicken nuggets are more fragrant. As for the lard, there is no comparison. I think it might be better not to sell it as butter. "Yu Zixun will taste the products made in the kitchen," by the way, those little ghosts, Jian yì called this oil shortening. What do you think? ”

"Puff pastry...... Shortening ...... Hehe. Very good. I ask you, can you make a table meal out of shortening? Yang Rui thought of an idea.

"Bread, biscuits, cakes, steaks, chicken steaks, ......" Yu Zixun silently counted the products in the kitchen, and finally said, "It's totally okay." ”

"Then let's prepare a small banquet next weekend, and the canned food designed by the marketing side will also be customized, hydrogenated oil...... No, prepare a few slices of shortening and put them like jewels, and sell some cottonseeds. Yang Rui sketched a product exhibition in his mind and instructed Yu Zixun to arrange it.

"Who are you going to invite?" Yu Zixun wrote down everything Yang Rui said, and when he saw him so solemn, he couldn't help asking.

"You'll know when the time comes." Yang Rui said with a smile.

*

Theodore. Roosevelt was a gentle-looking person, but he often liked to show that he was different, so when Yang Rui saw him being dragged to the banquet by Alice, he felt so strange - on the one hand, he was obedient to Alice and had his father's love everywhere, but on the other hand, he had to always reflect the majesty of the President of the United States in front of the host of the banquet. Yang Rui can understand his behavior very well, of course, this understanding is in the context of fully understanding the situation that Roosevelt did not dare to speak out to the Japanese, because there is enough time, Yang Rui is ready to wait for the next president.

"It's an honor to meet you, Mr. President." Yang Rui felt very weird when he said 'Mr. President', and it seemed that he had integrated into Hollywood movies.

"Oh...... Yes, yes, Yang, I'm glad to meet you too. Roosevelt had the name of the Qing Revolutionary Party in his mind, although it was easy to remember, and he had been told many times by Alice, but he still couldn't remember it, and even, for the sake of this Qing man to save his beloved daughter, he would not have come to this banquet.

When Yang Rui and Roosevelt talked, General Corbyn also came up to greet Roosevelt, he was actually completely on Yang Rui's side, equivalent to a peacemaker, as he personally supported these Chinese cowboy revolutions, but this was just him, as a lieutenant general of the 6th Army who was about to retire, his role was extremely limited.

According to Western tradition, the banquet began with Yang Rui's brief welcome speech, and he didn't do much else, except that today was a good night, and he shouldn't talk about politics under such a good night. Yang Rui's words made Roosevelt let go of some worries, he was very worried that this Qing man would make some excessive demands, but now Yang Rui didn't mention anything, but he was full of curiosity about Yang Rui's revolution, and finished the meal. He curiously asked what kind of movement the revolution under Yang Rui's leadership was, and if it was an act of justice, he would personally express his emotional approval.

Roosevelt was cautious in his choice of words, only expressing support on an "emotional" note, and Yang Rui could not have imagined that he would have such a problem. But thinking of Yung Hong's description of him, it seems very reasonable - Roosevelt was a socialist, and the completion of industrialization in the United States made big factories and big capital rich, but the lives of the people at the bottom are still poor, and there are countless slums just a mile away from the Wadorf Hotel where he is now, and the room fee for one day in the hotel is enough for those poor people to live for a year. Faced with such a situation. Roosevelt, who came into a wealthy family, cherished the ideal of "robbing the rich and helping the poor", hoping to change the lives of the people through certain legislation of the Guò government, and of course, in order to keep his position, he had to compromise with certain conglomerates.

After thinking about Roosevelt's affairs, Yang Rui said, "Mr. President. The revolution in China was to make it possible for everyone in the world to have enough to eat and live longer. ”

Revolutions, like presidential elections, promise themselves to bring a better life to the people, but apparently, Roosevelt noticed that Yang Rui used the word "1onger" instead of "better", and asked strangely, "Why live longer?" ”

"Because the average life expectancy of Chinese is only 25 years now. So live longer. Yang Rui replied silently.

"What! Twenty-five? Starting from Roosevelt, all the way to Alice, Corbyn, Yu Zixun, and Mu Xiangyue, who was helping on the side, were all taken aback, a plate fell from someone's hand, and it turned into pieces with a bang, but no one went to the plate anymore.

"Oh God! Is this true? Roosevelt lamented.

