Tuesday, November 29 at noon.

The imperial capital, the first store of the cold noodle girl.

Li Shi and Xue Zhebin had already seen the long queue in front of the cold noodle girl's store far away.

Xue Zhebin couldn't help but be a little surprised: "So many people lined up? Just to eat a grilled cold noodle? And it's Tuesday. ”

Li Shi was noncommittal: "Maybe it's almost lunch time, or it may be because the marketing is very successful and the people nearby want to eat fresh." Let's go. ”

Xue Zhebin said: "Why don't you call Meng Chang directly?" ”

Li Shi shook his head: "No need, only by observing secretly can you find the details, and the details determine success or failure." ”

Xue Zhebin nodded, and followed Li Shi to the end of the line, just like two ordinary melon-eating people passing by.

Li Shi and Xue Zhebin had just been busy with the GOG club recently, so they rushed to the imperial capital non-stop to see the situation of the cold-faced girl.

Although many of Meng Chang's characteristics look like a liar, as Li Shi said, sometimes there is a difference between a genius project and a liar project, not to mention that even if it is a liar project, it is not absolutely impossible to vote.

In any case, with the current momentum, the cold-faced girl is a very worthwhile investment project that deserves further in-depth investigation.

The queue is quite long, but probably because the cold noodle girl mainly makes fast food, baked cold noodles can be mass-produced quickly, and most customers come to eat grilled cold noodles, so the line goes fast.

Xue Zhebin noticed that some customers would choose to take away, some customers would choose dine-in, and some takeaway guys were waiting to pick up their food.

All of this is no different from those popular fast food restaurants, which proves that the cold noodle girl is indeed as popular as said on the Internet.

After waiting in line for about ten minutes, the two of them finally ordered something to eat and found a place to sit down in the store.

The two of them happened to have not eaten lunch yet, and they were both slightly hungry, so they ordered some signature recommended dishes: gold medal grilled cold noodles, fancy fried cold noodles, side dishes, traditional cold noodles and healthy porridge.

Fancy fried cold noodles and traditional cold noodles are the staples of this.

Fancy fried cold noodles seem to be a special method of stir-frying cold noodles, and the ingredients include eggs, tomatoes, ham, cucumbers, green onions, etc., all cut into small cubes, and then cut about 6 slices of cold noodles into long strips like wide noodles, and stir-fry in a pan.

This kind of fried cold noodles feels a bit like regular fried noodles, but the difference is that the fried cold noodles themselves will be very chewy, and the taste is much better than ordinary fried noodles.

The yellow ham, eggs, red tomatoes, and green cucumbers are mixed together and served on a navy blue porcelain plate, giving a nice and appetizing feeling.

There is not much to say about traditional cold noodles, which is that the noodles are cooled and then topped with side dishes such as ham, shredded cucumber, shredded radish, and shredded lettuce, and then drizzled with a special cold noodle sauce.

The traditional cold noodles here are not much different from some traditional Chinese noodle restaurants, and the portions are the same, but the side dishes are more conscientious.

As for the gold medal grilled cold noodles, the most standard style of grilled cold noodles is the cold dough fried with eggs, then wrapped in onions, coriander, grilled sausages and other side dishes, and then drizzled with various dipping sauces and cut into small pieces.

It's just that unlike the roadside stalls that are directly served in paper cups, the grilled cold noodles here are neatly stacked in a long porcelain plate like sushi, which looks much better.

Accompaniment side dishes are some common side dish platters, and health porridge is not much different from the porridge in some common steamed bun porridge shops, divided into two small bowls.

On the whole, the weight is not small, the raw materials are conscientious, and the point is that the appearance is indeed much higher after some packaging.

The price is not very expensive, all of which add up to enough for two people to eat, a total of 65 yuan.

Compared with the generally more affordable steamed bun porridge shop, it is more expensive, but considering that this is the downtown area of the imperial capital, and the cold noodle girl is an Internet celebrity product, this price is far from unacceptable.

As for the environment of the whole store and the service attitude of the waiters, it is also on par with all chain fast food stores, and the waiters are quite eye-catching.

Li Shi and Xue Zhebin began to taste the food.

"Mr. Li, what do you think?" Xue Zhebin asked after tasting two bites.

Li Shi chewed the roasted cold noodles carefully, and didn't think about what to say for a while.

Both of them are regular customers of nameless restaurants, and they have eaten good things when they run around the country, so although they are not as good as professional food connoisseurs in terms of taste, they can still distinguish between good and bad taste.

But now the reason why both of them are entangled is because the current situation has touched on their knowledge blind spots.

