The salesman was able to speak, and soon fooled a family of three to the backyard of the dealership. There are rows of cars in the backyard, including the highest-end 'Liulan', the low-end 'Raindrop' and the new 'Raindrop A', in fact, there are only three models in the entire dealership.

It is not surprising that from its inception to now, although it has not been a few years in the past, the share of Yushi Group in the global automobile market has exceeded half, reaching 63%, that is to say, the cars produced (assembled) by Yushi Group are now larger than the output of all other automobile companies in the world combined, and it is already a veritable global automotive industry hegemon...

In this case, many dealers simply only sell Yushi Group cars, and most customers at this time only buy this kind of car at this time, so there is no big problem in doing so.

"It's this car..."Walking to a new car with a family of three, the salesman said to the husband who was the leader. I'll take you around later and show you how it performs..."

At this time, the car business is not as perfect as in later generations, and it is difficult to say whether there is even a test drive, so when a customer comes to the door, the dealer usually asks the salesman to drive them out of the car to go around, so that they can have an understanding of the performance of the car—————— of course, this also leads to the salesman's driving skills are usually very good.

When the door was opened, the salesman sat first, the husband sat in the co-pilot's seat, and the wife and daughter sat in the back row.

After making sure that the three of them were seated, the salesman slowly started the car. At the same time, the couple explained the advantages of the car.

Sitting next to the salesman, the husband also listened very carefully.

If when he first walked into the dealership he just wanted to take a look before he spoke, now he really plans to buy the car.

Here's a little bit of knowledge. The first driver's license in history was issued by the German government in 1888, and the German government conducted the first driver's license test in 1901.

In other words, those who will run out to buy a car at this time usually have a driver's license.

Since he has a driver's license, eighty percent of them have driven a car, and this is the case with her husband who is sitting in the passenger seat.

Although he has not driven many cars in the past, there are as many as three or four types of cars. But in the vehicles he used to drive. None of them have been able to surprise him more than the one in front of him.

The spacious interior and reasonable layout give people a very comfortable feeling, and the car is very smooth on the road, coupled with a full appearance. This is undoubtedly a very good car—————— of course, this does not mean that there is no better car than Raindrop A, at least the 'Liulan' sold by the same Yushi Group is much better than Raindrop A.

The problem is that 'Liulan' sells for $2,000, while Raindrop A sells for a measly $1,000. It's only half the size of Liulan. And compared to the products of car companies such as Ford and Chevrolet. Raindrop A sells for just $200 more...

Just a little more expensive, more than a little better...

This is Raindrop A...

At least in this era, Raindrop A is an epoch-making product just like Raindrop and Liulan.

In the process of taking the three of them for a 'ride', the salesman introduced other characteristics of Raindrop A to the three of them—————— such as the new 'configuration' service...

"This seems to be a new trick made by the Chinese, the cars in the past are basically the same after coming and going, even the color is uniform, if you want to change the color, you can only brush it yourself..." Enjoying the surprised gazes of the passers-by on both sides, the salesman continued to explain. “……… The Now Word. The Chinese have launched a new service, that is, the same model launches several colors of the body, so that customers can choose according to their favorite colors, and then there is the configuration..."

"The current $1,000 is actually just the minimum configuration, in order to be more flexible, if there are customers who are not satisfied with the car, they can also replace some configurations according to demand, such as the steering wheel in the car, seats, tires outside the car, and the engine in the body, etc., there are a total of more than ten kinds of things that can be replaced..."

"Of course, if you change it like this, the price will definitely be more than the original, if you use the top configuration, it will probably reach more than 1,500 US dollars..."

"Can I change the seat too?" The wife, who was sitting in the back row, heard this and was curious.

"Of course." The salesman smiled. "Basically, except for the body and chassis that can't be replaced, the others can be replaced according to their own needs and economic conditions..."Speaking of this, the salesman couldn't help but sigh." To be honest, those Chinese really know how to do business, and they can come up with this way, and I have sold cars for so many years, why didn't I think of this..."

There are still some things that the salesman didn't say, of course, it may be that he doesn't know the way at all.

In addition to Raindrop A, in fact, Raindrop and Liulan can also be replaced—————— but not now.

Because Raindrop and Liulan are already very mature designs, many things that were originally designed cannot be replaced. If you want to do this now, you have to make some changes to the original design, which is probably not much easier than designing a new car.

