Chapter 801: Negative News Explosion
"The Legend of Wucong", as a blockbuster new drama in the middle of the year by Mango Satellite TV and Sky Blue Satellite TV, is itself very valued by the station.
In addition, the director of the station attended the press conference, which made them mistakenly think that this drama may have some inside stories that they don't know. That's why it's important.
So, for many reasons, this drama naturally got the best publicity resources of Mango Satellite TV and Sky Blue Satellite TV.
The two satellite TVs not only invited the team of "The Legend of Wu Cong" (mainly Han Yi and several other stars) to advertise their own ace variety shows. And on its own station, a large-scale trailer and a promotional video of the TV series were launched.
That's it, in order to make this drama have a good result, the two satellite TVs also specially invited a professional marketing planning company. and mobilized a lot of celebrities who cooperated with them on Taiwan, and asked them to forward and build momentum on Weibo.
Dozens of first- and second-tier stars, with four or five billion fans, suddenly made the whole drama brush its face in front of the people of the whole country.
Especially with such large-scale retweets and propaganda. Immediately, many people knew that there was a drama to be broadcast in a month, and this drama was still an investment of 200 million, and Han Yi was silent for half a year after leading the starring big production, and they were suddenly looking forward to it. Some netizens attracted by the trailer also began to leave messages under Mango TV's Weibo, asking for more clips to be released.
Mango Satellite TV, as the premiere platform, saw this, and released two more pilot films in accordance with public opinion, so that everyone could satisfy their hunger.
After the pilot was played, Mango Satellite TV didn't know what the relationship was, and found some national official media to like these trailers for themselves.
As early as two years ago, "official media likes" has become one of the publicity methods for TV dramas and movies. The advantages of this method of propaganda are numerous. First, you can protect the TV series to be broadcast as much as possible to avoid being clicked by a big scissor. Second, you can borrow the endorsement of the official media to blow the quality of the TV series.
After all, the official media have praised it, not to mention anything else, at least it's worth watching.
After the official media praised it, Mango Satellite TV was not idle, they found many professional entertainment media, conducted in-depth interviews with Han Yi and other protagonists, and began to lay TV drama posters in major cities across the country to carry out multi-faceted publicity.
This kind of overwhelming publicity, the effect is almost immediate, so that the number of searches and followers of "The Legend of Wu Cong" has greatly increased.
This also leads to... Zhao Licheng signed a network authorization agreement with Youku, Tengxun, and Leshi very smoothly, and the price is also sky-high: 60 million per platform.
The agreement of the three major online platforms was signed, and they were also equivalent to getting on the warship, so they also began to assist in propaganda together.
There are two David TV offline and official deals, and they give full play to the advantages of their own Internet companies: they began to hire water armies to create topics on major film and television drama websites, online media, forums, etc., so that fans can discuss more deeply and arouse their curiosity.
And when it comes to publicity, the topics of these online platforms are also in different directions.
There is hype "cinematic texture". Some are hype scenes, costumes, color grading, and props are highly restored. Some hyped this drama as "painstaking preparation and polishing for many years". There is also a hype of "traffic + drama bones", a film and television drama production method.
The benefit of this is that "The Legend of Wu Cong" is really popular, and it is popular before it is broadcast.
There is a discussion of "The Legend of Wu Cong" everywhere,
[Have you heard? There's a blockbuster movie coming soon. 】
[I heard that it's called "The Legend of Wu Cong". I watched the trailer, and it was beautiful. Be sure to see it then. 】
[I'm going to watch it too.] Han Yi is really beautiful like a fairy in there. I can't help but fall in love with a woman. 】
[I heard that the palace fight inside is very interesting. I heard that there is also blackening. 】
[It's very interesting anyway.] 】
The Internet is full of this kind of discussion with anticipation.
This also makes many people in the film and television industry a little red-eyed.
Everyone knows that "The Legend of Wu Cong" goes on like this, as long as the quality is good, it will be almost 100% explosive. With this theme, Han Yi's impact on first-line stars is almost a certainty.
Everyone is watching the follow-up development of this drama and Han Yi's promotion. is also waiting for the broadcast of "The Legend of Wu Cong".
