Eric was very proud, and he could feel that under his guidance, IOI was on the right path, and for the first time, the gap between him and GOG was narrowing.

He looked at Zhao Xuming: "Mr. Zhao, in the past two days, the official finger company will release some news about the IOI mobile game version, and the task of Longyu Group is to cooperate with the finger company to make these news spread better." ”

"Of course, there is another very important thing, that is, after the IOI mobile game version is launched, Longyu Group will be responsible for contacting the channels and doing a good job in promoting the mobile game."

Zhao Xuming hurriedly nodded: "No problem, it's my job." ”

Obviously, the mobile game version of IOI has always been in Eric's plan, and after he took over the operation of IOI's national server and became the "pioneer general" who directly fought against the Tengda Group, he had already begun to prepare for both.

On the one hand, it is to update the version and start a money-burning war, and on the other hand, it is to urge the finger company to arrange special personnel to develop the mobile game version of IOI.

Of course, changing a PC game to a mobile game is not a simple task that can be completed overnight.

At the beginning, Tengda Group was able to quickly change GOG to a mobile game because the design of GOG itself has some mobile game elements, the game time is shorter, the map is smaller than ioi, and the game mechanics are simpler, so there are many fewer obstacles in the design.

And IOI's desire to change a terminal game into a mobile game is definitely not a simple project.

But even so, you can release the news first and warm up.

First use the resources in ioi to make a simple DEMO, pick a few heroes that are more suitable for the mobile game operation mode, and then use this DEMO to make a few trial videos; Then, post these videos on the Internet, and then stir up the heat, so that IOI players know that there is such a thing.

As long as everyone creates a feeling of "ioi is catching up and fighting GOG", it can play a big role in the promotion of ioi.

Zhao Xuming also raised his hands to support this matter, after all, in his opinion, the arrival of the tide of mobile games is inevitable, and ioi can learn from GOG to make the game a double-end interoperability, which is indeed a move to follow the trend.

Moreover, Longyu Group has a very close relationship with domestic mobile game channel providers, and even controls some mobile game channels, so it may be more convenient to promote mobile games than to promote terminal games.

After the launch of IOI's mobile game, veteran players of the terminal game will definitely play it, and many players who are tired of playing GOG mobile games will also try the water, take a look, and come up with a few good marketing plans......

It's definitely going to work!

Eric and Zhao Xuming are both confident in IOI's next operational strategy.

Although GOG's current position in China is very stable and difficult to shake, everything is difficult at the beginning, as long as it persists and can gradually restore the vitality of the IOI national server, a positive cycle can be formed quickly, and everything will turn around at that time!

……

Friday, February 17.

Ye Zhizhou hurried to Tengda's game department and found Min Jingchao, who was busy making a new version of GOG.

"There's a new move on the Finger Company's side!"

"Just now, they released a few demo videos of the IOI mobile game, which seems to be of good quality."

"But I doubt it...... They made it with ioi's ready-made terminal game materials, and it was still early before the official development of the game was completed, and now it belongs to the stage of 'demo deception'. ”

"But the development of IOI mobile games has obviously been put on the agenda, and it is still necessary to guard against it."

"At present, these videos have had a good response on video websites at home and abroad, and many players are looking forward to it."

"There are still people who have been comparing it with GOG's mobile games and creating popularity, most of which are the water army arranged by Longyu Group to touch porcelain."

Ye Zhizhou said, handed the phone to Min Jingchao, and showed him a few ioi mobile game version of the game video.

In the video are demo videos of several IOI classic heroes, such as Chaos Doom, Storm Swordsman, Ghost Blacksmith, etc., which shined in this World Finals, as well as some sadistic heroes that are very common to novices.

These heroes all have a common feature, that is, the operation is not particularly complicated, and the difficulty of transplanting from the terminal game to the mobile game is not too high, and it is relatively easy to transplant.

Moreover, these heroes have their own heat, and heroes like Storm Swordsman are also relatively handsome, so the video gives players a good look.

I haven't played the game yet, but just watching this video is really fascinating.

"It's not good."

Min Jingchao immediately saw the intention of the finger company's move.

In the current situation, it can be said that "the offensive and defensive forces are different". In the past, it was GOG that took the initiative to attack, and IOI was forced to defend and was beaten all over the ground.

But now the offensive and defensive situation between the two sides is completely reversed.

GOG Mobile is a pioneer, and now it has gathered a large player base, because the problem of size is no longer suitable for making too many risky moves, it is a passive defensive posture.

The ioi mobile version is a new game with many advantages: it can directly refer to GOG's ready-made gameplay and avoid detours; You can directly bundle yourself with the GOG mobile game version for promotion, touch porcelain, and easily gain huge popularity.

This kind of "rubbing" word trick can often have a very good effect, and the party being rubbed does not have a very good way, the more stress reaction, the more heat the other party gets.

And if you choose cold treatment, the other party will be more unscrupulous, or will get a lot of heat.

Ye Zhizhou asked, "What should I do?" ”

Min Jingchao pondered for a moment: "Why don't you ...... Let's ask Mr. Pei. ”

Although the two of them can also come up with some countermeasures, this matter is very important after all, and once it is not handled well, the consequences will be very serious, and neither of them dares to make a decision.

