Tang Rui is the chief external agent of the Guardian, and the external agent is the reporter sent by the newspaper and magazine, and Tang Rui is not just an ordinary external agent, he is also an ace external agent, a battlefield external agent. During the Bohai War, Tang Rui stayed outside the pass for three years, experienced the front line countless times, sent back countless latest news, and recorded and described the heroic performance of many heroic soldiers of the Qin army.

This time, the New Year's Day military parade in the first year of Zhenlong can be said to be the largest since the establishment of the Qin Domain. At the same time, after the great victory in the Northeast and the peace with the Chang'an Imperial Court, the Qin army's troubles in the Northeast were resolved, and the foreign and imperial courts were temporarily suspended, which was an extremely happy time for the Qin Domain. It is also a time to show military might.

As the most ace of the Guardian, Tang Rui received an important task from the editor-in-chief of the newspaper this time, that is, to go to Chengtianmen Square to watch the grand military parade, and at the same time, to report the game on the spot. Because of the limited space of Chengtianmen Square, Chengtianmen Square only accommodates 400,000 people. And this time, the people who came to the Qin Domain from all over the country plus the local people in Yanjing have already exceeded the two million mark, and if you add the garrisons gathered nearby, there are almost three million people. Such a huge number of people is impressive.

The editor-in-chief of The Guardian, like many businessmen in Yenching, sensed the great opportunity early on. Festivals and celebrations are inseparable from celebration, and celebrations are never separated from shopping. During the festival, it is always the day when the people spend the most. Just like an ordinary farmer, no matter how hard and tired he is on weekdays, he always has to buy some new clothes and cut a few catties of meat during the New Year. This New Year's Day, Lantern Festival, military parade and big celebration were connected together, and it coincided with the great victory in the Northeast and the peace with the imperial court. The dark clouds of war lifted. The people were all happy. Everyone is happy, which also means the arrival of a huge consumption frenzy.

Merchants had already begun to buy a large number of goods as early as the previous month, preparing to make a big profit during the New Year.

The Guardian sells newspapers, and a large number of people pour into Yanjing, and the Guardian will also sell a lot of money. But Tang Lin, the editor-in-chief of the Guardian, is not satisfied with this, in his opinion, this is a once-in-a-lifetime opportunity to turn the Guardian into a super newspaper. An opportunity to cover the top newspapers of the entire Qin Domain.

How to seize this opportunity, Tang Lin discussed with the editors of the newspaper for a long time. In the end, they came up with a plan, that is, to send the trump card to visit Tang Rui, that is, the eldest son of the editor-in-chief Tang Lin, to Chengtianmen in person, and then with his talent, he watched the grand parade on the spot and wrote it back to the newspaper office for the first time, and then the newspaper used the fastest time to issue a supplement, and sent it to the two or three million people who flocked to the inner and outer cities, the Acropolis and the cities near Yanjing.

It's a whole new model, and you can report while you watch. It's innovation, but it's also risk-taking. But Tang Lin thinks it's feasible. It is precisely because no one has done it before, the more likely it is to succeed, and the first to eat crabs is often the first to succeed. Isn't there such a thing as a newspaper before, but now, the newspaper industry has become a huge industry with great profits, and it has driven the rapid development of advertising, printing, papermaking, and even the postal industry. Every time this industrial chain, I don't know how much tax revenue Lu Dao will increase for the Qin Domain, and how long will it take for the household department Shangshu Li to be happy.

In order to make this plan a success, the Guardian has also made thorough preparations. Tang Lin led a reporting group of thirty-six people into Chengtianmen Square. The Guardian then sent a 300-strong messenger team to relay the news back and forth between the reporting team and the newspaper and the printing house. In addition, the printing house also gathered all the workers, and recruited a large number of temporary workers, all of whom were paid three times, and promised high bonuses for good performance. In addition, the newspaper has recruited a large number of newspaper boys and newspaper delivery workers, and as soon as the number is printed, it will be sold immediately, so as to ensure that the military parade in Chengtianmen Square can be seen by the people outside Chengtianmen through the newspaper as soon as possible.

Everything is ready, everything is ready for the east wind.

