Chapter 988: Soft Power

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After talking about the asphalt, the right attendant of the Ministry of Foreign Affairs, Gan Nan, came out and said: "Your Majesty, the envoys of Britain and Portugal have arrived in Ningbo and asked to meet His Majesty, and the envoys of the four countries of Otesa have also arrived, and they want to officially request His Majesty to be canonized. ”

Qin Mu listened and said casually: "Then these envoys will appreciate the demeanor of my Great Qin, and when the envoys from various countries enter Beijing, they will wrap the trunks of the streets of the capital with all kinds of silk."

Before Qin Mu finished speaking, there was already an uproar in the Senior Administration Palace, and no one expected that the emperor, who had always been thrifty, would suddenly become like this.

First of all, the imperial historians of the Metropolitan Procuratorate couldn't sit still, and they jumped out and yelled.

"Majesty!"

"This must not happen!"

"Your Majesty, my Great Qin has just pacified the world, and the people's livelihood still needs to recuperate, and this extravagant wind can't last long!"

"Even if the world is rich, will Your Majesty want to learn from Emperor Yang of Sui, the king of the fallen country?"

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These imperial officials don't give any face, if it weren't for the Danqi, many people would have sprayed saliva directly on the emperor's face.

It's a rare opportunity to squirt the emperor's saliva like this!

Although the emperor is very strong, he is also a very reasonable person, he said that he does not judge the crime with words, not just talking, and he is indeed doing it, so as long as the ministers take advantage of the reason, they are never afraid to contradict him, and they are blunt about everything.

On the fifteenth day of the first month of the sixth year of the great cause of the Sui Dynasty, Emperor Yang of the Sui Dynasty held a grand celebration in the eastern capital to show the strength and wealth of the Great Sui Empire to the envoys and merchants of various countries who accompanied him to the west to Beijing.

Dingdingmen Street, outside the imperial city of Luoyang, the eastern capital, was opened up into a theater, where 50,000 musicians performed various programs all night long, which lasted for half a month. Emperor Yang also renovated the market in the eastern capital for merchants from all over the world to visit. Each shop pΓΉ has been renovated, and even the small vegetable vendors have to spread carpets in the pΓΉ.

Merchants from all over the world passing by the hotel will be invited to have a few drinks without receiving a penny. He also lied to them and said: "I am rich in the Central Plains, and ordinary people don't need money to eat in hotels." ”

Emperor Yang also ordered silk to be wrapped around the trees along the roadside, but Hu Shang's response was very ironic, saying, "You people here can't even afford to wear clothes, why don't you take these silks wrapped in trees and make clothes for them?" ”

Now the emperor also plans to learn from Emperor Yang of Sui to wrap the trunk of the tree with silk, obviously the emperor is dizzy for a while, what don't you learn, you go to learn from Emperor Yang of Sui, the king of the dead country, who will you spray if you don't spray?

A large group of imperial historians and officials in the palace are entangled and high-spirited. Turning into a holy warrior in an instant, there is a great tendency that the emperor will not give up if he does not immediately retract his words.

Qin Mu faced a group of imperial historians who were rolling up their sleeves and preparing to fight to the end, and waved his hand again and again: "Ministers, don't get excited"

"Your Majesty was originally a Ming monarch through the ages, but now he wants to learn from Emperor Yang of Sui, the king of the fallen country, how can the ministers not be excited? Please take back what you just said. ”

"Please take back what you just said."

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"Ministers, can you still allow me to finish speaking?"

"Your Majesty, the ministers are listening."

The ministers in the palace were not listening attentively, but were clearly staring and listening. One after another, the burning gaze fell on Qin Mu, and at the same time, they all took a few deep breaths, and their breath sank into the dantian. Just wait for the emperor to show his handle again, and immediately launch a more violent attack.

"Ahem ministers, silk is still quite durable"

The imperial historians who were ready for battle never expected that the emperor would come to such nonsense. I didn't know how to refute it for a while, everyone, you look at me, I'll look at you. The scene is a little weird.