GOG is currently the game with the largest number of players, the most extensive influence and the most popular game in Tengda Group, and it also involves the cash cow of GPL, and neither of them dares to slack off.

After discussing it a little, the two felt that they still had to ask Mr. Pei for advice on this kind of important matter, so that they could be sure.

I sent a message to the front desk and asked, and after learning that Mr. Pei happened to come to the company today, the two came to the 16th floor and knocked lightly in front of Mr. Pei's office.

"Enter."

Mr. Pei's voice immediately came from the office.

Min Jingchao pushed the door in, followed by Ye Zhizhou.

"Mr. Pei, we are here today to report on the movements of the finger company......

Min Jingchao briefly told the story of the IOI mobile game trial video released by the finger company and the fact that Longyu Group bought a large number of water armies on the Internet to rub the popularity of GOG.

Pei Qian almost slapped the table and applauded.

Well done Eric!

Sure enough, it lived up to my expectations!

From the previous price war, to the current IOI mobile game version and the popularity of buying water army, every action taken by Eric has made Pei Qian very satisfied.

The more the finger company presses step by step, the more reason Pei Qian's side has to burn money to fight.

It's just how to deal with it......

Pei Qian thought about it briefly.

His first reaction was to fight back violently, they want heat, then give them heat, Tengda can still spend a lot of money by the way, why not?

But on second thought, it seems a bit dangerous.

At present, GOG and ioi are not at the same level in China, and if you fight back violently, it will indeed make ioi gain a lot of popularity, but the popularity of GOG will not be less.

What if the two sides "passionately spray" each other and rub each other's heat, resulting in higher GOG heat, and stronger players' cohesion and identity?

Something seems wrong.

What if you don't care about it at all?

It doesn't seem to be very good, although it won't bring heat to GOG, but the popularity of ioi will also accumulate very slowly, and it will really pose a threat to GOG until the Year of the Monkey is gone, and it will not quench the thirst of the near water.

After a brief consideration, Pei Qian decided to implement the previous policy.

"You continue to pay attention to the movements of the IOI's side, no matter what strategy they take, we will follow it, but we must give them 'three points of courtesy' in everything."

"For example, if they spend 10 million on publicity, we spend 7 million; They cut the skin by 10%, and we followed by a 7% cut. ”

"It's the same with the war of public opinion, if they provoke and want to rub off on our popularity, then we will fight back. But when you fight back, you also have to leave three points of leeway. ”

Min Jingchao was stunned for a moment: "Uh...... Are there any other requirements, Mr. Pei? ”

Pei Qian shook his head: "No." ”

Min Jingchao and Ye Zhizhou glanced at each other, and they both saw some doubts in each other's eyes.

That's it?

I thought that Mr. Pei was about to start "killing the Quartet" immediately, but Mr. Pei actually said that he would "give three points"?

When I consulted Mr. Pei before, Mr. Pei always seemed to be able to give some very subversive and creative suggestions, but this time, Mr. Pei's advice seemed to be decent and nothing special.

"Courtesy three points" sounds good, but in fact it is nothing more than passive defense, and Mr. Pei also deliberately emphasized that in the price war, you must burn less money than the other party?

What is the rationale for this?

But looking at Mr. Pei's appearance, it is obvious that everything that should be said has been said, and there is only an expression of "you should understand it yourself".

So the two had to leave.

Leaving Mr. Pei's office, Min Jingchao and Ye Zhizhou's expressions were full of doubts, obviously this time to consult Mr. Pei failed to achieve the effect they wanted.

There is still no particularly reliable countermeasure on how to deal with the threat of IOI.

In other words, Mr. Pei gave a reliable countermeasure, but they have not yet understood the deep meaning of this countermeasure.

The two of them went back to the 17th floor and sat down in the lounge, staring at each other with wide eyes as they sipped their drinks.

Both men saw the same attitude in each other's eyes.

"Do you believe that what Mr. Pei thinks is so simple?"

"I don't believe it, what about you?"

"I don't believe it either."

"That can only show that Mr. Pei has deeper thoughts, and we haven't dug them out."

"Think about it, if you can't think of it, you won't leave!"

The two of them meditated while drinking drinks.

Ye Zhizhou said: "I think this thing is a bit strange. ”

"Mr. Pei spends money, when has he ever lost to others?"

"In the past, whenever you burned money, you had to be a little more than the other party, whether it was a game or a real industry."

"But this time, Mr. Pei actually asked us to 'give three points'? How is this possible! It doesn't fit Mr. Pei's usual style at all! ”

Min Jingchao nodded: "Indeed." ”

"The key finger company and Longyu Group are our sworn enemies, they are competitors, and they don't have any cooperative relationship, and the friendship is not at all."

"They took the lead in provoking a price war, and we have to give three points instead? Why! This is not at all in line with the usual style of Tengda! ”

"So Mr. Pei's 'three points of courtesy' must have some special purpose behind it!"