Tang Lin, who was in his fifties, sat in the editor-in-chief's room, constantly grinding ink to calm his nervous mood. If you can prevent Nengwei from being a hit, and leap from a medium-sized military newspaper to a first-class newspaper, or even a top-level newspaper, it depends on this time.

On the Chengtianmen Square, on the east side of the viewing seat downstairs of the Chengtianmen, there is a large place that is specially arranged for the media and newspaper out-of-town detectives. Today's Qin Fan media is developed, there are countless large and small newspapers and magazines, small newspapers only circulate more than 1,000 copies a day, and large newspapers can even take advantage of the developed post post mail system, as well as the ordinary education of the Qin Domain, the people's life is stable and rich, and the daily circulation reaches more than 100,000 copies. In particular, with the rise of newspapers, the advertising industry followed the interest, and many newspaper ancestors tried their best to reduce the price of newspapers, and by expanding their influence and replacing newspaper sales income with advertising revenue, the content of newspapers became richer and richer, but the price of newspapers was extremely low.

The emerging media and advertising industry has led to the rapid development of traditional paper and printing industries, and these emerging industries and those businessmen have also gained more and more attention in Qin Domain. Although the media industry was subject to many restrictions by the Qin feudal government, the huge profits still made the industry more and more prosperous. At today's military parade, the Propaganda Department of the Qin Dynasty has already taken the initiative to contact the elites of these industries, issued them VIP viewing seats, and set up a special viewing area for them in the important viewing area to show their importance.

The Propaganda Department has only one request for the media, and this military parade must be vigorously reported and reported from the front.

Tang Lin and Tang Rui went to the Propaganda Department in advance to file their new plan, and as a result, this plan won the attention and strong support of the Propaganda Department. For the Propaganda Department, it is naturally best to let more people who cannot enter Chengtianmen Square know the grand occasion of the military parade through the newspaper in the fastest time.

The rumbling salute had sounded, and the parade was about to begin, Tang Rui felt his heart beat faster, as if he had returned to the battlefield in the Bohai Sea again, on the eve of the war.

After brewing a feeling, Tang Rui began to speak unhurriedly, and several stenographers next to him began to write down Tang Rui's words.

"On New Year's Day, the red flag is displayed, and the whole country celebrates. Today. The people of the Qin Domain were full of joy. ushered in the first New Year's Day after the 19th emperor of the Tang Empire was reinstated. Today. It is also the tenth year since the founding of the Qin Domain. From the snowy northern country to the far southeast, the people of the Qin Domain are singing to their heart's content, deeply blessed for the strength of the Qin Domain! ”

The stenographers quickly recorded it, and as soon as they finished memorizing it, they handed it to the couriers who had been waiting behind them for a long time. The deliverers took the manuscript paper and put it into a bamboo tube. Immediately strode towards the newspaper office built in the outer city.

Tang Rui has already entered the state, and he continues to report.

"In the colorful fireworks and cheerful music, our life is a warm, sunny and passionate life, a life with a house to live in, food to eat, clothes to wear, a life of food and clothing, and a peaceful life. It's a happy life. Under the leadership of the King of Qin and under the protection of the soldiers of the Qin Domain. Under the leadership of the officials, we have the undying passion, the courage of the pioneers, and the self-confidence of the wind, which is our soul. We never stop chasing our dreams. We are satisfied, we cherish, a journey of a thousand miles, begins with a single step, this passion is blooming, endless, the years of love are not over, it has just begun"

After a lyrical opening, a more brisk sound continues.