"It's totally true, Mr. President, this is the number we have come up with from the epitaph over the past two years," Yang Rui did not want to think about the average life expectancy in China since he found out. It was just that Roosevelt asked him to say it, and then he felt that there was no need to gain the sympathy of the Americans, and the Chinese themselves could handle China's affairs, and said: "Mr. President, the world is now a world of equivalent exchange." We also respect such principles. This time to the United States is actually hoping to do two things, one is that China wants to change the status quo, highly educated talents are indispensable, we want to be able to reopen the 30-year hiatus of the study abroad program, these students who come to the United States to study, I hope you can give them normal treatment within the scope of the policy. ”

Studying abroad was nothing to do with the Revolution anyway, and in fact, the day before Roosevelt came to New York, the president of the University of Illinois, Edward Illinois. In a memorandum to him, James asked the US government to attract Chinese students to the United States, while Liang Cheng, the Chinese minister to the United States, has been lobbying the United States, hoping to use the surplus money for China's education.

"Can you organize students in China to study in the United States?" Studying abroad was a costly affair, and Roosevelt did not believe that the revolutionary party would run a school.

"Yes, we are fully capable of that." Yang Rui took out an endorsement report from the prepared paper folder: "The China Education Association is our subordinate organization, it now has four universities, the number of students accounts for four-fifths of the total number of Chinese universities, and the middle school it founded accounts for one-half of the number of students in China, and it is fully capable of organizing international students to study in the United States." ”

Roosevelt took the report in English, and first saw the endorsement of the consul general in Shanghai, and then the introduction of the Education Society, its influence in China, and the number of schools and students in school, and he was completely convinced that it was true, but, "You seem to have partnered with Germany to set up a school?" ”

"Yes, we also hope to partner with American universities to establish one or more universities." Yang Rui couldn't imagine that he also knew about Tongji. As everyone knows, Tongji is on the other side of the Huangpu River, and after seeing this huge school, the consuls of various countries have reported the latest actions of the Germans to the minister and China, judging that this is Germany's cultural influence on China, educating the Chinese generation, and influencing China's national policy in the following decades. As a result, various countries have made some responses: the French have greatly expanded the stolen Aurora University and want to build a comprehensive university; The British wanted to cooperate with the Chinese Education Association, but because Timothy Lee's Literature Society had to be established as a church university, negotiations were at a stalemate. Chen Quai, who lobbied the Tsar, had good news, and Harbin Tsar University also started construction after the ice and snow thawed; And Japan. Science and technology professors are not enough in China to hire outside, so they can only focus on running a social science university, and when suitable land cannot be bought on the other side of the Huangpu River, the East Asian Tongwen College in Gaochang Temple is also expanding; Others, such as the United States, Austria-Hungary, Italy, and Belgium, have the idea of running schools or attracting Chinese students, but they have not yet decided on a plan.

The report is clear at a glance. Roosevelt quickly finished reading the contents, and he asked again, "Forgive my curiosity, where did you get the money to run so many schools?" Or why not spend that money on the revolution? ”

"Revolution is about changing the destiny of China and the lives of its people, and the same is true of education. No matter who governs China, it doesn't help if we don't have enough talent, so we'd rather spend money on schools. There is no hurry to go to the revolution either. Yang Rui smiled and said, what Roosevelt asked was exactly what he wanted to say, "As for where to get the funds, it depends on all of us to raise them in the early stage, and now that the funds are insufficient, we hope to do business in the United States." This is actually the second thing we did when we came to the United States, and we hope that we will not be discriminated against, at least not by the government and the courts, while abiding by the laws of the United States. ”

"Business?"

"Yes. Business! Yang Rui took the handful of cottonseeds handed over by Mu Xiangyue and said: "Mr. President, the United States is a big cotton-producing country, and the annual cotton output is 10 million bales. That's about 50 million pounds, or 70 percent of the world's cotton production. Last year, the production of cottonseeds in the United States was five million tons, although these cottonseeds can be squeezed to make candles and soap, but the popularity of electric lights makes the use of candles very small, half of the cottonseeds are thrown away every year, and the business we want to do in the United States, in addition to large-scale export of cotton, is to collect these cottonseeds. Edible vegetable oil for use in American kitchens. ”

Although Roosevelt was born in New York, he also knew the country's cotton industry very well, and cottonseed was completely discarded thirty years ago, only to be used in the last two or three decades. But vegetable oils have never been included in the American diet, he looked at the cottonseeds on the table and said, "These vegetable oils are edible, but Americans generally eat animal fats......

"Mr. President, how did dinner taste today?" Yang Rui had to interrupt his statement and turn to the food in the evening.