After all, propaganda is all false, and only if the quality of the episodes can keep up, can the effect of propaganda explode.
However, it is not that no one sees the problem from this large-scale publicity: the sense of expectation of "The Legend of Wu Cong" is a little too hyped.
The audience is smart and sensible, and they will not think that a drama is a good drama just because it is well promoted.
Now that "The Legend of Wu" is hyped, there is such a sense of expectation, once the quality is average, it is likely to attract a huge backlash.
Even if the quality is good, it may not please the audience.
Therefore, many, many people are waiting to see the changes, and there are also many people who have some different ideas in their hearts...
And when everyone had different thoughts, but before they had time to do it, Su Yang, who had been paying attention to "The Legend of Wucong", did it...
...
Wednesday.
Just when "The Legend of Wulu" was promoted for a week, it was hot before it was broadcast.
Suddenly, in the previously promoted film and television forum, as well as the website, suddenly some posts appeared at the same time.
Those posts were all anonymous or small accounts broke the news, saying that Jiadian Film and Television Company and Sister Mi's company were suspected of tax evasion and tax evasion in the process of trading.
Han Yi's liquidated damages did not go from the official account of Jiadian Film and Television Company, but Han Yi's own private call to Sister Mi.
They suspect that there are some irregularities and shady operations.
Immediately afterwards, the relationship between Su Yang and Han Yi began to spread on various social platforms, and the TV series that invested hundreds of millions of dollars for Han Yi was angrily smashed. Moreover, the salary given to Han Yi in this TV series does not match Han Yi's normal net worth, and it is suspected of money laundering.
When talking about this, those people vividly told the crew how much it cost and how much Han Yi spended. wants to prove that although this drama has invested 200 million, it has not spent so much money. The money has been misappropriated, and this drama is also a big bad movie.
After that, there were suddenly more stories on Weibo about Su Yang's family history, saying that the tax of Su Yang's company has been opaque, and there are many problems.
Now "The Legend of Wu Cong", Han Yi, Su Yang, and Jiadian Group itself are the most popular. It belongs to the hot search physique.
As soon as these fierce news broke out, they immediately attracted the attention of many people.
The people who eat melons came one by one, brushing the posts, eating melons, and sighing,
[Really? Han Yi's liquidated damages, the money is a private account? This may indeed be suspected of tax evasion. 】
[Why is it suspected of tax evasion? If you don't understand, ask for an explanation. 】
[Because normally, this kind of cooperation needs to be invoiced, and the invoice must be paid for stamps, value-added tax, etc.] And the company's money is profitable and has to pay income tax. If you transfer it to Sister Mi's private account, you will also have to pay personal income tax. Combined with a bunch of taxes, it is about 18%. But Han Yi called Sister Mi directly, and these taxes were saved. Sister Mi has saved so much money, it is likely that she has negotiated with Jiadian Group, and will reduce the price of Jiadian Group. 】
[I see. 】
[Compared with tax evasion, I feel that the money laundering of "The Legend of Wucong" is more troublesome, right? At the beginning, I went for big investment and big production, and if it was really a money laundering work, it would definitely be terrible. 】
[That's right.] Not only is it rotten, but Mango TV they also spent money to buy it. Isn't it a pick-up? 】
[Those two satellite TVs are state-owned assets, this is a big problem, right? ] 】
Compared with Han Yi and the fierce material of "The Legend of Wu Cong", Su Yang's family history is not very noticeable, but because of the "leadership" of these two topics, many people will talk about it by the way.
As a result, these topics suddenly began to occupy the rankings of major websites and began to spread more and more widely.
And some people who have been watching "The Legend of Wucong" and Han Yi's eyes are all gloating at this time. There are even some celebrities who secretly poked and poked and poked a few of the specious Weibo to like it, guide public opinion, and make the hot spots more explosive.
In addition to liking and eating melons, most people in the entertainment industry are actually privately speculating about who did it.
After all, this kind of thing is done by someone with a heart at first glance.
When "The Legend of Wu Cong" was about to be launched, such a fuss was obviously because he didn't want "The Legend of Wu Cong" to become popular, and he obviously didn't want Han Yi to take off.
At the beginning, everyone locked on Sister Mi.