"Readers, Yanjing, the center of the Qin Domain, is here, and Yanjing, which is blessed by tens of millions of Qin Domain's people. On the New Year's Day of the first year of the True Dragon, we ushered in the tenth year of the Qin Domain's growth from scratch and from weak to strong. On the New Year's Day of the first year of the True Dragon, the enterprising Qin Fan will join hands with you to step into a new era and invite you to share the grand festival celebrations. When the footsteps of history pass through the past years, this moment is enough to stir up the memories of China for 3,000 years. When the sound of blessing resounded for nine days, this moment was enough to stir up the fertile land of the eighteen provinces in the north and south of the Great River of the Qin Domain. I am Tang Rui, and today, I will report on the grand occasion of the 10th anniversary of the Qin Dynasty for you at Chengtianmen Square. Today, I will witness the prosperity of the era with you in the magnificent Chengtianmen Square. ”

Tang Lin's on-the-spot report was quickly written down by a stenographer, and then quickly sent back to the agency, and after a simple proofreading and arrangement, it was quickly sent for printing. This time, Wei Guo not only has a number, but also a billboard. Wei Guo had already secretly contacted and negotiated with the guild presidents of the 720 Lines of Yanjing, and finally reached a deal with more than 100 of them.

The comptoirs reached a cooperation deal with Weiguo on this report, and invested huge advertising expenses in Weiguo. Wei Guo received 40% of the advertising fee in advance, and set up billboards and newspaper readers in important road sections and squares inside and outside Yanjing and in front of the shops under many commercial houses, especially in lively places such as restaurants and tea shops. At the beginning of the report, Wei Guo began to print and distribute the newspaper outside the number, and on the other hand, he printed a huge newspaper with a large number of advertisements and put it on the billboards as soon as possible, and sent people to read the newspaper. Every half an hour, Wei Guo will update the billboard.

It was a completely new idea, and this advertising method eventually impressed many business houses, and an agreement was reached with Wei Guo.

Before New Year's Day, there was nothing on these newly built billboards, and they were all covered with red cloth, making them extremely mysterious, and they had already attracted the attention of countless people. When these billboards were finally unveiled on New Year's Day, they immediately attracted the attention of countless people. As a result, they immediately saw that the Guardian workers, dressed in garments sponsored by the garment firms and with the garments' obvious signs on them, quickly posted a huge poster on the billboard.

Similarly, on the huge list, at the beginning and end of the page, on the left and right, there are advertisements of many commercial houses. However, these are not the most noticeable, what they are most surprised by is the content of the list, which is actually a report on the scene of the military parade in the imperial court in the city at this time. This made many people who did not have the opportunity to enter Chengtianmen Square to watch the parade, especially those who came from thousands of miles to watch this grand ceremony.

Although the latest report on the list is actually about half an hour later than the scene situation, it is already fresh enough for them to come out of the scene. Soon, under the billboards, a group of people suddenly gathered to watch. Even some people did not disperse immediately after reading it, they had just learned that every half hour, the Guardian would update the list. Some people simply sit under the list and wait for the update. And some smart businessmen immediately saw the business opportunity, took some goods from the store, and put them next to them to sell, but they also made a small profit.

"It worked. It worked! "The Guardian Editor-in-Chief Outside. The newspaper tent screamed and ran in. There was no knock on the door. "Editor-in-chief, we succeeded, a thousand copies were sold out as soon as they were put out, and the bulletin boards of each billboard were also surrounded by three layers inside and three layers outside. Just now, the president of the Garment Guild has been sent over, saying that the effect is very good, and the business of more than 100 garment shops under their chamber of commerce has risen a lot immediately. ”

"Oh. Is it? Tang Lin couldn't help but be excited, but he restrained himself a little, and he didn't want to celebrate in front of his subordinates. Maybe it's a good day, so business is up. ”

"President Liu said that many people who went to buy clothes said that they came to the door because they saw our billboards. Editor-in-chief, we really succeeded this time, you are really a god. ”

Tang Lin smiled a little proudly, but still said, "What am I, in fact, I also learned from Li Qilang." ”

"Tobe Shangshu Li Qilang?"

"Yes, Li Qilang was already the richest man in Bianzhou for generations before he became a disciple of King Qin. Follow Queen Qin. It has always been the big tent of the Qin Domain. Over the years, the means have become more and more powerful. Running such a large feudal town. There are countless expenses every year, but Qin Fan has never worried about money. ”

The account room also nodded on the side, "I heard that Li Shangshu's financial management skills were mostly learned from King Qin." ”

"Maybe, King Qin, his old man is indeed powerful. Li Qilang learned a few hands from King Qin, and it was also normal. You see the last time Yanjing City was built, the Shuai Mansion didn't pay any money, so they got a planning plan, and then auctioned all the commercial areas first, good guys, or a piece of wasteland, and the result was directly sold for cash first. Such a big Yanjing, do you know how much money Lu Dao sold? ”

"This is also the credit of King Qin, everyone trusts King Qin, otherwise, who would dare to buy a piece of wasteland as a gold shop."