"Excellent! It's delicious. Roosevelt suddenly thought of something and said, "Oh, we won't be eating cottonseed oil today, will we?" ”

"Exactly." When things finally came to the point, Yang Rui smiled: "Food cooked with cottonseed oil, according to the chef, is more crispy than butter." For example, these two plates of cakes, one plate is cooked in butter and the other plate is cooked in cottonseed oil, and we noticed that everyone has been eating the plate cooked with cottonseed oil after tasting it. ”

Roosevelt and the others finally understood why many of the food on the table were double-portions, it turned out to be for comparison, Yang Rui was still in their contemplation, and asked people to push the display cabinet up, according to the layout of the jewelry store, the hydrogenated oil was placed in the glass case, and under the light, the pale yellow but translucent grease looked very attractive. Roosevelt, Alice, Corbyn, and others gathered around the display case, looked at the few pieces of grease and said, "This doesn't seem to be vegetable oil, it's lumpy." ”

"Yes, we put hydrogen gas in the liquid vegetable oil, and the inside of the oil will grow a series of edges, and finally it will become solid." Yang Rui took out another copy of the text, which was a patent that had just been obtained a few days ago.

"Oh...... It's amazing. Does this oil affect health, though? Roosevelt has been concerned about food safety since he came to power, and he promoted the anti-color law of 19o2, and this year he wants to legislate again to clean up all kinds of illegal activities in the field of food and drugs in the United States, in his concept, only the poor will be poisoned by counterfeit food and drugs because they can't afford to pay.

"It doesn't affect your health at all." Yang Rui smiled and lied, in later generations of China, foreign fast food is still frying chicken wings with this hydrogenated oil that has been banned abroad, and he has no psychological burden on poisoning the American people. "We have a report from Professor Green of the Department of Chemistry at New York University on food safety, and, best of all, he sells it for half the price of butter, for thirty cents a pound."

"Thirty cents? But it's a lot more expensive than lard. "General Corbyn was so attracted to hydrogenated oil that he forgot his position.

"But it tastes better than butter, and it only costs half the price of butter, which is totally cost-effective. As for lard, it spoils too easily. If you add the bad oil that is thrown away, the real money you pay will not be much lower than that of ghee. The market research has finally been completed, and Yang Rui is confident that shortening will open up the market in the United States, and it can completely replace lard and become a common oil for all American households. If it weren't for the difference in culture, he would have liked to call the brand of this oil Arowana.

"Very good! Yang, that's a great thing. Roosevelt looked at all the displays and texts, and couldn't help but be persuaded by Yang Rui, but he still said cautiously: "As long as this grease can be determined to be safe and harmless, you will definitely make a fortune." ”

"Totally harmless! The government can test the shortening. We will only start selling after proving that he is harmless. Yang Rui once again assured that the shortening was harmless, and said: "In addition, after recovering the research cost, we will completely decentralize the patent right, so that the price of the oil can be further reduced." ”

"What?" Roosevelt was really shaken this time. The same is true of Corbyn, the reason why Roosevelt said that Yang Rui would make a lot of money is because the patent is in his hands, but he is now going to give up this patent, although this should be a few years later. "Yang, why did you give up the patent?"

"Shortening is about millions of American families, and it keeps them paying less at the same time. Being able to enjoy more delicious food is what this technology is all about. After recovering the cost of research, we will form a committee to set standards for shortening products, and for factories that can meet the production standards, the committee will provide a complete set of oil curing equipment and provide free guidance on production technology, so as to avoid those problems with margarine on shortening, which is beneficial to the industry as a whole and to the American people. For us, benefiting others is also benefiting ourselves, and the whole shortening industry is a healthy exhibition. Our business can last a long time. ”

It is difficult for Yang Rui to say that he has no confidence in the US courts to protect Chinese patents, so he has no choice but to make this decision, but his words are very much in line with Roosevelt's appetite, and in Roosevelt's view, the United States has degenerated. Totally made Thomas. The spirit of Jefferson and the Lincoln era, which is why he can't get along with big capital, as long as Yang Rui dares to build a big trust in the United States with patents, then he will definitely break it up. After hearing this, he looked at Yang Rui for a while before saying, "Yang, I believe that China's revolution will definitely succeed!" ”

……

The dinner party that night was very smooth, and after giving them the gift, Yu Zixun pulled Yang Rui and said: "It's done, how can you ......" Yang Rui's decision to give up the patent after using cottonseed oil and recycling research costs was very abrupt, and he didn't understand what Yang Rui thought.

"Go back and say, go back and say." The banquet is at the Huadolph Hotel, but this is just for a kind of pomp, and at the same time, where to eat is used to train the courage of Mu Xiangyue and Chen Wanyun, but if everyone really wants to live in this kind of place, it will be very brainless, of course, if Yang Rui is selling arms and making complete sets of equipment, it will be even more important.

Yu Zixun's house was extremely cold, and the two of them walked around from the Waldorf Hotel and it was freezing enough, and it was only after Yu Zixun shook his hands to light the fireplace that the two felt some warmth.

