Chapter 828: Mr. Li's Inside Information (Asking for a Monthly Pass!) )
sprinkled hundreds of words, and Qi Yan was stunned.
Her first reaction was a bit of.
The stall food competition is one of the many activities planned by Meng Chang, and Qi Yan also participated in the whole process, knowing that in Meng Chang's mind, this activity, like many other marketing activities, is just to stir up the heat for the cold noodle girl.
So when Meng Chang designed this event, he definitely didn't think about so many twists and turns.
On the other hand, Mr. Pei ......
Although Mr. Pei did ask questions, and through He Desheng's message, he changed the food competition from a recording to a live broadcast, and made the judges change their evaluation of the cold-faced girl.
But how can such a simple two-point change lead to such a complex conclusion?
Could it be that this self-media author made up his brain too much and misunderstood Mr. Pei's intentions?
After Meng Chang left, Qi Yan became the first person in charge of the cold noodle girl, and she participated in the planning of the entire stall food competition, probably because of her personal participation, she felt that this seemed to be a misreading.
But after thinking about it again, I felt that maybe my level was too low, and it was a matter of my job, so I still had to think about it.
She got up and grabbed an apple from the fridge and, as she nibbled, read the article again from cover to cover, and then fell into deep thought.
"There are indeed some doubts about this matter that cannot be explained."
"Mr. Pei is busy with work, and the cold-faced girl is only the most insignificant small department in Mr. Pei's many industries. Even in such a big industry as fish and takeaway, Mr. Pei rarely asks in person, let alone a cold noodle girl? ”
"I want to report directly to Mr. He, and then Mr. He will summarize all the information of Dream Venture Capital and report to Mr. Pei, which shows that from the perspective of the entire organizational structure, the cold-faced girl is a relatively marginal department."
But Mr. Pei still took time out of his busy schedule and pointed out this stall food competition.
"Most of the marketing campaigns were cancelled, but this one was not; And Mr. Pei specially told him to change it to a live broadcast, and asked the judges to seek truth from facts......"
"Could it be that this is really as the author of that article said, this is actually a trick to move a thousand pounds?"
"Mr. Pei happened to see that there was a stall food competition in Meng Chang's marketing campaign, so he improvised and borrowed the topic to play and arbitrarily changed two seemingly insignificant points in this activity, but completely changed the nature of this event?"
Once she accepted this setting, Qi Yan went to read this article again and found that many details in it could be matched one by one!
Qi Yan couldn't help but suddenly realize: "I see, I'm too stupid to understand the true intention of the leader!" ”
"Mr. Pei didn't say it explicitly, maybe he wanted to test my comprehension and comprehension ability as the new person in charge! If I don't know anything about Mr. Pei's intentions after this competition and don't make any changes, maybe I will be replaced immediately! ”
"Even if I wasn't removed immediately, my impression in Mr. Pei's heart would definitely plummet, making Mr. Pei feel that I was an unworthy subordinate......"
"It's so dangerous, it's so dangerous, but fortunately, the author of this article raised my hand!"
Qi Yan secretly rejoiced and hurriedly recorded the main points in the article one by one.
According to the interpretation of the article, Mr. Pei actually conveyed a new business philosophy to all consumers and all the staff of the cold noodle girl through this stall food competition.
Don't just say but don't do like Meng Chang, seek truth from facts, strictly control the details, and really ask these masters for advice to improve the taste and texture of grilled cold noodles and other foods;
Don't be like Meng Chang, Ye Gong is a good dragon, you must pay attention to talents, even if you are a food stall owner, you must respect and attach importance to them, and you must see their excellence;
It is necessary to abandon those unrealistic marketing techniques, whether it is daily operation or publicity and promotion, we must seek truth from facts, treat consumers sincerely enough, and not try to induce and deceive consumers.
After Qi Yan finished summarizing, she smoothed out the whole process of the whole incident from beginning to end, and the more she looked at it, the more she felt that everything was so perfect and so natural.
"Strictly speaking, this technique used by Mr. Pei can be called 'breaking and then standing'."
He knows very well the current situation of the cold-faced girl, her reputation has collapsed, her reputation has been ruined, and her taste is also very bad, which is a dead end. All consumers have a 'wolf' mentality, and they no longer trust the cold-faced girl. ”
"At this time, no amount of publicity is useless. In that case, it's time to stop those useless marketing campaigns. ”
Mr. Pei's way to break the game is to use this stall food competition to completely negate Meng Chang's approach, break the inherent impression of all consumers on the brand of cold noodle girl, and effectively improve the taste of cold noodle girl. Only in this way can the brand be reborn! ”
"Then what I should cooperate with Mr. Pei now is ...... Retain these talents! ”
These excellent stall owners from all over the country are still living in the hotel arranged by the cold noodle girl, because it is already night after the game, and they can't let their family take the high-speed train overnight, which is too rude.