"Ministers, a country must not only have strong military and economic hard power. It also needs to have corresponding soft power to lead the whole world. Especially on such a diplomatic occasion, some necessary pomp and circumstance still need to be discussed. ”

This point, no one objected, the Chinese have a good face since ancient times, and the thing of slapping a swollen face and filling a fat man has not been done less, but after the establishment of the Great Qin Dynasty, it is more pragmatic, but in front of foreigners, everyone feels that it is necessary, but

Qin Mu didn't wait for them to think about it, and then said: "I want to wrap the trunk of the capital with silk to show the strength and prosperity of Great Qin, this silk wraps the trunk for three or two days, and it will not rot, and then it will be taken down and continued to be sold to Western countries, this is a matter of benefit and no expense, I can't figure it out, why are the ministers so excited?" ”

Yushi Yang Yin reacted the fastest, remembering that the emperor has always been a master who does not suffer losses, so he was the first to salute: "Your Majesty, the minister has no objections." ”

"The ministers have no objections."

Ooh! The imperial historians, who were originally entangled and high-spirited and ready to fight to the end, staged a funny scene, seconded the proposal together, and then retreated like a tide, everyone was afraid that their steps would be slow, and they would be stepped on by the emperor as if they were left behind.

This scene made Qin Mu a little ridiculous.

Soft power, relative to a country's hard power such as military economy and urban infrastructure, refers to a country's culture, values, social system and other factors that affect its own development potential and appeal.

As the emperor, Qin Mu is not only committed to the expansion of hard power such as military and economy, but also in terms of culture, values, social system, religion, and even secular etiquette, he is also committed to building soft power with worldwide influence and charisma.

And the previous series of military expansions of Great Qin showed the world almost all cold hard power, which is unsustainable.

The expansion of hard power, if it is not accompanied by the inspiration and influence of soft power, it is impossible to make others have a sense of identity.

In later generations, will the extravagant life of the capitalist countries be influential? There is no doubt that no matter how you criticize this kind of life, you can't control your inner yearning, because others are indeed better off than you, so the influence and appeal of the third world are hard to resist.

It will make the bitter haha go from inferiority complex to envy, from worship to craving, and finally unconsciously fall under the sugar-coated cannonballs of capitalist Westernism.

This time, in front of the envoys of Western countries, Qin Mu wanted to show not only military and economic strength, but also the "lofty" of Daqin, so that Westerners could feel inferior, self-denial, keep up with Daqin, move closer to Daqin, and slowly accept Daqin's social values.

Wrapping the trunk in silk was just a small measure he casually said. In fact, the key point is to take a long-term view and strengthen the attractiveness of Great Qin's ideology and its ability to orient politics.

These things are very complicated to say, and Qin Mu can only put forward a more intuitive concept in the court: "Ministers, hard power refers to material power that can be seen and touched; Soft power refers to spiritual power, including soft elements such as political power, cultural power, and diplomatic power;

The two are both closely related and distinct from each other. They are not simply a relationship of addition and subtraction, but complementary, mutually restrictive and coordinated. Hard power is the tangible carrier and materialization of soft power, while soft power is an invisible extension of hard power. ”

In fact, all generations of Chinese people have known the importance of soft power, but no one has yet systematically studied this aspect and formed a complete ideological system.

In the past, in addition to relying on strong military and economic strength, the various dynasties had to rely on their own political and cultural influence, so that the neighboring countries could obediently bow down to China and recognize China's suzerainty status without the need to mobilize troops.

This is actually an expansion of soft power.

And this kind of influence expansion achieved by soft power, if done well, can allow you to spend the least cost, get the maximum benefit, and its influence will be very far-reaching.

Just like the later generations of South Korea, Japan, and even Southeast Asian countries, after a process of Westernization for one or two hundred years or even hundreds of years, can you say that they have completely got rid of the influence of Chinese culture?

The answer is, no.

Many things of Sinochem culture have been ingrained in their national nature, and it is almost impossible to completely get rid of them.

Qin Mu can only put forward a concept of Dazhi, so that the academic circles of the Great Qin Dynasty can further improve from all aspects, fortunately, Chinese culture has dominated the East for 2,000 years, and the Great Qin has a strong foundation in this regard, as long as it is consciously perfected.

However, soft power can only be improved slowly, and it cannot be achieved overnight.

Therefore, the most intuitive thing that can be shown to Western envoys is prosperity, prosperity, and advancement.

The envoys sent by the British and Portugal were in fact the spokesmen of the British East India Company and the representatives of the Governor of Macao, respectively.

This time, the envoys of the two countries were sent by the highest decision-makers of the two countries after the Battle of Quanzhou was transmitted back to Europe, and the meaning was different, so Qin Mu also paid more attention to the propaganda offensive against them.

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(To be continued......)