"Definitely. But it's also King Qin and Li Qilang's good means. If you think about it again, Qin Wangcheng had not yet been built at that time, and with a planning plan, all the shops were sold for cash in advance. Then the king of Qin divided all the construction projects such as city walls and houses and streets into many pieces, and directly put them into bidding, so that those merchants who wanted to contract the project could bid. Not to mention anything else, the winning bidder's guarantee alone is a huge amount of money. What's more, the King of Qin also stipulated that all contractors must advance the full amount of money, and the Marshal's Mansion only supports 20% of the project payment every year after the start of construction, and the full amount must be paid off in five years. What a trick this is! ”

"Yes, if an ordinary person opens such conditions, no one will dare to contract. can be used as makeup, how many people rushed to bid, but the bottom of the project bid was not high, which was actually the credit of King Qin. ”

"Of course, there is also the fact that King Qin also gave bidding to the suppliers of various materials, and the result was mostly advance funds and settle payments in installments. Later, the big residential area was also painted in the same way, and the people rushed to buy the house that was only on the scale map, and paid first and then handed over the house. Now that I think about it, these methods are really superb. As early as a few years ago, what could you imagine at that time that a huge Yanjing City was built in two years, and it was basically completed in five years? Looking at it now, you can imagine that a few years ago this was just a dilapidated city, except for the tall walls, the shabby inside? But now, Chang'an can't compare to here. ”

"Indeed, the key is that King Qin's credit is good. It's like although Qin Fan issues war bonds every year, when did as many as 30 million bonds not be snapped up as soon as they were placed? That's not because King Qin has credit? The bonds issued in the early years were the first to mature, but King Qin repurchased them in full, and the interest rate was much higher than that of depositing in the bank, and it was even safer and more cost-effective than taking them for trading. It's zero risk, who wouldn't grab it. ”

Tang Lin admired Qin Fan's various financial management methods, although various methods emerged one after another, but Qin Fan's methods were not disgusting. Because Qin Fan has always focused on win-win, and never engaged in stupid things like killing chickens and taking eggs. Whether it is a bidding or an advance, in fact, enough profits have been reserved for businessmen. Everyone was able to cooperate, the merchants made money, and the Qin clan almost didn't use financial and manpower to get a brand-new giant city, and there was no need to forcibly recruit people's power, which caused the anger of the people and the resentment. Perhaps, this is the fundamental reason why King Qin is so young and has such power.

It's like King Qin issuing bonds, no matter how much they issue, they are always snapped up by businessmen as soon as they are issued. Other feudal towns, even the imperial courts in Chengdu and Chang'an, also issued bonds, but no matter how much they issued, no one always wanted to buy them. to the most rear. Forced apportionment is inevitable. became a robbery of the rich, and in the end, more and more rich people continued to try their best to escape into the Qin Domain.

Li Jing never overwhelmed people with power, but more about cooperation, especially with businessmen. Under the win-win strategy, everyone got what they wanted.

"This time, King Qin is holding a big celebration in Yanjing, do you know how much it will cost?"

"How much?"

"At least 10 million Guan Feihu money!" Tang Lin said in a low voice.

"Ten million?" The account was surprised, the Qin Domain now has both paper money and metal currency, and the Flying Tiger Money is the lowest copper coin in the Qin Domain's metal currency. Compared with the original Kaiyuan Tongbao of the imperial court, it has a higher gold content. Especially compared with the copper coins of other feudal towns today, they are getting more and more watery, constantly mixed with lead and iron, and the Feihu money is extremely strong, and a Panlong gold coin is exactly worth the same paper money, and it is worth ten wolf silver coins, which is worth a thousand Wen Feihu copper coins. However, one Flying Tiger copper coin of the Qin Domain, in the people, is equivalent to three or four white coins of other feudal towns. Even in the Qin Domain, it was forbidden to circulate yarn coins and other coins from other feudal towns. Other merchants entered the country and had to exchange their currency at the banks throughout the Qin Domain. Changed to Qin Fan's money. 10 million Guan Feihu money, which is quite valuable. It is even equivalent to the income of many feudal towns for several years.