So now these two cars are still being designed, and the models that can be changed in a short period of time may not be able to be marketed.

And in addition to this incident, there is another thing, and that is that the Rainstone Group is considering some changes to the selling price of the raindrops.

The existing Raindrop sells for $750 overseas, while the Raindrop A sells for $1,000.

A little more expensive, more than a little better, this sentence is not only said to other companies, including Ford and Chevrolet, but also to the raindrops...

After all, $750 and $800 really don't seem to make much difference.

Therefore, in order to avoid overlap in the selling price and even positioning of the two, the Group is considering reducing the selling price of the raindrops by US$50 from the existing basis. That is, it is reduced to $700.

In this way, the difference between the selling price of Raindrop and Raindrop A can be widened to $300, which can also distinguish between the two.

Of course. These are still only the secrets of the upper echelons of the Yushi Group, and others can't know the way, and the salesman who is there is naturally even more unable to know the way. He's just trying his best to sell to customers, after all, his salary is also linked to his performance...

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After driving around the car, the husband had already made up his mind.

Originally, he really wanted to patronize Ford or Chevrolet, that is, choose one of the American car companies. After all, as an American, you always have to support domestic products. This kind of thinking is also mainstream in this era, and if it weren't for this, car companies like Ford or Chevrolet would not be able to stick to it today. It's even getting better.

But after watching Raindrop A, his mind changed completely.

Through the experience just now, he has a very high recognition of Raindrop A, which is three times higher performance? This may be a bit choking. But in his opinion, as long as it is more than twice as high as the original raindrops. It's only $200 more than a Ford or Chevrolet car. But you can get more than twice the improvement...

Unless you are a staunch domestic productist, you should know very well how to choose.

And the salesman also said that this kind of car is flexible and can be configured according to your own ideas and economic conditions.

Pate works for a company and earns a little more than the average worker. The $1,000 Raindrop A was completely within his acceptable range, and after buying the car, he even had the money to change the equipment—————— in fact, he wanted a car with leather seats for a long time.

After going to the corner and discussing with his wife, Pate bought the car from the dealership. And changed the configuration on the car according to his own requirements. For example, the car was given a more powerful engine, and the seats were replaced with leather. The steering wheel and tires have also been replaced.

The entire replacement process took more than 2 hours, and the price of the original $1,000 rose to $1,350. But looking at the car painted dark green, both Pate and his wife felt that the money was well spent...

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The impact of Raindrop A on the global automotive market is enormous, even not inferior to how many raindrops. Because he brought a new kind of ideas and concepts to the car market, and before the Raindrop A interview, no one thought that cars could do this.

In fact, if there was no Yan Shao, people in this world would have to wait until the 20s to think of this.

On the other hand, due to the extremely high price-performance ratio, even the most conservative European and American newspapers believe that the 'Raindrop A' is indeed a 'cost-effective car', which has more than twice the performance while only raising it by more than $200...

The advent of this kind of car has also had a great impact on the automobile market again.

Naturally, Elanor could not let go of such an opportunity to publicize, and almost at the same time that the car was put on the market, the marketing department had already launched a marketing offensive in various markets around the world.

All of a sudden, the publicity about Raindrop A can be said to be overwhelming, not only in Europe, America and Japan, but also in South America, Australia and even Africa.

In order to maximize the momentum, the marketing department also cooperated with the advertising department once, and also made some articles on Coca-Cola—————— so many years, Coca-Cola has made great progress, especially with the strength of the Yushi Group, and even expanded its business to several continents such as Asia and Europe.

Many years ago, even before the Yushi Group was founded, Yan Shao bought Coca-Cola and Gillette, and now the development of these two companies is much stronger than the same period in history.

In the eyes of the outside world, Yan Shao's purchase of these two companies can be regarded as one of the wisest investments in his life.

As the two companies in Yan Shao's hands, Coca-Cola and Gillette are naturally also members of the Yushi Group—————— although they are not the most profitable.

And this marketing strategy is not just about advertising on Coke bottles. For example, if you print a car logo or something, it will not only affect the beauty of the cola itself, but also easily cause disgust from customers. After all, they're here to buy drinks, not to see the ads you wrote.