The more the two of them discussed, the more they felt that something was wrong.

But why something is wrong, everyone can't say.

Min Jingchao left the lounge and returned a moment later with two laptops.

"These are the relevant data of GOG and IOI in China, including the change in market share and other data, research and research, maybe you can see something."

Ye Zhizhou nodded and took one of the laptops.

The two of them began to aimlessly look through various materials, hoping to find some clues in them.

Suddenly, Ye Zhizhou seemed to realize something, and said: "One thing I noticed is the market share and new game releases of other MOBA games like ioi and GOG. ”

"Needless to say, the market share of GOG and IOI is currently dominated by GOG in China, and the two sides are competing overseas, and GOG is small but the advantage is not very large, and each has its own fluctuations."

"But the situation of other MOBA games is worth pondering."

"On the one hand, the market share continues to decline, and on the other hand, there are fewer and fewer new game releases."

"There were at least five or six MOBA mobile games at the same time as GOG, but now they are still barely operating, and there are only one or two left, and they are still half-dead."

"It can be said that he died very quickly."

Min Jingchao nodded: "Isn't this something that you have known for a long time?" ”

"Our competition with IOI will definitely squeeze the living space of all other games of the same type, and only one winner will survive in the end."

"Including old games like "Apocalypse", which has also been seriously affected."

"Although from the data point of view, "Apocalypse" still has a group of die-hard players, which is difficult to shake, it has hardly any new blood inflow."

"What's more, there was news that a big company wanted to buy Apocalypse and make an online game like ioi or GOG, but it ended up being delayed again and again."

Ye Zhizhou said: "Then what if you dig deeper into the reason behind this? ”

"Why are these companies abandoning MOBA games?"

"I think that the fierce market competition is only one aspect, and there is another important reason: the anchoring effect!"

"Mr. Pei's pricing for GOG has actually formed an anchoring effect. And after IOI was forced to fight a price war with us, this anchoring effect became more solid, which made it more difficult for other companies to get off the ground than ever before, so they didn't plan to follow! ”

Min Jingchao nodded: "Well, that's right." ”

The so-called anchoring effect is actually very easy to understand: in the same MOBA game genre, all games have the same way to make money, which is nothing more than selling heroes, buying skins and various value-added services.

Otherwise, you can't sell your combat power, right? That's self-defeating.

If all MOBA games set their skins at the level of a few tens of dollars, then players wouldn't find it any surprise.

This pricing allows many emerging MOBA games to barely survive.

After surviving, you can gradually grow and develop.

But Mr. Pei forcibly set GOG's skin at the price of cabbage, and forced IOI to fight a price war and also make a big discount on the skin, which formed an anchoring effect: all players feel that the skin of MOBA games should be so cheap!

As a result, even if other game companies make MOBA games with similar quality as GOG and ioi, there is basically no chance of success.

Because of the anchoring effect, these companies face a dilemma: if the price is higher than GOG, then players will find you ugly; But if the pricing is the same as GOG, it won't work at all.

GOG skins are priced low, but they have a huge player base and GPL leagues, so there are many ways to stay profitable; Those other MOBA gamers have few players, so they point to the skin to make money, and as a result, the skin is set at the price of cabbage, so what money does it make?

Therefore, the price war between GOG and ioi is not caused by ioi, but by all other MOBA games.

Originally, MOBA games are a winner-takes-all game type, and GOG has taken the lead with a huge user base, and has set the price so cheaply, what else do other MOBA games play?

Ye Zhizhou continued: "Therefore, Mr. Pei's strategy of 'giving three points' is worth digging into. ”

On the surface, Pei is always deliberately conniving at IOI's expansion of the user base. But if you think about it carefully, isn't Mr. Pei borrowing the power of IOI to continue to fight other competitors? ”

"GOG has a huge user base and a first-mover advantage, and even if it only uses 70% of the publicity funds, it can always fight a long-term battle with IOI. Let ioi keep going and keep burning money, the better we play, the harder it will be for other MOBA games to live. ”

Min Jingchao frowned slightly: "However, it is good to kill people with a knife, what if ioi burns us?" What if their market share rises and enters a virtuous circle? ”

Ye Zhizhou said: "There is indeed such a possibility, but seeing that Mr. Pei is so confident, he must think that IOI cannot burn to win us." ”

"Mr. Pei said, no matter how much money they burn, we will follow it, it's just a 'three points of courtesy'."

"This three-point gap will not put us at a disadvantage, and will lure the finger company to continue to burn money, expand market share, help us eliminate other competitors at the same time, and consume a lot of funds from Dayak Group and the finger company."

"Mr. Pei's 'three points of courtesy' is not that the enemy advances and I retreat, but: for the sake of you helping me grab the market, I will let you have three points;

Min Jingchao suddenly said: "Indeed, Mr. Pei should mean this!" Leave three points of strength first, play with the finger company, and burn money with them to further solve other competitors; When the time is ripe, give the finger company a fatal blow! ”

Both of them are much more down-to-earth.

Now that Mr. Pei has strategized and is full of confidence, and feels that he has won by leaving three points of strength, what else is there to worry about?