After all, as Han Yi jumped ship, she was the most unfavorable person in the fire of "The Legend of Wu Cong".
But once this incident was found to be true, Sister Mi couldn't escape the blame, so everyone denied it again.
Because no one can be found in various inquiries, everyone can only wonder if it is Han Yi and Jiadian Film and Television's competitors. Like what... Those A-list stars, several large entertainment companies, brokerage companies, etc...
At this time, those A-list stars, large entertainment companies, brokerage companies, and even... Wang Jiang was all confused.
Because when they saw that "The Legend of Wucong" was going to be popular and Han Yi was going to take off, they really wanted to get them. But... It's not time yet.
After all, the publicity of "The Legend of Wucong" was too fast, they didn't lay out in advance, and they didn't have ready-made black material in their hands, so they could only look for it.
Before I could find it, it was exposed.
So they all looked confused: who the hell is... Who is so fast and knows so much news.
They analyzed for a long time, and felt that they didn't have the ability to do this kind of thing with the resources and connections in the circle.
In addition, those revelations also involved Su Yang, and they couldn't help but suspect... Could it be the enemy of the Jiadian Group?
After all, now Jiadian Group is rising in the whole country, although it has not yet reached the level of a first-tier large company, but no one doubts that it will definitely become one of the giants. It may even surpass Fuji Xun and crush Ahri.
Then it is possible to see Su Yang's unpleasant big forces make a move.
And at this time... Su Yang's enemy, Wang Jiang, is also confused.
He did have this black material in his hands. It was all passed to him after the middle-aged man he sent out. Although the middle-aged man was arrested by Su Yang, the information was still in his hands.
But... He hadn't thought about sending it out, because he knew it wouldn't work.
He needed black material to arrest Su Yang reasonably and legally under a justifiable pretext, and to control Su Yang. Win the battle to win. Instead of spreading out...
So when he saw these hot searches and black materials, Wang Jiang was stunned.
He summoned his men, inquired about them, and after making sure they hadn't sent them out without permission, he sat down in his chair and fell silent.
If it wasn't spread on its own side, then who?
Wang Jiang is a smart man. This question just echoed in his mind, and he came to the conclusion: only himself and Su Yang knew this information, if not, then Su Yang must have done it.
But... Why did Su Yang do this?
What is the purpose of spreading these negative news when his TV series is about to become popular, his stars are about to take off, and his group is in full swing?
Wang Jiang thought quietly for a long time, and couldn't figure it out...
He felt that he might be old and didn't understand the thoughts of young people at all.
The current back wave is really too weird. The things that are done are so wild that people can't imagine or understand them at all.
After complaining in his heart, Wang Jiang could only wait and see what happened. He felt that no matter what Su Yang thought, at least he wouldn't suffer...
In the online world, negative news is always more widespread than positive news.
Things are easy to understand. When you hear that a movie is good, unless you verify it yourself, and it's really super good, you will recommend it to the people around you.
But if there is a well-known celebrity cheating, and a company just kneels down and licks and calls dad as soon as it is threatened by Eagle Sauce, then countless groups will definitely chat, discuss, and spread.
Therefore, those who didn't pay much attention to hot searches, celebrities, and TV series began to know about it because of this negative incident.
Therefore, many users and audiences who have not been reached have heard that there is a star named Han Yi, a drama called "The Legend of Wucong", and a company called Jiadian Pictures, which seems to have some problems.
And with the spread of negative news, Jiadian Pictures is also in a mess.
As an expansion company in the special effects industry, it would be good for Jiadian Pictures to invest in and assist in the filming of TV series, but in the face of this kind of publicity emergency, there is no way to deal with it.
So they reported to the group as soon as possible and found Li Zijun and Zhao Licheng, the general manager of Xiaobao.
But I don't know if it's an illusion, when they called to report, they felt that Zhao Licheng and Li Zijun seemed to be very calm, as if they had already known about it.
There were a lot of doubts in their hearts, but they didn't know where to start, so they could only hang up the phone and comfort themselves... Anyway, it's reported to the group, and the two executives don't care, so let the group deal with it.
But they just had this idea, and then, Mango Satellite TV, Sky Blue Satellite TV, Youku, Leshi, and Tengxun called several major cooperative companies, and the matter fermented...