Chapter 19 Tea Marketing
Gu Tianqiao was a lot stranger to Lin Tie and them, watching them make love, standing aside and feeling very envious, they had discussed on the road to let Zhao Hu and his younger brother be a primary school apprentice in the tea shop, but they didn't expect Lin Tie to also provide Zhao Xiong to study in the city, thinking that Zhao Hu was just a servant, Lin Tie could treat them sincerely, if he could do things sincerely, he wouldn't be bad in the future. Besides, just now, Lin Jian asked Lin Jingzhong not to have reservations and let him get started as soon as possible to take charge of this tea shop, and he was quite moved.
Lin Jian looked at Gu Tianqiao standing there thoughtfully, and called him: "Tianqiao, you have a family, you are very busy now, you will bring your sister-in-law and little son into the city after the year, don't worry, I will pay you the monthly silver, be frugal, and it will not be a problem to support your family in Jiangning City......"
"Tianqiao Dai Yunniang and Xiaohu Xie Dong's family." Gu Tianqiao said.
"Don't be so angry, you still call me Lin Tie." Lin Jian hoped that Gu Tianqiao would bring his wife and children to Jiangning, on the one hand, and on the other hand, he thought that after he settled down in Jiangning, the thoughts he used in the Shiliang Gu family would naturally be weakened.
The Gu family still has more than 1,000 catties of old tea, the Gu family deliberately stayed, the tea quality is quite good, in two days will let Wu Qi and them use a carriage to transport it, Lin Jingzhong they came back in a hurry, and only used 100 catties of tea goods to deal with emergencies, the tea shop is going to open, and there is no tea in the shop.
The two apprentices of the Gu family and the Zhao Hu brothers were sent to clean up the shop, and Lin Jian called Lin Jingzhong, Gu Tianqiao and others to the house to discuss the business matter: "Jingzhong also went back to Dustpan Lane with us to live, and the shop was troubled by the overpass leader...... This way of doing business needs to be changed. ”
"How?" Lin Jingzhong asked. He worked as a bookkeeper in Lin Kee for two years, and all the business operations he knew were "warehouse sales, store sales", and there were also small stall vendors (foot merchants) who walked through the streets and alleys. He also knew that some businesses would find some gong and drum teams and lion dance teams to play drums and dances all over the city during the temple fair and the New Year festival to promote the reputation of the business.
"These days, I have to go to all the tea shops in the city to sit," Lin Lian thought to himself, limited by the times, it is absolutely impossible to move the experience of a thousand years to this time, but some experience can be used for reference, "There are more than 40 famous tea houses in Jiangning City, and they themselves are also engaged in tea goods; There are no less than 1,000 nameless tea shops scattered in the streets and alleys, and these tea shops are not picky about the quality of tea, each family uses 200 catties of tea every year, and it needs 200,000 catties of tea. I also asked the Yamen to inquire about the tea horses, and the 150,000 households in Jiangning City use about 400,000 catties of tea every year, which means that the tea used by tea shops accounts for almost half of the tea used in the city......"
Listening to Lin Bin's analysis, Lin Jingzhong had a sudden enlightenment, when he used to work as a bookkeeper in Lin Ji Warehouse, he thought that he was very profound in looking at things, and he had been racking his brains for the business of tea shops these days, but he was far from thinking of standing at this height to see the problem of tea business.
Lin Bin's meaning is obvious, the mode of guarding the shop and sitting on the sale should be changed, but it is impossible for the tea shop to hire a large number of people to walk the streets and alleys to sell tea to every household in the city, but it is feasible to focus on selling tea to tea shops and tea houses in the city. Other tea shops are all sitting, and this side of the marketing and door-to-door delivery naturally has a great advantage. Lin Jing Center calculates that in addition to the centralized stocking of new tea when new tea is listed, each teahouse and tea shop usually prepares the goods once in two or three months, which means that there is no problem at all in hiring one guy to market tea goods to fifty teahouses at the same time, and it only takes twenty or thirty guys to cover the whole Jiangning City.
The more Lin Jingzhong thought about it, the more excited he became, and said, "In this way, we need to hire more people......
"This is not busy, first do it slowly according to this line of thought......," Lin Jian said, some things are easy to remember, not necessarily easy to do, other tea merchants, tea shops see a sharp drop in sales, it is impossible to sit still, once they find that this side has changed the sales model, they will either follow the change, or they will join forces to resist this side. Even if all goes well, where are they going to get more tea to market? Before the new tea goes on the market next year, they only have thousands of catties of old tea from the Gu family in their hands, and if they hoard goods at high prices from other tea merchants, the profits will be much lower, and the real tea source tea gardens, tea mountains, tea fields, etc. are monopolized by the local official tea merchants and villagers, and Jiyun Society wants to buy tea directly from the tea source, unless the monopoly system of tea, horse, salt and iron in this dynasty is overthrown.
Tea consumption in this era is also unimaginable after the millennium of canned beverages, almost to the point of "gentlemen and villains are all fond of, rich and poor are useless", the annual tea tax revenue of the imperial court is as high as two million taels of silver, accounting for nearly two percent of the country's annual tax, and the tea trade is definitely a bulk material trade that coexists with the salt and iron trade.
