Chapter 585: The Operating Concept of "Food and Harmony" (Asking for a Monthly Pass!) )
Tuesday, July 12th.
It's been four days since the official opening of the Horror Hostel, and it's also past the weekend of the peak traffic period.
And so far, Pei Qian has not mustered up the courage to take a look, and can only grasp the movements over there through Guan Yuansheng's report.
The biggest bad news during the opening period was that Qiao Liang went to clear the "Ultimate Terror" despite dissuasion, but Pei Qian couldn't do anything about this.
After all, it is not possible to buy murder.
At this time, I can only comfort myself, Qiao Liang is just a game area UP master, even if there is a video recommending the Horror Hostel, there should not be too many people watching it...... Right?
Pei Qian was drinking coffee in the Touching Fish Internet Cafe while checking the visitor experience report of the Palpitation Hostel for the past three days.
Although it is only three days of data, some clues can still be seen.
Overall, it seems that ...... It's OK?
The traffic was slightly higher than Pei Qian's estimate, but it was still within the acceptable range, because the actual income basically met Pei Qian's expectations compared with the estimate.
In short, there are still quite a lot of losses at the moment.
Most of the people flow in the first project "desperate escape", and the carrying capacity of this project is limited, it can receive so many people in a day, and there are more people who can only queue up.
"Nightmare of the Murder House" and "Ultimate Horror" so far, the number of people who have experienced it is not an order of magnitude compared to "Desperate Escape".
The reason is simple, these two projects are too scary!
Moreover, the "Nightmare of the Murderous House" directly brushed off ninety percent of the people who wanted to die, and gave up after trying it, and couldn't get the admission ticket for "Ultimate Horror" at all.
According to Pei Qian's original design, "desperate escape" is the price of cabbage, and it can't make much money when running at full capacity;
The "Nightmare of the Murderous House" charges moderately, but the rookie will be scared to pee once he enters, and he will not go again, and he will not go again after the master clears the customs;
Not to mention the "ultimate horror", rookies can't get access at all, and the master will be partially refunded according to the difficulty and the number of saves and other data.
In other words, the Horror Hostel does have the theoretical possibility of making money as required by the system, but it must be "Nightmare of the Murder House" and "Ultimate Horror" and the flow of people is large enough.
If these two projects are also full, plus 50% of the income from all goods on the Golden Labyrinth side, the Horror Hostel project can make a lot of money, but it is obviously unrealistic from the current data.
The Golden Maze is a little embarrassing, this maze doesn't seem to have the effect of dissuading players, but there are not many goods sold, especially the various props in the Golden Zone, because the "ultimate horror" is not experienced by many people, so it has no added value for most tourists, so it doesn't sell well.
What's more, even if it is profitable, it is still too early to recover the cost.
All in all, the current situation is completely acceptable!
Pei Qian couldn't help but feel better.
The project of Thrilling Hostel, which almost collapsed in terms of publicity at the beginning for various reasons, has developed well so far?
Well, that's obviously due to my far-sighted judgment!
Pei Qian couldn't help but feel a little proud.
While looking at the report, the mobile phone on the table vibrated lightly twice, receiving a message.
Pei Qian picked up his mobile phone and saw that it was sent by Rui Yuchen.
"Mr. Pei, the new high-end brand 'Food He' is ready to be officially launched, can you please taste it at noon today and give your opinions?"
Well?
It's pretty fast!
For this high-end brand of fish takeaway, Pei Qian has actually been staring at its every move for a long time, from the very beginning when Rui Yuchen and Lin Canrong began to secretly connect and secretly develop it, Pei Qian has already grasped their movements and observed them closely.
And the result of the observation is...... It seems that the success rate of this method is very low?
Therefore, Pei Qian has not interfered too much, but has silently paid attention to it, waiting for this new high-end brand to be launched.
Pei Qian replied: "Okay, send it to the fishing Internet café here at Handong University." ”
Because it has just been launched, the high-end brand "Food and Harmony" is only available in the No. 1 store of Fish Takeaway, which is the food laboratory.
Try the water a little and see the feedback from most consumers before deciding whether to promote it to other fish takeaways.
Because the recipes of "Food and Harmony" are different from the regular food of the Touching Fish Internet Cafe, and the delivery methods are also different, if it is to be promoted, it means that every chef of Touching Fish Takeaway will have to retrain, prepare some additional ingredients, and purchase a large number of food boxes and other food delivery supplies.
In short, it costs a lot of money, and Rui Yuchen doesn't dare to promote it rashly.
And Pei Qian's idea is just the opposite, try it today, if you feel that there is no possibility of making a profit, then you have to seize the time to promote it and popularize it to all the current fish takeaway stores!
Near noon, the takeaway brother arrived.
He wears the same uniform as other fish takeaway brothers, but instead of carrying that kind of incubator on his back, he is carrying a plain and low-key food box.
"Mr. Pei, you use it slowly."
The takeaway brother put the food box in front of Mr. Pei and turned to leave.
It's a little strange to eat Fish Takeaway at Touch Fish Internet Café, after all, Touch Fish Internet Café itself serves all the meals of Touch Fish Takeaway.
However, Pei Qian didn't care about this, and after a brief study, he opened the food box smoothly and saw the food inside.
This food box is obviously specially customized, and its principle is an insulated lunch box, but it is not the kind of shiny stainless steel in appearance, but is wrapped with a special skin-friendly material.
The appearance of the food box looks a bit like a traditional wooden food box at first glance in terms of color, and it is also embellished with some traditional and classical patterns, but it is completely different to the touch, very comfortable.
In terms of the customization of food boxes, it is obvious that a lot of effort has been put in.
