Chen Yufeng calmed down and watched the entire promotional video carefully from beginning to end again, not daring to let go of any details.

This promotional video gave Chen Yufeng a very bad impression, because from the superficial meaning, this promotional video directly revealed the worst side of the entire live broadcast industry, which is equivalent to revealing the scars of all live broadcast users.

Although people who lack self-control will always indulge in some kind of entertainment activities, and the pot cannot be pushed to live broadcasts, it is also undeniable that instant entertainment in the form of live broadcasts, mobile games and short videos is easier for people to kill time than other entertainment methods.

The key to this matter depends on how to interpret it.

This promotional video obviously chooses the worst angle of interpretation.

But Mr. Pei made a decision, which means that this promotional video has merit, and even the entire promotional video may have been instructed by Mr. Pei

That shows that all this cannot be interpreted so simply and superficially, and there must be a deeper meaning

Chen Yufeng racked his brains, combined with the various requirements put forward by Mr. Pei for the rabbit tail live broadcast before, as well as the existing industries of Tengda Group, and tried to interpret the deep meaning behind this promotional video.

Suddenly, Chen Yufeng's eyes lit up.

He hurriedly asked Ma Yang: "Mr. Ma, didn't Mr. Pei say before that the rabbit tail live broadcast does not fake popularity, does not play side balls, and the anchor with abnormal value orientation must be severely punished in accordance with relevant laws and regulations."

Ma Yang thought for a while: "Well, that's what I said. ”

At that time, three points were emphasized: first, do not poach anchors, do not force anchors to stay, and do not make time requirements; second, refuse to settle in the guild, do not make fake heat and agreement gifts, and all data is true; Third, strictly abide by laws and regulations, and severely punish those who play side balls, verbally abuse them, and have incorrect value orientation. ”

These three points were specially advised by Brother Qian, and his tone was very serious. For the rest, I didn't say much. ”

Chen Yufeng instantly smiled: "That's right, it's all right, it's all right."

Ma Yang's long face was a little dazed: "Everything is right"

Chen Yufeng said happily: "It's all in line with the content of the promotional video."

"Actually, I should have thought of it a long time ago, how could Mr. Pei be satisfied with copying the model of other live broadcast platforms, since it is the industry of Tengda Group, it must be different."

"Especially combined with Mr. Pei's consistent way of doing things before, this matter is very clear."

"Although Mr. Pei did not clearly put forward the operation mode of rabbit tail live broadcast to us, he gave enough hints through these suggestions and promotional videos."

Ma Yang blinked, and there was a suspicious expression on his big face: "Really, tell me what is going on?"

Chen Yufeng explained: "First of all, the timing of Mr. Pei's election is very delicate. ”

Obviously, Mr. Pei has been paying attention to the development of the live broadcast industry, but he did not enter the market during the initial period of the live broadcast industry, but only entered the competition of major live broadcast platforms when the competition entered the white-hot stage. This has brought unprecedented competitive pressure to Rabbittail Live, which does not seem to be a wise move. ”

"But think about it from a different perspective?"

"In the initial period of the live broadcast platform, there are few users who watch the live broadcast, and various business models need to be explored slowly. Just like those old live broadcast platforms, they spent a lot of money to develop the business model of live broadcasting, but they were soon impacted by emerging live broadcast platforms and crumbling. ”

"And what are the benefits of entering the market now, on the one hand, we can directly observe the business models of other live broadcast platforms, avoid the detours they have taken, and reduce the cost of trial and error; On the other hand, we are facing a mature market, and we don't need to cultivate user habits, as long as our platform does well, we can directly poach high-quality users from other platforms; Finally, and most importantly, in this situation, the competition of live broadcast platforms seems to be getting white-hot, but it is still far from going downhill, and we still have new areas to expand."

Ma Yang was skeptical when he heard it: "So what should we do?"

Chen Yufeng: "We have to follow Mr. Pei's consistent style. ”

"Differentiation is an important reason why Tengda Group is invincible. Whether it's doing takeaways, Internet cafes, gyms, games or movies, Tengda is trying to subvert the established rules of the industry. ”

"Obviously, it's the same with live streaming."

"If we simply imitate the model of other live streaming platforms, then it will definitely be difficult for Rabbittail Live to achieve success, because other live streaming platforms have a strong first-mover advantage."

"That's why we have to make our own model"

Chen Yufeng brought a pen and paper, and quickly wrote and drew on it as he spoke.

The three requirements put forward by Mr. Pei actually point to the chronic disease of the live broadcast platform: digging anchors indiscriminately, causing the industry to be impetuous and chaotic; Falsifying data causes bad money to drive out good money, which plays a kind of wrong content orientation that focuses on heat and light substance; As a result, live broadcast phenomena such as side-kicks, verbal abuse, and excessive vulgarity have been triggered. ”

"In short, the current live broadcast industry, from the platform to the anchor, is basically in a state of desperation for the sake of popularity, and it is inevitable that the mud and sand will fall, and the entire live broadcast environment is mixed."

