Chapter 58: This game doesn't seem to be advertised at all?

Monday, noon.

The team building activity on Friday last week made most people happy, and they took two days off on Saturday and Sunday, and they were completely relaxed.

Except for Bao Xu, who still came to the company on Sunday, no one else came to work overtime and enjoyed the weekend.

After all, the game has already been developed, and there is no reason to work overtime!

Although there will be overtime pay for overtime, it is relatively more attractive to have a leisurely holiday.

On Monday, many people were still basking in the joy.

And Huang Sibo was not blindly optimistic, his expression was a little serious.

"You've noticed the Sea Fortress stats, right?" Huang Sibo came to Bao Xu's workstation and found that Bao Xu was also paying attention to the background data of "Sea Fortress".

In short, miserable!

The game was reviewed on Friday and passed the review on Saturday night, but the day passed on Sunday, and the number of downloads was only a few hundred.

Too little, too little!

FPS games can be different from other games, it can be seen as competitive online games, and there are enough people to play them.

The basic gameplay of FPS games is player vs. player, and the result is only a few hundred downloads, and there are only dozens of active players. Not to mention matching with an evenly matched opponent, it's hard to say whether you can match a living person!

You can't make all the players play on the computer, right? That's not like words.

Of course, one thing that sets Sea Fortress apart from other FPS games like Bullet Marks is that it has a story mode that can be played as a single-player game.

However, after all, the story mode can't support enough game time, and players will soon get tired of it.

What's more, most of the players who like to play "Counter-Terrorism Plan" prefer the battle mode and are not very interested in the story mode.

All in all, the situation is rather not optimistic!

These hundreds of downloads are still achieved on the premise that "Sea Fortress" is free to download, if "Sea Fortress" is priced according to the standard of a stand-alone game, it has to be set at 30 or 50 yuan, then the number of downloads is estimated to continue to plummet.

As for why Sea Fortress is set to be free-to-play......

is because Pei Qian learned the lesson of "Ghost General".

Because of its very conscientious characteristics, the user base has swelled dramatically, with hundreds of thousands of new active players added every month!

And each new active player brought Pei Qian an income of 10 yuan, which caught Pei Qian off guard......

Originally, the price of 10 yuan was just a threshold, in order to jam those free players, but I didn't expect to be cocooned, but it achieved the effect of small profits and quick turnover......

Therefore, Pei Qian learned from the pain and finally completely reversed the pricing strategy of "Sea Fortress".

The game is completely free, so even if there are some accidents and the game has a certain number of downloads, Pei Qian can't get a penny from these ordinary players!

And 888's epic weapon threshold is high enough, on the one hand, it attracts scolding, destroys the reputation of "Sea Fortress", dissuades ordinary players, and on the other hand, makes the vast majority of players unaffordable.

As for why not make it completely free......

Doesn't Pei Qian want to?

The key is that the system doesn't let it!

If the game itself is free, and there is no in-app purchase service or advertising business in the game, this is unreasonable in itself, which is equivalent to Pei Qian subsidizing his own money to produce a product, but it was all given away in vain.

This kind of behavior is obviously exploiting loopholes and malicious losses, and is expressly prohibited by the system.

Otherwise, it would be too simple for Pei Qian to lose money, as long as he buys a batch of goods at the original price, and then sells them at a low price, he will lose as much as he wants.

The system will not leave such an obvious loophole for Pei Qian to drill.

Therefore, Pei Qian must design a profit model for the game, whether it is selling sales by shares, or adding in-app purchases in the game, he must ensure that there is a profit point, so as not to be warned by the system.

In short, so far, the situation of "Sea Fortress" is still under Pei Qian's grasp.

Pei Qian set up three lines of defense for "Sea Fortress".

First, there is no pre-publicity, and no one cares about the game.

Second, the game's pricing strategy failed, and 888's epic weapon ruined the popularity of passers-by, causing the reputation of "Sea Fortress" to collapse.

Third, there is "Bullet Marks", an excellent competitor game, that comprehensively suppresses "Sea Fortress".

Now, the first line of defense has worked.

And Huang Sibo and Bao Xu are also worried about this.

These two people are also paying attention to the performance of "Sea Fortress", after all, this is the work of their busy work for a long time, and this game also entrusts Mr. Pei.

The game is smashed, wouldn't that live up to Mr. Pei's trust?

Absolutely not!

Huang Sibo was a little hesitant, as if he didn't know whether to say or not to say what to say next.

However, after much hesitation, he spoke.

"Brother Bao, you said, Pei always didn't promote "Sea Fortress" at all, no matter what, this download data shouldn't be so miserable, right?"

Although it is a bit disrespectful to Mr. Pei to say this, from all aspects, this is what it is......

In these years, whether domestic games can succeed or not, a big factor lies in marketing and channels.

Many garbage games rely on brainwashing marketing, and they also deceive a large number of players.

Of course, as for whether the player can be retained after being cheated, that's another matter.

But at least, no matter how garbage the game is, as long as it is properly publicized and willing to burn money to promote, it will not go unnoticed.

It's been online for a day and only a few hundred downloads, which is simply unreasonable!

Bao Xu looked at Huang Sibo: "Brother Huang, don't question Mr. Pei." Mr. Pei, who can come up with the idea of using Weibo marketing to promote "Ghost General", is a master in this area, how can he not know the importance of publicity and promotion? ”

Huang Sibo scratched his head.

That's right.

But the current half-dead urine sex of "Sea Fortress" obviously has no promotion......

Huang Sibo also went to search for it, and "Sea Fortress" was not on any other game platform at all, nor did it advertise, nor did it promote it in other ways.

You can't always be Mr. Pei silently holding back his big moves, right?

seemed to see Huang Sibo's doubts, Bao Xu said: "I think it's good to trust Mr. Pei completely, Mr. Pei didn't explain what we were worried about publicity, so let's not worry about it." ”

"Well, you're right." Huang Sibo thought about it, and it was the same thing.

What kind of genius is Pei always a genius, is it my turn to worry?

So, Huang Sibo turned around and left.

Ten minutes later, however, Mr. Huang returned.

"It's not about promoting the game this time." Huang Sibo explained, "It's a matter of subsequent version modifications. ”

"Oh? Brother Huang, you said. Bao Xu nodded.

Huang Sibo paused slightly: "That's right." The official version of Sea Fortress has been developed, and according to the normal development process, we should now be ready to work on the next version of the development plan. ”

"Uh-huh, so?" Bao Xu seems to understand whether he understands or not.

At present, he is still in a state of ignorance of the game development process, anyway, how Huang Sibo arranges, how to cooperate.