"In fact, the price of cottonseed oil is not low, and the reason why it will be discarded is because of the lack of market demand. If cottonseed oil can be made into edible oil, the price of cottonseed oil will rise from the current four cents to six cents or even more under the rise in demand, which will be extremely beneficial to us. According to cost accounting, the landed price of soybean oil can be reduced to 6.75 cents, and once the cottonseed oil exceeds 7 cents, then we can import soybean oil on a large scale to make shortening. "Cottonseed oil is actually a disguise, and Yang Rui brought it out just to show how important hydrogenated oil technology is.

"But if cottonseed oil rises to seven cents, then more cottonseed oil will be put into the edible oil market, and there will be less market for soybean oil. Furthermore, once the patent is disclosed, how can our market be maintained? "The role of patents, Yu Zixun saw the value of patents from MSG, and it was very unpleasant to see Yang Rui give up so lightly.

"In the United States, our patents cannot be protected, hydrogenated oil technology is not difficult to do, it is nothing more than quality and cost, although we have lost the patent, but we have the cost advantage of soybean oil, and also control the standards of the entire industry, no matter how you look at it, it is much better than being invalidated by a US court. Moreover, according to the law of the market, the first person to enter the market, as long as he does not make a big mistake, can at least occupy more than 50% of the entire market, we can have 50%, we must be content, monopolize the market like MSG, we Chinese can not do it at all, so we must pull a group of Americans to make money together, in fact, in the end the shortening market is no longer important, let's not forget that we sell soybeans. During this time, Yang Rui talked to Harriman about the intention of the Antongmei Railway, and other things focused on shortening and raw silk, and he had such an idea after thinking about it.

Yu Zixun didn't learn all the marketing courses, and he still questioned: "Even if there is a 50% market, it is still a large part of cottonseed oil under seven cents, so subtracting the sales of cottonseed oil, the remaining market is not too much." ”

Yang Rui smiled, and the plan that he came up with in a month was wonderful, and said with a smile, "Let me ask you, is the butter used by Americans all produced by themselves?" ”

"No, a lot of them came from the Netherlands and the UK." In the past few days, Yu Zixun has been very knowledgeable about various situations.

"If the shortening is made, can it be sold back to Europe, can it be sold to South America and other places, and occupy the original butter market?" Yang Rui said again.

"Oh...... Yes, you can. Yu Zixun pondered, "But why can't you export it directly from China?" ”

"Chinese exports?" Yang Rui laughed, "Will foreigners let Chinese shortening into the customs?" Only with the label 'Made-in-USA' can they be eligible for customs sales. ”

Always running abroad, Yu Zixun also understands the attitude of various countries towards Chinese goods, tea, silk and some local products and raw materials are fine, once it is a commodity that will compete with foreigners, then it will either be banned from entering the country, or extremely high tariffs will be imposed. "However, this can only enter the South American market, if you want to sell in Europe, re-export from the United States is equivalent to a detour, plus the tariffs on entry and exit from the United States, the cost is not small."

"Duplicate tariffs are unavoidable, but in the case of the U.S. itself cottonseed oil exports, the tariffs are very low, which is also encouraged by the government to export vegetable oils; As for the detour, there is nothing at all, the shortening sold in the United States is produced in the United States, the shortening sold in South America and sold in Europe is produced in the Philippines, which is a colony of the United States, and there are overseas Chinese, and the road is just moderate, and the largest production plant is placed there, or, let's see, if we can only do entrepot trade on the documents, then the factory can be placed in the Northeast, which is nothing more than a small amount of money. Speaking of this, Yang Rui remembered one more thing, "Did the Procter & Gamble company buy it?" ”

"If we don't want to sell, we can't afford it." Yu Zixun didn't understand why Yang Rui wanted to buy this factory, he telegraphed to the past, and refused directly. And to show the strength of the company to this stranger who doesn't know the current affairs.

"Why?" Unwilling to sell Yang Rui understands, family businesses are like this, if you can't afford it, you don't know, isn't it that candles can't be sold now.

"In the first two years, people made a net profit of one million a year, and the turnover was around five million, although it is not easy to sell candles now, but he also has ivory soap, so even if he will sell it, the asking price is more than 10 million dollars, and it is not cost-effective to buy." Procter & Gamble's matter, Yu Zixun didn't understand what Yang Rui was doing, he was actually by no means necessary. "Actually, we just need to buy an oil mill, and no one really wants cottonseed in the southern states."

"Hmm. If you don't sell it, then you have to take it down. "Yang Rui wanted to buy Procter & Gamble to play, but who knew that he was still dragging it like this.