Lin Jingzhong's thoughts are not as far and deep as Lin Bin, but his thoughts can be used in details. He also didn't want to be greedy to monopolize the tea goods needed by more than 1,000 teahouses and tea shops in the city, which was impossible; Even if it can be done, it will offend the whole city. Before Jiang Ning has a firm foothold, it is possible to tell which peer the tea shop will burn down in the middle of the night. But he thought that he had such an idea, starting from the vicinity of Zangjin Bridge, with the Gu family's thousands of catties of old tea as the base, and then two or three thousand teas from other tea shops, the sales channel would be opened up in two or three months, and he would not worry about the backlog in his hands after purchasing tens of thousands of catties of new tea from the Gu family after next spring - Lin Jingzhong has been worried about the sales of the Gu family's 40,000 catties of new tea in the coming year these days, and seeing that the New Year's Festival is coming, in four months, the first batch of new tea will be on the market.
Gu Tianqiao was sure that Lin Jian was treating him sincerely, and if he changed to other tea shops, it would be impossible for him to know these details, he was still inexperienced, and he couldn't interject for a while, so he listened carefully to the side.
Lin Jian asked Lin Jingzhong and Gu Tiancheng to pay attention to the good tea that was selected, and it would rather cost more money than use exquisite packaging, and while discussing things here, there was a commotion outside. Lin Jian walked to the atrium and saw seven or eight beggars with canes and bowls outside the shop surrounded in front of the door, the two Gu family apprentices had no experience in dealing with these things, one stood at the door of the shop to prevent the beggars from entering, and the other went to the inner room to report.
Lin Tie didn't care, Lin Jingzhong pulled Gu Tianqiao out to deal with it, and after negotiating for a while, the seven or eight beggars dispersed, Lin Jingzhong walked back and said: "It's like this everywhere, if you don't want beggars to disturb, you have to make a beggar donation." The price has just been negotiated, fifty coppers per month. After the beggars donated, they will put gourd paper on the door as a cover for the door later, so that they don't have to worry about the beggars disturbing in the future...... Alas, at this time, there was no serious opening yet, and in two days the ruffians would come to the door to beg for money. ”
The beggars in the city are not afraid of being arrested by the government and imprisoned for public meals, so beggars are more difficult than the green-skinned ruffians, and even a big business like Qingfengxing can't escape beggars. The monthly beggar donation of 50 yuan is quite reasonable, and the picture is clean, otherwise seven or eight beggars gather in front of the shop all day long, and they don't want to do business.
As for the green-skinned ruffian, Lin Jian thought for a while and said to Lin Jingzhong: "I made an appointment with Zhang Yubo, the Zuo Sikou of Jiangning Mansion to join the army today, and you come with me." In this Jiangning City, the anti-theft security on the north bank of Longzangpu is under the jurisdiction of Zuo Sikou, you have met Zhang Yubo today, and it will be more convenient to deal with those officials below Zuo Sikou in the future......"
Zhao Hu led his younger brother back to Dustpan Lane first, and Lin Jian took Lin Jingzhong and Zhou Pu to the Domain.
***********************
When I made an appointment with Zhang Yubo, I was not worried that the Jiyun Society would be harassed by local evil forces in the future, but I wanted to know something from Zhang Yubo about the Jiangdong Inspectorate Division.
Although the Jiangning Soldiers and Horses Division Zuo Sikou is under the jurisdiction of the Jiangning Prefecture, Zhang Yubo, as one of the civilian officials in command of the Jiangning local security forces, needs to wait for the dispatch of the troops according to the Inspectorate Division, which can be regarded as half a foot in the yamen of the Inspectorate Division. Besides, when Zhang Yubo first arrived in Jiangning from the capital, he served as the governor of Jiangdong according to the inspection of the eighth grade, and then he was promoted to the Jiangning Soldiers and Horses Division of the seventh rank of the left secretary to join the army, so he knew a lot about the details of the Jiangdong inspection and envoy department.
Although Zhang Yubo hopes to let go of the county, he never dares to be sloppy with the inspection department. Gu Wuchen, as an upstart of the Chu Party and a native of Dongyang, Zhang Yubo, who is also from Dongyang, has the same thoughts as Chen/Yuan Liang of Moling Zhixian County, hoping to be labeled as the Chu Party through Gu Wuchen.
When attending Yang Pu's dust washing banquet in Dongyang Hall, Zhang Yubo heard Yang Pu talk about Lin Lian's refusal of Gu Wuchen's invitation to enter the curtain, and knew that he was a person who was valued by Gu Wuchen.
Lin Jian invited him to meet in the domain, and Zhang Yubo naturally had to squeeze out time from the many banquets.
Although Su Mei became famous in the feudal building, so far her flower card is still only placed in one feudal building, Lin Jian has been in Jiangning these days, and tonight is the first to come to the feudal building. Not for anything else, just because the feudal mansion invited others to a table, plus the money for some flower cards, there were no ten taels of silver that could not be brought down, if it weren't for the banquet for Zhang Yubo, who was one of the best figures in the Dongyang Township Party in Jiangning, Lin Jian would not dare to be so extravagant; In addition, Lin Mengde was also invited to accompany him.
Jiangning stayed in Beijing for this dynasty, the southern capital of the empire, high-ranking officials and lords are like clouds, and a sesame official with a positive seventh grade is really nothing, but the director of the public security bureau of the Zuo Sikou of the Terracotta Division is quite a thousand years later, and he is considered a real power faction in Jiangning City. Lin Jian and Lin Mengde met in front of the domain building first, and when they entered the domain building to agree on a seat, they didn't take much care of the guys in the domain. They waited for Zhang Yubo to come over in front of the building, and two men in brocade clothes rushed out of the mansion and enthusiastically led them into the hall.