Although everyone in the DGE club had already thought about following this script, they couldn't show it too obviously.

Because the other party is not stupid, if it is found that the DGE club deliberately does not kill people, then they will be bloodbroken and unscrupulous to come up and export, in that case, it will be impossible for DGE to complete this whole task.

If the other party's blood comes up, if you don't kill it, the other party will kill you; If you kill, the job will not be completed.

Therefore, to complete this task, you must first have good acting skills, so that the other party thinks that DGE is fighting seriously, and those who are still bloody think that they are lucky to escape.

Because the acting skills are too good, not only deceived the opponent, but also deceived the vast majority of the audience, until the last moment before the truth was revealed, the wind direction of the barrage reversed several times, some people brushed "DGE Most Vegetable Club" for a while, and some people brushed "DGE Reverse Invincible" for a while, and in the end, they were slapped in the face together, and the effect of the show was full!

After the game, Huang Wang high-fived the players to celebrate.

Perfect! 100,000 yuan prize in hand!

This quick money is really comfortable.

Zhang Yuan watched silently from the side, and he was also pleased with the players.

In fact, playing a dozen of these entertainment games once in a while can relax your mind and mind, and on the other hand, you can also adjust your mentality.

Moreover, the popularity of Huang Wang and the DGE club is also increasing rapidly!

Jiang Huan's team is also hot, and at the same time silently selects the plan for the whole job.

You must not lose to the second team, otherwise you will have to practice more!

……

……

Monday, August 15th.

Pei Qian came to his office as usual.

In the past two days over the weekend, Pei Qian has been paying attention to the whole competition broadcast by ZZ and the performance of the DGE club.

The situation is not optimistic!

After watching the game, Pei Qian realized that the true strength of these two teams had reached this level???

The two teams of the DGE club went out to play before, and when they came back, they were depressed, and Pei Qian thought that they had lost too badly.

Now it seems that either they will be mistaken, or the strength of these two teams has improved by leaps and bounds during this time.

If you think about it, it seems that the former is more likely.

It's just that Pei Qian wondered, why are these two teams so strong?

Didn't I arrange fitness training for you?

Judging from the muscles on these people's bodies, their fitness training should be completed with quality and quantity.

It stands to reason that they have less training time and less energy in the game, and their results should be at the bottom, right?

But the result was to beat those old clubs.

The whole job can be won, which shows how big the difference in strength between the two sides is!

Therefore, Pei Qian felt more and more that the situation on DGE's side was wrong, and he had to seize the time to think about countermeasures!

If he continues to fight like this, Huang Wang's popularity is estimated to take off, and he will casually double row with his teammates......

If you don't know it, a fire is a piece.

It doesn't matter if these people sign a live broadcast contract, but from another point of view, if there are five or six big anchors in the DGE club, then DGE's fame must not take off on the spot?

When the time comes, some very rich sponsors really come to the door, but what can I do?

The more Pei Qian thought about it, the more worried he became.

Just as I was thinking about it, there was a knock on the door outside the office.

When I looked up, it was Hu Xianbin.

"Mr. Pei, the development of "Struggle" has basically come to an end, is it time to start formulating a publicity plan?"

"Can you give me a general direction?"

"Or do we not advertise it, waiting for the players to find out for themselves?"

For the promotion of the game, Hu Xianbin has no bottom in his heart, and he must find Mr. Pei to confirm.

After all, Mr. Pei is promoting the game and is a well-deserved marketing master.

"Propaganda plan, ah......"

Pei Qian fell into thought.

For some indie game producers, not promoting it is basically equivalent to hitting the street.

But for Pei Qian, Tengda games no longer have that kind of good thing.

With the development of more and more successful games, Tengda Games is famous, as long as the new work comes out, it is definitely the attention of players, the media scrambles to report, everyone shouts "I TM buy up".

Now it is still hoped that "if there is no publicity, no one will pay attention", which is already an ostrich mentality.

But the words of propaganda ...... Isn't that hotter and more profitable?

It's stiff.

However, Pei Qian is different from the past.

Because he has a theoretical reserve!

Mr. He once talked about an important theory: all aspects of the game must be matched.

In particular, the publicity work must be in line with the characteristics of the game itself, and there must be no mismatch between the publicity and the actual product.

And the reason why Pei Qian's previous game promotion was successful was mainly because he was too lucky, and he happened to run into it.

Strictly speaking, for single-player games that win by quality, false propaganda is an absolute minefield, and if you encounter it, you will either die or be disabled!

At that time, Pei Qian was already thinking about it, if "Struggle" could use the knowledge I had learned before, wouldn't it be able to successfully complete the loss?

