1996 was the year of the mobile phone industry, because mobile phones sold like crazy!

This is the general commentary of all the 1996 business people about the various industries around the world as we drew to the end of 1996.

Indeed, 1996 was the year of the rise of the entire mobile phone industry, before 1996, the annual sales of the entire mobile phone industry was only about 5 million units, and the total output value of the industry was only about 10 billion US dollars.

Although this number seems very huge, in fact, it is just a younger brother in the world's major industries, and only when the scale of the entire industry exceeds the level of 50 billion US dollars, can it barely be called a mainstream hot industry in the world.

Of course, many people have realized that the mobile phone industry will definitely become a hot industry in the future, but they did not expect that the mobile phone industry would rise so rapidly.

In the entire two months from August to September, the prices of the three mobile phone manufacturers were added together, and nearly 4 million mobile phones were sold, and this data is still expanding, and it is expected that by the end of 96, the number of mobile phone shipments in the whole year of 96 will exceed 10 million units,

Historically, this breakthrough was brought about by Nokia and Motorola, but in this life, there is a lot more, and it is faintly about to rush to the top of the list of the three major mobile phone manufacturers.

You know, it has only been two years since Daqian joined the mobile phone industry, and this speed amazed everyone.

The larger media will naturally not let go of this important trend, and the famous "Fortune" magazine published an article called "10 billion in two months, the inevitability of the rise of mobile phones".

This article is still very good, the article first listed the sales data of the world's three major mobile phone manufacturers in August and September, and among them, Daqian 2 mobile phone, the 2 million sales in the world can be called a miracle, and finally the editor of the magazine predicts that the annual sales of Daqian 2 mobile phone in the entire 96 years are likely to exceed 5 million units, and at the same time, it was only 500th last year, joining the ranks of the world's top 500 Daqian Group, it is likely to rush into the top 400, Just because of the amazing sales figures brought by mobile phones.

Then the article begins to analyze the factors that have made these achievements.

From here, the article is a little unobjective, they do not mention the quality and functional advantages of Daqian 2, but first say that the world economic situation in 1996 is very good, almost all kinds of economic miracles are happening in the world, and the money in the pockets of ordinary people in various countries has also become full, which is the main factor for the rise of the mobile phone industry in this year.

Then the communication between people in the world has become more urgent, because people are gradually discovering that timely communication can bring great benefits.

For example, in the previous stock market, if you were not in the stock market, once there was any movement in the stock market, by the time the trader contacted you, it could have been a few days later.

But unlike mobile phones, traders can immediately contact their customers with just one phone call, so as to make decisions in the first place and obtain huge financial benefits.

Therefore, the article finally said that the rise of the mobile phone industry is inevitable, because more frequent communication between people is necessary, in fact, everyone needs a mobile phone, but the price of mobile phones is too expensive, so it is difficult to popularize.

However, Daqian directly injected the price of the mobile phone from more than 2,000 US dollars to 1,200 US dollars, making the price of the mobile phone nearly halved, which made the sales of mobile phones increase significantly.

Anyway, this article has one meaning, Daqian mobile phones sell well because they sell cheaply, and there is no other reason.

In this regard, others do not know whether they recognize it, but Motorola is very recognized, they never think that their mobile phones sell badly, their mobile phones are not as good as others, after all, a mobile phone for 3000 US dollars, how can it be inferior to a mobile phone for 1200 US dollars?

The problem is that Daqian sells it too cheaply, if Motorola's mobile phone can also be sold for $1200 a piece, no, as long as $1500, then the victory must belong to Motorola!

"We're going to cut the price!" At the meeting, Christophe gritted his teeth and announced this absolute, and in the face of this decision, the company's executives looked at each other, and then one of them asked, "Mr. President, how much are you going to reduce the price?" ”

"$2799," Christophe said.

"$200 in one go, won't this price be too big!" As soon as the executives heard this, they immediately started to talk about it.

"Mr. President, the production cost of our Motorola STARTAC is $2,500, and you drop it to $2,799 in one go, and then remove the dealer's profits, we can't earn $100 for a mobile phone, which is too low!" Someone immediately stood up and objected.

"I'll let the production department reduce costs!" "The $2,500 production cost was created because of the need to develop a large number of molds and a new production line. As the sales of STARTAC exceeded 1 million units, the corresponding cost was diluted a lot, so now the cost of a STARTAC is only about 2,300 US dollars, so our profit has not changed much.

And as long as STARTAC can sell more, the cost will continue to fall, and finally it can be diluted to about $2,000 per unit!

"But sir, I don't know it, the union is making a fuss again, they say that they have achieved unprecedented results in the STARTAC they have produced, and this is their credit, so they need a raise, and they are asking for an increase in the hourly wage by one dollar in one go!" The head of the production department stood up and said.

"What! These bastards, they already have the best hourly wage in the whole country, and even the auto industry is not as high as their salary, and they still have to raise their salary!! Christophe was furious.

"I know, but these damn workers don't understand, I heard that they are ready to go on strike in series, and the entire production department, all the factories, this time may be in series, if the strike is big, our production, I don't know how long it will be interrupted, not to mention the cost!" The Minister of Production said with a wry smile.

The hidden implication of his words is that the only way to meet the demands of workers is to raise wages, so production costs may rise instead of falling.

"......" Christophe, who had an extremely tough attitude just now, instantly wilted a little.

Immediately after that, another executive stood up and said, "Mr. President, you also have to consider the value of our brand and the sentiment of customers who have already purchased STARTAC. If they knew that they had just bought a phone that was less than two months old and suddenly slashed their price by $200, I think you'd offend everyone! The executive's words were the key, making Christophe muttered helplessly, "Damn, I can't lower the price if I want to!" ”