10 million dollars for a celebration, even if it is the Qin Domain, it is too extravagant.

"You know what Lu said, in fact, how can the Shuai Mansion spend money indiscriminately. Besides, the 10 million money spent does not need to use a penny from the treasury, these money have long been from other sources, and it is not requisitioned from the people. ”

The source of this 10 million is actually very clear, it is from the merchants. But it was not forcibly requisitioned or apportioned, Li Qilang conducted another bidding this time, and this time the bidding was a bidding by advertising sponsors. Any commercial bank that has passed the audit, has no tax evasion and tax evasion, and the operator and the commercial bank have good credit, can bid. The Qin clan sponsored and bid for billboards at the parade, as well as clothing, supplies, and even food. It can be either exclusively or co-sponsored. Just like the clothing of a soldier participating in a military parade, it can also be sponsored by businessmen. Merchants who have obtained the right to sponsor provide clothing for the soldiers who are being reviewed, and can even leave their trademarks on the uniforms.

All kinds of things can be sponsored, and each of them can be sponsored. At the sponsor meeting a year ago, Mercedes-Benz finally won the sponsorship of the championship. With a huge bid of 5 million yuan, they became the bidders of this sponsor, not only won the title sponsorship rights of all the vehicles at the parade, but also obtained the supporting advertising rights. The total amount of bidding this time has set a record of 50 million yuan.

For ordinary people, the grand military parade and the half-month-long New Year's Day Lantern Festival double celebration are just a good day for the whole world to celebrate. But for merchants, this is an extremely rare business event. The huge influence of the military parade was a major opportunity for many commercial firms that were originally only developing in one state and one county, and it was a great opportunity for them to quickly use this influence to expand to a single province, or even the entire Qin Domain, and the entire Tang Dynasty. They were willing to pay huge sums of money to take risks, and some even took out all their belongings to bid, because before them, many businessmen who cooperated with the Qin Domain, most of them succeeded, made a lot of money, and became the top rich, with tens of millions of family assets, and even rich enough to rival the country.

For Li Jing, holding such a large-scale celebration can not only promote the military prestige but also show his strength. At the same time, it is also to enhance the cohesion of the military and civilians in the domain and enhance their self-confidence. And this is also a huge business operation, which can greatly promote the development of commerce. At the same time, it also greatly increased the revenue for the Qin Domain's finances.

Tang Lin was moved by the great success of Qin Fan's bidding that exceeded 50 million yuan in one fell swoop, and finally planned a pioneering event in the advertising industry. As a result, he also succeeded, although the total amount of his cooperation in this event was only more than 500,000 yuan, but for a newspaper like the Guardian, it was already miraculous to get more than 500,000 advertising sponsorships at one time. Moreover, he believed that as long as this success was achieved, the influence of the Guardian would inevitably reach a higher level, and it would become a major newspaper in Yanjing in the future, and even let them go out of Yanjing and the Northern Parallel Province to become the top newspaper distributed throughout the domain. At that time, with the plane tree, are you afraid that you won't be able to attract the phoenix?

On Chengtianmen Square, Tang Rui stood in the audience and reported quickly with an excited voice: "At this moment in Chengtianmen Square, 80,000 teenagers form a huge "Long live!" with bright yellow and bright red bouquets! "Words, we see that the King of Qin has appeared on Chang'an Avenue on the huge golden sweat and blood BMW 'Land Rover' that is seven feet tall and shining all over the body, today's King Qin is so mighty, like a god, the crowd on Chengtianmen Square has been boiling, they are shouting excitedly, long live together!"

Speaking of this, Tang Rui finally couldn't hold back any longer, and shouted along with the shouts, "Long live, long live, long live King Qin!" ”

The cry shook the sky and lasted for a long time! (To be continued......)