Therefore, this time Pei Qian decided to give up his illusions and start fighting.

Don't think that it's good not to advertise, it's not enough not to advertise, you have to reverse propaganda to dissuade players!

However, it is a difficult problem to reverse the propaganda and cause the misalignment of publicity and products.

Because the system does not allow cheating.

In the process of publicity, Pei Qian can't deliberately release fake news to deceive players, which is not allowed.

However, this also did not make it difficult for Pei Qian.

I can't tell lies, but I can tell only part of the truth!

Although it is true, as long as some information is hidden, it can also have a misleading effect on players!

Pei Qian knows very well that the reason why "the misalignment of publicity and products" has great lethality to the product itself is, in the final analysis, because of the misalignment of the player group.

For example, your game is obviously a casual game, but after the publicity, few casual players are interested, but a group of Liver Emperor players run over, which is very embarrassing.

People who like this game didn't come to play.,People who don't like this game ran away after playing at the beginning.,And throw you a bad review.,Isn't this GG?

Therefore, Pei Qian felt that he should also create this dislocation.

Pei Qian thought silently.

"Now let's start a comprehensive analysis according to Mr. He's theory."

"What kind of people should be the target group of "Struggle"?"

"Well, it should coincide with the player base of "Game Producer", which is the kind of player who doesn't need too many operations, but focuses on mining and analyzing the connotation of the game."

"So, I should have done the opposite when I was propagating."

"Let this group of people not be interested in seeing the slogan and don't want to play; And another group of players who like to operate and like big scenes came in and walked away scolding. ”

"As long as this 'dislocation' is completed, then everything is fine!"

Thinking of this, Pei Qian had a score in his heart, and said to Hu Xianbin: "You can remember a few key points of propaganda." ”

"When promoting, we don't use the name "Struggle", but the English name of the game: "STRUGGLE".

Reveal to players that this game has the following characteristics: "

"Diverse Choices and Strategies;"

"The graphics are beautiful, and all the action is captured with real human action;"

"The plot is complex and gripping;"

"Moreover, the innovative use of the dual-protagonist mode."

Pei Qian said while Hu Xianbin recorded quickly.

After the record was completed, Hu Xianbin looked up at Mr. Pei, and then looked down at the notebook in his hand, his face was full of confusion.

Is this our game?

Read it carefully, and every point in this seems to be correct.

But when these contents are combined, you can't think of the game "Struggle"!

Hu Xianbin made up in his mind, if he saw these slogans, then the first thing that came to his mind must be a large-scale single-player action game with a moving plot.

Look at these features!

All the action is captured by real people, which is mostly an action game;

The choices are diverse and the strategies are abundant, indicating that the combat system is complex and highly playable;

The plot is gripping, which is obviously also emphasizing the plot packaging of action games;

Dual-protagonist mode, reminiscent of an action game story, where two protagonists with different fighting styles switch between each other.

Hu Xianbin hesitated: "Mr. Pei, this ...... Isn't that accurate? Should we note that this is not an action game? ”

Pei Qian smiled slightly: "Don't ask too much, just promote it according to this." ”

I don't have a lie!

The English name of "Struggle" is "STRUGGLE", but the word struggle has multiple meanings at the same time, such as "struggle, struggle,

If you want to say "struggle", most people will associate it with realistic themes.

But if you want to say "struggle", combined with the introduction of the game's features after that, most of them will be associated with the action theme!

As for the latter points, I'm not wrong.

"Struggle" is indeed rich in choices and strategies, but no matter how you choose, there is only one ending, and no matter how hard you try, you can't change your fate.

It's true that the picture is beautiful.、It's all used motion capture.,But I didn't say that the captured action is a fighting action?

The dual-protagonist mode is even more problematic, and it is also a very innovative dual-protagonist mode.

The dual protagonists of other games are based on the same plot framework, with different fighting styles, but there will be intersections, which are mainly used to regulate the player's game mood.

And my double protagonist is amazing, a poor protagonist and a rich protagonist, the gameplay is the same, each other is not in the same plot framework at all, not even in the same game, because the poor version and the rich version are sold separately.

I don't have a word of falsehood.,There's no false publicity.,If you have to understand this game as an action game, then I can't help it!

Watching Hu Xianbin leave with a blank face, Pei Qian felt that this time it should be done.

I didn't invite Mr. He to give a lecture in vain!

Although Mr. He often whipped me, there are still a lot of dry goods in the course, isn't this just used?

After solving the publicity problem of "Struggle", Pei Qian's mood couldn't help but turn cloudy.