Although the stainless steel insulation bucket has a good thermal insulation effect, the appearance will give people a sense of cheapness, and there is no way to express the concept of the brand of "food and harmony"; However, if you use a traditional wooden food box, there is no way to solve the effect of heat preservation and ensure the dining experience.
Therefore, the fish takeaway has made a comprehensive consideration in this regard, the function should be insulated, the appearance should be differentiated, and the cost should be controlled as much as possible.
If a food box like this is mass-customized, the cost can be compressed to twenty or thirty yuan, but this price is still ten times higher than the porcelain bowl originally used by the fishing Internet café.
In other words, if the porcelain bowl is lost, the fish takeaway can bear the loss, but if the food box is lost, then it can't afford it.
This thing is like a shared bicycle, if you lose it and don't hold it responsible, then many people will definitely have to hide it for private use.
Pei Qian didn't mind losing a few more, but the system would definitely not agree.
Therefore, the specific operation mode of the brand "Food Harmony" must be different from that of the Touching Fish Internet Cafe in terms of details.
Pei Qian opened the food box, there were several layers inside, which could be taken out separately and placed on the table.
The food in the food box is selling well, and it can be seen that it has not been violently shaken, which is obviously a stricter requirement for the delivery personnel of "Food and Harmony".
Higher-end brands naturally have better service and higher added value.
The menu includes an appetizer and platter of candied fruits, Longjing shrimp, double dishes in soup, mixed fried rice, and matsutake mushroom soup.
Each layer in the box has a different shape and function, for example, the platter is divided into fan-shaped compartments, while the soup layer has a lid to prevent spills.
The amount of these dishes is not large, and all together are ordinary servings for one person, but there are more variety, and we strive to achieve balanced nutrition.
These dishes are basically from Mingyun's private kitchen menu, but the preparation method is definitely different.
It is impossible to make dishes at the level of Mingyun Private Chef according to the "Food and Harmony" side, whether it is time, investment or price, it is not allowed, it can only selectively remove some time-consuming and less improved steps, while ensuring that the taste exceeds that of ordinary meals, it makes a balance in terms of comprehensive experience and price.
Pei Qian took out the matching tableware from the food box and quickly ate these dishes.
After eating, I smacked the taste, but it was okay.
It is definitely incomparable with the original dishes on Mingyun's private kitchen, but compared with the regular fish takeaway, the taste and experience must be improved.
Pei Qian thought about it for a while, and felt that this thing could not be said to be completely unprofitable, the key was to look at the price and specific marketing strategy.
Thinking of this, Pei Qian called Rui Yuchen.
"Mr. Pei? Have you tried it? How does it feel? Rui Yuchen's voice seemed to be a little nervous, and a little expectant.
After all, this is a new brand and new model that he and Lin Canrong are researching, and Mr. Pei's recognition is very important.
Pei Qian pondered for a moment: "How much is this one?" ”
Rui Yuchen replied, "At present...... 58 yuan, the specific price depends on different food pairings. ”
His voice was unconsciously lowered, obviously very unconfident about this price.
Compared with the previous fish takeaway, the price has doubled or tripled.
Pei Qian was overjoyed, but it was not as obvious as it was revealed, and he continued to ask, "What if the food box is lost?" ”
"Also, I think the amount of food for these meals is basically about one-third of the regular portion, that is, one dish should be split into three portions to sell? How to ensure time and taste? ”
In order to achieve nutritional balance, the whole set meal is made up of several dishes, and each dish is not large. The chef can't turn on the fire for each small portion, but can only stir-fry one plate at a time and divide it among three customers.
However, the time when customers order food is not the same, and even if there is a heat preservation, the taste will definitely deteriorate if it is left in the insulated bucket for too long.
Rui Yuchen said: "In the case of food boxes, we need customers to pay a deposit in advance to prevent the food box from being lost or used privately, of course, the deposit can be refunded at any time." ”
"As for the time, we are currently considering a unified delivery time, but there is a problem that some customers may have to wait for a long time......
Pei Qian: "How can you make customers wait for a long time?" It's certainly not appropriate! ”
"I think so, just like Mingyun's private chef, let's make reservations for all. Only reservations can be made two hours in advance, and we will stir-fry, portion, and deliver according to the situation of everyone's order. ”
Rui Yuchen was stunned for a moment: "You can only make an appointment in advance?" Mr. Pei, isn't this too unfriendly to new users? Want to order a meal and try it, not only to pay a deposit first, but also to make a reservation two hours in advance? ”
Pei Qian smiled: "What we want is long-term old customers, if this setback is dissuaded, it means that we have no chance with this brand." ”
"Also, it's not appropriate to pay a deposit. Our meal is simply only open to old users of Touchfish Takeaway and Tengda, and it must be creditworthy. If you lose your lunch box, you will either lose money or deduct credit. ”
"Since it's a high-end brand, you might as well be more high-end."
On the other end of the phone, Rui Yuchen fell silent.
It seems that no matter how radical the plan is, Mr. Pei can always put forward a more radical plan......
Only old users with high credit value can taste the brand "Shihe", and they must make an appointment 2 hours in advance, and the price is 2~3 times more expensive than the general fish takeaway......
Although Rui Yuchen's initial goal was to make a more high-end takeaway brand, it was so high that he still felt that this step was a bit big.
If you're not careful, you're going to pull the egg.
But since Mr. Pei has already instructed, it is definitely not appropriate not to listen.
Rui Yuchen said: "Okay, Mr. Pei, then do what you say, I will do a pilot in a few major fish takeaways, and I will report to you after a week." ”
Pei Qian smiled and nodded: "Well, go ahead." Next week, we will decide whether to extend the 'Food & Harmony' model to all other Fish Takeaway Stores. ”