Is baked cold noodles delicious...... How is this calculated?

If the grilled cold noodles here are compared to those on the street, they must be more delicious, after all, there is a clear improvement in terms of raw materials and chefs' cooking techniques.

But the question is, how much is this "delicious"?

Are diners willing to pay the premium, and will they get tired of eating it quickly?

No one can say for sure.

Li Shi tasted a few dishes and said, "Actually...... It's better than I imagined, and it's relatively delicious among the Internet celebrity brands. ”

"But then again, the cold noodles themselves aren't delicious. In addition, because I subconsciously compare it with the cold roasted noodles of roadside stalls, I invisibly lower my expectations for the taste, so I feel that it seems to be good......

"As for cold noodles and porridge, it's decent."

Xue Zhebin asked, "What about ...... Can this project be invested? At the moment, it doesn't seem to be a big deal. ”

Li Shi shook his head: "I can't be sure yet." ”

"What we're doing now is, strictly speaking, demining. We have to look for those defects and problems that may lead to the failure of the project from the details, and if we find it, we must not vote, but if we can't find it, it doesn't mean that the project has no other problems. ”

"Judging from the current situation, although the project of Cold Noodle Girl is crazy about burning money, it is also passable in terms of product power, not outstanding, but it will not deduct a lot of points because of taste."

"To this extent, it shows that Meng Chang's funds on hand have been spent in addition to marketing, and he has not made too outrageous operations."

"The marketing aspect is indeed a success, and the brand of Cold Noodle Girl has at least been known by many people. As for whether these people can recognize the brand and become loyal diners...... It's hard to say. ”

Xue Zhebin scratched his head a little speechlessly: "It's so troublesome!" ”

"We've been staring at this project for so long, and we still can't tell if we can vote."

Li Shi smiled slightly: "Young people are easy to be impatient, and investment is a job that requires patience." ”

"Truly experienced investors know that investment must not be afraid of trouble, otherwise you will be unable to get along with your own money."

"Even if many investors are meticulous and strict in all kinds of details, in the end, the project will still fail and lose all their money."

"As for those investors who are careless, impatient, and just want to invest money and get a quick return, they will basically lose all their money."

Li Shi paused and continued: "Why do you think I like to follow Mr. Pei so much? ”

"Because with Mr. Pei's investment, no matter what project you invest in, you can make money, it is nothing more than the difference between earning more and earning less, earning early and earning late.

Xue Zhebin's face was full of admiration: "As an investment genius, Mr. Pei is indeed not in vain. ”

"Hey, Mr. Li, you say, when Mr. Pei invests in these projects, will he also conduct on-site inspections and confirm them repeatedly like us? He still has so many properties, where is the time? ”

Li Shi shook his head: "I don't know about this, Mr. Pei is elusive, who knows what he is usually busy with." ”

"As for investment, I think Mr. Pei must have a smarter and more time-saving method, but ordinary people definitely can't learn it."

"Let's take the previous ......"

"Haven't you noticed that Meng Chang has barely rubbed Tengda's popularity recently? Since that press conference, it has converged a lot. ”

Xue Zhebin recalled carefully: "It seems that it is true, Meng Chang has done a lot of marketing activities recently, such as driving a sports car to deliver baked cold noodles and the like, but there is no mention of Tengda's investment anymore." ”

"Could it be that at the last press conference, Mr. Pei beat Meng Chang through Mr. Ma, and it worked?"

Li Shi nodded: "Yes." This shows that even if Mr. Pei is not present in person, he can judge the truth behind it through some clues, and all kinds of details can't escape his eyes. ”

And Mr. Pei can see the subtleties through these details, and control and speculate the direction of the entire project from a macro perspective. I think this is his exclusive investment method. ”

"It's a pity that this kind of investment realm has a kind of mysterious meaning, and it is absolutely impossible for ordinary people to learn it."

After Xue Zhebin made up for it, he sighed: "Hey, it's too difficult to invest." Sure enough, it is more worry-free to follow Mr. Pei to copy the correct answer directly. ”

Li Shi smiled: "It doesn't matter, as long as you follow Mr. Pei's project and study slowly, there will always be progress." ”

"An investment genius like Mr. Pei who is young and has no last resort is a very small number of people who are only one in ten thousand, you are still young, you can learn these things slowly, don't think about becoming a fat man in one bite."

Li Shi stood up: "Let's go, the GPL is about to start, go back and arrange the newly recruited players." GOG's competition is much higher than the status of this project in Mr. Pei's mind. ”

"I also know about this project, and after observing it for a while, I will summarize the attitude of Mr. Pei...... The answer should be revealed soon. ”