Chapter 164: Let's take the high-end route

Although he was scolding Yaga in his mouth, Ichiro Honda had already begun to regret it in his heart.

More than a year ago, when Jia Yapeng was ashamed to tempt him with 400 million yen, he was really moved, but he was stirred up by Haruko Natsume, making Honda Ichiro think that Jia Yapeng was a liar, and then decisively rejected the other party.

That's right, it's all Natsume Haruko's fault, and it has nothing to do with him Ichiro Honda, as for why his dignified company vice president was fooled by a company's supernumerary personnel in a few words, I don't know.

Anyway, it's all Haruko Natsume's fault.

But Haruko Natsume is not from the company, and he can't lose his temper Haruko, and he doesn't dare to lose his temper when he talks about Haruko Natsume's life experience.

But Honda Ichiro really regretted it in his heart, if he had agreed to Jia Yapeng's suggestion, what would he have to worry about, this is an agency fee of 400 million yen for three years, compared with Wanfuku's performance of less than 5 million yen a year, it is simply Amaterasu's performance.

Of course, Honda Ichiro's self-esteem does not allow himself to slap himself in the face like this, so Honda Ichiro decided to work harder, besides, everyone sells four-wheel drive vehicles, and the four-wheel drive cars produced by themselves in Fuso make no sense to lose to Huaxia's self-produced knockoffs!

"Hao Sang, why can't our four-wheel drive cars sell a thousand four-wheel drives? Do you know why? Ichiro Honda asked with a cold face.

"Of course I know, it's mainly for both price and publicity!" Hao Yongtong nodded.

"The main reason is the price, the price we take from your Tiangong is 1,000 yen a box, which is equivalent to the price of 40 yuan a box, and then counting the various taxes of the customs, the cost can rise to 50 yuan a box, and we can only be profitable if we sell it at a price of 60 yuan a box!"

"But Daqian Group's four-wheel drive car only sells for 5 yuan a box, our four-wheel drive car in front of them, there is no ability to resist at all, as long as you are not a fool, you will not buy our four-wheel drive!" Hao Yongtong said helplessly.

"Nani? Five dollars a box? That is, the price is only 125 yen? This is impossible, our Tamiya costs 300 yen to produce a box of 4WD, how can he sell it for 125 yen! Hearing Hao Yongtong's words, Honda Ichiro shouted with an incredible face.

"Damn! The cost of 300 yen sells us for 1,000 yen, you guys are too dark! Hearing the price inadvertently revealed by Honda Ichiro, Hao Yongtong's face twitched, and at the same time he scolded in his heart.

"There is nothing impossible, the labor cost of our Huaxia is far lower than that of Fusang, and there are materials and other things, the cost is a quarter of Fusang, or even one-tenth!"

"However, we have also calculated that the lowest cost of producing a four-wheel drive car in Huaxia is about 3 yuan, and the group sells it at a price of 5 yuan, only earning a mere dollar, and we don't know what they are trying to do, pushing the market price so low and playing so badly that this market can't do it at all!"

"I know a few friends who saw that 4WD was so popular and wanted to make their own 4WD, but when they calculated that the minimum cost was 3 yuan, they gave up all of them. Because this is only the cost price, not including the price of the channel, as well as the profit of the retail outlets, if it is really sold for 5 yuan, everyone will lose money, so Huaxia does not even have a copycat four-wheel drive car, all of them are the four-wheel drive vehicles of their Daqian Group!! Hao Yongtong said helplessly.

"I know that they want to completely occupy the market, as long as the market is monopolized by them, then there is a way to make money in the future!" Ichiro Honda is very witty, and he can see through the business logic and Jia Yapeng's purpose at a glance.

Of course, they all miscalculated Jia Yapeng's cost, Jia Yapeng's current actual cost is only 1 piece of 2 a box, because the reason why it can be reduced to such a low is because Jia Yapeng invested millions of dollars to build a new production line.

Those who want to try to pirate, how can there be millions of capital to build a dedicated production line, at most can only rely on some individual machine tools and a large number of capabilities to imitate, without the production line, the cost is naturally very terrifying.

"What about publicity? In terms of publicity, we should have the advantage! Honda Ichiro frowned and said, "Didn't I already give you the animation of "Four-wheel Drive Kid", you sold it to Huaxia TV station, and let Huaxia TV station broadcast this animation, and we should still have the upper hand in publicity!" ”

"Mr. Ichiro Honda, actually...... Forget it, I'll show you an episode of the animation and you'll know!! Hao Yongtong originally wanted to explain, but he felt that his explanation was not as clear as asking Honda Ichiro to actually watch a cartoon.

So Hao Yongtong took out a box of videotapes from the cabinet behind him, took Ichiro Honda to the lounge, played the videotape in the projector in the lounge, and then used the video recorder to record the first episode of "Four-wheel Drive Brothers", which appeared on the TV.

At first, Honda Ichiro didn't know what Hao Yongtong wanted to do, but when he saw the beginning of the four-wheel drive, his eyes widened, and when he saw the one-minute 3D animation, as well as the more refined animation and TV plot later, Honda Ichiro understood everything.

"Damn, this is the animation that this bastard of Fuso made for Daqian, does he want to ruin the career of our Fuso people?" Ichiro Honda said angrily, he took it for granted that this animation was also their Fuso people, because such a modern and exquisite animation could only be completed by their Fuso people.

"I'm very sorry, in fact, this is an animation made by our Chinese people, and the production company of this animation is also a subsidiary of Daqian Group, called Dynasty Film and Television!" Hao Yongtong said with a wry smile.

"Yaga ......" Ichiro Honda scolded, and then stopped talking, because he couldn't say anything anymore.

…………

"Well, even if we can't compete on price, then we can create a differentiated market!" Honda Ichiro pondered for a moment, and then said, "The market for all commodities is divided into high-end market and low-end market, and Daqian Group has lowered the price to the point of 5 yuan a box, that is, it has entered the low-end market." ”

"Our Tiangong Group's four-wheel drive car is going to the high-end market, and we want to shape our Tiangong four-wheel drive car for all of you Chinese people to be faster, more stable, and more noble in quality, which is a luxury item that can be called a work of art, and then mark the price of the four-wheel drive car to more than a few hundred yuan, and completely occupy your high-end market in China!"

"In this way, although the four-wheel drive vehicles sold may not be as many as those of Daqian Group, the income will be very considerable!"

"That's a good idea!" Hao Yongtong nodded, in fact, he also considered that distinguishing between high-end and low-end is indeed the best way to solve the dilemma in front of him. In fact, he has thought of this solution for a long time, but there is a very critical problem here.

"But how do we get customers to accept the concept that our 4WD is a high-end 4WD?" Hao Yongtong asked with some distress.

"The products made by our Fuso people are high-end products!! Honda Ichiro said proudly, and Hao Yongtong was stupid.