So after printing the model of Raindrop A on the bottle, the people of Coca-Cola added a row of small letters on it, that is, the person who bought Coke can go to the dealer in the city to draw a lottery with the bottle cap...

Naturally, the caps entered the lottery must be counted after the advertisement has been issued, and the Coca-Cola Company has put a special mark on the inside of the cap. Otherwise...

You know, Coca-Cola has been in operation for many years. Who knows how many bottles Lu Dao sold and how many bottles he sold, if he really got all the old bottle caps back...

That's a lot of fun...

In fact, Elaline didn't have too many cars this time, basically two per state. There are a hundred cars in the United States—————— the numbers seem a little inaccurate?

In addition, Europe and other countries are divided by province, so the number of prizes is too small compared to the number of purchases. However, in addition to the car, Elaline also gave away a lot of other prizes. For example, a day trip to Washington, D.C., or something. Or some car parts, or souvenirs, or car models, etc...

Anyway, there are a lot of prizes...

But if you win the first prize...

The difficulty is probably a little worse than the five million in the later life...

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Coca-Cola is a very popular drink, and this time I also gave away a car...

In these days, cars are an out-and-out luxury, especially Raindrop A, even if it is in the United States, it is equivalent to the salary of an ordinary worker for two or three years in Europe. If it is exchanged for China, Japan or other countries, I am afraid the value will be even higher.

In addition, the price of Coca-Cola is not particularly expensive, so Coca-Cola's sales have skyrocketed for a while, and newspapers in various countries have reported this news, which has contributed to the sensation of this matter. In the end, even the sales that were originally located in Europe or some other regions were not very smooth, but because of this incident, they were revitalized.

In general. Although a lot of cars were sent away this time, the harvest was far more than what was gained.

First of all, because of this lottery and newspaper publicity, I dare not say that everyone knows about it, but at least it is the case in some large and medium-sized cities. As for Coca-Cola, it has also received a lot of publicity because of this incident, and its sales have increased exponentially in Europe or Asia...

Although a few hundred cars are worth a lot of money (about seven or eight hundred thousand dollars), the benefits are far greater than the cost...

"But to be honest, there are some things I'd really like to take an axe and split your head to see what other weird ideas are in there..."

Sitting at the dining table, using chopsticks like an ordinary person, Elano said with some indignation.

In fact, the lottery was thought up by Yan Shao, of course, this is not to say that no one in this era thought of such a thing as attaching lottery activities to goods, but to link the sales of cars with it, Yan Shao is estimated to be the first person in history.

And this also made Ileno feel indignant, after all, when she studied business in Marseille, her grades have always been among the best, but every time those strange but effective ideas are all Yan Shao's ideas, which can't help but make Ileno feel frustrated and unwilling.

Yan Shao didn't believe that Eleno would use an axe to chop himself—————— if it was a knife, it was impossible.

In fact, Yan Shao has always felt that if he really opened the harem (stallion) like the characters in the novel, and even pushed all the women in the manor, Elaline and Caterina were likely to kill themselves first. For this reason, Yan Shao has always been very careful about opening a harem, and in 10 years, Yan Shao has only opened three harems, and has set a goal, which is already a big gap with the protagonists in many novels...

So hearing Elano's words, Yan Shao gave her a smug smile, and what he kept in his hand was a newspaper from the United States, to be precise, a newspaper sent by telegram.

Nowadays, Yushi Group can be regarded as a big business, and it naturally pays more attention to the news from all over the world. As a result, the branches of Yushi Company around the world, in addition to daily business, are also responsible for public opinion and intelligence gathering.

And after collecting, some of the contents of the newspaper will be sent by telegram. Nowadays, there are radios in all branches, so it is a bit of a hassle, but it doesn't cost much.

The newspaper in Yan Shao's hand is from a newspaper in New York, and the article on it first praised the performance and cost performance of Raindrop A, and at the same time praised the concept proposed by Yushi Group this time, and believes that China is now an advanced country in automobiles—————— which is also the idea of most people in the same period, after all, China's automobile production at this time has exceeded half of the world's number, and the world's largest car brand also belongs to China.

But then again, as the country with the largest number of cars in the world, the number of cars is far inferior to that of Europe, the United States and even Japan, and it has a strong dependence on vital components, which is probably also an irony... (To be continued......)