Everyone will check out tomorrow at noon and leave tomorrow afternoon by high-speed train or plane.
Aren't those stall owners who won the winning ones the talents that Mr. Pei is looking for?
Be sure to find a way to get it!
Qi Yan immediately looked up the list and contact information of the winning stall owners on her computer.
"Wait, is it just the cold noodle group, or are the other stall owners all together?"
Qi Yan thought carefully: "From the perspective of improving the taste of the cold noodle girl, just find the first place in the cold noodle group." However, this competition is a food contest at a stall, not a contest of grilled cold noodles. ”
Although this competition was Meng Chang's idea, Mr. Pei did not change it, which means that he agrees. Since Mr. Pei recognized that this is a stall food competition, it shows that other stall foods are equally important. ”
"Let's leave all the award-winning stall owners and ask all about their intentions."
Originally, after Qi Yan took over the cold-faced girl, she had been in a very confused state.
Before, she was only the person in charge of Meng Chang's marketing activities for the cold noodle girl, but after suddenly taking over all the work of the cold noodle girl, she always felt a little at a loss.
Even a person like Meng Chang couldn't take the cold-faced girl to take off, and Qi Yan felt that it was even more impossible.
But now, Mr. Pei pointed out a clear path for the cold-faced girl.
Although she is not sure if she will succeed, Qi Yan has at least found the direction of her efforts.
She suddenly felt full of energy and began to plan her future work plans!
……
At the same time, Jingzhou, Mingfu family banquet.
Li Shi had just finished a dinner with a few friends and sent them away one by one.
As soon as he wanted to go home to rest, he saw Xue Zhebin walking towards him with a mobile phone with a surprised face: "Mr. Li! Take a look at this, is this what you estimated before, Mr. Pei took action? ”
Li Shi was stunned for a moment, he took the phone and looked at it, it was the article titled "Looking at the "Breaking" and "Standing" of the Cold Noodle Girl from the Stalls Food Competition".
He read it from beginning to end, and then a smile appeared on his face.
"Sure enough! I said that Mr. Pei would take action soon after gaining control of the cold-faced girl, but I still didn't expect it to be so fast! ”
Li Shi was sincerely happy, but also a little proud.
This time I successfully predicted Mr. Pei's actions!
He and Xue Zhebin invested in the cold-faced girl, obtained some shares, and then bought some at a low price, and currently hold about 30% of the shares.
Although these shares are still worthless at present, Li Shi is very sure that in the near future, these shares and dividends will definitely earn back all the money he paid before, including the principal and interest!
This article has been analyzed very clearly, since Mr. Pei has already made a move, it is not far from the resurrection of the cold-faced girl.
"Wait a minute."
Li Shi read the article from beginning to end again and savored it.
Xue Zhebin was a little surprised: "What's the matter, Mr. Li?" Any questions? ”
Li Shi shook his head: "There is no problem, but there are some shortcomings. ”
"You can see that there is something about this author. It is estimated that before doing self-media, I had work experience in the financial and investment industries, and I have a clear understanding of the situation in the industry, with a vicious vision and good writing. ”
"But...... He wrote this article, which is far from enough to tell the past and present lives of Mr. Pei and Meng Chang, as well as the cold-faced girl. ”
Of course, he can't be blamed for this, after all, there are many details that outsiders can't know. This author has no access to it, so naturally he can't write it. ”
For example, at the press conference when the cold-faced girl was first founded, Meng Chang was on stage, Mr. Ma was offstage, and Mr. Pei seemed to intentionally and unintentionally target the cold-faced girl, so that investors waited and saw without anyone taking over...... These intrigues, this article has not been written at all. ”
The author of this article only relied on the information he could gather, and felt that Meng Chang was the first to smash the cold-faced girl, and Mr. Pei was the last to transform the cold-faced girl; But in reality, the relationship between the two is far more complicated than he thought. In fact, since the beginning of the cold-faced girl, there is the shadow of Mr. Pei behind her, and the cold-faced girl and Meng Chang have fallen to the current ending, and they are inseparable from Mr. Pei! ”
"If this information can be revealed...... It will play a more critical role in the reversal of the reputation of the cold-faced girl! ”
Xue Zhebin nodded suddenly: "That's right!" ”
"The best way to reverse the reputation of the cold-faced girl is to tell everyone: the cold-faced girl has changed bosses. Mr. Pei asked the cold noodle girl to hold this stall food contest, which is to convey such a message. ”
"And if everyone can understand more clearly the many details of the process from the establishment to the collapse of the cold-faced girl, you can transfer everyone's dislike of the cold-faced girl to Meng Chang, and re-recognize the brand of the cold-faced girl because of Mr. Pei."
"Then Mr. Li, what do you mean ......?"
Li Shi smiled: "Contact this author and tell him that I have some exclusive insider information about the cold-faced girl, and I hope to use his article to let more people know." ”