"And live broadcast is just a very interesting, easy to indulge in light entertainment, the market potential is huge, the impact of a wide range of people, once there is a problem, it will cause a very bad impact, not only affect the audience of the platform, but may even affect the public opinion and value orientation of the entire society."

"And the rabbit tail live broadcast, obviously can't go down this old road anymore."

"This promotional video, on the surface, is firing at the entire live broadcast platform, but in fact it is attacking the negative impact of the live broadcast platform on people's lives. If we don't limit the negative impact of live broadcasting, then this promotional video is scolding ourselves; But if we limit the negative impact of live broadcasting, this promotional video is equivalent to us highlighting the difference between Rabbit Tail Live and other live broadcast platforms."

Ma Yang nodded frequently when he heard this.

Chen Yufeng seems to have a lot of sense

At this stage of the development of the live broadcast platform, there is indeed some chaos. Several live broadcast platforms have made some big news before, and they have been named and criticized. But even if the live broadcast platform has been rectified many times, the platform's pursuit of popularity is still engraved in its bones.

Many viewers who like to watch live broadcasts do not want live broadcasts to be regulated and restricted, this mood is understandable, but this idea is unrealistic, the key is to see where this degree is.

People have a strong sense of curiosity, and live content that obviously violates public order and good customs can certainly attract a lot of popularity, but it will also cause a very bad social impact, and it must be resolutely resisted.

Chen Yufeng continued: "So, if you think about it in this direction, I think the future development of Rabbittail Live can consider three aspects. ”

"First of all, it is to strictly implement Mr. Pei's requirements: anchors come and go freely, data is true, and strengthen live broadcast content supervision and concept guidance. We can do this by recruiting more administrators and training them more rigorously. ”

"Secondly, we need to work on live content that is different from other live streaming platforms."

"We will definitely do the regular live broadcast content, including normal game live broadcasts, outdoor live broadcasts, etc. It's just that compared with other live broadcast platforms, we have to put forward stricter requirements for the anchors of our own platforms. ”

"For example, you can't use dirty words in the live broadcast, you can't hang up and spray people, you can't convey to the audience the wrong value orientation of laughing at the poor and not laughing at prostitutes, and you can't do everything possible to cheat gifts, and induce recharge through support or arch fire."

"It's okay to play games and share your life normally, and our platform welcomes such anchors very much; But if it is an anchor who is sensational and popular, we don't welcome so many live broadcast platforms, let him go wherever he likes. ”

"Of course, this kind of person's live broadcast is for the sake of popularity and money, and it shouldn't look down on our small platform."

"More importantly, our platform has to launch content that other live streaming platforms don't have."

"I heard before that Mr. Pei's useful app is working with university professors, young scholars, and graduate students to create a knowledge-based content platform. Can we use this relationship to link up a little?"

"For example, invite some professors, young scholars, and graduate students to live and give some open lectures on our live broadcast platform. At the same time, do a good job of copyright protection like a useful app, and let these contents become a resource for our live broadcast. ”

"Finally, we have to work on the functionality of the live streaming platform."

"For example, professors and young scholars who teach open classes, these bigwigs will definitely not come every day, and there is no need to talk about the same content several times."

"So we need to develop a better playback function, and the big guy's live broadcast room should also become his personal channel, so that he can watch the previous content very easily and quickly."

"In addition, we can develop a variety of modes, in addition to the regular entertainment mode, we can also have a focus mode, a learning mode."

"In entertainment mode, all the content on the live broadcast platform is displayed normally."

"In Focus mode, only certain types of live rooms are shown. These live broadcast rooms are all live broadcast rooms with some study and work themes, and the anchors listen to light music while reading books and reviewing, and do not communicate with fans. And fans can also listen to light music and do some of their own things in this live broadcast room. ”

"It's like a study room. If you study on your own, you will always be tempted by one kind or another, and it will be difficult for people with poor self-control to persevere. But if it is in a study room environment where everyone is learning, then people with poor self-control will also learn more efficiently. ”

"The focus mode is to simulate the atmosphere of this study room in the live broadcast room to improve efficiency."

"In the learning mode, only certain types of live content are displayed, including the live broadcast rooms of professors and young lecturers, as well as the playback of what they have already said."

"Whether it's focus mode or learning mode, you can't exit once you enter, and before entering, users can choose their own time, ranging from one hour to three hours, which can effectively improve efficiency."

"Of course, we will have a lot of expandable content in the future, such as the live broadcast of the GP League, the live broadcast of Tengda Games, the online drama customized by Feihuang Studio, etc., which can be played on the live broadcast of Rabbit Tail."

"However, these contents are relatively far away, we still have to adhere to Mr. Pei's established policy in the early stage, take the differentiated route, although it will seem much niche compared to other live broadcast platforms, but as long as we always adhere to real data and insist on bringing high-quality content to users, one day Rabbit Tail Live will stand out from many live broadcast platforms."

Ma Yang agreed: "Well, it does sound very reasonable, it is Brother Qian's style of acting. ”

"Then let's do it"